Viewpoints - Fall 2011

A magazine for alumni and friends of the Sauder School of Business at UBCFALL 2011 • VOLUME 31 • NO 2

In this issue: In the words of the world-changing, iconic and now-departed Steve Jobs,

“You can only connect the dots in your life by looking back—not forward…” And yet,

the entrepreneurs and innovators among us are the ones who see a path forward where

others don’t, and who are willing to try connecting dots that may not seem connected.

This issue is about those risk-takers, including the four we’ve profi led in our cover story.

The entrepreneur issueLivia Mahler,MBA 1991

Ryan Beedie,MBA 1993

Chris Coldewey,MBA 2010

Gregg Saretsky,MBA 1984

Monica (Deane)Mochoruk, BCom 1996

ALUMNI STORIES

16

20

24

28

32

Sauder Index

Newsworthy

Actuals

Insider Information

Class Notes

Behind the Scenes

Points of View

IN EVERY ISSUE

3

4

6

33

37

43

44

[email protected]

UBC Commerce/Sauder School of Business Alumni

twitter.com/ubcsauderschool

linkedin.com/company/sauder-school-of-business-at-ubc

The next big idea14

The legacy of familyDinner series offers insight.

Plugging and playing in Silicon ValleyAccelerating Entrepreneurship event features UBC president Stephen Toope, along with Sauder Dean Dan Muzyka.

10

12

Copenhagen School of Business says “velkommen” to SauderStudents from Sauder’s Executive MBA in Health Care program fi rst to benefi t through onsite learning about health care in Europe.

Alumni in focus Jeff Waldman, BCom 2000, is profi led.

36

42

Sauder alumni make much more than lemonade.

Cover photography by Perry Zavitz. This alternate version updated for the 21st century.

1VIEWPOINTS FALL 2011

British Columbia is world famous for growing some of the most beautiful and massive cedar trees on earth. But BC has another talent: it leads Canadian provinces in the number of entrepreneurs per capita. Ideas sprout from fertile minds on our most left coast, and risk-takers galore answer the call to innovate, lead and succeed.

CONSIDER THIS: 98 PER CENT OF COMPANIES

operating in BC last year were small businesses

—that’s more than one million people employed

by small business!

Even those of us in corporate positions here

in BC are considered, or like to be considered,

entrepreneurially minded.

Here are a few

reasons to love BC

if you’re in small

business:

• BC is ranked

number 1 in

Business Tax

Competitiveness

by KPMG’s

widely respected

Competitive Alternatives report 2010. The

report examined over 100 cities across 10

European and North American countries.

• Vancouver was named “Global Fast City,” as

a leading competitor for global talent and

a leader in environmental sustainability by

FastCompany magazine.

But why be an entrepreneur and opt

for all that risk and responsibility? In short,

entrepreneurs can’t help themselves. It’s a

calling and an obsession—and here in BC, the

call is amplifi ed by some of the most robust

networks for small and medium-sized enterprise

in Canada (32 for women alone!). The Forum

for Women Entrepreneurs, Small Business BC,

and The Board of Trade—to say nothing of the

online resources—educate entrepreneurs and

promote thousands of brilliant concepts each

year.

In theory, your business plan must be well

articulated, your fi nancing in place and your

research double-checked. But in reality it rarely

is. Nearly all the entrepreneur panels I sit on

reveal the same dirty little

secret: that at least one

successful business started

without a plan.

Planning is not

what makes you an

entrepreneur—though

I do endorse it. Nor

does a brilliant fl ash

of inspiration. It is

the “jumping in feet fi rst” that puts you in

the entrepreneur game, where you stand up

and take responsibility for seeing your idea

realized—”in sickness and in health” and “for

richer or poorer.” And by the way, it will be all

of those things.

An entrepreneur is equal parts detail-

obsessed and visionary, mixed with a hefty dose

of doer tossed in for good measure. Whether

you’re a single shingle or have a larger payroll,

you are all contributing to the economic

biomass of our province. And you couldn’t

ask for a better place to plant those roots,

make that leap and reach for the high canopy

of success. ■

GUEST EDITORIAL: JUDY BROOKS, ENTREPRENEUR

“Entrepreneurship is a calling and an

obsession.”

Over the last 20 years, Judy Brooks has

founded, built, and successfully sold three

companies, including most recently the fi rst-

to-market Blo Blow Dry Bar. In the role of CEO,

she has led these companies through startup,

survival, turnaround, and growth modes.

A strong contributor in the community,

Brooks mentors small business owners and sits

on several non-profi t committees. She is a much

sought-after keynote speaker and panellist.

In addition to serving on the boards of the

Forum for Women Entrepreneurs and Small

Business BC, Brooks sits on the Business

Advisory Boards for the Smart Cookies and

Young Women in Business, and is a member of

the Women’s President Organization.

[email protected]

twitter.com/judybrooks

linkedin.com/in/judebbrooks/

2 FALL 2011 VIEWPOINTSFALL 2011 VIEWPOINTS

OUR MISSION FOR VIEWPOINTSViewpoints Magazine is designed to nurture dialogue

and relationships with our alumni and friends by

ensuring that you continue to enjoy the practical

benefi ts of the school’s leading-edge business thinking.

Viewpoints presents news, research and commentary

that demonstrate the ability of our faculty and our

graduates to defi ne the future of business and to open

doors for those who are connected to the Sauder

School of Business. Your thoughts about this mission

are always welcome.

EDITORIALFrieda Granot EXECUTIVE EDITOR

Cristina Calboreanu EDITOR-IN-CHIEF

Jennifer Wah MANAGING EDITOR

DESIGNBrandon Brind CREATIVE DIRECTOR

Deana De Ciccio, Karen Cowl GRAPHIC DESIGNERS

PRODUCTIONSpencer MacGillivray PRODUCTION MANAGER

Viewpoints Magazine is produced by Forwords

Communication Inc. and published by the Sauder

School of Business, University of British Columbia

2053 Main Mall, Vancouver, BC V6T 1Z2

Tel: 604-822-8555, Fax: 604-822-0592. Viewpoints

is published regularly for alumni and friends of the

Sauder School of Business.

We welcome the submission of ideas and articles

for possible publication in Viewpoints Magazine.

Email: [email protected]

For an online version of Viewpoints, visit

www.sauder.ubc.ca

CHANGE OF ADDRESSSend change of address to Alumni Relations Offi ce,

fax: 604-822-0592 or email to [email protected]

©Copyright 2011, Sauder School of Business.

Editorial material contained in Viewpoints Magazine

may be freely reproduced provided credit is given.

ISSN 089-2388. Canada Post. Printed in Canada.

EDITORIAL BOARDFrieda Granot (chair), Dale Griffi n, Daniel Muzyka

CONTRIBUTORSCristina Calboreanu, Lorraine Chan, Carol Dougans,

Kim Duffell, Allan Jenkins, Spencer MacGillivray,

Rob McMahon, Erica Smishek, Jennifer Wah,

Leanna Yip, Kate Zimmerman

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This issue of Viewpoints was printed in Canada using

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process is sustainable, and that the product comes

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Celebrating success and rewarding failure

A SIGNIFICANT PART OF MY LIFE’S WORK HAS

been spent studying the concepts of innovation

and entrepreneurship, the theme of this issue

of Viewpoints.

