Vikash Kumar Hdfc Bank Fance

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    SUMMER TRAINING PROJECT REPORT

    ON

    TO STUDY ON COMPETITION ANALYSIS OF CURRENT

    ACCOUNT,

    CARRIED OUT AT

    Submitted to :-

    Jiwaji university , Gwalior

    For the partial fulfillment of the

    Master of Business Administration

    (Batch 2010-12)

    Submitted by :-

    Kartar singh yadav

    Mba 3rd sem

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    NRI Institute of Technology and Management

    Gwalior

    DECLARATION

    I Kartar singh yadav hereby declare that the summer training project report

    Entitled TO STUDY ON COMPETITION ANALYSIS OF

    CURRENT ACCOUNT, has been prepared as part of the completed of

    the degree of an MBA Gwalior NRI Institute of Technology and

    Management Gwaliorand it is beside on original work as will be used

    academic purpose

    DATE : KARTAR SINGH YADAV

    PLACE: MBA 3rd SEM

    http://www.nriitm.org/main/about.htmhttp://www.nriitm.org/main/about.htmhttp://www.nriitm.org/main/about.htmhttp://www.nriitm.org/main/about.htmhttp://www.nriitm.org/main/about.htmhttp://www.nriitm.org/main/about.htmhttp://www.nriitm.org/main/about.htmhttp://www.nriitm.org/main/about.htmhttp://www.nriitm.org/main/about.htm
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    CERTIFICATE

    This is to certify that Mr. KARTAR SINGH YADAV student of MBA 3rd

    SEM summer training project report Entitled TO STUDY ON COMPETITION

    ANALYSIS OF CURRENT ACCOUNT programmed has completed under my

    guidance.

    DATE: ..

    PLACE:

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    ACKNOWLEDGEMENT

    The summer training in HDFC Bank has been a truly remarkable experience. The experience

    gained during 8 weeks of training period have been quite enriching and the intensive

    exposure to market environment would prove beneficial in the long run as well as in the

    outlet of planning, building and shaping my career in future.

    It gives me immense pleasure in acknowledging the valuable guidance extended to me by

    various person of HDFC in successful completion of this project

    I sincerely thank Mr. Rahul Mantri (Manager- Retail Banking), Pune for their kind

    cooperation for completing this project. I am very thankful to

    Professor my internal project guide for having equipped me with

    the skills which contributed a great deal in the successful completion of the project.

    At last, but not the least, I would like to thank the dealers and customers to cooperate with

    me in giving me through and valuable information for the project.

    DATE : KARTAR SINGH YADAV

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    PLACE: MBA 3rd SEM

    INDEX

    Reno. Chapters Name Page no.

    ACKNOWLEDGEMENT

    2 OBJECTIVE OF THE STUDY 12

    3. COMPANY PROFILE 13

    4. ORGANISATIONAL STRUCTURE

    5. PRODUCT PROFILE 18

    6. LITERATURE REVIEW 32

    7. RESEARCH METHODOLOGY 37

    8. DATA ANALYSIS,INTERPRETATION & TABULATION 39

    9. OBSERVATION & FINDINGS 63

    10. CONCLUSIONS 65

    11. SUGGESTIONS & RECOMMENDATION 67

    12. BIBLIOGRAPHY 69

    13. ANNEXURE 70

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    CHAPTER I

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    OBJECTIVE OF THE STUDY

    To know the services of the other competitor bank in pune.

    To know the charges various banks are charging for their services.

    Its Comparison with different competitor bank so that it can have a rough idea of itsposition in the market.

    To know the methods of banking.

    To know the banking and financial terms used in day-to-day life and which plays an

    important role in our life.

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    NEED OF THE STUDY

    For Bank: -

    The study is useful to HDFC Bank because with the use of the report it can compare itself

    with other banks and also do some modifications in its services and charges so as to compete

    with the competitors in both short as well as long run.

    For Student: -

    The study is useful for student as he gains knowledge about various services of bank, the

    working of the bank and also about the competitors of the bank, which plays an important

    role in the marketing and implementation of the strategy.

    SCOPE OF THE STUDY

    The scope of study is to understand the problems faced by the bank while maintaining

    the market position among the competitors. With the help of this project we can introduce

    new facilities and we can explore new segments of customers with the analytical conclusion

    of this project. We can better understand what our weaknesses are and what our strengths are;

    so that we can explore the strengths and remove weaknesses.

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    CHAPTER II

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    INTRODUCTION

    The Housing Development Finance Corporation Limited (HDFC) was amongst the first

    to receive an in-principle approval from the Reserve Bank of India (RBI) to set up a bank in

    the private sector, as part of the RBIs liberalization of the Indian Banking Industry in 1994.

    The bank was incorporated in August 1994, in the name of HDFC Bank Limited, with its

    registered office in Mumbai, India. HDFC Bank commenced as a scheduled Commercial

    Bank in January 1995.

    PromoterHDFC Bank is Indias premier housing finance company and enjoys an impeccable track

    record in India as well as in international markets. Since its inception in 1977, the

    Corporation has maintained a consistent and healthy growth in its operations to remain a

    market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling

    units. HDFC has developed significant expertise in retail mortgage loans to different market

    segments and also has a large corporate client base for its housing related credit facilities.

    With its experience in the financial markets, a strong market reputation, large shareholder

    base and unique consumer franchise, HDFC was ideally positioned bank in the Indian

    environment.

    Business Focus

    HDFC Banks mission is to be a world class Indian Bank. The banks aim is to build sound

    customer franchises across distinct businesses so as to be the preferred provider of banking

    services in the segment that the Bank operates in and to achieve healthy growth in

    profitability, consistent with the banks risk appetite.

