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Villi Pohjola lookbook
We are Saana ja Olli.
Saana ja Olli is a designer couple from Turku, Finland.
We produce our own 100% hemp textile col-lection that’s manufactured transparently and locally in Southwestern Finland. Saana ja Olli also designs products, patterns and concepts to clients of similar value base and have been involved in various design projects in different continents.
In our works we value rectitude, timelessness and human touch.
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We like to keep things transparent and local.
Our printing takes place in Aitoo (population:403) and sewing in Keikyä (population: 2862). Parts of these processes are also carried out in our hometown Turku.
We promise to produce locally and we take this right down to the smallest detail: our la-bels and tags, cushion and pot holder fillings, strings, and printing materials are produced in Finland.
By doing so we want to support the heritage of Finnish textile industry and employ pro-fessionals from our native country. By keep-ing the production in Finland we know the work is carried out in high quality and that the employees have a safe and enjoyable working environment and receive a proper wage and benefits.
The closest countries to Finland who pro-duce high quality hemp fabrics are Hungary and Romania. In order to minimize carbon emissions our fabrics are transported from the factory to our home town Turku by land.
Because Finland unfortunately does not grow hemp for textiles, we use highquality hemp fabrics produced in Europe and carry out the rest of the process locallyin Finland.
Five reasons for us to use 100% European hemp fabrics
1. Growing hemp requires no synthetic fertilisers, irrigation or herbicides.
2. Hemp gives a generous crop; Hemp gives twice as large a crop from the sameharvested area as cotton and six times larger a crop than linen.
3. Hemp turns carbon dioxide into oxygen more efficiently than other plants and thus belongs to the group of C4 plants. Growing hemp counteracts global warming.
4. Growing hemp has a positive effect on the soil. It improves soil quality and with its roots hemp also fights erosion.
5. European hemp undergoes only minimal treatment thus producing longer and more durable fibres.
Good textiles = Hemp
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Saana ja Olli
Photography: Unto Rautio, untorautio.comModel: Aliisa
Location: Vähä-Vilissalo, Uusikaupunki, Finland