That’s why I’m confi dent most of you

would agree: Now is a time when we need to

speed up the entrepreneurial process in order

to help us rethink traditional business models

and create new value—particularly jobs—for

our ailing economies. We are especially in need

of the entrepreneurial activity that will help us

achieve a new and more productive balance

between the needs of government, civil society,

the environment and business. The world’s

focus on value creation through cost-cutting,

improvements in effi ciency and fi nancial

engineering has led us down an ever-narrowing

road. We are now at an intersection in our path

where opportunity and exploration will play a

bigger role in our success.

Many organizations and some economies fear

change rooted in entrepreneurial thinking and

activity, and we all have at least some tendency to

gravitate to the status quo—to focus on what is

within our control. Unfortunately, environments

that embrace stability too enthusiastically face

stagnation.

The truth is, you have to let go of what you

do now in order to build something new. As the

Nobel laureate André Gide noted, “One doesn’t

discover new lands without losing sight of the

shore.” Only a sustained focus on opportunity

and innovation will produce long-run

organizational or economic success.

That’s what each of the entrepreneurs featured

in this issue have done: from Livia Mahler’s (page

16) gender-defying work in mining and venture

capital, to Westjet CEO Gregg Saretsky’s (page 28)

vision for a different airline experience, these

visionaries have (and continue) to grow not just

new business, but new thinking.

True innovation is, of course, not just about

the individual, but about fostering a process that

distributes and rewards the kind of thinking

that in turn fosters change. The age-old question

about whether entrepreneurs are born or made is

not as relevant anymore as how the environment

around us gives us room to give birth to new

ideas, and then encourages us to make them

happen. Ask yourself: How do you handle

failure in your organization? Do you applaud

the attempt, the exploration, or punish it? Do

you celebrate success and those who delivered it,

particularly if their efforts were unplanned and

unsanctioned?

Sauder’s approach to entrepreneurship

continues to focus on providing students at all

stages of their careers with the space, mentoring

and inspiration to explore, to fail, to re-explore,

and fi nally to succeed. I would wish all these

experiences for each of you. ■

We can’t solve problems by using the same kind of thinking we used when we created them. - Albert Einstein

Daniel F. Muzyka, DeanRBC FINANCIAL GROUP PROFESSOR OF ENTREPRENEURSHIP

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VIEWPOINTS FROM THE DEAN

“Only a sustained focus on opportunity and innovation will produce long-run organizational

or economic success.”


The Sauder IndexBY JENNIFER WAH

Defi ning quote for Apple and Steve Jobs, acknowledged by many as the

most important entrepreneur of our time, from the 1997 “Think Different” ad campaign:

“Here’s to the crazy ones—the misfi ts, the rebels, the troublemakers, the round pegs in the

square holes—the ones who see things differently. They’re not fond of rules and they

have no respect for the status quo. You can quote them, disagree with them, glorify or vilify

them—about the only thing you can’t do is ignore them, because they change things, they

push the human race forward... because the people who are crazy enough to think

that they can change the world, are the ones who do.”

Percentage of work-time Google fi nances for employees to innovate: 20%

Number of entrepreneurs named as TIME Magazine’s Person of the Year, since

the recognition started, 81 years ago, in 1929: 7

Percentage of those named to a list of the top 20 entrepreneurs of

the past 300 years, who are American: 50%

Percentage of those named to a list of the top 20 entrepreneurs of

the past 300 years, who are male: 100%

Types of entrepreneurs: 3

Defi ning character trait of a social entrepreneur, or someone who works toward supporting or transforming

social, educational, or economic conditions: ambition, combined with desire to challenge the status quo.

Example of a well-known serial entrepreneur, or one who repeatedly pursues risk and opportunity, and

who is most likely to achieve repeated success: Warren Buffett, the second-richest man in America

Colloquial term sometimes used to describe younger lifestyle entrepreneurs, who typically put

passion ahead of profi t, and whose business choices are often made in the interest of

marrying personal talent with the need to make a living: “Treps”

Duration of the ISIS Social Entrepreneurship Program at Sauder: 1 year


When the pressure is on, product experts can get facts wrongA new study on the effectiveness of expert

advice, co-authored by Assistant Professor

JoAndrea Hoegg, made headlines in the Globe

and Mail, Atlantic Monthly, Financial Post and the

Province. The research suggests that experts

with specifi c product knowledge can make

mistakes when relying on their memories to

compare complex goods—especially when

they feel compelled to explain how they

arrive at their decisions.

Co-written with Sauder PhD student

Ravi Mehta, the paper published in the

Journal of Consumer Research shows that study

participants who rate their level of product

expertise as high are more likely to make

false recalls of product features. They also

demonstrate that these false recalls are

driven by a greater sense of responsibility

felt by experts. ■

Sauder profs make their casesIn an ongoing monthly series of case studies written for the Globe and Mail’s Your Business section,

Sauder professors highlighted challenges and successes in today’s business environment.

d.studio profiled for bringing design thinking to business educationSauder’s new d.studio course made

headlines in the Vancouver Sun. Education

reporter Janet Steffenhagen described how

the class teaches design thinking to equip

students with a new way of approaching

business problems. Created by Professor

Moura Quayle, d.studio encourages

undergrads to use the holistic problem-

solving processes employed by designers,

instead of more traditional methods when

working on applied projects with partner

organizations in the community.

“The business climate is changing and

students need a different skill set,” Quayle

is quoted saying in the article. “They need

to be able to address problems in a more

human-centred way, thinking broadly about

options rather than zeroing in on

an answer.” ■

NEWSWORTHY SAUDER IN THE NEWS

Good news = better people? New study says in some cases, yesNew research by Professor Karl Aquino shows that being exposed to news stories recounting acts of

uncommon moral goodness can inspire some to take positive action.

The research paper, published in the Journal of Personality and Social Psychology, demonstrates that simply

reading or seeing second-hand accounts of extraordinary moral virtue in the media is enough to

make some want to commit morally good acts, such as giving to charity. The paper garnered coverage

with the Globe and Mail, CBC, Vancouver Sun, and Canadian Press news agency. ■

Professor Daniel Skarlicki wrote that organizations often need to look outside

for help to get where they need to go. He recounts how Cathay Pacifi c in North

America joined forces with Sauder Executive Education to co-design a leadership

program that would help promote a customer-service culture while trimming

costs and expanding operations in new markets.

Professor Moura Quayle profi led fl oat plane operator Harbour Air to spotlight

how the company became an environmental leader while keeping its operations

profi table. She details how the company dedicated itself to becoming North

America’s fi rst carbon neutral airline by buying carbon offsets to counterbalance

emissions.

Associate Professor Marc-David Seidel wrote about Sauder grad Dennis Ma’s

success in social media marketing. He explains that Ma recognized people were

being overwhelmed by offers landing in their in-boxes from online daily-deal

providers like Groupon, and seized the opportunity to create the aggregator

website MiserMcGee.com, as an alternative for one-stop online shopping.

Assistant Professor JoAndrea Hoegg wrote about the success of SMART

Pics, a company led by Sauder grad Ray Kanani whose innovative photo

kiosks post pictures to the Internet in real-time. She writes that initially

taking local entertainment contracts that made very little profi t allowed the

company to eventually build the credibility needed to sign bigger and more

lucrative deals.

Assistant Professor Danielle van Jaarsveld wrote that investing in frontline staff can be the key to

a business’s success. She shows how Quebec-based contact centre Gexel Telecom expanded its

operations and client base by improving working conditions and reducing employees’ stress levels in

order to increase productivity and responsiveness to clients.

