viitorul colaborarii

8/18/2019 viitorul colaborarii

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SECTION

1

THE FUTURE OF

BUSINESS COLLABORATION

How today’s hottest trends—crowdsourcing,

consumerization of IT, mobility, social media and

globalization—create a new landscape for modern

business collaboration.

An eBook sponsored by PGi®, BrandGlue®, Jive Software®, Jonathan Farrington &Associates®, Plantronics Developer Connection™ and WorkSnug®. Special i ntroductionby Melanie Turek, Frost & Sullivan ®


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TABLE OF CONTENTS

2

INTRODUCTION:The Collaboration Shift, Frost & Sullivan .........................................................3

CHAPTER 1: Crowdsourcing and Social Business, Jive Software ................................................4

CHAPTER 2: The Consumerization of IT, Plantronics Developer Connection ......................6

CHAPTER 3: Mobility and the Mobile Worker, WorkSnug .............................................................8

CHAPTER 4: Social Media and the New Brand Advocates, BrandGlue .....................................10

CHAPTER 5: The Globalization of Business, Jonathan Farrington & Associates ..................13

CONCLUSION: The Future of Business Collaboration—Today and Tomorrow, PGi .........15

ABOUT THE AUTHORS ...............................................................................................................................17

REFERENCES ...................................................................................................................................................19


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3

INTROD

THE COLLABORATION SHIFTBy Melanie Turek, Frost & Sullivan

One of the biggest shifts in business today is a steady

move toward a virtual workplace, in which employees

rutiney wrk in tin tt re ierent fr

those of their colleagues, managers and direct

reports—not to mention customers, partners

and suppliers. Whether they are working from a

rete e, e e, ient ite r te r,

these employees are increasingly looking for ways

to communicate with each other from a variety of

endpoints on a multitude of networks.

But that’s not all. Even as these virtual workers

reene te pe where business gets done, they

are also changinghow

business gets done. Today’st eetive epyee knw it’ nt enug t

simply connect and communicate with colleagues on

the job; more important is their ability to collaborate

with one another and their business peers. Indeed,

te next genertin f wrker bring ierent

approach to sharing expertise in the workplace.

Social networking and other popular consumer-

based collaboration sites, such as Facebook,

LinkedIn® and foursquare®, encourage and reward

information sharing and collaboration, making users

more inclined to share what they know and work

together on projects.

Leading-edge organizations recognize that this givesthem a rare opportunity to leverage technology

to take full advantage of a cultural shift, one that is

changing how people actually work and which has

pitive ritin fr te btt ine. Exeutive

also are recognizing that they can realize great

benet fr wrking wit prtner n ient,

creating new products and services and generating

deeper business relationships—improving not

jut teir ering, but uter experiene,

t eienie, prutivity gin n epyee

satisfaction.

Feeing int ti grwing tren re ve key buine

and technology trends, all of which will be discussed

in detail in this eBook:

• Crowdsourcing leverages the power of the

people to create and vet ideas by enabling

interested parties to come together virtually to

share what they know and weigh in on everything

from new products and services to marketing

plans and brand identity.

• Consumerization of IT marks a clear shift in

how technology develops and spreads: Today,

employees identify and use new products and

services in their personal lives and then look for

ways to leverage that same technology in the

workplace.

• Mobility is the way business gets done, with

everyone from senior executives to sales and

upprt pernne t “e-ke” knwege

workers relying on smartphones, tablets and

other mobile devices to connect.

• Social Media enables deeper relationships

ng fr-ung epyee, but it w

rete wrker t n infrtin n expertie

when they need it—regardless of where they or

their colleagues are located.

• Globalization is impacting every organization

by extending not just reach into new customer

be n epyee p, but reening

what it means to do business in this increasingly

multicultural environment.

