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Visual Media Portfolio - Julianne Christensen

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 P   

 o r   t    

f      o  l        i        o 

 J  u l   i   a  n n e 

 C  h  r  i   s  t   e  n s  e  n

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ContactJulianne Christensen:

29878 Thiessen Rd.

Lewiston, ID 83501208.790.3733

 [email protected]

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Table of 

Buisness Card

Letterhead

Montage

Flier

Logos

BrochureEvent Ad

Imaging

 Webpage

Contents

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Business CardDescription:

A business card designed around a personally created logo.

Programs:

Adobe Illustrator & Adobe InDesign

Date:

June 13, 2013

Course:COMM 130 Visual Media

Instructor:

Eric Lybbert

Objectives:- Create a new logo to t a company or personal image.

- Use the basic tools of Illustrator and InDesign.

Process:I created the logo using the pen tool and typography in Adobe Illustrator. After I

created my logo, I opened two 8.5 x 11 documents in Adobe InDesign. I startedby creating the business card. I used the rectangle tool to make the outline of 

the business card 3.5 x 2. I then copied the nished logo from Illustrator into

InDesign. I resized it to t on the front of the card. In order to keep the card clean

and professional, I used the back of the card to place her contact information. In

order to create contrast within the contact font, I made her name size 14 with the

body copy at size 10. To tie the front of the card in with the back, I placed a pink

rectangle at the left side of the card with a blue dashed line just to the right of it. I

used the same colors that are in the logo on the front of the card.

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 LetterheadDescription:

Letterhead/stationary designed around a personally created logo and business card.

Programs:

Adobe Illustrator & Adobe InDesign

Date:

June 13, 2013

Course:COMM 130 Visual Media

Instructor:

Eric Lybbert

Objectives:- Create a new logo to t a company or personal image.

- Design a consistent layout that matches business card.

Process:I created the stationary/letterhead on an 8.5 x 11 document in Adobe InDesign. I

copied the business cards onto my new document to make sure that I used the samefonts and font sizes. I began by placing the logo at the top left hand side of the page.

Then using the same dashed line from the business card, I created ow by having it

guide your eye to the top right hand side of the page where the contact information

is located. I removed the text “Find me on Facebook!” and “www.palmercakes.

 wordpress.com” because I felt that, that information wasn’t needed in the letter

head. to nish off my stationary design, I used a thinner version of the pink

retangle, used in the business card, at the bottom of the page. I feel that it really 

ties the whole document together.

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MontageDescription: Inspirational Photo Montage. Blending two photos together.

Programs:Adobe Photoshop

Date:May 30, 2013

Course:

COMM 130 Visual Media

Instructor:

Eric Lybbert

Objectives:- Learn to manage Photoshop layers.

- Learn to blend images together smoothly, using masks.

Process:To begin my montage, I cropped the background image to 8.5×11. Then I placed

the kneeling soldier into my image. Next, I added a mask to the image. I started by 

removing the hard image edges with a black brush at 100% opacity. With a largerblack brush set at 30% opacity I removed the white surrounding him. I blended

him into the background using a very large black brush, so that you can see the

ag through him. To nish the image of the kneeling soldier, I added the lter

“Poster Edges”. To nish my montage, I added the quote, “Return with Honor” to

the top of the image. I began by placing a white rectangle and reducing the opacity 

to that it was just a faint rectangle that would serve to separate the quote from

the background. I chose two contrasting font sizes, using the same font type to

emphasize the word “Honor”. I think that it describes our military personnel very 

 well.

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FlierDescription: Black and White promotional ier to promote a graduate leadership conference

Programs:Adobe InDesign

Date:May 10, 2013

Course:

COMM 130 Visual Media

Instructor:

Eric Lybbert

Objectives:- Apply the design principles and use appropriate typography.

- Incorporate basic InDesign skills.

Process:I started by sketching 4 layouts that I thought would work well for this project.

Then I chose one of my layouts and began to create it in InDesign. I used small

black squares as bullets and matched them with small white boxes in the top righthand corner for repetition. I left white space on the right side of the page to keep it

simple. I also made sure to make my title clear and readable so that it would make a

good focal point on the yer.

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 LogosDescription: Three logo variations.

Programs:Adobe Illustrator

Date:June 8, 2013

Course:

COMM 130 Visual Media

Instructor:

Eric Lybbert

Objectives:- Create a variety of logos to t a company or personal image.

- Use the basic tools of Illustrator.