Instructor Tracey Gurton described how laying out a company’s objectives and clearly communicating

expectations and goals can result in better employee performances. She shows how business-to-

business wealth management company Credential Financial Inc. revamped its methods of evaluating

staff performance to achieve better outcomes. ■


To learn more about Sauder in the news, visit www.sauder.ubc.ca

Professors argue for increased exemption for cross-border shoppers in Globe and Mail op-edIn an op-ed in the Globe and Mail, Assistant Professor Ambarish Chandra

and Professor Keith Head argued that Ottawa’s resistance to increase

cross-border tariff exemptions is misguided.

Head and Chandra have been researching cross-border spending

habits for the last year and argue that increasing tariff exemptions for Canadians making same-

day shopping trips to the U.S. would not only benefi t shoppers, but also free up the Canadian

Border Services Agency to focus on security.

Legislation before U.S. Congress proposes a tariff exemption increase for American travelers

to $1000 from $200. The professors argue that matching the exemption for Canadians would

allow Canada to see greater gains from trade. ■

Sauder’s alternatives to the MBA profiledInterviews with Professor Ron Giammarino,

Associate Dean Bruce Wiesner, and Sauder

fi nance PhD alumna Maureen Howe were

featured in a Financial Post Magazine article on

alternatives to the MBA for career acceleration.

The article focuses in part on Howe’s success

passing up a life in academia for a career in

investment banking with Merrill Lynch and RBC

Capital Markets, where she retired as managing

director in equity research in 2008.

“A PhD is intended to groom academics.

But in the business community, particularly in the

fi nance community where investment houses

do look for quantitative skills, I was a somewhat

different commodity than an MBA. That distin-

guishing factor probably helped me,” says Howe. ■

Province urged to continue role as leader in green economyAssociate Professor James Tansey, executive

director of the sustainability-focused research

centre ISIS, and Professor Moura Quayle argued

for British Columbia to sustain its role as an

environmental leader in two separate op-eds

written for the Vancouver Sun.

In light of recent discussions of the province’s

continued role in the Western Climate Initiative,

both wrote that the province should continue

to support forestry companies, First Nations

and green tech companies that are leading the

way in the green economy. By continuing to sell

carbon offsets and green technologies abroad,

and investing in environmental research, the

professors argue that the province can grow its

export market and create jobs while also making

the environment a priority. ■

Sauder research profi led on front page of the New York TimesA study co-written by Professor Nathan Schiff on voting patterns in

the United States was the focus of a front page article in the New York Times.

In their research, Schiff and his co-author set out to determine how

much Iowa, New Hampshire and other early-voting states affect

U.S. presidential nominations.

In their results, the Times explained, the economists found that individual voters in these states

had the same impact as fi ve voters put together in other states. Signifi cantly, the researchers note,

this system “represents a deviation from the democratic ideal of ‘one person, one vote.’” ■

ACTUALS SEEN AND HEARD IN THE SAUDER WORLD: ENTREPRENEURSHIP

This spring, a team of undergrads took

home $15,000 in prizes at entrepreneurship

competitions for a set of energy-saving window

blinds that maximize the amount of natural light

in a room.

The team’s winning product, the Luminex

EcoLight System, was developed entirely in

the course New Venture Design offered jointly

by the Sauder School of Business and Faculty

of Applied Science at UBC. The class brings

together commerce and engineering students to

invent products, fi le patents, develop working

prototypes and seek funding for new startups.

“I still remember the excitement when

we formed our team in class,” said Mustafa

Abousaleh, who credits the course for his

group’s success. “NVD gave us strategies for

idea generation and research that got us up and

running on creating our product. We were also

exposed to guest speakers whose real world

insights were integral to every step along the

way in our development.”

BComs James Clift, Paul McLaughlin and

Melissa Jang, and engineering students Levi

Stoddard, Thomas Zhou and Mustafa Abousaleh,

won the $10,000 fi rst prize at the Evansville

New Venture Creation Competition held at the

University of Evansville in Indiana on March 25.

They also snagged $5,000 worth of prizes at the

Tony Brower Innovation Exposition at Thompson

Rivers University in Kamloops on March 26.

Their Luminex EcoLight System is a daytime

lighting system that consists of sets of refl ective

blinds that maximize the amount of sunlight

in a room by moving automatically throughout

the day, tracking the sun and redirecting its light

onto the ceiling. The room is then equipped

with an ambient light sensor, which limits the

use of artifi cial lighting accordingly in order to

save energy.

Aimed at architects and decorators who

would potentially incorporate the window

coverings into large-scale building projects, the

blinds offer the potential for enormous savings

of energy.

“The New Venture Design course acts as

the catalyst that brings together outstanding

business and engineering students,” said Sauder

professor Darren Dahl, one of the instructors

who teach the class.

“By merging their innovative thinking and

different talents, the course provides a distinctive

learning experience where students can truly create

something new and valuable,” concludes Dahl.

Since its launch in 2003, Sauder’s New

Venture Design has spawned numerous teams

that have gone on to win business innovation

competitions at home and around the world,

including a successful pitch on CBC Television’s

Dragon’s Den.

Alumni from the class in recent years have

founded a series of successful business startups,

including this year’s recipients of Sauder’s

Dobson Foundation Grants, an award given

annually to New Venture Design graduates who

have launched new companies.

Grant winners this year have created an

exciting range of products, including an

innovative new water desalination system,

wireless medical sensors that can provide real-

time information to doctors, a surgical tape that

can be applied to patients to improve accuracy

in incisions, a social media integrated photo

booth, and an online booking system for

dental clinics. ■

Dragons’ Den judge talks high-stakes entrepreneurism and appraises new student ventures

On March 23, Robert Herjavec, a judge of the

popular CBC Television series Dragons’ Den,

engaged an audience of more than 400 students

with his rags-to-riches story of entrepreneurism.

Undergrads win big for innovative EcoLight product in entrepreneurship competitions


Along the way he described the moment when

he discovered business is about more than

money—when his neighbour beat him in a

contest for the most Ferraris—and ran down his

top 10 tips for budding entrepreneurs.

Now owner of a leading Canadian cyber

security company, Herjavec painted a vivid

picture of the tough but rewarding road ahead

for those launching their own enterprises.

“When you start out, there is no work-life

balance,” says Herjavec. “I’m not successful

because I’m smarter or have better ideas. I just

have the ability to be beaten down and keep

going. Success is about being able to take a

beating and getting right back at it the very

next day.”

After his lecture, Herjavec put his skills as

a Dragons’ Den judge to work presiding over

fi ve student presentations in the New Venture

Design class. This two-term BCom course pairs

commerce and engineering students together to

invent products, fi le patents, develop working

prototypes and seek out funding for new

startups.

Not one to mince his words, Herjavec gave

fair criticism and compliments to all of the

groups presenting new products, including a

yoga mat cleaning machine, a location-based

social media platform for universities, a sport

shoe with interchangeable soles, a sun-tracking

offi ce blind that harnesses natural light, and an

eco-friendly mop bucket.

He also provided advice to fi ve groups of

alumni from the New Venture Design class

who have gone on to start businesses together.

The grads were on hand as the fi rst recipients

of Dobson Foundation Grants, which provide

funding to Sauder alumni in the initial stages of

launching new ventures.

The worthy alums’ startups included an

innovative new water desalination system,

wireless medical sensors that can provide

real-time information to doctors, a tape that can

be applied to patients to improve accuracy in

surgery, a social media integrated photo

booth, and an online booking system for

dental clinics. ■

A team of fourth-year undergrads from the

class New Venture Design won the Alerus

Entrepreneurship Challenge held at the University

of North Dakota in Grand Forks on April 16.