POTENTIAL BUSINESS BENEFITS

a Advocacy

a Brand loyalty

a Competitive advantage

a Cost savings

a Customer care

a Employee satisfaction

a Ideation

a Marketing/Advertising

a Productivity

a Public relations

a Relationship building

a Talent acquisition

a Shortened time-to-market

One of the bigges

shifts in business to

is a steady move tow

a virtual workplac


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4

CH

CROWDSOURCING& SOCIAL BUSINESS By Chris Morace, Chie Strategy Ocer, Jive Sotware

Over the past 20 years, we’ve seen a revolution ofthe individual inuencing the many through the

crowdsourcing phenomenon. Powered by i nformation

technology and social software platforms, such

as employee communities and public discussion

forums, smart businesses build connections with

their employees, consumers and social advocates to

solve problems, share ideas and collaborate on shared

projects. This phenomenon is called social business,

and it’s changing the future of collaboration.

According to a McKinsey & Company report, 70%

of the 4,200+ companies surveyed use social

technologies. There are still businesses that adopta social platform and then just sit back to wait for

the results to come rolling in. This “if you build it,

they will come” mentality isn’t reality and, thankfully

for everyone, the age where this misconception

thrives is quickly coming to an end. Companies must

understand the cultural, technological and social

changes required to integrate the right platforms into

the organization, all while maintaining clear line of

sight into the ultimate business goals.

In recent years, Jive witnessed an evolution in the

conversation around crowdsourcing and social

technology adoption. Once a conversation driven by

software features and checkbox comparisons, we nowsee a growing focus on teams using social platforms

to deliver real business value. In part, this shift in the

conversation is driven by two factors:

FACTOR 1: Companies have moved beyond thhype of social business and are now applying the

technologies to increase their top line and/or low

their costs in these four ways:

1. Remove hard dollars they can spend elsewher

2. Increase employee productivity which can be

repurposed in other ways.

3. Speed product time-to-market to better seize

opportunities and respond to customer need

4. Improve the quality of those results to improv

overall business performance.

FACTOR 2: Social technology value has now bextensively proven as an across-the-enterprise

solution, rather than just departmental.

As these success stories grow, understanding of th

value of social technologies has also grown. That

maturity and clarity translate directly to evolved

market conversation and will have a resounding im

on social business technology decisions.

McKinsey & CompanySM

reports that social technologies

could unlock as much as

$900 billion—$1.3 trillion in

annual value for enterprisesaround the world.1

SEE INFOGRAPHICS


5/19

Improvepersonalreputation

Feel moreconnected

THE VALUE OF

SOCIAL TECHNOLOGY1

CROWDSOURCING2

REVENUE GROWTH

2009

2010

2011 $376M

$215M

$141M

Work moreeffectively

TOP 5 REASONS PEOPLE ENGAGEIN SOCIAL TECHNOLOGY AT WORK3

4 3Voiceopinions

1

2

Network

with others

of companies usesocial technologies.Of those companies:

Report businessvalue from theirinvestment in social

technologies

90%

25%

65%

Report improvedknowledge workerproductivity

Report improvedcollaboration &communication

70%

5

5

SOCIAL TECHNOLOGY MEANS BUSINESS.CH


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THE CONSUMERIZATION OF IT By The Plantronics Developer Connection™

Technology is accelerating at a rapid pace and bringingthe workplace along with it. Today’s workforce

looks—and collaborates—very dierently than it did

even three years ago. We’re trading in our cubicles for

coworking spaces, fle cabinets or the cloud and ax

machines for mobile apps. We are now working more

from home. We’re communicating via instant message

and meeting remotely over online video. We click a

button, and we’re there. We are rapidly arriving in the

next era o work, where the workorce defnes the

workplace, consumers drive business decisions and

brand loyalty rules them all.

As our technology choices grow, workers are

developing strong preferences around technology.

These preferences and brand loyalties translate

to workers bringing their personal devices

into the workplace, thereby creating the new

“nueriztin f IT.”

This trend now stands the conventional corporate

information technology department on its head

as workers rely on their consumer technology

preferences more and more to get their jobs done.

Workers now bring their own devices to work, and

IT integrates the employee-owned technology into

existing business systems. This trend has become so

widespread that it spawned its own acronym, the BYOD

(Bring Your Own Device) movement.

