VIPSHOP WELCOMES

YOU

Introduction • Welcome

• Index

• Our office

• Our guarantee

• Our offer

• Figures

• Vipshop honor’s

• Growth rate

• Warehousing

• Facts and figures

• Brands we carry

• Flash sales

• Our website pages

• Overview of member base

• How members find us

• Sales and member regions

• Offer for brands

• Offer for members

• Closure

Our Office

Vipshop summary The largest flash sales site in China

Genuine Brand

Product

Sell With Deep

Discounts

Focus On

Customer

Satisfaction

High Level

Service

Our guarantee

Vipshop summary The largest flash sales site in China

•Creating a new distribution channel for your brand:

•Discrete clearance channel

•Creates new channels of demand & drives awareness

•An efficient digital marketing platform that enhances your brand resulting from

exposure to the Vipshop members

•Offering a new lifestyle to members:

Off-price + entertainment value + a unique shopping experience

Vipshop summary The largest flash sales site in China

in 2011,vipshop was ranked No.1 with regard to sales volume among South China B2C on-line retailers;

No.1 among the on-line flash sales websites in China;

Ranked 7th with regard to visitors-spend-time among B2C websites in China;

Ranked 10th with regard to user amount among B2C websites in China.

Vipshop Summary The largest flash sales site in China

VIPSHOP HONOURS The biggest investment of Series A in the

field of B2C in China settled in "Vipshop".

In 2010, Vipshop obtained $20 million in

the first risk investment (U.S. DCM and

Sequoia Capital), which is the biggest

financing amount in the first round risk

investment for E-commerce in China.

In 2011, Vipshop obtained $50 million in

the second risk investment by U.S. DCM

and Sequoia Capital.

Vipshop summary

Online off-price apparel

Favorable trends in China core market

2010 2015

20 Billion

Our target market is benefiting from category growth & increased online penetration

Our Warehousing

Guangzhou – Beijing – Shanghai - Chengdu

Four strategic locations – Top quality warehousing

Daily Visitors

Launched

Category

Leadership

Employees

Vipshop Summary Figures

1.8 million per day!

November 2008

China

2700

Members

12.1 million

Vipshop Summary

Powerful Partnerships with luxury brands

•Over 90% of vendors we choose to work with have done or plan to repeat sales on Viphop sites

•Vipshop already works with over 800 fashion, apparel & home/kids brands, local vendors.

Vipshop sales examples

Vipshop summary Our website

Cart only allows product to be held 20 minutes to drive a frenetic and impulsive excitement to

shopping

Luxury on Sales

Brands on Sale The next days

Standard Brands

Vipshop summary Our website – Luxury brands

Brands on sale In the next days

Cart only allows product to be held 20 minutes to drive a frenetic and impulsive excitement to

shopping

Overview of our member base Highly coveted member base

Total registered members : over 12.1 million (FY January . 2012)

Total visitors per day : 1.8 Million

Members are mainly 24-40 years old

The female accounts for 70% sales volume, whereas the male accounts for 30%

Members are mainly white collars with monthly income of 3000-10000 RMB, and roughly 200 million peoples income

were within this range

Overview of our member base How our members found us

More than 60% of our members get to know our website by the mouth of

friends. Word of mouth is the best advertising method for vipshop.

1. SE(search engine)

2. Friends recommendation

3. Weibo

4. Social networking websites

5. TV/Newspapers and magazines

6. Website advertisements

7. Outdoor advertisement

8. Can not remember

9. Others

Overview of our members base Highly coveted member base

GUANGDONG Accounts for the annual proportion

approximately 18%

BEIJING Accounts for the annual proportion

approximately 9.8%

SHANGHAI Accounts for the annual proportion

approximately 9.4%

The members of Vipshop are located all

over China, even Xinjiang, Yunnan etc.

Vipshop is addressing opportunities Vipshop creates tremendous value for the client

Discrete clearance channel

Creates new channels of demand & drives awareness

A partner that can enforce the brand not exploit it

Bring the brands closer to their current and new customer

Partner for new product development and brand expansion

Develop the multichannel relationships

Create brand specific experiences

Highly targeting marketing and media

Vipshop is addressing opportunities Vipshop creates tremendous value for our customers

• Timely and relevant offerings over their lifecycle and interests Curetted,

Coveted & Inspirational.

• A shopping experience that is both highly efficient but also enjoyable.

• Be where the customer is when they are ready to through a variety of digital

commerce platforms.

• Unparalleled customer service for support before during and after the sale.

• Operational excellence that gets the product to them on time and on their terms.

Advancing hand in hand, exploiting win - win

• Since inception, Vipshop has focused on growth, market share and an exceptional

customer experience.

• Our Core Business – Men’s, Women’s, Home and Children – is managed to

maximize growth and contribution margin.