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Vitality 2013 Max Reineke Discovery Platinum Prestige Consultants

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Vitality 2013. Max Reineke Discovery Platinum Prestige Consultants. Discovery’s core purpose. To make people healthier and to enhance and protect their lives. Vitality is Discovery’s wellness programme that encourages positive lifestyle changes. - PowerPoint PPT Presentation

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Page 1: Vitality 2013

Vitality 2013Max Reineke

Discovery Platinum Prestige Consultants

Page 2: Vitality 2013

Discovery’s core purpose

To make people healthier

and to enhance and

protect their lives

Vitality is Discovery’s wellness programme that encourages positive lifestyle changes. This has a significant impact on health and the associated costs of healthcare

Page 3: Vitality 2013

Vitality membership in South Africa

Vitality is the largest programme of it’s kind in the world

Companies participating in VitalityNumber of lives covered on Vitality

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000 1,638,033

Page 4: Vitality 2013

Global thought leader in incentivised wellness

4

Past winners include:

Page 5: Vitality 2013

3Factors

4Major Chronic Diseases

The concept is simple

Source : Global health and OxHA ▪ May 2009

The Oxford Alliance 3-4-50 model

50%of

Deaths

1. Lack of physical activity

2. Poor diet

3. Smoking

1. Heart disease

2. Many cancers

3. Type 2 diabetes

4. Lung disease

Page 6: Vitality 2013

The Vitality programme is designed around three simple steps

2

3

1

Page 7: Vitality 2013

Vitality makes it easy for you to improve your health

Bluestatus

Bronzestatus

Silverstatus

Goldstatus

Diamondstatus

Complete online health assessments at www.discovery.co.za

MENTAL WELLBEING ASSESMENT

2 500 POINTS

NON-SMOKER DECLARATION

5 000POINTS

ONLINE FITNESS ASSESSMENT

1 000POINTS

VITALITYHEALTH REVIEW

2 000POINTS

HIV TEST

5 000POINTS

Learn about your health

PROSTATE SCREENING /

MAMMOGRAM

2 500 POINTS

NUTRITION ASSESSMENT

5 000POINTS

FITNESS ASSESSMENT

UP TO 7 500POINTS

Perform health checks

VITALITY CHECK

UP TO 14 000POINTS

HealthyFood

UP TO 9 000POINTS P.A

Get active

FITNESS POINTS

UP TO 15 000POINTS P.A

PAP SMEAR

2 500POINTS

FLU

1 000POINTS

DENTAL

2 000POINTS

VITALITY CHECK

UP TO 14 000POINTS

Page 8: Vitality 2013

Clinical evidence shows that participation in fitness related activities is associated with significantly lower healthcare costs

Source: Participation in Fitness-Related Activities of an Incentive-Based Health Promotion Program and Hospital Costs: A Retrospective Longitudinal Study

1. Vitality motivates people to become more active

2. Physically active members have a 7% lower chance of being admitted to hospital

3. Physically active members who are admitted to hospital incur lower costs

Inactive - Inactive Inactive - More active Active - Less active Active - Active Active - More Active

100%98% 98%

93% 93%

Probability of admission in years 4 and 5 by change in activity levels in years 1 to 3

As a

% o

f con

sist

entl

y in

activ

e

Inactive - Inactive Inactive - More active Active - Less active Active - Active Active - More Active

100%

94% 93%

87%84%

Cost per admission in years 4 and 5 by change in activity levels in years 1 to 3As

a %

of c

onsi

sten

tly

in-

activ

e

Year 1 Year 2 Year 3 Year 4 Year 5

76% 72% 71% 70% 68%

9% 12% 12% 12% 13% % high-active

% medium-active

% low-active

% Inactive

Page 9: Vitality 2013

Improve your health: Enjoy great savings at fitness partners

Main member and spouse save up to 80% on the monthly rate at Virgin Active or Planet Fitness and all dependants 18 years and older save 50%. Each member must pay a card fee, an activation fee of R865 and the monthly rate.

1. Get active and get great savings at fitness partners

3. Make healthier lifestlye choices

4. Save up to 25% on HealthyFood

Members can also earn up to 5 000 points for any timed sporting eventEarn up to 150 points for every session using one of these web-enabled fitness and activity monitors or the LiviingVitality smartphone app.

