Visual Media Portfolio - Jeremy Hale

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My PortfolioJeremy Hale


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Jeremy Hale5920 Duniway AveGladstone, OR 97027971.336.2394

[email protected]

Contact


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Montage

Brochure

Event Ad

Flier

Web Page

Imaging

Business Card

Letterhead

Logos

Table of Contents


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Date:13 February 2016

Description:This is a montage of my feelings towards the universeand music. Seeking inspiration led me to think of

these two vast ideas. Both space and music seem tohave no end and in linking them together as one, itbrings together this idea of seeming chaos and perfectbalance. The endless wonder of the universe seemsincomprehensible, however the idea of musical notationalso seems incomprehensible until you read the musicand comprehend it. The phrase, “There is no end toharmony” is a variation of the words from a popularhymn in the Latter-day Saint hymnal which references thevastness of God’s creations, of which there is no end.

Process:Most of the time I spent creating this montage was usedseeking inspiration and good images. I think by usingthe best tools we have, our brains, can make or break aproject before it even gets started. Some will try to takepoor tools and make something great, but to be greatyou must start with a strong idea and tools rst.

Message:The message is clear and strong. It is solid andmeaningful, yet it can be taken personally by theindividual. “There is no end to harmony” is clearlywritten and visible with plenty of white space anddraws its meaning from the endlessness of space andthe endlessness of music drawn into one overarchingstatement of expression.

Montage


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Brochure

Date:28 March 2016

Description:This is a brochure which is to be folded, hence theupside down text and images on the front/top side of

the image. In order to grasp the brochure in a morecomplete way, it would need to be held physically inyour hands. Since this is not possible in this setting, I willsimply explain the purpose. The goal of this brochurewas to inform those who are unfamiliar with the adventof autonomous cars, how they work, and the history andchallenges facing their development.

Process:In InDesign, I began by inserting guidelines onto the

paper where the folds would occur. This helped me tovisualize how the images could link up on the pagesafter they were printed. I then was able to type aninteresting summary of the topic. This was in the end,the most important part of the project in my opinion.The meat and purpose to the brochure was its content.To present content, I used images and fades to draw thereaders through the brochure in a logical and interestingway. A simple research paper on the same subjectwould have been less intriguing because it does notpull the reader in, whereas a visually advanced objectencourages interest and curiosity in the subject.

Message:The message is similar to what was explained in thedescription above. The purpose of this brochure isto inform those who are unfamiliar with the advent ofautonomous cars, how they work, and the history andchallenges facing their development.


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Event Ad

Date:30 January 2016

Description:I made this print ad using a Word Document. This canbe a useful tool when resources are limited or editing is

needed for a later date. The audience is mainly driversages 21 and over (the typical age of consent for carrentals or similar activities). The top thing I learned fromthis project was how to use Word more effectively. Thecolor scheme was a red monochromatic. The font usedfor the title were Century Gothic, and the font for thebody text was Merriweather. The ads main inclusion wasa scanned image from an automotive magazine.

Process:The entire process of this event ad was created inMicrosoft Word. This makes it a very valuable printbecause it can be replicated again using simplecomputer tools that most people have on their ownlaptops and computers.

Message:The message is simple. We want you to give money toheart disease research and receive a little fun reward at

the same time. The red is indicative of the heart and thewhite reminds us of purity, the kind that can come fromcharity and generosity.


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Dream Car Drive for Heart Disease

March 25-26, 2016 from 8AM-8PMEastern Idaho Regional Medical Center

$100 per hour driveDonations Welcome

All Proceeds Go to Heart Disease Research


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Flier

Date:23 January 2016

Description:This was my rst experience using InDesign and it wasan interesting opportunity. I enjoyed the simplicity it

offered for creating black and white iers. I feel like Icould do this again with ease. The FOCUS Principles Ilearned through VisualFOCUS were also very helpful inmy quick understanding of the new program.

Process:My only difculty came from understanding how tomanage the le system to keep my progress saved asthis was created on a computer other than my own.Fortunately, managing les is the top aspect of design

I learned from this project. I better understand how tosave images as different le types and where to savethem.

Message:The message I intended to share was very businessoriented, as the audience would be business oriented.Using modern text in the word “conference” in the titlewas my way of bringing solidarity between the sidebar and the rest of the page. I originally had the photo

stretched all the way to the side bar, but after somecritique I ended up adding a half-inch invisible borderspace there.


