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ideal mornings guidelines

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Page 1: Visual Grid a Interactive

IdentIty Manual

Page 2: Visual Grid a Interactive

2 3

Our VisionIdeal Mornings was

founded with the idea

that every ideal day

should begin with the

“ideal morning”. We

strive to bring the best

experience to our guests

and make them feel a

part of our family.

About Ideal Mornings

Color Specifications

Our Vision 3

The Logo 4

Clear Space and Minimum Size 5

Logo Usage and Stand Alone Cup 6

Logo Improper Use 7

Color Specifications 8

Primary Colors 9

Secondary Colors 10

Black and White Versions 11

Typography 12

Font and Weights 13

Graphic Elements 14

Photography 15

Applications 16

Letterhead and Envelope 17

Business Cards 18

Credits 19

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4 5Contents

The Logo

Logo Clear Space

No words, text or busy

images should be in the

dashed space surround-

ing the “Ideal Morn-

ings” logo.

0.5 inches0.5 inches

Minimum Size1 inch

1/2 inch

The brand logo is

designed to feel both

comfortable and cheer-

ful. the blue tones of the

cup are more comforting

while the orange tones

(typically seen in the

sunrise graphic), rep-

resents the beginning of

the ideal day.

Minimum Size on the

Ideal Mornings logo can

be no smaller than 1 inch

by 0.5 inches.

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Logo Improper Use

Do not warp logo

Do not place logo on patterned

or busy background

Do not place logo on an angle

Do not reduce opacity of logoUse of the stand alone cup In order for the cup logo

to be used alone, there

must be an accompany-

ing identification of the logo in its entirety some-

where easily located.

ie. On the back of a

business card.

*All logo restraints on

page 7 that apply to the

“Ideal Mornings” logo

also apply to the use of

the stand alone cup.

Appropriate Logo Use• Menus• Billboards• Website• Napkins• Brochure• Catalog• Authorized Advertisement• Television Ads• Apparel (Hats, Shirts)

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2

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8 9Contents

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Color Specifications

Primary Colors

Primary color of cup in

logo.

Primary color of out-

lines and text in logo.

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Secondary Colors Black and White Logo

c0m17y45k0

c0m50y100k0

Black and white logo can

be used in newspapers

and in ads that require

black and white printing.

Primary use of the sunrise

graphic.

Accent color.

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12 13Contents

DTypography

Font

WeightsAubrey font must be kerned when in

use depending on the weight size.

Weight size should not change in ratio

to the logo when used together. When

Font is placed next to logo, Font should

not be taller than the handle on the

cup.

Name of the font used

in the logo is “Aubrey”.

Color of the font may

change from dark brown

to white depending on

the background it is

being placed against.

The ideal day begins with the ideal morning.

ABCA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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14 15Contents

Graphic ElementsWhen using the “Ideal

Mornings” logo with a

photograph, logo must

be placed in a corner of

Photographythe photograph. Logo can

not be placed on any busy

or textured backgrounds

on photographs.

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16 17Contents

334 South Ocean BlvdDeerfield Beach, FL 33441tel 954-635-4788

Applications

Letterhead and Envelope

334 South Ocean BlvdDeerfield Beach, FL 33441

334 South Ocean BlvdDeerfield Beach, FL 33441tel 954-635-4788

334 South Ocean BlvdDeerfield Beach, FL 33441

Owner: Katherine Gerdungtel 954-635-4788334 South Ocean BlvdDeerfield Beach, FL 33441Hours of Operation: 6am-3pm

IdealMornings.com

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Thank you for your cooperation within these terms of

our logo usage.

Business Cards Credits

Owner: Katherine Gerdungtel 954-635-4788334 South Ocean BlvdDeerfield Beach, FL 33441Hours of Operation: 6am-3pm

IdealMornings.com

Photography CreditsPage 3

http://www.lovethispic.com/image/49752/morning-coffee

Page 14

http://www.sodahead.com/MarineForceRecon/conversation-229

9843/?page=5&link=ibaf&q=&esrc=s

Page 15

Katherine Gerdung

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November 2014