    Capital Structure

    The authorized capital of HDFC Bank is Rs.450crore (Rs.45 Billion). The paid up capital is

    Rs.282crore (Rs.28.2 Billion). The HDFC group holds 24.4% of the banks equity while

    about 13.2% of the equity is held by the depository in respect of the banks issue of American

    Depository shares (ADS/ADR Issue). The Indian Private Equity Fund, Mauritius (IPEF) and

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    Indocean Financial Holding Ltd, Mauritius (IFHL), both fund advised by J. P. Morgan

    Partner, formerly Chase Capital Partners, together hold about 5.5% of the banks equity.

    Times Bank AmalgamationAs a milestone transaction in the Indian banking industry, Times Bank Limited (another new

    private sector bank promoted by Bennett, Coleman & Co./Times Group) was merged with

    HDFC Bank Ltd., effective February 26,2000.

    Distribution Network

    HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of

    over branches spread over cities across the country. All branches are linked on an online real-

    time basis. Customers in 80 locations are also serviced through Phone Banking. The Banks

    expansion plans take into account the need to have presence in all major industrial and

    commercial centers where its corporate customer are located as well as the need to build a

    strong retail customer base for both deposits and loan products.

    Management

    Mr.Jagdish Kapoor took over as the banks Chairman in July 2001. Prior to this Mr. Kapoor

    was the Deputy Governor of the Reserve Bank of India.

    The Managing Director, Mr.Aditya Puri has been a professional banker for over 25 years and

    before joining HDFC Bank in 1994 was heading Citibanks operations in Malaysia.

    The Banks board of Director is composed of eminent individual with a wealth of experience

    in public policy, administration, industry and commercial banking. Senior executives

    representing HDFC are also on the Board.

    Technology

    HDFC Bank operates in a highly automated environment in term of information technology

    and communication systems. All the banks branches have connectivity, which enables the

    bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also

    provided to retail customers through the branch network and Automated Teller Machines

    (ATMs).

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    Business Profile

    HDFC bank caters to a wide range of banking services covering commercial and investment

    banking on the wholesale side and transactional branch banking on the retail side. The bank

    has three key business areas: -

    A) Wholesale Banking Services:-

    The banks target market is primarily large. It covers blue-chips manufacturing companies in

    the Indian corporate sector and to a lesser extent, emerging mid-sized corporate. For these

    corporate, the bank provides a wide range of commercial and transactional banking services,

    included working capital finance, trade services, transactional services, cash management,

    etc.

    B) Retail Banking Services:-

    The objective of the Retail Bank is to provide its target market customers a full range of

    financial products and banking services, giving the customer a one step window for all

    his/her banking requirements. The products are backed by world-class services and delivered

    to the customers through the growing branch network, as well as, through alternative delivery

    channels like ATMs, Phone Banking, Net Banking and Mobile Banking.

    C) Treasury Operations:-

    Within this business, the bank has three main product areas

    Foreign Exchange and Derivatives,

    Loan Currency Money Market &

    Debt Securities and Equities.

    With the liberalization of the financial market in India, corporate need more sophisticated risk

    management information, advice and product structure.

    Rating

    HDFC Bank has its deposit programs rated by two rating agencies

    Credit Analysis & Research Limited (CARE)

    Fitch Rating India Private Limited.

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    Corporate government Rating

    The Bank was one of the first fort companies which subjected itself to corporate governance

    and Value Creation (GVC) rating by the rating agency, The Credit Rating Information

    Services of India Limited (CRISIL).

    Awards and Accolades

    Over the years, HDFC Bank has received recognition and awards from various leading

    organization and publication, both national and international. HDFC Bank was selected as the

    Best Bank-India 1999, Best Domestic Bank India 2000, Best Bank India 2001,

    Best Bank 2002 by Euro money, Best Domestic Commercial Bank India 1999, Best

    Domestic Commercial Bank 2000, Best Domestic Commercial Bank India 2001and

    Best Domestic Commercial Bank India 1999, Best Local bank In India 2002, Best

    Local bank In India 2003 by Finance Asia. In the October 2000 issue, Forbes Global

    selected HDFC Bank amongst the top 20 in the Forbes listing of the worlds best small

    companies. Closer home, HDFC Bank was selected for The Economic Times Award

    Corporate Excellence for Emerging Company of the Year 2000-01 and as Business Indias

    Best Bank for the year 2000. For its use of information technology the bank has been

    recognized as a Computer world honors Laureate and awarded the 21st Century

    Achievement Award in 2002 for the Finance, Insurance & real Estate Category by computerworld, Inc., USA. HDFC bank was awarded the Best IT User award 2003 (Category:

    Banking) as per of the IT User Awards 2003 conferred by economictimes.com &Nasscom.

    HDFC Bank is one of Forbes Global "Best Under a Billion

    In its issue dated October 27th, 2003, Forbes Global magazine has named HDFC Bank as

    one of the "Best under a Billion, 200 Best Small Companies for 2003". These 200 successful

    companies outside the US were selected from some 19,000 companies from Asia & Europe

    with annual sales below US$1 billion, based on profitability, earnings and sales growth.

    Forbes Global also talked to fund managers, analysts and industry watchers to spot these 200

    best companies with brief operating histories but promising futures.

    HDFC Bank named Best Bank in India for 2003

    HDFC Bank, one of Indias leading private sector banks, has been named the Best Bank in

    India for the year 2003 in a survey conducted by KPMG and leading business magazine,

    Business Today.

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    CHAPTER III

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    THE ORGANIZATION:

    HDFC Bank was amongst the first to receive an 'in-principle' approval from the Reserve

    Bank of India (RBI) to set up a bank in the private sector from Housing Development

    Finance Corporation Limited (Bank), in 1994 during the period of liberalization of the

    banking sector in India.HDFC India was incorporated in August 1994 in the name of HDFC

    Bank Limited.HDFC India commenced operations as a Scheduled Commercial Bank in

    January 1995.