In the BYOD world, technology serves the needs

o employees frst—and the business second. This

extremely popular trend has completely infltrated

business today, blurring the lines between personal

and work technology. In fact, according to a recentForrester Research® survey, over 60% of devices

reported by knowledge workers are used for both work

and personal purposes.4

It turns out that having employees bring their

own devices to work is not a bad thing. After more

than 10 years as a “trend,” the consumerization of

IT movement is paying o or both workers and

businesses in big ways.5

ACCORDING TO A RECENT IDCMARKET STUDY6:

• Sel-provisioning o mobile devices allows IT to

keep up with changes and deliver solutions that

would be fnancially and operationally impossible

with corporate devices.

• Mobile applications and employee-liable devices

reduce the demand for laptops, saving companies

signifcant hardware and support costs.

• IT is perceived as more progressive and a

contributor to business i nnovation because

employees have more freedom and satisfaction

with self-provisioned devices.

While these results are signifcant, the real reasonthat businesses have been so quick to adopt BYOD

programs is the beneft seen in worker productivity. By

giving employees the power to choose their preferred

technologies, companies empower workers to fnd

solutions that work for their unique needs and provide

them with a consistent user experience between home

and oce. BYOD policies and productivity-enhancing

apps have been proven to create net worker eciency

gains and improved employee satisfaction.7

BYOD is rapidly being adopted not only for the abovereasons, but also because of the new demands which

have been put on the modern worker.

Working in a remote oce, traveling or business and

telecommuting all present unique challenges for today’s

workforce, and these situations demand

unique and exible solutions.

Without ways to connect outside the oce walls,

such as remote access, conferencing and mobile

connectivity, today’s workers are fnding they just

can’t get their jobs done.

With real-time, near-time and even o-networkconnectivity available in a BYOD world, employees are

empowered to work how, when and where they want.

And with the ability to share, edit, contribute, iterate and

comment—anytime, anywhere and on any device—

collaboration becomes more than just an overused

buzzword. Now, collaboration really means business.

This new work paradigm can

be especially challenging whenworkers’ technology needs are

lumped into the old-school

thinking of yesterday’s IT.

SEE INFOGRAPHICS


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BYOD IS GROWING RAPIDLY8ENTERPRISE PENETRATION

COULD “BRING YOUR OWN APPLICATION”(BYOA) BE RIGHT BEHIND?

ANNUAL APP DOWNLOADS

10,000 apps in the Apple® App StoreSM in 2008.12 More than 1.5 million

apps in the Apple iTunes®, App StoreSM

and Google Play™ in 201212,13

2011

2010

2000

Cost savings

Customer care

Employee satisfaction

Relationship building

Productivity


10%

30%

40%

HOW DO ENTERPRISESSUPPORT BYOD?14

0

25

50

32%37%

44%

Supportemployee-

ownedsmartphones

Supportemployee-

ownedtablets

Supportemployee-

ownedlaptops

2015

2011

2008 300M98.2B1098B11

GONE ARE THE DAYS OF BEING FORCED TO USECOMPANY-ISSUED TECHNOLOGY.

7

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MOBILITY & THEMOBILE WORKER By San Sharma, Editor, WorkSnug

Mobile working is changing the way we think aboutcollaboration—our tools and techniques, our

expectations and our limits.

The proliferation of smartphones and tablets in the

workplace empower employees to work anytime,

anywhere. For the frst time, it’s possible or workers

outside of the typical mobile teams (like sales teams) to

work on the move, at home an d outside o oce hours.

There are benefts to allowing this.

In a business climate where companies can’t always

oer fnancial incentives, mobile and exible working

increases employee satisfaction and retention.

According to a survey by Harris Interactive®, 17% ofrespondents said that they would forego a salary

increase for the ability to telecommute.15 Mobile

working employees are happier and less likely to quit.16

THEY’RE MORE PRODUCTIVE, TOO17.

• 54% o surveyed oce workers believe they

would be somewhat more productive when

telecommuting.