2. Fitness and activity monitors

Save as much as 80% when you join either Allen Carr’s Easyway or Smokenders.Earn 5 000 points for being a non-smoker.

Save 30% at Weigh-Less or Weight Watchers. Earn 1 000 points for a weight assessment and 4 000 points for reaching your goal weight.

Quit smoking Lose weight

4. Get up to 25% cash back on HealthyCare products at Clicks

Activate the benefit and get 10% cash back at Clicks

Complete a Vitality Health Check and get up to 40% cash back

4. Get up to 25% cash back on HealthyGear products at adidas and Totalsports

Activate the benefit and get 10% cash back

Complete a Vitality Fitness Assessments and get up to 45% cash back

and

Activate the benefit and get 10% cash back at Pick n Pay and Woolworths*

Complete a Vitality Health Review and select your 25% cash back partner. You will still qualify for 10% HealthyFood cash back at the other partner.

* To qualify for the HealthyFood cash back at Woolworths, you have to be on an Executive or Classic Health plan (excluding Classic Core).

Page 10: Vitality 2013

The HealthyFood rewards structure

Activate the benefit on discovery.co.za Complete a Vitality Health Review (VHR) to get up to 25% cash back on HealthyFood

Save on a comprehensive range of HealthyFood items

Get 10% cash back on HealthyFood at

and

Members can choose between Woolworths and Pick n Pay to get up to 25% cash back. They will get 10% cash back when shopping at the other

partner

Members on Executive or Classic Plans (excl. Classic Core) qualify for HealthyFood at Woolworths

Page 11: Vitality 2013

1 2 3 4 5Eggs Tuna Chicken Tomatoes Olive Oil

HealthyFood benefit has been extremely successful thus far

Number of Vitality policies activated (end 2012) = 286 849

Number of trolleys purchased in 2012 = 8.6 m

Total HealthyFood™ purchased in 2012= R530m

Total HealthyFood™ savings in 2012= R102m

Top selling HealthyFood items in 2011HealthyFood fast facts

1

2

3

4

R74m

R47m

R35m

R45m R43m

Page 12: Vitality 2013

The HealthyCare rewards structure in partnership with Clicks

Note:Each member aged 18 and older can get the HealthyCare saving on a maximum of R1 500 spent on HealthyCare products in a month. Members can get the standard Clicks cash back rewards on a maximum of R15 000 they spend on any products at Clicks in a year. The Vitality Check will apply to both the HealthyCare and MedSaver.

Activate on www.discovery.co.za

Get 10% cash back

Complete a Vitality Check

Get 25% cash back

Swipe your HealthyCare at any

Clicks store

Over 400 stores nationwide

Enjoy greater cash back rewards

HealthyCare

Clicks Vitality benefit

Additive to existing rewards

Page 13: Vitality 2013

HealthyCare product range

Dental care Exercise equipment Eye care

First aid Foot care Self care

Smoking cessation Sun care Nutritional supplements

Page 14: Vitality 2013

Case study: HealthyCare Benefit

HealthyCare purchases:

R 524.94

HealthyCare cash back:

R131.24

Page 15: Vitality 2013

The HealthyGear rewards structure in partnership with adidas and Totalsports

Note:As a family, members get savings on a maximum of R15 000 spent on HealthyGear in a year. DiscoveryCard cash back limits apply.

Activate on www.discovery.co.za

Get 10% cash back

Complete a Fitness Assessment online or at

a biokineticist in theVitality Wellness

Network

Get 25% cash back

Swipe your HealthyGear card at any adidas store or your DiscoveryCard at

any Totalsports store

Broad national footprint

Additive to existing rewards

Enjoy greater cash back rewards

Page 16: Vitality 2013

Case study: HealthyGear Benefit

Total Value of Purchases:

R 1,047

HealthyGear cash back:

R261.75

Page 17: Vitality 2013

Enjoy the rewards:Rewards on local and international flights

• Athens• Amsterdam• Barcelona• Chicago• Edinburgh• Frankfurt• Geneva• Harare• Lisbon• Livingstone• London• Los Angeles• Madrid

• Manchester• Mauritius• Miami• Munich• New York• Nice• Paris• Prague• Rome• San Francisco• Tel Aviv• Toronto• Vancouver