    HDFC India deals in varieties of products like home loan, standard life insurance, mutual

    fund, securities, credit cards, etc. HDFC has branch offices in all major cities in India likeCalcutta, Chennai, Delhi, Bangalore, Hyderabad, and Ahmedabad apart from HDFC Mumbai

    Headquarter HDFC India :

    'Trade Star', 2nd floor, 'A' Wing,

    Junction of Kondivita and M.V. Road,

    Andheri-Kurla Road,

    Andheri (East), Mumbai - 400 059.

    Tsel: (Board) 2822 0055 / 55516666 (Fax) : 2822 9998 / 2822 2414

    Network : More than 468 branches over 212 cities across the country

    ATMs : The ATMs of HDFC India can be accessed by all domestic and international

    Visa/Master Card, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge

    cardholders.

    Authorized capital: Rs. 450 crore

    Paid-up capital: Rs. 282 crore

    Equity: Holds 24.2%

    listing: HDFC India has been listed on the Stock Exchange, Mumbai and the National Stock

    Exchange. The bank's American Depository Shares are listed on the New York Stock

    Exchange (NYSE) under the symbol "HDB"

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    Organizational Structure

    Chairperson

    (JagdishCapoor)

    Director

    (KekiMi

    stry)

    Director

    (Vineet

    Jain)

    Director

    (Gautam

    Divan)

    Director

    (C.M

    Vasudev)

    Director

    (ArvindPan

    de)

    Director

    (PanditPala

    nde)

    Managing

    Director

    (AdityaPuri)

    Executive director

    (PareshSukthankar)

    Executive director

    (Harish Engineer )

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    VISION STATEMENT

    The vision of the Chairman and Board of Directors of the bank is to develop the bank into a

    much stronger bank with the higher level of modernization to handle the business volume in

    excess of Rs.10, 350 Crores and a profit level of more than Rs. 110 Crores by the end of

    March 31, 2007. Noble thoughts and high ideas of the team of management charged with

    dynamic spirit of action will take the bank to a greater height, achieving growth in strength

    and exhibit the bank as a model bank in the Banking industry.

    The bank has set itself a high standard, be it in operation, customer service or compliance to

    regulation.Technology up gradation and march towards Hi-Tech and Cyber Banking are the

    current mission of the bank.

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    MISSION STATEMENT

    Our mission is to be a World Class Indian Bank, benchmarking ourselves against

    international standards and best practices in terms of product offerings, technology, service

    levels, risk management and audit & compliance. The objective is to build sound customer

    franchises across distinct businesses so as to be a preferred provider of banking services for

    target retail and wholesale customer segments, and to achieve a healthy growth in

    profitability, consistent with the Banks risk appetite. We are committed to do this while

    ensuring the highest levels of ethical standards, professional integrity, corporate governance

    and regulatory compliance. HDFC Bank has been recognized as a Best Bank in

    India' in the magazines, as well as surveys year on year.

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    CHAPTER IV

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    PRODUCT PROFILE

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    TYPES OF CURRENT ACCOUNT:

    1. REGULAR CURRENT ACCOUNT

    Current account is ideal for carrying out day-to-day business transactions. With the

    HDFC Bank Regular Current Account, you can access your account anytime,

    anywhere, pay using payable at par cheques or deposit cheque at any HDFC bank

    branch. It also facilitates FREE NEFT transactions & FREE RTGS collections for

    faster collections in your account. Regular Current Account requires you to

    maintain an average quarterly balance of Rs10,000

    With a vast network of branches in cities all over the country, and access to a

    multitude of ATM's, you can keep track of all your transactions anytime.

    Features & Benefits

    Convenient inter-city banking :

    Deposit your local cheque in one branch of a city and have it credited to your account

    at a branch in another city or make payments across HDFC Bank locations using PAP

    cheque facility at a nominal rate

    Free payments and collections through NEFT

    Free RTGS collection. RTGS payment @ Rs.100/- per transaction

    Inter-city Account to accounts funds transfer between HDFC Bank accounts at a

    nominal charge of Rs.15/- per transactions

    Free Demand Drafts (DD) above Rs.100,000/-. Demand drafts up to Rs.50,000/- at

    flat cost of Rs.40/-. DDs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of

    Rs.25/- .

    Free Pay Order (PO) above Rs.100,000/-. Pay Order up to Rs.50,000/- at flat cost of

    Rs.40/-. POs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/- .

    Payable at par cheque book at nominal price.

    Register for InstaAlert service and receive updates on your account as and when the

    select transaction happens - all this without visiting the branch or ATM!

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    HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure

    and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep.

    The Bank will arrange to render the services like Cash & Cheque Pickup and Cash

    Delivery, through a reputed agency.

    Enjoy facilities like 24-hourPhone Banking,NetBanking and MobileBankingthat

    helps you check your balance & transaction details, find out the status of your cheque

    or stop cheque payment.

    http://www.hdfcbank.com/personal/access/phonebanking/phonebanking.htmhttp://www.hdfcbank.com/personal/access/netbanking/netbanking.htmhttp://www.hdfcbank.com/applications/misc/mobilebanking.asphttp://www.hdfcbank.com/applications/misc/mobilebanking.asphttp://www.hdfcbank.com/personal/access/phonebanking/phonebanking.htmhttp://www.hdfcbank.com/personal/access/netbanking/netbanking.htmhttp://www.hdfcbank.com/applications/misc/mobilebanking.asp
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    2. PREMIUM CURRENT ACCOUNT

    Your business needs a partner who can manage your finances while you concentrate

    on growing your business.