• 32% said they would be even more or much more

productive telecommuting.

For businesses, oering mobile and exible workoptions also enables companies to recruit further

afeld and avor skills over geography. But geography

presents a challenge to collaboration—and how we

stand up to that challenge is revolutionizing how wcollaborate in business.

Wen it’ iut t brtewith teams on

ierent r, w n we brte in ie

itie r n ierent ntinent?

For a start, old ways of collaborating are on the wa

email, conference rooms and long meetings are b

replaced by smarter, more social and more produ

platforms for collaboration.

Business traditionalists will argue that you can’t be

face-to-face for collaboration, and while there are

benefts in spending time together in person, it can

lead to information overload for employees, such a

interruptions, oce politics, unnecessary meeting

By 2013, 90% o all network trac will be video. Alre

50% o mobile trac is video, and this is set to incre

as video conferencing technology improves on mo

devices.14 Real-time, video-enabled communication

vital for business collaboration of the future—esp

for mobile workers.

Video-enabled conferencing provides emotional c

and context that are sometimes lost in a mobile wo

environment. This real-time collaboration fosters

better mobile worker productivity, improved empl

satisfaction and elevated work quality—anytime,

anywhere and on any device.

The mobile worker’sanswer to the

face-to-faceconundrum is

virtual meetings

via video and voiceconferencing.

SEE INFOGRAPHICS


9/19

2005

2010

2015

MOBILE WORKERS

WORLDWIDE20

1 . 3 B

1 B

6 0 0 M

17%

67% 69%

Of workers say they would forego a salaryincrease for the ability to telecommute15

Say teleworkingimproves work quality17

Say teleworkingimproves productivity17

Cost savings

Customer care

Employee satisfaction

Productivity

MOBILE’S POTENTIAL BUSINESS BENEFITS

ADOPTION OF MOBILE TECHNOLOGY IN THE LAST DECADE HAS BEEN

2X FASTER THAN1990s INTERNET ADOPTION,

3X FASTER THAN 2000s SOCIAL NETWORKING ADOPTION

AND 10X FASTER THAN 1980s PC ADOPTION

MOBILE IS THE FASTEST GROWING

TECHNOLOGY TREND. EVER.19

3.

Use a tablet device

AVG. N

OF DEVPER W

64%

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TECHNOLOGY POWERS THE MOBILE WORKER.


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SOCIAL MEDIA & THE NEWBRAND ADVOCATES By Michelle Heathers, Director of Community Management, BrandGlue

Businesses are ocially social: 79% o companies todayare using or planning to use social media. 21 They work

hard to gain fans and followers, produce content that

keeps them engaged and hope the customer aquisition

and retention models make social media a great

marketing outlet.

WhaT Is socIal mEdIa?

The resounding public view is that social media means

popular social networking sites, such as Twitter®,

Facebook and LinkedIn. Social media, however, is so

much more—especially when it comes to the future of

business collaboration.

It is a marketer’s dream to spend dollars to reach new

people, successfully sell to them and then have those

new customers sell your products to others. Social media

plays a huge part in this type of brand collaboration, and

success lies in an untapped market: your own employees.

PGi and Jive Software, both thought leaders in this eBook,

are perfect examples of the true meaning of social media

for businesses. Utilizing Jive’s social business software,

PGi developed a single, cohesive corporate identity

across 25 countries and fve continents through the

innovative use of internal social media.22

By sharing product innovations, project updatesand even personal stories on internal forums, blogs,

videos, pictures and social updates, PGi harnessed the

power of social media internally to create a new era of

employees: brand advocates.

THE POWER OF EMPLOYEE SOCIALENGAGEMENT

The biggest overlooked opportunity for brand advocates

is right in front of a company’s nose. Employees know

the benefts o a product intimately and can promote it

well. So why don’t we see more employees touting their

company’s wares? Why do businesses overlook social

media as a tool to collaborate and market themselves via

their employees? Successful businesses are proving that

collaboration is going social—inside and out.

Externally, IBM® is an example of a company that has

implemented public brand advocacy very successfully.