Process:I really enjoyed creating logos in Illustrator. To make the cupcakes, I used the pen

tool to create the bottom or “cup” of the cupcake. Then separately I used the pen

tool again to create the top or “frosting” of the cupcake. My original design of thecupcake is used in the second logo. I changed the frosting on the other two cupcakes

by adding another anchor point at the top of the frosting and using the direct select

tool to manipulate the curves, creating the swirl at the top. I used typography for

the remainder of the logos. I tried to have a diverse color palette so that there were

many different choices to choose from.

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PalmerCakes

“Palmer Cakes” Cake and Cupcake Business

Palmer cakes 

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BrochureDescription: An offset, one fold, simple brochure.

Programs:Adobe InDesign, Photoshop

Date:July 13, 2013

Course:

COMM 130 Visual Media

Instructor:

Eric Lybbert

Objectives:- Set up and align a two-sided document

- Create an original company logo and use it in a brochure.

- Incorporate quality images.

Process:I set up and 8.5 x 11 landscape document in Adobe InDesign. From there, I added

guides so that I would be able to create folds in the brochure after printing. I startedby adding the PalmerCakes logo down the offset side. I used a picture of a pink cake

on the front because it was appealing to the eye and it helped to communicate what

her business is about. I then added the words “Weddings, birthdays, and special

occasions” on top of the cake so that they could see what she makes cakes for. On

the inside I kept repetition with the blue dashed lines. I used a smaller photo of 

some colorful cupcakes that also went well with the color scheme. I then added the

text wrap around the large cupcake in the center of the fold. I made sure to add

some contact information as well as cost, avors, etc. I kept the font and design very 

simple and easy to read. I devoted the back of the brochure to “Meet the Owner.” I

like to know a little bit about the person I am going to meet, and I feel this was a

good way to introduce her. The two paragraphs are explaining how she started and why she loves what she does. I also put a little bit of a personal life description so

that customers can relate to her. At the bottom of the back I placed a smaller logo

so that it stays in the customer’s mind and nishes off the brochure.

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Event AdDescription: A color full-bleed event ad to promote a photo competition using only Microsoft Word

and a scanner.

Programs:Microsoft Word, Scanner

Date:May 18, 2013

Course:COMM 130 Visual Media

Instructor:

Eric Lybbert

Objectives:- Find, scan and import a high-quality image.

- Create a full-bleed design.

Process:I scanned the images, and then used a Word image effect to delete most of the

background on the image of the boy holding the ‘vote’ sign. Then I added colors of red, white and blue to convey more patriotism. I chose two fonts for my title and

one font for my body copy. I have designed in Word before, so I was familiar with the

tools I had to work with. The only problem I had was with the scanner. No matter

how I scanned the image it never came out quite clear.

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hotoP c h a l l e n g e

To enter & vote, go to 

photochallenge.com/2013patriotic

Submit your patriotic photo!

Voting Opens June 27 - June 3 

Winners will be announced July 4, 2013 

 June 1 – June 27 

Sony presents… 

2 0 1 3

Winners will receive great Sony digital imaging products

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ImagingDescription: A photograph taken personally and edited in Photoshop.

Programs:Adobe Photoshop

Date:May 24, 2013

Course:

COMM 130 Visual Media

Instructor:

Eric Lybbert

Objectives:- Learn basic photography skills

- Adjust image brightness, contrast, hue and saturation levels.

Process:I took this picture using my Nikon D5100 DSLR camera. After uploading it to my 

computer I brought it into Photoshop an cropped it to a 6×6 square. I also changed

the resolution to 150 ppi. I selected the background using the quick selection tool,then desaturated and colorized it.Then I applied the lter “Cutout” to the whole

image. After doing that, I brought it into an 8.5 x 11 white document and set it just

above center.

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 WebpageDescription: A web page designed around a personally created logo.

Programs:

TextWrangler, Firefox

Date:June 29, 2013

Course:

COMM 130 Visual Media

Instructor:

Eric Lybbert

Objectives:- Size and optimize an original logo as a .png for a web page

- Design a web page using HTML to display the logo and content. 

- Identify hex colors for web design.

- Acquire a working knowledge of HTML and basic understanding of CSS. 

Process:I created this webpage using HTML and CSS in the program TextWrangler. I havehad some experience using HTML and CSS, so I was able to catch on quickly. After

 writing my HTML document, I linked my CSS document with it. I also inserted my 

logo image and matched the colors on my webpage with the colors in my logo. I also

changed the fonts to “Veranda” as my Headings and “Arial” for my body copy. My 

body copy count came to 279.

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