• Victoria Falls• Vienna• Windhoek• Zurich

• Bangkok• Beijing• Cairo• Delhi• Dubai• Hong Kong• Istanbul• Kuala Lumpur• Maldives• Moscow• Mumbai• Shanghai• Singapore• Tokyo

14 Emirates international destinations:30 British Airways international destinations:

Blue15%

Bronze20%

Silver25%

Gold30%

Diamond35%

Page 18: Vitality 2013

Rewards are enhanced through the DiscoveryCard

Cash back based on Vitality Status DiscoveryCard partners

Get up to 20% cash back in the DiscoveryCard store network

Blue Bronze Silver Gold Diamond

< 3 yrs 10% 10% 10% 10% N/A

3 - 5 yrs 10% 11% 12% 13% 15%

> 5 yrs 10% 12% 14% 15% 20%

Page 19: Vitality 2013

Health Wallet: a flexible way to fund day-to-day healthcare expenses

1Get rewarded for filling your Wallet• Earn miles for both lump sum

contributions and debit orders into the Health Wallet

3If your Wallet is empty, it can automatically access your DiscoveryCard credit facility• 55 days interest free credit up to

your credit limit

4Discovery will top up your Wallet if you or a family member contract a severe illness• Automatically offers severe illness

cover (severity levels A-D)

R20 000 R30 000 R50 000 R80 000 R100 000

2 Top up your Wallet with your cash back

DiscoveryCard Members can use the Health Wallet to fund their day-to-day expenses

Page 20: Vitality 2013

Pick n Pay rewards are enhanced through the DiscoveryCard and Pick n Pay smart shopper programme

DiscoveryCard holders will received smart shopper multiplier points based on their Vitality status

Equates to up to 10% saving on purchases at Pick n Pay. No sub-limits on expenditure apply to the smart shopper multiplier benefit

BlueX 2

BronzeX 4

SilverX 6

GoldX 8

DiamondX 10

Page 21: Vitality 2013

Choose your cell phone and contract Activate VitalityMobile for R29 a month

Members have access to the complete phone range through Cell C’s footprint

FREE

50%

from 99c

Calls to all VitalityMobile members

Data boost on VitalityMobile packages, with a minimum boost of 100MB

Per minute billing for international calls

Over and above standard contract offer, members will get:

Blackberry Nokia Apple

Samsung LG

Members call each other for free and receive a 50% boost on data

VitalityMobile - connecting Vitality members through free calls and boosted data

Page 22: Vitality 2013

Enjoy the rewards:Other rewards

Lifestyle rewards

Shopping rewards

Other travel rewards

Page 23: Vitality 2013

Enjoy the rewards:discovery/mall

Magazines and vouchers Electronics Music and books Toys and entertainment The great outdoors

Travel Beauty and accessories Flowers and gifts House and home Auctions

Receive cashbacks when purchasing from DiscoveryCard partners

Pay with cash and/or Discovery Miles

Redeem miles at the discovery/mall or directly at the online retailer sites

Activate the Discovery Miles benefit for a yearly fee

Page 24: Vitality 2013

Vitality monthly contributions for 2013

Main member

R155Main member + 1

R179Main member + 2 or more

R199

Page 25: Vitality 2013

KeyFIT : The wellness programme exclusively for KeyCare members

Page 26: Vitality 2013

KeyFIT : Incentives and rewards for leading a healthier lifestyle

10% HealthyFood saving 15% HealthyFood saving

10% HealthyCare saving 15% HealthyCare saving

10% HealthyGear saving 15% HealthyGear saving

Up to15%

Up to15%

Up to15%

Up to10%

5% Clicks Cash-back rewards 10% Clicks Cash-back rewards

RandsR15 000

BabyBAG

R10 000 funeral cover for you R15 000 funeral cover for youand up to three spouses. and up to three spouses.R5 000 funeral cover for up to R7 500 funeral cover for up to five children five children

Get a 5% discount on prepaid airtime from Cell C, Vodacom, MTN and Telkom

The Discovery Baby programme gives new and expectant parents a baby bag filled with useful information, important baby products and discount vouchers

Up to5%

Immediate Reward With Vitality Check

The main member and spouse save 67% on the monthly rate at 46 Virgin Active gyms

Up to67%

Page 27: Vitality 2013

KeyFIT monthly contributions for 2013

Main member

R33Main member + 1

R39Main member + 2 or more

R49

Page 28: Vitality 2013

Thank you