They give their image and branding over to theiremployees. There are 200,000 IBM employees on

LinkedIn and over 50,000 in alumni networks on

Facebook and LinkedIn. They have an intensive employee

blogging network, with 17,000 internal blogs and

thousands of external ones. This type of social media

collaboration contributed to IBM’s amazing growth in

2008, when the company claimed $100 billion in total

revenue with a 44.1% gross proft margin. 23 Talk about

social media collaboration success! IBM has equipped

their employees to be their brand advocates in ways

many businesses only dream about.

Make that dream a reality at your own company. Get

employees involved as brand advocates by creating

a system so they can easily keep spreading the word,

within your company and to the world. Implement

internal and external programs, create social media

guidelines, train your brand advocates and then let them

loose. PGi and IBM did, and the results—inside and out—

have been amazing.

Social collaborationfnds its power when

businesses transformfans and followers into

brand advocates.

SEE INFOGRAPHICS


11/19

In the past, enterprises routinelyblocked external social media sites.

More recently, enterprises are embracingsocial media as a way to grow business.

FROM BLOCKING... TO BUILDING

200924

201125

201425

*projected

Of buyers aremore likely to

buy when aCEO uses

social media26

Of employeessay they trust

their companymore whenthe C-level

communicatesvia social media26

Of buyersbelieve C-level

socialengagement

improves abrand’s image26

0

25

50

75

100

76%

95%

50%

82%

20%

77%

Of buyersuse socialmedia to

engage newvendors26

33%

ENTERPRISES ARE EMBRACING THE POWER OF SOCIAL MEDIA.

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12/19

SECTION

12

THE NUMBER OF SOCIAL MEDIA ASSETS

USED BY THE AVERAGE ENTERPRISE.27

Brand loyalty Employee satisfaction

Ideation

Marketing/Advertising

Productivity Public relations



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F a c e b o o k

c o n t e n t 25%

of businesses offersocial media training.27

ONLY

SOCIAL EMPLOYEES AMPLIFY THE VOICE OF BUSINESSES.27

12

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Learn more about social media guidelines

and how to ignite employees for better social

collaboration and brand awareness.

http://www.slideshare.net/Eloqua/facebookforb2bhttp://www.slideshare.net/Eloqua/facebookforb2bhttp://www.slideshare.net/Eloqua/facebookforb2bhttp://www.slideshare.net/Eloqua/facebookforb2bhttp://www.slideshare.net/Eloqua/facebookforb2bhttp://www.slideshare.net/Eloqua/facebookforb2b


13/19

13

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THE GLOBALIZATIONOF BUSINESS By Jonathan Farrington, Managing Partner, Jonathan Farrington & Associates

One o the most proound eects o the Internet age isthe “shrinking” of our planet. Advances in computing,

Internet connectivity and mobile technology

bring people together in ways we never could have

imagined. A colleague, friend, business prospect or

complete stranger is never more than a click away. This

globalization of business and, at a more basic level,

human connections changes everything.

The possibilities presented by the instant and global

exchange of information ushered in a new era of global

trade, an era where the most sought-after commodity

is knowledge.24 Companies have unprecedented

access to talented minds across the globe, completely

changing the face of how businesses recruit and

nurture knowledge workers.29

The old way of doing business doesn’t exist, and

te w ing t te pt n n teeve

out of business.

With the intensely competitive world economy and

recent global fnancial meltdown, businesses and

individual contributors have been challenged to adapt

to a new set of rules—or face utter failure.

These new rules are striking in contrast to the old.

Instead o hierarchical, stiing management structures,

global businesses transition to a labor force withnewound reedom to set its own pace, with exible

work arrangements, new wage options, incentives and

even ownership paths.30

These new standarvital shift in business, where individual cont

the whole are the true power behind the glo

of business—not just trade routes and supp

This revolutionary, people-driven business

primary driver toward the f uture of collabo

As companies tap into global talent pools, e

supply chains or reach into entirely new cus

bases, individuals and businesses of all sizes

scales now play in the global economy.31 The

actualizing competitive superiority in this n

market lie in nurturing talented people and

those minds across the globe.