    You can avail benefits of inter-city banking account with Premium Current

    Account, which requires an average quarterly balance of only Rs. 25,000, offers

    Payable-At-Par cheque book facility & FREE inter-city clearing transactions

    across our network up to Rs.25 Lacs per month.

    A Current Account with the benefits of accessing your account from a large

    network of branches, and through direct access channels - the phone, mobile,

    Internet and through the ATM.Enter into a profitable relationship and access

    all the privileges flowing your way.

    Features & Benefits

    Free anywhere collection & payment within HDFC Bank branch network (except

    Dahej), up to Rs.25 lacs per month, incremental amount to be charged @ Rs.1.50

    per Rs.1,000/-, min Rs.25/-

    Free NEFT Transactions.

    Free RTGS collection. RTGS payment @ Rs.100/- per transaction.

    Inter-city Account to accounts funds transfer between HDFC Bank accounts at a

    nominal charge of Rs.15/- per transactions.

    Free Demand Drafts (DD) above Rs.100,000/-. Demand drafts up to Rs.50,000/-

    at flat cost of Rs.40/-. DDs above Rs.50,000/- & up to Rs.100,000/- at nominal

    cost of Rs.25/- and can be issued from any HDFC Bank Branch .

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    Free Pay Order (PO) above Rs.100,000/-. Pay Order up to Rs.50,000/- at flat cost

    of Rs.40/-. POs above Rs.50,000/- & up to Rs.100,000/- at nominal cost of Rs.25/-

    and can be issued from any HDFC Bank Branch.

    100 "At Par" cheque leaves free per month

    Register for InstaAlert service and receive updates on your account as and when

    the select transaction happens - all this without visiting the branch or ATM!

    HDFC Bank offers you Doorstep Banking*, a channel, which is convenient,

    secure and hassle-free. Now, you can enjoy the benefits of banking right at your

    doorstep. The Bank will arrange to render the services like Cash & Cheque Pickup

    and Cash Delivery, through a reputed agency.

    Enjoy facilities like 24-hourPhoneBanking,NetBanking and MobileBankingto

    access your account.

    http://www.hdfcbank.com/personal/access/phonebanking/phonebanking.htmhttp://www.hdfcbank.com/personal/access/netbanking/netbanking.htmhttp://www.hdfcbank.com/applications/misc/mobilebanking.asphttp://www.hdfcbank.com/applications/misc/mobilebanking.asphttp://www.hdfcbank.com/personal/access/phonebanking/phonebanking.htmhttp://www.hdfcbank.com/personal/access/netbanking/netbanking.htmhttp://www.hdfcbank.com/applications/misc/mobilebanking.asp
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    3) TRADE CURRENT ACCOUNT

    In today's changing business requirements, you need to transfer funds across cities,

    and time is of the essence. HDFC Bank Trade Current Account gives you the

    power of inter-city banking with a single account.

    From special cheques that get treated at par with local ones in any city where we

    have a branch, to free account to account funds transfer between HDFC Bank

    accounts, to free inter-city clearing of up to 50 lakhs per month, our priority

    services have become the benchmark for banking efficiency. Trade Current

    Account requires you to maintain an average quarterly balance of Rs. 40,000.

    Features & Benefits

    Free Account to account funds transfer between HDFC Bank accounts.

    Free RTGS/NEFT Transactions.

    Free up to 30 Demand Drafts (DD) per month and can be issued from any HDFC

    Bank Branch.

    Free up to 30 Pay Orders (PO) per month and can be issued from any HDFC Bank

    Branch.

    Free anywhere collection & payment within HDFC Bank branch network (except

    Dahej), up to Rs.50 lacs per month.

    Convenience to withdraw & deposit cash at all our branches*

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    200 "At Par" cheque leaves per free month .

    Register for InstaAlert service and receive updates on your account as and when the

    select transaction happens - all this without visiting the branch or ATM!

    HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure

    and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep.

    The Bank will arrange to render the services like Cash & Cheque Pickup and Cash

    Delivery, through a reputed agency.

    Enjoy facilities like 24-hourPhoneBanking, NetBanking and MobileBanking that

    helps you check your balance & transaction details, find out the status of your cheque

    or stop cheque payment.

    4. PLUS CURRENT ACCOUNT

    In today's fast-paced world, your business regularly requires you to receive and

    send funds to various cities in the country. HDFC Bank Plus Current Account

    gives you the power of inter-city banking with a single account and access to

    more than 327 cities.

    From special cheques that get treated at par with local ones in any city where we

    have a branch, faster collection of outstation cheques (payable at branch

    locations), free account to account funds transfer between HDFC Bank accounts

    to Free inter-city clearing of up to 100 lakhs per month, our priority services

    have become the benchmark for banking efficiency.

    Plus Current Account requires you to maintain an average quarterly balance of

    Rs. 100,000.

    Read on to know the powerful plus points of the HDFC Bank Plus Current Account.

    Features & Benefits

    Free Account to account funds transfer between HDFC Bank accounts

    Free payment and collection through RTGS.

    Free payment and collection using NEFT (throughNetbanking)

    http://www.hdfcbank.com/personal/access/phonebanking/phonebanking.htmhttp://www.hdfcbank.com/personal/access/phonebanking/phonebanking.htmhttp://www.hdfcbank.com/personal/access/netbanking/netbanking.htmhttp://www.hdfcbank.com/applications/misc/mobilebanking.asphttp://www.hdfcbank.com/personal/access/netbanking/netbanking.htmhttp://www.hdfcbank.com/personal/access/phonebanking/phonebanking.htmhttp://www.hdfcbank.com/personal/access/netbanking/netbanking.htmhttp://www.hdfcbank.com/applications/misc/mobilebanking.asphttp://www.hdfcbank.com/personal/access/netbanking/netbanking.htm
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    Free up to 50 Demand Drafts per month and can be issued from any HDFC Bank

    Branch

    Free up to 50 Pay Orders (PO) per month and can be issued from any HDFC Bank

    Branch.

