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Name: Vijay Sankar G Project Guide: Dr. S. Victor Anandkumar Organizational Guide: Mr. Jayachandran Airtel Money: A study on customer awareness and Perception

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Name: Vijay Sankar G

Project Guide: Dr. S. Victor Anandkumar

Organizational Guide: Mr. Jayachandran

Airtel Money: A study on customer awareness and Perception

Company ProfileBharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications services company headquartered in New Delhi, India.

Airtel is the world's fourth largest mobile telecommunications company by subscribers, with over 275 million subscribers across 20 countries as of July 2013.

Airtel is the Second largest in-country mobile operator by subscriber base, behind China Mobile.

Airtel Global Coverage

Product profile: Airtel Money

Need For Study

Airtel Money holds a huge potential to multiply the present revenue of Airtel 4x

times, even if it succeeds partially

Airtel to pitch their feet into new arena which deals with the expenditures of a

person other than telecom industry.

A huge setback because of poor perception and poor awareness among

customers.

Research Methodology

o Descriptive study (Period – June 2014; Location – Chennai)

o Sampling method: Convenience Sampling

o Sample Size: 153

o Respondent description: Airtel Subscribers

o Data Source: Both primary & secondary data

o Data collection instrument: Structured questionnaire

Details about the respondents

103; 67%

51; 33%

Gender

MaleFemale

3%

66%

23%

5%3%

Age

<18 18-25 26-35 36-45 >45

Respondent details

5%

37%

57%

1%

Qualification

HSE Graduate Post graduate Doctorate

45%

25%

3%

8%

13%3%3%

Occupation

StudentIT ProfessionalGovernment EmployeeBusiness/Self employedPrivate employeeHome MakerOthers

Respondent Income

17%

18%

32%

16%

17%

Monthly Income

<20000

21000-40000

41000-60000

61000-80000

>80000

Awareness

47%53% Yes No 49%

7%4%

31%

10%

AdsShopsAirtel OutletsFriendsOther

Gender & Awareness

Chi Square

Test of significance for Gender and awareness

Age Group & Awareness

Test of Significance for Age and Awareness

Age and Recharge

Test of significance for age and recharge amount

71%

17%

11% 1%

Recharge Amount100-500 500-10001000-5000 >10000

Analysis of Airtel Money Experience

Perception

Suggestions

Increase the awareness through TVC’s.

Proper Understanding between sales and

marketing Team

To reduce the charges for other Services

My field experience

NO Please!!!!!