The team made up of BComs Adrien

Herberts, Joey Tai and Peter Yang, and

engineering students Frankie Angai, William

Yan and Eric Villeneuve, nabbed the $5,000

grand prize for their location-based social media

application, Weev. Team member Adrien Herberts

also took home $250 for winning the “Best

Elevator Pitch” segment of the competition.

Unlike other location-based apps such

as Foursquare, the team’s Weev platform is

designed specifi cally for university students

Undergrads snag over $10,000 in prizes for new social media app

navigating and socializing in a university setting.

The application allows students to easily fi nd

friends, classmates, academic tutors and more

with their mobile devices, while moving around

campus.

The winning product innovation was created

as a project for the course New Venture Design,

offered jointly by the Sauder School of Business

and the Faculty of Applied Science at UBC. The

course acts as the catalyst that brings together

outstanding business and engineering students

to invent products, fi le patents, develop working

prototypes and seek funding for new startups.

Since its launch in 2003, the class has spawned

numerous teams that have gone on to win business

innovation competitions at home and around the

world, as well as alumni who have founded a series

of successful businesses startups.

In addition to the Alerus Entrepreneurship

Challenge, the Weev team also won fi rst place

in the Student Category and the “Student

Innovator of the Year” award at the Monterey

Bay Business Plan Competition in Monterey

Bay, California, on May 13, with prizes totaling

$4,000 in cash and consulting services, as well

as a $2,000 prize at the University of British

Columbia Venture Capital and Private Equity

Entrepreneurship Competition on March 19. ■

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8 FALL 2011 VIEWPOINTS

ACTUALS SEEN AND HEARD IN THE SAUDER WORLD

Business Career ExpoIn partnership with the SFU Beedie School of Business, the Hari B.

Varshney Business Career Centre hosted the 7th Annual Business

Career Expo on March 25 at the Vancouver Convention Centre.

The fair was a huge success, with over 1,000 business students and

100 companies in attendance. ■

Trek ChinaSeventeen MBA and two MM-ECM students travelled with staff from the

Hari B. Varshney Business Career Centre to China in early April to meet with

key employers and alumni. Students gained perspective on the local com-

munity and career options while expanding their connections in the area.

During the Trek, students were hosted by RBS, Li & Fung, Colliers, Bloom-

berg, Deloitte, Penske, AON Hewitt, Manulife, Louis Vuitton and Wang & Li.

Student and alumni mixers were held in Hong Kong and Shanghai. ■

Co-op Employer and Student of the Year AwardsThe Sauder Co-op Program celebrated National Co-operative Education

Week by hosting the Co-op Employer and Student of the Year Awards night

on March 23. Marketing Co-op student, Farrah Smith, was named as Out-

standing Co-op Student for 2010, nominated by her employer IPS. Work-

SafeBC was named Outstanding Co-op Employer for 2010, nominated by

MIS Co-op student, Alan Kwan.

WorkSafeBC provided six work terms to Sauder Co-op students in 2010

in the areas of Accounting and Business Analysis. ■

2011 Business Now! eventOn March 14, 30 local alumni and 27 MBA students attended the

2011 Business Now! MBA Student and Alumni Speaker Series featuring

Paul Barber, CEO of the Vancouver Whitecaps FC. Mr. Barber shared the

compelling story of the growth of the Whitecaps and how they have

created a football franchise in a hockey-mad market. ■

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Undergrads attend international forum on global issues hosted by former US President Bill Clinton

BCom students Rosie Pidcock and Jennifer Matchett recently attended

the Clinton Global Initiative University, a forum launched by former

US President Bill Clinton for student organizations to discuss pressing

global issues.

Hosted at the University of California in San Diego from April 1

to April 3, the Sauder students joined nearly 1,200 attendees from 90

countries who pledged to make a concrete difference in fi ve key areas:

education, environment and climate change, peace and human rights,

poverty alleviation and public health.

Pidcock and Matchett attended as representatives of the International

Student Energy Summit, a forum for students to discuss the future of

global energy hosted at UBC in June. Not only did they get a chance

to promote this project, they also attended an exclusive luncheon with

Clinton, where they were able to pose questions directly to the

former president.

Building on the successful model of the Clinton Global Initiative,

which brings together world leaders to take action on global challenges,

President Clinton launched the Clinton Global Initiative University

(CGI U) in 2007 to engage the next generation of leaders on college

campuses around the world. Each year, CGI U brings together students,

national youth organizations, topic experts and celebrities to discuss

solutions to pressing global issues. ■

Centre for CEO Leadership hosts prominent business leaders at Leadership Legacy SeriesOn April 28, the Centre for CEO Leadership hosted business leaders Larry

Bell and Bjorn Moller at the Shangri-La Hotel in downtown Vancouver as

part of the new Leadership Legacy CEO Dinner Roundtable. Bell has held

CEO positions at BC Hydro and Vancity, while Moller was CEO of Teekay

Shipping until recently. The respected leaders refl ected on and discussed

their key leadership experiences.

The Centre for CEO Leadership facilitates peer-to-peer learning and

support amongst top-level CEOs and provides them with access to thought

leaders and cutting edge research. Through quarterly roundtable sessions

and Annual Summits, Canada’s top business leaders come together to

transfer knowledge and share their experiences. ■

Sauder Alumni reunite in Australia As part of the ever-growing global network of UBC, the fi rst Sauder/

UBC Alumni event was recently held in Sydney, Australia. A group

of Sauder alumni, exchange students, and UBC alumni gathered

together for some casual drinks and networking.

This was the fi rst event held in Sydney and was attended by a

mixture of students and alumni from various faculties. Drinks and

appetizers were shared by an intimate group at the Arts Hotel in the

city. For many, it was a chance to reconnect with fellow Canadians

and remember fondly memories from their undergraduate days.

For those who wanted to but couldn’t attend, keep an eye out for

more events for alumni Down Under in the near future. If you have

specifi c ideas about events you would be interested in, or would like

to reach out to a liaison, contact our regional representative, Ying

Xin, BCom 2007 at [email protected]. ■

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The 8th Annual Family Legacy Series Dinner was hosted by the Business Families Centre at the Sauder

School of Business, together with the Vancouver chapter of the Canadian Association of Family Enterprises

(CAFE). A must-attend Vancouver business dinner, this annual event is an extraordinary opportunity to

gain insight into the inner workings of some of Canada’s most successful businesses—and the families who

own them. Featuring an intimate discussion with Keith and Ryan Beedie, and three non-family executives

of the Beedie Development Group, the event did not disappoint the 700 guests.

8th Annual Family Legacy Series Dinner

(From left to right): Darren Dahl, George Hayhoe, Keith Beedie



(From left to right): Darren Dahl, Judi Cunningham, George Hayhoe, Keith Beedie, Todd Yuen, Ryan Beedie, Jim Bogusz

KEITH BEEDIE’S FIRST BUILDING, BUILT IN 1945 AT

the age of 19, was a modest structure of 1,200

hand-built square feet. Today, the Beedie

Development Group is the largest landlord of

industrial space in BC with over 7 million square

feet in its portfolio. The company leads the BC

market in industrial development, construction

and management, having built over 20 million

square feet of space since Keith’s fi rst cement-

block shop.