    Free anywhere collection & payment transactions (clearing) within HDFC Bank

    branch network (except Dahej), up to Rs.100 lacs per month.

    Convenience to withdraw & deposit cash at all our branches*

    300 "At Par" cheque leaves free per month.

    Register for InstaAlert service and receive updates on your account as and when the

    select transaction happens - all this without visiting the branch or ATM!

    HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure

    and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep.

    The Bank will arrange to render the services like Cash & Cheque Pickup and Cash

    Delivery, through a reputed agency.

    Enjoy facilities like 24-hourPhone Banking,Net Banking and Mobile Bankingthat

    helps you check your balance & transaction details, find out the status of your chequeor stop cheque payment

    http://www.hdfcbank.com/personal/access/phonebanking/phonebanking.htmhttp://www.hdfcbank.com/personal/access/netbanking/netbanking.htmhttp://www.hdfcbank.com/applications/misc/mobilebanking.asphttp://www.hdfcbank.com/applications/misc/mobilebanking.asphttp://www.hdfcbank.com/personal/access/phonebanking/phonebanking.htmhttp://www.hdfcbank.com/personal/access/netbanking/netbanking.htmhttp://www.hdfcbank.com/applications/misc/mobilebanking.asp
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    5. FLEXI CUURENT ACCOUNT

    Tired of static transaction limits during peak seasons?

    HDFC Bank Flexi Current Account is the answer to your changing banking needs during

    peak seasons.

    With HDFC Bank Flexi Current Account your Cash Deposit and Anywhere Transaction

    limits are a multiple of the balance you maintain in your Current Account.

    So, during peak seasons, you get the benefit of higher transaction limits due to the higher

    average balances maintained in your account.

    Whats more, during lean seasons, you need not bother about maintaining huge balances

    to enjoy high transaction limits, which you anyway may not need.

    Flexi Current Account requires you to maintain a minimum Average Monthly Balance

    (AMB) of just Rs. 75,000.

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    Features & Benefits

    Enjoy dynamic free limits on Intercity Payments, Collections & Funds Transfer

    as well as Cash Deposit at home location branches based on the AMB

    maintained*

    For example, you maintain an AMB of Rs.2,00,000/- in a particular month. Your

    dynamic free transaction limits for that month would be as per the following table:

    Transaction Dynamic Free Limits*

    Cash Deposit at Home Branch LocationRs. 24,00,000 in that particular

    month

    Anywhere Payments, Collections & Funds Transfer

    (except Dahej)

    Free up to Rs.1,00,00,000/- in that

    particular month

    Pay your vendors on a real time basis using Real Time Gross Settlement (RTGS)

    available across 23,000 Bank Branches*. Whats more, payments and collections

    through RTGS are completely free!

    Make and receive remittances to & from your vendors & customers across 20,000

    + Bank Branches of more than 50 Banks through Net Banking using National

    Electronic Fund Transfer (NEFT), Absolutely Free!

    Free 40 Demand Drafts & Free 40 Pay Orders issued from any HDFC Bank

    Branch*

    Convenience to withdraw and deposit cash at all our branches*.

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    Competitive pricing on Demand Drafts drawn on Correspondent Banking

    Locations as well as Outstation Cheque Collection at HDFC Bank Locations

    InstaAlert service- receive updates on your account as and when the select

    transaction happens all this without visiting the Branch or ATM!

    Enjoy facilities like 24-hour Phone Banking, Net Banking and Mobile Banking

    that helps you check your balance and transaction details, find out the status of

    your cheque or stop cheque payment.

    HDFC Bank offers you Doorstep Banking*, a channel, which is convenient,

    secure and hassle-free. Now, you can enjoy the benefits of banking right at your

    doorstep. The Bankwill arrange to render the services like Cash & Cheque Pickup

    and Cash Delivery, through a reputed agency.

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    6. MAX CURRENT ACCOUNT

    Presenting maximum benefits and minimum hassles for you with Max Current Account!

    With a Rs. 5 lakhs average quarterly balance requirement, we present to you a world of

    privileges that helps your business expand and grow. Features like maximum free

    transaction limits including other beneficial features on this current account truly enhances

    your business potential to the Maximum.

    \

    Features & Benefits

    Maximum transactional benefits with faster mobilization of funds

    Average quarterly balance requirement of Rs. 5,00,000/-

    Access to more than 750 branches

    Huge cost savings in inter-city transactions for 500 payable-at-par cheque

    issuance, funds transfers, NEFT, RTGS or Demand Draft / Pay Order

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    Faster collection of outstation cheques

    Free Account to Account funds transfer between HDFC Bank accounts

    Free payment and collection through RTGS

    Free payment and collection using NEFT (through NetBanking)

    Free Demand Drafts which can be issued from any HDFC Bank branch

    Free Pay Orders which can be issued from any HDFC Bank branch

    Free anywhere collection & payment (clearing) up toRs. 5 Crore per month within

    HDFC Bank branch network (except Dahej)

    Convenience to withdraw and deposit cash at all our branches*

    Free cash deposit up toRs. 50 Lakh per month across all home branches (subject

    to a maximum of 50 transactions per month and a per day limit of Rs.1,00,000/-

    on cash deposit at a non-home branch)

    Choice of local / Payable at Par cheques. 500 leaves free per month

    Register for InstaAlert service and receive updates on your account as and when

    the select transaction happens - all this without visiting the branch or ATM!

