VLADA JAKOVLEVA

CONTACTS

EDUCATION

PROFILE

EDUCATION

Fashion Business & Promotion Graduate, aspiring to pursue a career in Fashion Business Strategy

2 years of experience working in Luxury Retail

Mix of Business Acumen and Research Skills

General industry experience in Promotion, Business Administration and Visual Merchandising

2016-2018

Birmingham City University, UK

+ BA (Hons) in Fashion Business and Promotion

2015-2016

Manchester Metropolitan University, UK

+ BA (Hons) in International Fashion Promotion

2003-2015

Liepaja A. Pushkin, Latvia

+ Secondary School

Address4 Silvertown Way, 47 Argo Apartments, London, E16 1ED

Emailframbwoiise@mail.ru

Phone Number+44 7599469861

• Dissertation | Researched the handbag market to identify market gaps, explaining the success of new niche designer brands and identifying future growth opportunities

Consumer Segmentation | Trend Analysis | Competitor Awareness

• Final Major Project | Developed a business plan for expansion of an existing brand (Mansur Gavriel) into the customised handbag market, supported by a creative package

Consumer Tribes | Collaborations with Industry Experts | 4P | SWOT | Financial Planning | CAD

• Visual Merchandising and Sales Development |Working in a team, developed a new promotional strategy for Selfridges and presented to senior management.

Sustainable Fashion Analysis | Creativity | Design Skills | Key Drivers

SPECIAL SKILLS

WORK EXPERIENCE

REFERENCES

EMPLOYMENT

Aug 2016 – Dec 2016

Brand Ambassador | Boohoo | UK

• Creating and Posting Outfits on Instagram• Writing Articles about University Life• Taking Part in Events

Jul 2016

Visual Assistant | Debenhams | Coventry, UK

• Window Display Creation • Promotional Material Presentation• Department Merchandising• Maintaining High Visual Standards

University Course Director | Alison Rapsey

Address Birmingham City University, Cardigan Street, Birmingham, B4 7BD

Telephone 01213317875

Burberry Concession Manager | Rita Sohal

Address Selfridges & Co, Birmingham Bullring, Birmingham, B5 4BP Telephone 07557033828

Computer Skills

Microsoft Office - Word, Excel, Power Point, Outlook

Adobe - InDesign, Photoshop, Illustrator

Languages

English | Russian | Latvian

Personal Skills

+ Passionate about Fashion + Team Working Skills + Quick Learner + Ability to Work Under Pressure

May 2018 – Present

Sales Associate | Burberry | London, UK

Same duties as in the previous role but in largest Burberry store in the world

Oct 2016 – Apr 2018

Sales Associate | Burberry | Birmingham, UK

• Providing excellent customer service • Building customer loyalty• Maintain selling floor visual standards• Consistently meeting individual sales goals while exhibiting the Burberry Behaviours• Assistance in mark down and bi-annual inventory processes

Achieving KPI’s between 119% and 318%