Click here to load reader

VMware AirWatch Brand Guidelines - EMM · PDF fileVMware AirWatch Logo ... Contact [email protected] regarding special logo use on applications such as fabrics, carpet, and so

  • View
    213

  • Download
    0

Embed Size (px)

Text of VMware AirWatch Brand Guidelines - EMM · PDF fileVMware AirWatch Logo ... Contact...

  • VMware AirWatchBrand GuidelinesUpdated December 2015

  • Introduction ...............................................................................................................................3

    VMware AirWatch Logo ................................................................................................. 4 VMware AirWatch Logo ......................................................................................................5 Primary and Secondary Usage .........................................................................................6 Logo Colors .............................................................................................................................7 Logo Backgrounds ................................................................................................................8 Logo Clear Space and Placement ....................................................................................9 Size and Registration Marks ...............................................................................................10 Incorrect Logo Usage ..........................................................................................................11 Cobranding .............................................................................................................................12

    VMware AirWatch Colors .............................................................................................. 13 Logo, Primary and Accent Palettes .................................................................................14 Specifications ........................................................................................................................15

    Typography ..................................................................................................................... 16 Font Family .............................................................................................................................17 Alternate Fonts and International Fonts ........................................................................18 Hierarchy ..............................................................................................................................................................................................................19 Typography Don'ts .................................................................................................................................................................................23

    Table of Contents

    VMware AirWatch Brand Guidelines Updated December 2015 2

  • Introduction

    This document serves as an addendum to the VMware Corporate brand guidelines and is specific to the use of the VMware AirWatch logo, color pallet and typography. For a comprehensive overview of the VMware corporate brand identity, templates and branded assets, please refer to the VMware Corporate brand guidelines.

    For questions regarding VMware AirWatch logo and color palette usage, contact [email protected]

    VMware AirWatch Brand Guidelines Updated December 2015 3

  • VMware AirWatchLogo

    VMware AirWatch Brand Guidelines Updated December 2015 44

  • VMware AirWatch Logo

    The VMware AirWatch logo should be used in place of the AirWatch by VMware logo. The word mark should be used in materials that are specific to the AirWatch product line and when the audience is EMM focused.

    The logo should be treated as one unit and should never be divided.

    The logo should be considered a picture, not a word.

    The logo should never be used in a communication title, headline, or sentence.

    The logo should never be locked up to make another logo that is not part of a broader logo structure.

    The logo must not be redrawn or modified in any way and should include the registration mark in all instances. The exceptions are as follows: if the logo is smaller than the minimum size (see page 9 for size parameters), or if the logo is embossed/debossed; embroidered; engraved; or foil-stamped in white, silver, or clear.

    VMware AirWatch Brand Guidelines Updated December 2015 5

  • PRIMARY LOGO

    SECONDARY LOGO

    Primary Logo: Horizontal The horizontal lockup of the VMware AirWatch logo should be used whenever possible. Secondary Logo: Vertical The vertical lockup of the VMware AirWatch logo should only be used when layout restrictions cause the horizontal version to appear too small.

    VMware AirWatch LogoPrimary and Secondary Usage

    VMware AirWatch Brand Guidelines Updated December 2015 6

  • PRIMARY COLOR OPTION

    PantoneCool Gray 11

    C0:M2:Y0:K68R113:G112:B116#717074 #FFFFFF

    C0:M0:Y0:K0R255:G255:B255

    PantoneWhite

    41% or greater

    SECONDARY COLOR OPTIONS

    Pantone7461

    C78:M28:Y0:K0R0:G149:B211#0095D3

    C0:M0:Y0:K100R0:G0:B0#000000

    PantoneHexachrome Black

    COLOR DONTS

    Logo Usage: Color Whenever possible, use the VMware AirWatch logo in white on the blue background (PMS 7461 or CMYK/RGB/Hex equivalent) in order to maintain consistency and connection to the original AirWatch brand. When it is not possible to use the logo on blue, use the gray or black. In addition, the logo may be produced as a blind emboss/deboss; embroidered; engraved; or foil-stamped in white, silver, or clear. Logo Usage: Color Don'ts The primary VMware AirWatch blue (PMS 7461 or CMYK/RGB/Hex equivalent) should never to be applied to the VMware AirWatch logo itself as the VMware corporate logo can only be represented in gray, black or white. Logo Usage: Special Applications Contact [email protected] regarding special logo use on applications such as fabrics, carpet, and so on.