    HDFC Bank offers you Doorstep Banking*, a channel, which is convenient,

    secure and hassle-free. Now, you can enjoy the benefits of banking right at your

    doorstep. The Bank will arrange to render the services like Cash & Cheque Pickup

    and Cash Delivery, through a reputed agency.

    Enjoy facilities like 24-hour Phone Banking, Net Banking and Mobile Bankingthat helps you check your balance and transaction details, find out the status of

    your cheque or stop cheque payment.

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    7. APEX CURRENT ACCOUNT

    The top position is always the coveted position. With the Apex current account, take

    your business to a new high. On maintaining an average quarterly balance of Rs. 10

    Lakh, this account makes sure you make the most of every business opportunities

    coming your way. Unlimited, free, anywhere Banking experience at the APEX is

    reserved for you.gggggggggggggggggggggggggggggggggggggggggggggggggg

    Features & Benefits

    Maximum transactional benefits with faster mobilization of funds

    Average quarterly balance requirement of Rs. 10,00,000/-

    Access to more than 761 branches

    Huge cost savings in inter-city transactions for payable-at-par

    cheque issuance, funds transfers, NEFT, RTGS or Demand Draft / Pay Order

    Faster collection of outstation cheques

    Free Intercity Cheque Collection & Payments within HDFC Bank Network

    (excluding Dame).

    Free Account to Account funds transfer between HDFC Bank accounts.

    Free payment and collection through RTGS

    Free payment and collection using NEFT (through Net Banking)

    Free Demand Drafts which can be issued from any HDFC Bank branch

    Free Pay Orders which can be issued from any HDFC Bank branch

    Convenience to withdraw and deposit cash at all our branches*

    Free Cash Deposit uptoRs. 100 laces per month across all home branches (subject to a

    maximum of 50 transactions per month and a per day limit of Rs.1,00,000/- on cash

    deposit at a non-home branch)

    Choice of local / Payable at Par Cheques. 500 leaves free per month

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    Register for InstaAlert service and receive updates on your account as and when the

    select transaction happens - all this without visiting the branch or ATM!

    HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure

    and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep.The Bank will arrange to render the services like Cash & Cheque Pickup and Cash

    Delivery, through a reputed agency.

    Enjoy facilities like 24-hour Phone Banking, Net Banking and Mobile Banking that

    helps you check your balance and transaction details, find out the status of your

    cheque or stop cheque payment.

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    CHAPTER- V

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    LITERATURE REVIEW

    4.1) RETAIL BANKING: THE NEW BUZZWORD

    Progress has a new address and that is India. The economic growth coupled with the robust

    gains in stock markets has brought with it prosperity and wealth in the hands of Indians. The

    number of millionaires in India has crossed the 100,000-mark. Salaries in India havewitnessed a 13- 14 per cent growth, higher than that seen in China and other South East Asian

    countries. This means there is more money in the hands of the people that needs to be

    managed well, says Pralay Mondal, country head, retails assets and credit cards, HDFC

    Bank. This increase in wealth is fuelling the growth of the retail banking sector.

    The boom in the financial services market has led to the creation of vast armies of sales

    persons called direct sales agents (DSAs) for marketing the varied products. Another strategy

    used by some banks is to tap into their own large base of depositors who are offered multiple

    products depending on their needs.This helps to lower acquisition costs, lower default rates

    and higher deposits being held in banks by the customer. Banks are now targeting the rural

    consumers too.

    Banks are also offering micro-finance in order to fulfill their social obligations. If retail

    banking is a buzzword in India today, the reason is not far to see. After all, margins in retail

    banking are higher than corporate banking and the growth too is faster. Several banks thatwere not very active in retail banking are now eyeing this sector.

    Just the person retail bankers had been looking for banking sector has tremendous potential

    for growth. According to the PwC report, total domestic credit in India was around $400

    billion compared to Chinas $ 2.8 trillion. But the new banks will have to compete with

    existing banks including nationalized ones, private sector banks, foreign banks, smaller

    institutions including co-operative banks and in some areas with non-banking finance

    companies too.

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    The Indian banking system has come a long way since 1786 when the first bank was set up in

    India. In the pre- Independence days, initially banks were set up as private institutions with

    mostly European shareholders. Post-independence, most of the banks were nationalized in

    1969. In the 1990s, following economic reforms, the banking sector was also liberalized. The

    entry of private banks and increasing competition resulted in nationalized banks becoming

    more

    efficient and turning aggressive in the market place. The introduction of automated teller

    machines (ATMs), phone banking and internet banking by most banks has bid adieu to the

    serpentine queues seen earlier.

    4.2) OLD AND NEW PLAYERS

    State Bank of India (SBI), a nationalized bank, is the largest bank in the country. The other

    major players are Allahabad Bank, Punjab National Bank, Bank of India, Central Bank of

    India, Bank of Baroda, Canara Bank, and Indian Bank, institutions that were set up in the

    early 1900s as private banks but were nationalized subsequently. Leading private sector

    banks like ICICI Bank and HDFC Bank leveraged technology to provide more efficient

    services, thus stealing a march over the older, nationalized banks. There exist many smaller

    banks such as co-operative banks that operate at the local level. Citibank and Standard

    Chartered Bank are among the biggest foreign banks in India; others include HSBC and

    Deutsche Bank.

    Other than the pure banking operations, many foreign banks also have other interests. For

    instance, Citi Financial is the largest NBFC in the country, with a network of 450 branches in

    180 cities while French Bank SocieteGenerale, apart from banking activities, also has

    interests in a BPO SG Global Solution Centre in Bangalore and a car fleet management

    company ALD which has a presence in Mumbai, Delhi, Bangalore and Hyderabad. Eric

    Dhoste, chief executive and group country head, India, SocieteGenerale, says that the group

    employs more than 1,000 employees in India across all activities. There are many NBFCs in

    India that are hoping to metamorphose into banks, just as Kotak Mahindra Finance, formerly

    an NBFC, converted into Kotak Bank. GE Money has used the partnership route to grow its

    business in India. It is number two in the credit cards business and serves 3.3 million card

    customers with joint venture partner, State Bank of India in technology, markets and funds.