Today, every human resource in every cou

must interconnect and collaborate for the

success of a global organization. The BYOD

BYOA phenomena, the consumerization o

and the ubiquity of social media make this

collaboration possible. Technology enable

workforce to collaborate in real time, facili

immediate reactions to changes in the wo

and reducing time-to-market, lowering co

enhancing worker productivity.

The business value for companies, whether

from acquiring the best talent regardless of

or capitalizing on new and untapped foreign

potentially unmatched.

Businesses have the potentialto thrive in this new, globally

connected environment as thecosts (and subsequently, the risks)

of entering into new and emergingmarkets steadily decrease.

SEE INFOGRAPHICS


14/19

The KOF Index shows us how interconnected ourworld is, measuring the percentage of political,economic and social reliance that individualcountries have with other nations.

Belgium leads the KOF Index of Globalization at93% political,economic and social interconnectivity with other countries.Afghanistan is the least reliant on other nations at only 31%.

1990 2000 2009

0

25

50

75

100

47%

58% 62%

WHICH COUNTRIES ARE THE MOST GLOBALLY CONNECTED?32

66%

United States

31%

PakMexico

Kenya 48%

Jap

Aus

Singapore 8

India51%

China56

%

Greece77

%

United Kingdom82

%

Belgium93

%

Cuba 51%

Brazil59%

South Africa

80%

60%

France88%

Saudi Arabia61%

Afghanistan

Brand loyalty Competitive advantage


Customer care Employee satisfaction

Talent acquisition


OF SOCIAL COLLABORATION

THE WORLD IS SHRINKING.32

14

CH


15/19

15

CON

THE FUTURE OF BUSINESSCOLLABORATION—TODAY& TOMORROW By Boland T. Jones, Founder and CEO, PGi

Business today is more global and connected than

ever before. Over the past decade, the near-universal

adoption of broadband Internet and mobile computing

technologies have created a global marketplace for

goods and services.33

The growing world market is driving intense

competition among businesses of all sizes, threatening

geographically insulated companies and compelling

businesses to evolve or face extinction. Companies are

searching for new ways to accelerate innovation and

improve their daily business processes to

succeed tomorrow.

TO LAY A SOLID FOUNDATION FORTHE FUTURE, BUSINESSES AREINCREASINGLY TURNING TO THEIRGREATEST ASSET: THEIR PEOPLE.

Companies are working to unlock and harness the

collective intelligence of their global employees—

especially today’s 600 million global knowledge

workers, an emerging labor force that is projected to

grow to over 865 million by 2016.34

With the growing size and importance of these tech-

savvy workers, whose main capital is knowledge, the

future of business shifts towards employees who think

for a living—software engineers, lawyers, scientists,

marketers, architects, writers and the like—each with

dierent needs that do not conorm to traditional

oce walls, actory oors or a 9-to-5 workday.

This expanding labor force demands innovative new

ways to stay connected and get work done from

wherever they are. With knowledge as their core

product, collaboration has never been more vital.

Forward-thinking companies are preparing themselves

for the future business landscape, beginning with the

trends outlined in this eBook—crowdsourcing, BYOD,

mobility, social media and globalization.

By driving these trends—and the accompanying

mindsets—into the enterprise from the employee level

now , companies are not only realizing the immediate

business benefts o improved productivity, but

also cost savings, customer satisfaction and talent

acquisition. These businesses are also setting the stage

for creating a powerful value for global organizations

tomorrow : social brand advocacy, market growth,

reduced time-to-market, global ideation, crowdsourced

innovations, competitive advantage and more.

The future belongs to today’s trends, and businesses

striving for long-term market success are embracing

these technologies, implementing smart employee-

advocate policies and driving corporate culture toward

the future of simple, personal and mobile collaboration.

By expanding our corporate

focus beyond the bottom lineand enabling processes and

technologies that foster true,

human connections across theglobe, the future of business

collaboration is bright indeed.