Over the course of the dinner, members

of the Beedie Development Group, with panel

moderators Judi Cunningham, Executive

Director of the Business Families Centre,

and Darren Dahl, Chair of Sauder Marketing

Division, in turn revealed a business—and a

family—notable for its dynamic leadership,

deep support for its people, and unwavering

commitment to its values.

In the question-and-answer period, the

family’s responses to questions from the

audience left no doubt about the family’s vision

and willingness to tackle the toughest business

and family issues as the source of their success.

Since its inception in 2001, the Family

Legacy Series has grown to become a must-

attend gala event on Vancouver’s business and

social calendar. The notable Foord, SC Johnson,

Shaw, Rogers, and Molson families have all

graced the FLS stage, sharing a wealth of

knowledge and experience with Vancouver’s

family business community.

For more information, visit

www.FamilyLegacySeries.com or

call 604.822.0102. ■

>> See page 20 for profi le of Ryan Beedie.


Sauder alumni plug in to

Silicon Valley

BY ERICA SMISHEK

The tires meet the pavement. Students and young graduates pitch their ideas and connect with business leaders and investors in San Francisco.


IN AUGUST 2010, A NUMBER OF UBC ENTREPRENEURS

took their business concepts and products to

Silicon Valley to pitch venture capitalists at a

distinctive alumni event at the Plug and Play Tech

Center in Sunnyvale, California.

Hosted by UBC President Prof. Stephen

Toope, Accelerating Entrepreneurship: UBC’s New Venture

brought together UBC alumni and business

leaders to discuss the role of universities in

encouraging entrepreneurship and showcase

some of the compelling innovation coming out

of UBC. Sauder School of Business Dean Daniel

Muzyka and Tyseer Aboulnasr, Dean of Applied

Science, were also in attendance.

“Our role is not only to inspire learning

and invention, but also to connect these creative

students and young graduates with established

alumni and other business leaders,” said

Muzyka. “This event gave them an important

opportunity to immerse themselves in the

entrepreneurial community, and network with

people with extraordinary knowledge, energy

and passion.”

Following a panel discussion, six companies

founded by current UBC students and recent

alumni presented their innovations to a group

of business leaders and investors, including Plug

and Play Tech Center President and CEO Saeed

Amidi.

Nicolas Seto, BCom 2010, was there to pitch

“Target Tape,” a product that increases accuracy

in applications ranging from thoracic to plastic

surgeries. Seto, Wylie Spencer, BCom 2010, and

Colin O’Neill (Applied Science) founded Aeos

Biomedical to develop the product based on a

business idea generated as students.

“It was a great opportunity for me to see

that there is more out there than just Vancouver.

I haven’t travelled that much in my lifetime, so

this trip really exposed me to the opportunities

I would usually only hear about,” Seto said.

“People handed out business cards, and offered

to help to connect us with other people

they know.

“It’s always good to hear different perspec-

tives, especially from someone with an excep-

tional reputation.”

Brian Wong, BCom 2009 and a C100

member, relocated to San Francisco and sees the

value in UBC continuing to build a connection

with Silicon Valley to foster entrepreneurship.

“When you’re young and nerdy, you often

feel misunderstood,” Wong said. “This is the fi rst

city where I can ramble on about my theories

and ideas, and people will respond thoughtfully

and will know who to connect me with. It is

interesting to see how one simple step can lead

to so much. You need to throw yourself into

the space with the venture capitalists and tech

companies, and build relationships.”

Participants at Accelerating Entrepreneurship were

chosen from 54 applications in a competition

sponsored by the new entrepreneurship@

UBC program. Led by the Sauder School of

Business, the Faculties of Applied Science and

Science, and the University-Industry Liaison

Offi ce, entrepreneurship@UBC is a University-

wide program designed to foster and support

a culture of entrepreneurship among students

and the campus community. At the heart of this

program is the entrepreneurship@UBC Fund,

which provides students with pre-seed capital

fi nancing to take their ideas from concept to

investor readiness with the aid of experienced

mentors from the business community. The

fund is provided in partnership with the BC

Innovation Council. For more information, visit

www.entrepreneurship.ubc.ca ■

People once left their hearts in San Francisco—now they’re leaving their startups.

The lemonade

Name: Gregg Saretsky

Lives in: Calgary

Degrees: BSc, Microbiology & Biochemistry (UBC), MBA, Finance (Sauder)

For pay: President & CEO, Westjet Airlines

For fun: Traveling the world

Biggest career risk: Taking a job that seemed out of my fi eld, but that interested me, very early on

Name: Ryan Beedie

Age: 42

Lives in: Vancouver

Degrees: BBA (SFU), MBA, Real Estate (Sauder)

For pay: President, the Beedie Development Group, a real estate development company

For fun: Wine, music, fast sports

Biggest career risk: Deciding to pursue an MBA instead of proceeding toward my CA designation, which meant I joined the company earlier than I would have


Call them entrepreneurs, innovators, risk-takers; call them crazy... They are the people we all know who opened lemonade stands at an early age, and who imagine opportunity where others don’t, and whose daring dreams help us all imagine—and often realize—more.

stand, reinvented

Name: Chris Coldewey

Age: 34

Lives in: Vancouver

Degrees: BSc Conservation & Resource Studies, UC Berkeley, MBA (Sauder)

For pay: Strategy Consultant at Chris Coldewey Consulting; Founder, RedRovr.com

For fun: Hiking, biking, chasing a 1 year old around the house

Biggest career risk: Moving to Mumbai, India without a job lined up (found great job, stayed two years)

Name: Livia Mahler

Age: 52

Lives in: Vancouver

Degrees: BSc (The Hebrew University of Jerusalem), MBA (Sauder)

For pay: CEO, Computational Geosciences Inc., Vancouver-based company providing geophysical data processing services for the mining industry

For fun: Running

Biggest career risk: Quitting my stable job at the Business Development Bank of Canada


Livia Mahler goes deep or

Trying to label MBA 1991 Livia Mahler is a

formidable task.

Her biography describes her as a co-founder

of Greenstone Venture Partners, a Vancouver

venture capital fund that targets private early-

stage information technology companies—but

that summary is so two years ago.

These days, Mahler is CEO of Computational

Geosciences, Inc., which she co-founded with

Dr. Eldad Haber in December of 2010 to bring

together UBC’s innovative data processing

technologies and the province’s massive mining

industry.

“My radar is always on for technologies,”

says Mahler, a lean 52-year-old blonde with a

ready smile, wearing a trim black wool dress,

light grey scarf, and knee-high chocolate boots.

She’s sitting at the end of a boardroom table in

an austere offi ce on the UBC campus that looks,

quite rightly, as though she’s just moved in.

ENTREPRENEURSHIP

16 FALL 2011 VIEWPOINTS16 FALL 2011 VIEWPOINTS

linkedin.com/pub/livia-mahler/0/100/879

goes homeBY KATE ZIMMERMAN PHOTOS BY PERRY ZAVITZ

Livia Mahler has used her affi nity for science, business and research to blaze a trail for female venture capitalists in technology and mining.

Livia Mahler MBA 1991



ENTREPRENEURSHIP

AT 19, MAHLER RECALLS, LAUGHING, “I REBELLED,

and I got married, and I said, ‘I’m not going to

be a doctor, either.’”

Science was a perfect fi t, however, so she did

her undergraduate degree in Life Sciences at the

Hebrew University of Jerusalem. “I did have a

natural curiosity. I wanted to know how things

worked.”