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    A fast developing country like India also needs good infrastructure to sustain economic

    growth, leading to opportunities in the areas of infrastructure / project finance. Incidentally,

    the government too is keen to ensure that credit growth moves into the productive side, that

    is, industry and the rural economy. Thanks to the RBI, the Indian banking sector remains on

    track. When inflation threatened to derail the growth story, it enforced strict norms that

    helped to rein in inflation. The level of non performing assets (NPA) in Indian banks too is in

    keeping with internationally acceptable levels and is lower than in some South East Asian

    countries.

    In anticipation of the growth in the coming years, existing players in India are drawing up

    major expansion plans. The Tatas are said to have lined up a massive investment of over a

    billion dollars over the next three to four years through a new company, Tata Capital. Anil

    Ambani wants Reliance Capital, one of the fastest growing financial sector companies, to be

    among the top three financial services companies, including banks, in the country. It plans to

    increase its employee strength from current 11,000 to 50,000 over the next two years. Due to

    regulatory restrictions, foreign banks can only grow organically today.

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    RESEARCH METHODOLOGY

    METHODOLOGY OF STUDY:

    Research can be defined as a systemized effort to gain new knowledge. A research is carried

    out by different methodologies which have their own pros and cons. Research methodology is

    a way to solve research in study and solving research problems along with logic behind them

    are defined through research methodology. Thus while talking about research methodology

    we are not only talking of research methods but also consider the logic behind the methods.

    We are in context of our research studies and explain why it is being used a particular method

    or technique and why the others are not used. So that research result is capable of being

    evaluated either by researcher himself or by others.

    RESEARCH METHOD:

    Research has its special significance in solving various operational and planning problems of

    business and industry. Research methodology is a way to systematically analyze the research

    problem.

    ASSUMPTIONS:

    1. It has been assumed that sample of hundred represents the whole population.

    2. The information given by the customer is unbiased.

    COLLECTION OF DATA:

    This research is solely based on primary research done by means of questionnaires targeted to

    respondents who primarily belong to the business and service sector. During the entire

    research work data of around 100 respondents have been collected. The sample size is 100.

    a. Sampling Methods: A sample is the representative of the populations which will

    predict the behaviors of the whole universe

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    b. The sampling size put under 2 categories: Probability Sampling and Non Probability

    Sampling.

    EXECUTION OF PROJECTIt is very essential in the research process to know the accuracy of the findings which

    depends on how systematically the study has been carried out so that it can make sense.

    We have executed the project after prior discussion with our guide and structured in the

    following steps:

    a. Preparation of a questionnaire.

    b. The focal point of the designing the questionnaire was to comprehend the current

    investment scenario with respect to tax planning part.c. This questionnaire was primarily aimed to respondents who belong to the service and

    business class people.

    d. The questionnaires were discussed through personal interface with the respondents.

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    LIMITATIONS OF STREAMLINING RESULTS:

    Every work has its own limitations. Limitations are extent to which the process should

    not exceed. The following limitations for the project are:

    1. Duration of project was not enough to make our conclusion on such a vast subject. A

    time constraint has also become a major limitation.

    2. The sample size taken for drawing the conclusion was not sizeable.

    3. Investor ignorance was faced during discussions with respondents.

    4. As the topic is related with their income part so respondents were a bit reluctant

    towards disclosing their true feelings.

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    CHAPTER- VII

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    Questionnaire

    Sir/madam

    We are conducting market assessment of HDFC product with special

    reference to current account at Pune.

    We would like to include your opinion for this purpose.

    NAME OF THE COMPANY : .

    CONTACT PERSON : .

    DESIGNATION : .

    CONTACT NUMBER : ..

    ADDRESS : ............

    1. What is the type of your Business?

    (a) Trading (b) Manufacturing

    (c) Service Industry (d) Others

    2.What is the Annual Turnover of your Business?

    Annual Turnover: Rs ..

    3. Do you have any current Account with any bank?

    (a) Yes (b) No

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    4.Which bank are you banking with?

    (a) HDFC Bank (b) SBI

    (c) Axis bank (d) ICICI Bank

    (e) Others

    5. How satisfied are you with the services provided by the bank?

    a) Very satisfied

    b) Satisfied

    c) Somewhat satisfied

    d) Dissatisfied

    6.Do you think that the bank caters all your banking needs?

    (a) Yes

    (b) No

    7. On what basis you have selected the Bank to open your current account?

    (a) AQB Maintenance Charges

    (b) Annual Turnover of the company

    (c) Well-located

    (d) Internet Banking

    (e) Mobile Banking

    (f) Various Charges

    (g) Others..

    8. Are there any other facilities that you would like to have?

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    (a) Yes (b) No

    If Yes, then

    mention.

    ..

    9. If you get a chance to switch from your existing bank, Will you switch?

    (a) Yes (b) No

    If Yes, then why.

    .

    ..

    We are grateful for your co-operation.

    Thanking you.

    Date:

    Signature:

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    ANALYSIS AND INTERPRETATION

    1. What is the type of your business?

    Type Of Business No. of Customers

    Trading 140

    Manufacturing 120

    Service industry 50

    Others 40

    Total 350

    Interpretation: -

    During the survey we found that most of them have trading business. 34% people are

    having manufacturing business. Very few people whom we surveyed are from service

    industry. So from this graph it is clear that trading and manufacturing is the main

    customer of our survey.

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    Q2. What is the annual turnover of the Business?