    VMware AirWatch LogoLogo Colors

    VMware AirWatch Brand Guidelines Updated December 2015 7

  • WHITE

    41% or greater 40% or less

    WHITE LOGO FOR 41% BLACK OR GREATER BLACK LOGO FOR 40% BLACK OR LESS

    WHITE LOGO ON PHOTOGRAPHY

    Logo Usage: On Backgrounds and Photography To preserve legibility, the gray logo should only be placed on a white or off-white background. When positioning the logo on a colored background, the value of the background determines if the logo should appear in black or white. The logo may be used on photography, but it must be placed at an area of high contrast to the background. Place the logo in the most visually clear area of the photograph. Logo Usage: Special Applications Contact [email protected] regarding special logo use on applications such as fabrics, carpet, and so on.

    VMware AirWatch LogoLogo Backgrounds

    VMware AirWatch Brand Guidelines Updated December 2015 8

  • x

    xx

    x

    x

    CLEAR SPACE

    LOGO PLACEMENT

    1

    1

    There must always be sufficient space surrounding the logo to avoid competition from other visual elements and to maintain its visual impact. Logo Clear Space The area of isolation represents the minimum clear space that must be provided at all times. This area is determined by the x-height of the "w" in the VMware AirWatch logo and is proportional, regardless of logo size.

    In order to achieve a visually centered appearance, particularly when the VMware AirWatch logo is used in the negative, the clear space at the top of the wordmark should be measured from the top of the "t" in "airwatch" and the clear space on the right side of the logo should be measured from the center of the right registration mark. Logo Placement The primary logo location is the lower-right corner. However, if the lower-right corner logo placement does not work for your communication, place the logo in one of the other corners where it can have as much clear space as possible.

    VMware AirWatch LogoLogo Clear Space and Placement

    VMware AirWatch Brand Guidelines Updated December 2015 9

  • HORIZONTAL LOCKUP MINIMUM SIZE: 1.25-INCH (32mm) WIDTH

    1.6 (40mm, 115px)

    VERTICAL LOCKUP MINIMUM SIZE: .75-INCH (19.05mm) WIDTH

    .75 (19.05mm, 54px)

    The following minimum logo sizes ensure that the logo reproduces with optimal legibility. Minimum Size: Horizontal Lockup The minimum logo size for the horizontal version of the VMware AirWatch logo has a width of 1.25 inches (32mm/115px). Minimum Size: Vertical Lockup The minimum logo size for the vertical version of the VMware AirWatch logo has a width of .75 inches (19.05mm/54px).

    Extreme Size Logos applied larger than 12 feet wide may be used without a registered trademark symbol. Registered Trademark Symbol The symbol must be included on all logo applications (some exceptions may apply to promotional materials, apparel, and large-scale logos).

    The symbol may be removed if the logo is embossed/debossed; embroidered; engraved; or foil-stamped in white, silver, or clear.

    VMware AirWatch LogoSize and Registration Marks

    VMware AirWatch Brand Guidelines Updated December 2015 10

  • 1

    3

    5

    87

    2

    4

    6

    9 10

    Get certified on the latest product

    releases.

    vmware airwatch

    Inconsistent use of the VMware AirWatch logo detracts from our brand equity and recognition. Altering or recreating the logo in any way negates the consistency we strive to achieve. These examples illustrate some incorrect uses of the VMware AirWatch logo.

    1. Incorrect Color SplitDo not split colors in the VMware AirWatch logo.

    2. Incorrect BackgroundDo not position the logo on or near other elements, shapes, textures,or patterns and avoid backgrounds that are busy or cluttered.

    3. Incorrect BackgroundDo not place the logo over a gradation of any kind.

    4. Incorrect ContrastDo not apply the

Search related