That urge to understand proved invaluable

when she and her husband followed her

parents to Vancouver in 1981. Mahler went into

medical research, working for six years in UBC’s

Faculty of Medicine. By then the mother of two

daughters, Mahler started doing her MBA part-

time. Surprise! In her economics classes, “I fell

in love with supply and demand curves. They

intersect, and there is a price, and it’s simple.

Business started appealing to me.”

Mahler likens business to science, where,

as she puts it, you fi gure out how something

should work and then you put the pieces

together to achieve that result. She relished

investigating what a company needed to do to

succeed, and why some companies fl ourish and

others fail.

After getting her MBA, Mahler spent

a few years in the City of Vancouver’s

Department of Finance. Then a UBC professor

asked her if she’d be interested in looking

at the commercialization of technologies

from universities, which produce a lot of

groundbreaking research.

In those days, however, fi nanciers did not

bankroll university “spin-outs.” It was Mahler’s

job to change their minds. After she spoke

with a number of fi nanciers, the Business

Development Bank of Canada (BDC) approached

her to offer her a position in its Venture Capital

Group. “And that’s how I moved into venture

capital,” Mahler says.

She describes her role as reviewing

opportunities, saying “no” to most, then doing

the due diligence on the rest, which in her case

has involved assessing business opportunities

and management teams, exploring matters

of intellectual property, and researching the

competition. Mahler has joined her clients’

boards and gotten involved in the strategic

aspects of their business. She savours the

excitement of building something new with

equally stimulated peers.

In the 1990s, while at BDC, she saw a

clear need for startup funding for “seed stage”

Canadian technology companies. So Mahler co-

founded and was General Partner of the Western

Technology Seed Investment Fund, which

helped obtain fi nancing for more than 25 such

companies. In 1999, Mahler and two other UBC

graduates, Brent Holliday and Richard Osborn,

co-founded Greenstone Venture Partners, which,

after 12 years, still has two companies left

in its portfolio.

As a venture capitalist in the area of

technology, Mahler spent time in Silicon Valley.

There, she soaked in the positive energy and

drive of its entrepreneurs. At the same time, she

was developing an interest in mining, a business

that was constantly in the news. “I actually

started seeing that Vancouver, for mining, was

what Silicon Valley was for technology

venture capital.”

The mining industry in Vancouver spans

the entire business eco-system, nurturing

large mining companies, serial entrepreneurs,

technological experts and venture capitalists

who are willing and able to raise money for

early stage projects. Many of the companies that

Mahler was interested in were at the exploration

stage—that’s where the risks, and the rewards,

are highest.

UBC’s Dr. Eldad Haber inspired Mahler’s

next move when he approached her, suggesting

that technologies developed at UBC could

work for the mining industry. Haber’s ideas

aimed to improve the outcomes of geophysical

exploration surveys, and the mining community

needed better data processing capabilities.

“Any geophysical survey involves collecting

data, which comes from the surface. And

eventually one has to invert that data in order

to start fi guring out whether there are targets

underneath and where they are and how they

look. While in the past mining companies have

focused on more shallow deposits, today’s many

undiscovered mineral targets lie deep below

the earth’s surface, where technology can play a

critical role in the discovery process.”

Haber brought the science, Mahler brought

the contacts and the money, and the pair

co-founded Computational Geosciences late

last year.

Mahler’s responsibilities have now shifted to

licensing inversion code technologies from UBC,

and managing contracts with mining companies.

Though she acknowledges that the company is

small now, she expects it to grow, to develop

more technologies and tools, and to “always be

at the forefront of this business.”

In the meantime, occasionally, there are other

interests to pursue. In her spare time—“What

is spare time?” Mahler asks, laughing—she tries

to run every day. One of her adult daughters

now lives in Australia—the family fi nally has its

doctor—while the other specializes in investor

relations for mining companies in Toronto.

Mahler, now single, also likes to travel, for

business—which has taken her as far away

as an Ivanhoe Mines project in Mongolia—

and for pleasure. Last year she overcame her

claustrophobia to go scuba diving in the

Great Barrier Reef, which she describes as an

“incredible” experience.

Still, it’s clear that work is always hovering at

the edge of her consciousness. “I’ve lucked out

to be able to have this opportunity to work with

people that are unbelievably smart and creative,”

Mahler concludes. “Bringing new ideas, taking

risks, building something, creating something

—it’s never nine to fi ve.” ■

Technologies, mining and business are all major detours from the path laid out for the

Lithuania-born Mahler by her father, who decided early on that she ought to be a doctor.

She grew up in Israel alongside her sister, and her affi nity for sciences had her dad convinced.

“I’ve lucked out to be able to have this opportunity to work with people that are unbelievably smart and creative.”


Jason Goto, MSc 1999

The Beedie goes When Ryan Beedie talks about his life as the

president of BC’s leading industrial development

company, his observations, recollections and

dreams rush along like a North Shore mountain

creek during spring runoff.

In the austere boardroom of the Beedie

Development Group’s Burnaby headquarters,

the wiry 42-year-old MBA 1993 speaks non-stop,

as if punctuation might be a questionable

investment. By the time he confi des, “I often

have three conversations going on in my head

at the same time,” it’s not much of a surprise.

ENTREPRENEURSHIP


www.beediegroup.ca

on

Sauder MBA Ryan Beedie and the industrial development business

his father founded, the Beedie Development Group, appear to know

no bounds. You might well be working in one of their projects.

Last year, Ryan donated $250,000 to the Sauder School’s

Opening Worlds Campaign. He was pleased to contribute to “an

educational institution that helped me.”

“I often have three conversations going

on in my head at the same time.”





BY KATE ZIMMERMAN PHOTOS BY KENT KALLBERG

Ryan Beedie MBA 1993



WHEN KEITH BEEDIE STARTED CONCENTRATING

on industrial development in the 1960’s he

quickly learned that he did not want to be just a

contractor building for developers or end users,

he wanted to be a contractor AND a developer.

His approach was to say “‘I’ve got the land, I’ll

design your building, I’ll build it for you, and

if it’s a lease, I’ll own it and I’ll manage it for

you. I’m not going to sell it out as a merchant

developer,’” says Ryan. “So his model, the

integrated structure, is genius. It’s the founda-

tion of our whole company. I took this idea that

he’d been using for years, and just revved it up. I

said, ‘Well, okay, this is great—why don’t we do

more, and bigger?’”

“More and bigger” has turned out to be

his mantra. The Beedie Development Group’s

revenues have leapt by 600 per cent since Ryan

took over responsibility for development in the

mid 1990s, prior to his assuming the mantle

of president from his father in 2001. When he

started working for the company in the early

1990s, it owned and managed 2 million square

feet of industrial space; that number has grown to

more than 7.5 million. The Beedie Development

Group is now the largest landlord of industrial

space in the province of BC. Its assets are worth

more than a billion dollars.

Its projects’ dimensions have also blossomed.

Until a few years ago, the company had never

built anything larger than 200,000 square feet;

last year it developed 400,000 square feet for

Home Depot, and is presently developing a

500,000-square-foot facility for Kruger Products

in New Westminster—the largest single-fl oor

warehouse constructed in BC.

The Beedie Development Group recently

crossed the border into southern Alberta, where

it is developing the Highland Industrial Park in

the town of Airdrie (just north of Calgary), and

has completed a 200,000-square-foot facility for

TransCanada Turbines. Witnessing this kind of

relentless push, one can imagine a gimlet-eyed

rival saying gloomily of Ryan, “First he’ll take

Alberta, then he’ll take Berlin.”