16/19

16

CON

SPARK THE FUTURE OF COLLABORATION INYOUR COMPANY.

• Ebre rwuring—wi t epyee n

consumers

+ Unk te pwer f te “next big ting” wit

communities and online programs that facilitate

employee and crowd ideation.

• Fiitte rt BYod n BYoa prtie

+ Consumerization of IT is powerful for both employee

productivity and reduced IT costs.

• Enbe biity fr wrker n uter

+ Your employees and customers are mobile consumers.

Implement business technologies that work the way

they do: anytime, anywhere and on any device.

• Fter utenti i nvertin—interny n

externally

+ si ei benet yur entire rgniztin, fr

employee morale to brand loyalty. Implement training

and guidelines to empower your business.

• cnnet gby in pern, eningfu wy

+ Today, people connect everywhere using technology.

Use those global connections for faster time-to-

market, employee satisfaction and market growth.

HUMAN RESOURCES ARE THE MOST VALUABLEASSET IN GLOBAL BUSINESS. WHY?

$300 billion

3.9X

50%

The cost of lost productivity due toemployee disengagement in the U.S. alone35

Earnings per share (EPS) growth rate ofglobal companies with highly engaged

and connected employees35

Percentage of productivity gains fromthe happiest employees36

a Advocacy

a Brand loyalty

a Competitive advantage

a Cost savings

a Customer care

a Employee satisfaction

a Ideation

a Marketing/Advertising

a Productivity

a Public relations

a Relationship building

a Talent acquisition

a Shortened time-to-

market



17/19

ABOUT THE AUTHORS

17

JONATHAN FARRINGTON

Jonathan Farrington is a globally recognized business coach, mentor, author and sales thought

leader. He is the Managing Partner at Jonathan Farrington & Associates and CEO of Top Sales

Associates based in London and Paris.

MICHELLE HEATHERS

Michelle Heathers is BrandGlue’s Content Queen. She is the funnel through which all content is

pushed out into social streams. As Director of Community Management, she maintains a close

relationship with BrandGlue clients.

BOLAND T. JONES

In the mid-1980s, Boland T. Jones started his frst company—American Network Exchange—

which provided the frst alternatives to the AT&T operator service. Boland oresaw a uture

in business communications applications and founded PGi in 1991. Believing in the power of

innovation to make life easier, Boland stands by the value of dreaming big ideas into realities

that shape the future and help companies do better business. He was recently awarded the 2012

Executive of the Year award by both the Stevie and Best in Biz awards, and he currently lives in

Atlanta with his wie and three children. He is an avid supporter o a variety o charitable eorts.

CHRISTOPHER MORACE

As Chie Strategy Ocer, Chris Morace is responsible or turning Jive’s vision or Social

Business into tightly aligned execution across departments. Additionally, he leads Jive’s

thought leadership platform, analyst relations and partner ecosystem.

SAN SHARMA

San Sharma is a writer and marketer for tech and business products and publications,

including WorkSnug. He is editor of its blog, Mobilizer—a guide to mobile working in th

modern enterprise.

MELANIE TUREK

Melanie Turek is a Principal Analyst at Frost & Sullivan. She is a renowned expert in unife

communications, collaboration, social networking and content-management technolo

in the enterprise. For 15 years, Melanie has worked closely with hundreds of vendors an

senior IT executives across a range of industries to track and capture the changes and

growth in the ast-moving unifed communications market.

PLANTRONICS DEVELOPER CONNECTION

The Plantronics Developer Connection (PDC) is a community built around the Context

Aware headset and the Spokes SDK. With the Spokes Software Development Kit, Plantropens a door to developers to allow our headsets to be integrated with 3rd party develo

apps and services. Plantronics headsets do more than transit and receive audio as they

Contextual Intelligence to deliver a better user experience that is unique in the i ndustry

fnd out more, go to developer.plantronics.com.