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Web Page

Date:12 March 2016

Description:The idea was to express a sense of fun, which thelogo and name promote, without losing sight of

professionalism. This webpage was made to expressthese concepts in a place that could be easily accessedby a consumer audience. The page was made usinghtml and css. The purpose was to show my skills andunderstanding of these program tools and to promotemy logo which was created in Illustrator.

Process:This web page was created using a combination of htmland css program tools. This required a knowledge of

coding and especially padding to create and maintainwhite space. It was also necessary to know how to createa link to my blog on both the logo and the text near thebottom of the page.

Message:The main purpose of this web page would be topromote Lemon Pops Popsicles and so the messagewould showcase the freshness and zest of the product.This would mainly be to a mature audience, althoughit is recognized that children will be a big drive for theproduct since they can make or break the decision forthe parents.


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Imaging


Description:This was my rst experience with Photoshop. To begin,I took my own photo with some books on my desk. I

saturated the colors and gave them some vibrance. Ialso sharpened some of the book covers and edges topromote a feeling of individualism showing that eachbook had its own reason to pick up.

Process:The top thing I learned on this project was to whatextent my colorblindness can affect the way I see animage. It was interesting the different opinions I got onthe color usage, especially of red. This denitely affected

which red I used (I guess there is more than one red),however it is hopefully not something that will destroythe integrity of the full display. The fonts used were asans serif for the color scheme listings and an old-stylefor the quote.

Message:The books were used rentals from the University storewhich shows that even a seemingly neglected book canhave meaning found within its pages because each oneoffers something different. My favorite part of the photowas the reection on the desk.


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Business Card


Description:This was a part of my stationery project. The idea wasto express a sense of fun, which the logo and name

promote, without losing sight of professionalism. Thebusiness card and stationery paper were both created inInDesign using logos I created originally in Illustrator.

Process:On the business card, I wanted to coordinate the themewith the stationery, so I created a similar design usingthe same techniques in a different way. I feel like theuse of the purple gradient structures allow white spaceto leak into the design well. It feels open rather than

closed which I believe is a fantastic part of the design.Especially on the back side of the card which containscontact information, I feel like the text was placed in agood spot, allowing plenty of white space on the leftside of the card.

Message:The message of this company is to sell Lemon Pops. Itis a theoretical business which sells lemon popsicles asan original and other avors secondarily. The freshnessof the lemon is communicated in its lack of blemish andclear, crisp parameters.


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Letterhead


Description:This is a part pf the stationery project. The idea was toexpress a sense of fun, which the logo and name both

promote, without losing sight of professionalism. Thebusiness card and stationery paper were both created inInDesign using logos I created originally in Illustrator.

Process:First, I moved many of the aspects that made the logoproject great and moved them from Illustrator intoInDesign. Once in InDesign, I noticed that the fontsbecame pixelated, so I retyped the fonts with InDesignwhich solved the problem. I used a rectangular purple

gradient to along the top of the stationery whichadded structure but also retained the fun attitudeassociated with the product and company image. I alsoincorporated the yellow lemon squeeze gure from mylogo project to add excitement to the stationery alongthe bottom right corner.

Message:The message of this company is to sell Lemon Pops.Although anyone can enjoy lemon pops, the audience ofthis project is to a younger demographic. Most childrenup through middle teens are the main target audience ofthis company and brand image.


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Logos


Description:These are the results of my Logo project. To work outthe rst logo, I wanted to keep it as basic as possible

so that I could add detail and sophistication later tothe second and third logo. In fact, you could probablyuse each descending logo down as an example of myIllustrator skills improving over time.

Process:For the rst logo, I used a basic ellipse tool, made ityellow, and nally cut a corner off so that it would looklike a slightly deformed, but more recognizable, lemon.The second and third images both used a rectangle with

the bottom-right under a crystallization effect to givethe impression of lemon-avored juice coming from thelogos. This especially evident in the third image when Icreated a lemon with shapes and pen tools.

Message:The basic message I tried to convey was a mouth-watering and refreshing drink. The squeezed lookingeffects in the latter images portray this best. I wanted theaudience to receive the impression of taste, refreshment,and avor.


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Documents

Visual Media Portfolio - Jeremy Hale