Concurrently, Ryan has the company expand-

ing into large-bay industrial strata projects and

residential property. It is no wonder that in 2009

he was named the overall Pacifi c Region Entre-

preneur of the Year by Ernst & Young.

It seems like new business schemes latch

onto his constantly gliding form like remora

to sharks. Not that he has a shark’s dead eyes or

iffy temperament. Ryan appears to be a perfectly

affable fellow, with the disarming friendliness

and charm of an archetypal surfer dude.

The 600 bottles in the cellars and wine

fridges at his West Vancouver and Whistler

homes, the passion he expresses for Italian

food, and the more than 100 friends he has got

listed on his Blackberry Messenger (BBM), are

testaments to his ability to relax. As a matter

of fact, one of his favourite lyrics comes from

a song by The Kings called This Beat Goes On/

Switchin’ to Glide—“(I) can mobilize some

laughs with just one call.” It might be a BBM

call, Ryan says, but he loves the fact that these

days, he can “make tons of stuff happen within

three or four minutes.”

Over the years, however, he has learned to

pause, refl ect and appreciate what he already

has in his personal life rather than constantly

pushing for more. In that arena, he takes as his

motto a line from U2’s song Gone—“What

you thought was freedom is just greed.”

Still, “more and bigger” prevails when

it comes to business. Where some high-

performing entrepreneurs savour their

opportunities to unwind, Ryan stays busy. At

family getaways in Whistler, he waves the kids

and sometimes his wife, Cindy, off to the slopes,

preferring to socialize with family and friends

at night and spend the day by himself beside

the fi re, laptop ablaze with work. “I’d feel really

stressed if I were disconnected.”

If relaxation is on the agenda, he is eas-

ily bored. When the family is on one of its

frequent short holidays in Europe, Hawaii or

Las Vegas, he craves business correspondence.

He even welcomed it when the self-described

“music nut” was following U2 around two

continents on 10 dates of its tour last year.

“When I land somewhere, I want the

number of emails to be as big as possible.”

He’s clearly his father’s son. At 85, Keith

Beedie is still the company’s CEO, signs every

cheque it sends out, and expects to be contacted

on business matters while on vacation.

“He’s a real presence,” says the junior Beedie

of the senior. “I really love working with him.

He gave me a lot of authority at a young age.

I took it.”

Keith Beedie says he spotted the entrepre-

neur in his youngest son when Ryan was about

nine. The boy had a game he wanted to sell and

he’d put an ad in the paper. When a potential

buyer came by, Keith said he could show the

man the game, but Ryan wanted to handle it

himself. The pair went into the basement, had

a chat, and Ryan made the sale. Beedie remem-

bers saying to himself, “I think I know where

he’s going to end up.”

His sentences tumble over each other as he explains how the Beedie Development Group remains

true to the original concept of his father, Keith Beedie, whose company was incorporated in 1954.

ENTREPRENEURSHIP

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With his older brother Colin on the construc-

tion side, Ryan started off at the company by

leasing buildings, dealing with brokers and listing

agents, and helping show the structures the Beedie

Development Group built. Then he heard about an

opportunity to buy 60 acres of land in the Tilbury

area of Delta. The Group had already completed

its fi rst industrial park in Port Coquitlam.

“‘(That’s) a great model—it’s worked

very well,’” he recalls pointing out. “‘But

here’s a chance to build in Delta—why not? It

complements that land, it’s cheap, and it’s land

inventory for us to build on, why wouldn’t

we do it?’ My dad’s saying, ‘Grr, grr, they want

too much money’—but he was 65, he didn’t

have the energy, he didn’t want to do this. But I

came in—I was still in graduate school—quite

hungry for deals. So we bought the land, and

we built a second industrial park.”

Ryan quickly realized that it wasn’t leasing

that captivated him. Some of his dates with

Cindy, whom he had met in the fi rst week of

his Business Administration program at Simon

Fraser University, when he was 17 and she was

18, consisted of taking her to watch some of the

dredging operations at the project in Delta.

“Here it is, you’re taking this piece of land

and creating something from what was just a

bunch of grass before,” Ryan recalls, explaining

his excitement. “Now it’s a fi lled site, you’re

putting roads in, you’re building buildings.

It was the most rewarding, wonderful, fun

experience. It was ‘Forget me doing leasing, I

want to be doing that.’”

Cindy, a one-time developer who is

currently at home with their three children—

17-year-old son, and daughters aged 15 and

12—now calls Ryan a “buildaholic.” He thrives

on the wheeler-dealer aspect of overseeing the

Beedie Development Group, but says it is the

structures that matter most to him.

“Some of these buildings will last 100

years, 200 years. You’re making a pretty much

permanent imprint. You’re leaving your mark.”

Ultimately, for him, the power of con-

structing a building lies in its creativity. “It’s

a vision and an idea that ends up becoming

something.”

Ryan is the youngest of Keith’s children, the

sole scion of a second marriage and the only

one to remain an employee.

“I always knew at some point I’d end up

here,” he says.

When he was young, he and his parents

would go for Sunday drives and, steered by

Keith, would fi nd themselves at his construction

sites, looking at projects. Ryan couldn’t help

but be impressed by these edifi ces. “You think

‘Wow, that looks like fun. That’s interesting.’ So it

becomes ingrained in you.”

After toying with the idea of becoming a

Chartered Accountant, Ryan signed on full-

time with the Beedie Development Group after

graduate school. He had chosen the Sauder

School, in part, because it was local and allowed

him to take an accelerated program, so he could

still work at Beedie.

His father appreciated the effort. “I didn’t

fi nish high school, so I respected the fact that

he got an MBA,” says Keith. Now, he adds, “He’s

leading the troops. If it weren’t for him, all this

would not have happened. He’s been a godsend.”

Naturally, Keith infl uenced Ryan in other

ways. Beedie Senior fi nancially supports many

worthy causes through the Keith and Betty

Beedie Foundation. Ryan has been involved

with the Lions Gate Hospital Foundation and

recently helped it raise $700,000 toward the

$8.5 million, 15,000-square-foot North Shore

Hospice, the North Shore’s fi rst freestanding

palliative care centre.

In 2011, Keith and Ryan Beedie donated $22

million to the Simon Fraser University business

school, which was renamed the Beedie School

of Business in honour of the largest gift that SFU

had ever received.

Beedie says at this stage in the Beedie

Development Group’s life, it is time to be more

generous, and more structured about where and

how it donates.

As an individual, he says, “There’s only so

much you need for your lifestyle. A successful

business gives you an opportunity to generate

income so you can give it away—there are so

many worthy causes—and make a difference in

your community and the world.”

As for the future of the Beedie Development

Group, it is dazzling, as far as Ryan’s concerned.

“We’ve got this great energy here, and I don’t

need to roll the dice and risk what we’ve got

going, so it’s steady she goes. You hope things

work out, and 95 per cent of the time they do.”

He likes to keep things percolating. Even in his

time off, says Ryan, “I always have options. When

I’m going out for dinner, I’ll have reservations at

four places. I’ll cancel the other ones with plenty

of notice, but I want to have fl exibility. It drives

my wife nuts.”

Cindy sometimes tells him, tongue in cheek,

that she’s a “passenger on the Ryan bus.” He’s

not offended. After all, says Ryan Beedie, “It’s

a pretty fun bus. The music’s good and we’re

going places.” ■

“We’ve got this great energy here, and I don’t need to roll the

dice and risk what we’ve got going, so it’s steady she goes. You hope things work out,

and 95 per cent of the time they do.”