DISCLAIMERPGi, BrandGlue, JiveSoftware, Plantronics, JonathanFarrington& Associates andWorkSnugmake norepresentationor warranties withrespect totheaccuracy orcompleteness of thecontents ofthis eBook. PGi, BrandGlue,

Plantronics, JiveSotware, JonathanFarrington& Associates and WorkSnugspecifcally disclaim any andall express orimplied warranties, includingwithout limitation, warranties omerchantability, non-inringement, or

ftness orany particularpurposerelating tothe contents othis eBook. PGi, BrandGlue, Plantronics, JiveSotware, JonathanFarrington& Associates andWorkSnug shall innoevent beliable orany loss oprofts orany other

commercial damages, includingbut not limitedtospec ial, indirect, incidental, consequential, orother damages relatingtothe contents ofthis eBookorany relianceon thecontents ofthis eBook.

Appleand iTunes areregisteredtrademarks ofApple, Inc., registeredin theU.S. andothercountries.


18/19

SPONSORED BY

18

BrandGlue is a social media marketing agency that pioneered NFO (Newsfeed

Optimization), helping fan pages rank higher in the Facebook algorithm. They

manage social platforms for big brands, including Facebook, Twitter, LinkedIn,

Google+ and Pinterest. Clients: YouTube, Microsoft, Intel, Washington Redskins

and Mint.com.

@glue

facebook.com/BrandGlue

BrandGlue.com

Frost & Sullivan, the Growth Partnership Company, works in collaboration

with clients to leverage visionary innovation that addresses the global

challenges and related growth opportunities that will make or break today’s

market participants. For more than 50 years, we have been developing growth

strategies for the global 1000, emerging businesses, the public sector and the

investment community.

@Frost_Sullivan

facebook.com/FrostandSullivan

Frost.com

Jive Software is the world’s leader in social business, bringing social technology

innovations to enterprises securely and at scale, changing the way work gets

done. The platform combines the power of big data, enterprise integrations

and social collaboration technologies. Millions of people at the world’s largest

companies are using Jive-powered networks internally and externally to

transform their businesses.

@JiveSoftware

facebook.com/fans.of.jive

JiveSoftware.com

Jonathan Farrington & Associates is a genuinely global consulting company,

delivering leading-edge sales team development solutions to all six continents

via a team of top sales experts and a network of global partners. Our primary

objective rom day one has been to redefne the parameters governing

organizational growth and work with our clients to develop commercial

excellence.

@JFAssocs

jonathanfarrington.com

PGi has been a global leader in virtual meetings for over 20 years. PGi’s cloud-based

solutions deliver multi-point, real-time virtual collaboration using video, voice and

fle sharing technologies. PGi solutions are available via desktops, tablets or mobile

devices, helping businesses worldwide be more productive, mobile and green. PGi

has a global presence in 25 countries and an established base of more than 35,000

enterprise customers, including 75% of the Fortune 100 ®. In the last fve years,

PGi has hosted nearly one billion people from 137 countries in over 200 million

meetings. For more information, visit PGi at www.pgi.com.

@PGi

facebook.com/PGiFans

PGi.com

Plantronics is a global leader in audio communications for businesses and

consumers. We have pioneered new trends in audio technology for 50 years,

creating innovative products that allow people to simply communicate.

From unifed communication solutions to Bluetooth® headsets, we deliver

uncompromising quality, an ideal experience and extraordinary service.

Plantronics is used by every company in the Fortune 100, as well as 911 dispatch,

air trac control and the New York Stock Exchange.

@Plantronics

facebook.com/Plantronics

Plantronics.com

WorkSnug is a mobile app and website that connects mobile workers to la

friendly places around the world.

@WorkSnug

facebook.com/WorkSnugWorkSnug.com

http://www.brandglue.com/http://www.frost.com/http://www.jivesoftware.com/http://www.jonathanfarrington.com/http://www.pgi.com/http://www.plantronics.com/http://www.worksnug.com/http://www.worksnug.com/http://www.plantronics.com/http://www.pgi.com/http://www.jonathanfarrington.com/http://www.jivesoftware.com/http://www.frost.com/http://www.brandglue.com/


19/19

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