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VIV Russia - Preview/Review

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  1. 1. EVENTPreview/ReviewOnline & accessible From March 2011 - Until March 2013
  2. 2. Perendale Publishers Limited launches its Event Preview/Review service for 2011.Each Event Preview/Review will focus on one industry event completely, bringingyou all the information youll need to know in order to attend. We will link youthrough to the organisers website for complete details and also through to thoseadvertisers who are supporting the publication of this document.Event Preview/Review documents are digital and will be updated following the event to bringyou a variety of views on the outcome from various individuals and companies. The documentwill remain online until the next event takes place, providing useful information to those planningto attend the next!Contents4EVENT NEwsNew initiatives characterise VIV Russias fifth editionRussia reverses ban on frozen poultry importsRussia: self-sufficient in poultry by 2013Feed to Meat exhibitor target groupsFeed to Meat visitor target groupsVIV Russia: from Feed to MeatMeat safety is a global business - its your business! Every step inthe meat production processExhibitors from the entire Feed to Meat chainSpecial theme: Feedtech-Croptech Russia 2011Improving meat safetyPractical informationAbout Moscow10 VIV RussIa 2011: KEY FaCTsAdmission / Opening HoursVenueHow to reach Crocus Exhibition CenterHotel and TravelVisa Information12 EXHIBITOR INFORMaTIONExhibitor ListProvisional Floor PlanPlease join our Twitter list for VIV Russia 2011 and we will keep you up-to-date on all thelatest information, changes and news relating to the event and published in our digital EventPreview/Review document. 3
  3. 3. eVent newsNew initiatives characterise VIV Russias fifth editionWith less than three months to go, already 278 exhibitors from 30 countries have reservedexhibition space for VIV Russia 2011. VNU Exhibitions Europe and ASTI Group, the organisersof this event for animal production and meat processing expect to welcome 300 exhibitorsand expect to cover a surface of 9,000 net; this is 500m more than the last edition in 2009.VIV Russia is being organised for the fifth time. This fifth anniversary features presentations fromcountries such as China, Italy and France. There are also two new initiatives: a special Feedtech-Croptech Pavilion for the milling, processing, storage and handling of feed and crops and theMeat & Poultry Congress which is supported by the Canada Pork International. Show dates arefrom 17 - 19 May in hall 7 and 8 of the InternationalCrocusExhibitionCenter in Moscow.Growth market Eastern EuropeEastern Europe is a growth market for the world-wide Feed to Meat industry. The Russiangovernment is investing heavily in agricultural development programmes. Many of these schemesfocus on the feed and meat supply chain, and the pig and poultry sectors are high on the list ofpriorities.Visitors campaignVIV Russias visitors campaign officially starts March 15. Starting onthis date visitors canpreregister on the special online page on . In addition, thetrade fair organiserstogether with the exhibitors are distributingprinted and digital invitation tickets in English andRussian amongst the desired visitor target groups.Country pavilionsThe presentation of countries at VIV Russia includes official pavilions from China (Beijing Tech),Italy (I.C.E. Instituto Nazionale per il Commercio Estero) and France (UBIFRANCE & BretagneInternational). China is represented with 9 companies, Italy with 11 companies and France with15 up to maximuml 18 companies. There is a special presentation with Spanish exhibitors aswell.Feedtech-CroptechFeedtech-Croptech will be presented for the first time at VIV Russia after the recent successesof this Pavilionatvarious VIV exhibitions worldwide. Participants in this presentation are AmandusKahl and Awila (Germany), Bhler (Switzerland), CPM and Van Aarsen (the Netherlands), ESE(United States), Muyang (China) and Walinga (Canada). The concept of Feedtech-Croptechinvolves technology for the production of feed, food ingredients/inputs and fuel. The participatingcompanies focus on the primary processing phases of crops. More specifically, the concept fullycovers the production of feed, pre-mixes, pet food, flour, vegetable oil, raw material feedstuffsand (ingredient) foodstuffs, biomass and biofuel products.Meat & Poultry Congress 2011On May 17, the first day of VIV Russia, the Canada Pork International will be organising itssummit in the shape of a high level conference event for the pig related visitors to the exhibition.This event is especially interesting for industry stake holders and policy makers. High-rankingspeakers will focus on new opportunities for the development of meat production and trade.The conference will be opened by the First Deputy Prime Minister of Russia Mr. V.A. Zubkov andthe Minister of Agriculture of Canada Mr. Gerry Ritz. As well as this, the trade fair organisers arepreparing a conference which focuses on poultry and dairy.www.viv.netThe opening hours of VIV Russia 2011 are Tuesday 17 and Wednesday 18 May from 10:00 to18:00 and Thursday 19 May from 10:00 to 17:00. For more information: reverses ban on frozen poultry importsFriday 24 December 2010Perendale Publishers - Event Preview/Reviewof VIV Russia 2011