    Interpretation: -

    Annual turnover No. of CustomersBelow 36 lakhs 185

    36 Lakhs 2 crore 150

    2 crore 15 crore 10

    Above 15 crore 5

    Total 350

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    It means the major numbers of customers are having their annual turnover between 2

    crore to 15 crore i.e. 53 %, whereas only 1% customers are having their annual

    turnover above 15 crore.

    Q3. Do you have any current Account with any bank?

    Opinion No. of Customers

    Yes 345

    No 5Total 350

    Interpretation: -

    During survey we found that most people who are in trading and manufacturing

    business generally preferred to have current account. 99 % people have current

    account. Some people who are not aware about banking services are not having current

    account.

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    Q4.Which Bank is you using currently?

    Name of the Bank No. Of Customers

    HDFC Bank 91

    SBI Bank 102

    ICICI Bank 79

    AXIS Bank 37

    Others 36

    Total 345

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    Interpretation:

    In my survey we found that most customers want to open current account in SBI

    Bank which is 30% and 26 % people says that they have their account with HDFC

    Bank and least percentage of other cooperative banks.

    7. On what basis you have selected the Bank to open your current account?

    Criteria No. of CustomersAQB 120

    Annual Turnover 135

    Well-located 55

    Internet Banking 40

    Mobile Banking 25

    Various Charges 65

    Others 20

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    Interpretation: -

    As per the chart 29% customers decide to open current account as per there annual

    turnover and also they prefer AQB and Features & Benefits.

    8. Are there any other facilities that you would like to have?

    (a) Yes (b) No

    Criteria No. of Customers

    Yes 120No 245

    Total 345

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    As per the chart 67% customers are happy with the services provided by banks and

    33% are looking to add few more services like cash delivery and special desk to attend

    special customers.

    9. If you get a chance to switch from your existing bank, Will you switch?

    (a) Yes (b) No

    Criteria No. of Customers

    Yes 92

    No 253

    Total 345

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    Interpretation: -

    As per the chart 73% customers are not willing to change their service providers and

    27% are looking to change their service providers to get better services and features.

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    CHAPTER VIII

    Observation & Finding

    All the private and public sector banks are recognizing importance of the relationship

    management in their growth and customer retention. The officials try to make best relation with the customers.

    Staff member gives regular updates to their customers and information of the product

    and their services.

    The registers and files are systematically maintained on a daily basis and in an

    organized manner.

    Officials employed find themselves in much burden as there are very less number of

    sales executives.

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    Most of the respondents are having more than two accounts and holds more than two

    products with HDFC Bank.

    Bank has shown better utilization of cash balance of customer by cross selling other

    products.

    According to respondents feedback it is observed that bank is in need to increase their

    branches in PUNE region as well as pay concern to increase their ATM network.

    With the help of research it has been found that most of them prefer brand name and

    service facilities and some of them are influenced by existing customer

    Greater retention of customers is being needed as they are offering various products

    and services. This enables a great understanding of what customers may expect from

    the bank and what to offer to them. This leads to defining where each customer is in

    his relationship with the bank so that cross-selling can be done

    CHAPTER IX

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    CONCLUSION:

    HDFC Bank has a strong brand name in the PUNE city market. The people of PUNE

    city are good in investment part and most of them go for Fixed Deposits and Life

    Insurance rather investing in Mutual fund products.

    Thus there is a need to convert the people in mutual fund and credit cards for increasing

    profitability of bank.

    HDFC Bank has always sought profitable customers and generated profit from them

    and taken steps by converting the non-profitable customer to profitable customers.

    Customers can be pulled into profitability band when the customer is satisfied with the

    product and services which he is using.

    Customer satisfaction plays an important role as customers are satisfied they will look

    for some other product.

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    At this state Relationship Manager is very important who can suggest the customer

    which product to use with reference to his need.

    They must maintain mutual relationship between the relationship manager and

    customer. CRM lead to better understanding of all aspects of customer behaviour regarding issues

    and benefits offered by a company and helps differentiate itself from others.

    The project was full of learning and experiments and provides me with a great knowledge

    about banking sector. I have interacted with a lot of people personally during these two

    months. A study of Company profile and Product profile was done before starting my project

    which helps me a lot while interacting with the people. If the interviewer is not having

    adequate knowledge of the company and product profile then he will not be able to get the

    desired information from the respondent. During the course of time, I tried to get all the

    objective of the project to be fulfilled.

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    CHAPTER X

    SUGGESTIONSAND RECOMMENDATIONS

    Continuous interaction with the customers is necessary in order to continue with

    relationshipBuilding activities for long term prospective.

    The bank should come up withmore branches in other locations in PUNE city.

    The bank should open more ATM networks.

    To increase the number of customers HDFC Bank should also offer some products for

    small business. (For example- Zero balance savings and current account.)

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    It is seen that most of the customers are not aware of products and servicesoffered by

    HDFC Bank. Thus HDFC Bank should pay some attention onAdvertisement.

    HDFC Bank has very less sales force than other banks, this is a reason that customers

    have lack of attention towardsHDFC Bank. This part can be improved by increasing

    the sales force.

    Account opening process in HDFC Bank is comparatively complicated andTime-

    consuming in case of current accounts HDFC Bank should consider time factor as it is

    very important.

    Bibliography

    1) Information regarding HDFC bank is to be taken from www.hdfcbank.com

    2) Information regarding govt. policy is to be taken from www. rbi.org.in

    Others materials

    a) The project of INDIA BANKING PROJECT 2010 by McKinney &company

    http://www.hdfcbank.com/http://www.rbi.org.in/http://www.hdfcbank.com/http://www.rbi.org.in/
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    b) The project of The Indian Banking sectors, on road to progress by

    G.H.Deolakar(managing director of state bank of India)