  4. 4. Russia reverses ban on frozen poultry importsRUSSIA - The authorities have reversed an earlier decision to ban the sale of frozen chicken,which was to have come into force on 1 January.Russias consumer rights watchdog will allow frozen chicken meat imports from the start ofthe year, after thinking again on the issue, its head Gennady Onishchenko said yesterday, 23December.RIA Novosti reports Mr Onishchenko as saying: As for a total ban, we have postponed it for theforeign market, and we will continue increasing chilled meat turnover on the internal market..Prime Minister, Vladimir Putin, said in October that Russia could do without poultry importsfrom 2011.In November, Mr Onishchenko said poultry freezing was an outdated and crude technology,which led to a loss of many of the useful qualities of meat. He also praised the inert gastechnology, which, he said, allowed storage of poultry for up to 120 days.But the National Meat Association said at the time that a technology for chilling poultry in inertgas did not exist, while the intention to ban freezing raised the question of whether Russiaintended to export meat, as it could not be exported chilled.In his latest statement, Mr Onishchenko said that in negotiations with the EU Russia hadmanaged to win 400,000 tons in the deli segment. He has said that Russia will prohibit makingdeli food from frozen poultry.RIA Novosti adds that US poultry has traditionally accounted for almost 80 per cent ofchicken imports in Russia with this years quota standing at 600,000 tons. But in January, Russiachanged its hygiene requirements, prohibiting processing of poultry with chlorine with a higherconcentration than in drinking water. The bulk of imports was banned because the chlorineconcentration was higher than the new norms. Poultry supplies were renewed in September2010.Russia: self-sufficient in poultry by 2013Russia, a major importer of poultry could become self-sufficient in three years, which is withinthe 2013 target set by the government to reach this goal. Russia, which has been developingdomestic pig and poultry breeding to cut its dependency on imports worth hundreds of millionsof dollars, has said it should stop poultry imports in three years. As far as poultry meat isconcerned, the target (of reaching self-sufficiency) may be achieved even earlier (than 2012-2013), Sergei Mikhailov, the CEO of Russian meat producer, Cherkizovo told the Reuters RussiaSummit.Poultry importsImports from the start of the year to July 1 were some 150,000 tonnes. We survived and canmake a preliminary conclusion that maybe imports are not necessary and we may reach self-sufficiency.According to official customs data, Russia imported 169,800 tonnes of poultry meat in January-July of this year, 75% less than in the same period of 2009 after banning imports from topsupplier the United States for more than six months.Therefore the talk is no longer about volumes on which Russia is dependent. Imports willcontinue, maybe 400,000-450,000 tonnes in the whole year (of 2010), Mikhailov said.If there is an increase of production by 200,000 tonnes this year and an equal volume, ifnot more, next year this will reduce imports to minimal volumes of 200,000-300,000 tonnes(annually).5
  5. 5. Visitor informationFeed to Meat exhibitor target groups Industrial feed processing equipment, supplies, raw materials Feed ingredients and additives Feed Animal health Animal breeding Farm equipment Slaughter equipment Meat ingredients Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing Meat-, dairy-, eggproducts Subjects covering parts or all of the above-mentioned items in the meat supply chain Knowledge transfer and consultancyFeed to Meat visitor target groups Feed mills Poultry farms Pig farms Cattle farms Fish farms Agricultural farms Meat slaughtering companies Meat (further) processing companies Feed ingredients and additives companies Farm / industry equipment suppliers Distribution / wholesale / retail / trade meat (products) Other distribution / trade agencies Veterinarians Research / consultancy Large-scale integrated companies National / local authoritiesVIV Russia: from Feed to MeatIn its role as the nations platform on animal production and meat processing,VIV Russia showcases the industrys developments by the Feed to Meatconcept. Feed to meat brings together supply and demand within thecomplete animal protein chain. The driver behind the chain concept is thatanimal feed and animal health are vital for meat quality and safety. VIV Russiawill represent every step in

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