ENTREPRENEURSHIP


www.chriscoldewey.com

twitter.com/#!/krrish

linkedin.com/in/chriscoldewey

Chris Coldewey MBA 2010

Red Rovr, Red Rovr

We call Chris Coldewey over

With half an eye on the Twitter stream scrolling

by one night a few years ago, Chris Coldewey

realized with a start that a favourite band, Fleet

Foxes, had not only slipped into town for a concert

unbeknownst to him, but were playing another

show that night just down the road in Seattle.

The MBA 2010 graduate had built a solid

resume around futurism and corporate strategy,

and felt attracted to the entrepreneurial energy

in Vancouver. “With a lot of strategy consulting

and scenario planning under my belt I wanted to

get experience in the tech startup world and build

something myself,” Chris recalls.

Drawn to the idea of a shiny new object in the

form of a company, Chris conceived the idea of

RedRovr in 2010, a tool to help fans bring the

people and the bands they were interested in to

where they live. Originally focused on bringing

musicians and their followers together, the idea

quickly grew to include speakers, authors, and

other celebrities.

BY ALLAN JENKINS AND JENNIFER WAH

PHOTOS BY PERRY ZAVITZ



ENTREPRENEURSHIP

AS WITH ANY NEW VENTURE, ESPECIALLY ON THE

web, Chris has course-corrected as he learned more from his users and customers. “I initially focused on helping fans request speakers and bands to come to town. But I found that venues and event organizers wanted to use RedRovr to ask fans who should play at their club or speak at their event, so I am developing that now.”

Chris cites the example of bestselling author and entrepreneur Seth Godin, who started reaching out to his readers and fans, to ask them where they thought he should come and speak. Less formally, luminaries such as author Guy Kawasaki have been known to ditch hotel room service and evening email, in favour of adding a tweet-up (when an online conversation evolves into an informal real-life gathering, usually between people who have connected on the social media platform, Twitter) on to a major keynote presentation.

Chris describes an emerging trend of social networking online—the “interest graph”: not only are you and all your friends connected on Facebook, but others you might be interested in, for reasons other than personal, are also there. These are people you may be connected to incidentally through real-world friendships, work, or geography, but primarily—and perhaps only—because you share similar interests. He sees it as a nexus, where different interests and fi elds come together—an intersection of real-world event planning, trends, and people. “RedRovr is about activating your interest graph—helping you discover other people in your city who share your interests in people or bands and make something happen together.

“Part of my ongoing strategy consulting work has been paying attention to these sort of early indicators of an unfolding future. Sometimes that’s a data point, but often it’s people who are pointing the way,” refl ects Chris, mentioning thought leaders such as author and futurist Kevin Kelley, and social media consultant/author Chris Brogan, as examples

of those living in the future. “You can see these outliers interacting with tools differently, making different kinds of choices; harbingers of where we are going.” He references Seth Godin again, who is walking away from the publishing world and trying to reinvent publishing in a more participatory manner.

An entrepreneur in the truest sense of the word, Chris has seized an opportunity out of the democratizing force of the Internet, where the voices of customers can now be better heard by companies. “Social media is all about learning from customers, trying to engage with customers. RedRovr is about giving people a platform to tell you what they want. I had a lot of conversations to get me to that point!”

Alongside RedRovr, Chris advises organizations on innovation and technology strategy. “I am currently working with one of the UN aid agencies to develop an internal innovation system—surfacing needs and ideas from fi eld operations and connecting them with external partners and resources. One of the greatest challenges large organizations face now is how to operate lean, fast, and creatively—essentially like a web startup. Having a foot in both worlds lets me apply expertise from one to the other.”

When he is not dreaming and scheming about RedRovr, or a quiver of other ideas, Chris spends time with his wife Beth, one-year-old son Obie, and says daddy Chris has learned to operate on very little sleep, if he has to. “When I can get away, I go mountain biking on Vancouver’s North Shore, snowboarding at Whistler, or do a CrossFit workout,” he says. ”My best ideas come to me when I am outside, so it’s good for my health and my work.”

“Sauder helped me solidify a toolkit of operational and critical thinking skills that I bring to bear on my work every day. Through the MBA program I met some fantastic people—both students and professors—and got plugged

in to the Vancouver tech community.” ■

“The seed came out of social media tools such as Twitter, which is a fantastic power tool

for people who are thought-leaders in any area, allowing them to directly interact with fans.

I noticed people who were starting to use these tools in new way, including connecting with

fans from around the world.”

Start me upEntrepreneur Chris Coldewey offers his tips on web startups.

1. Get a team you feel comfortable with. That can

just be two people, but in areas where innovation

is key, you want a team with capacity. The

dynamic partnership is helpful for developing

new ideas, products, services and business

models. You can bounce ideas off each other and

take advantage of different skill sets.

2. Connect to the resources around you.

Sauder has a great network, in alumni, and as a

school. Professor Thomas Hellman’s technology

entrepreneurship classes were fantastic for

bringing engineering graduate students together

with MBA students in an intensive class to create

new products and new businesses. Then they

brought in a who’s-who of BC venture capitalists,

angels, entrepreneurs, and successful company

CEOs to react to these ideas and potentially fund

some of them. Vancouver has tons of resources

for startups, from Meetup Groups to coworking

spaces to startup accelerator GrowLab.

3. On the product side, be ready to reiterate.

By defi nition, innovation is an experiment.

Nobody knows the right answer, and it’s rare

to hit the nail on the head right away. Being

good at innovation means fi guring out how to

experiment in smart ways. You have to reiterate

your product vision: engage with customers,

fi nd out if there’s a different customer segment

that’s actually much more profi table or much

more engaged with your product. Or look at

innovations in other sectors and see if you can

bring those into the one you are trying to enter.

4. Bring your Sauder skills to the table.

In economics class we studied two-sided

markets—platforms with two different user

types where network effects increase the value

to each as the two sides grow. Think about the

challenge of marketplaces in general. In the case

of RedRovr, fans want speakers to be on the

site, and speakers want fans. So I have to design

features that attract the segment that is harder

to get, so that the easier-to-get segment will

just follow along.


“The future is here, it’s just not evenly distributed.”

– William Gibson

ENTREPRENEURSHIP

WestJet CEO takes off, fl ies high, through turbulence and fair skies

BY ROB MCMAHON PHOTOS COURTESY OF WESTJET

The wonder of fl ight was common conversation

around the Saretsky dinner table. Gregg’s

father was a 35-year employee at Air Canada,

and both his older brothers work as commercial

pilots. Always the entrepreneur, even as an

undergraduate, between UBC microbiology

lab tutorials Gregg worked summers as an

Air Canada fl ight attendant. Later, he helped

pay his Sauder MBA tuition as a customer

service agent at WardAir. Years later, his

general curiosity and interest in air travel

translated to the business world.


linkedin.com/in/greggsaretsky

www.facebook.com/westjet

Gregg Saretsky MBA 1984

“I think that employee ownership contributes to high levels of engagement.

When our company stock rises, employee-owners are in essence giving

themselves a raise.” – Gregg Saretsky



ENTREPRENEURSHIP

NOW CEO, GREGG CONTINUES TO SUPPORT THESE

forward-looking practices, including self-service

baggage-tagging—an innovation already in

place at many major Canadian airports resulting

in fewer line-ups and shorter check-in times.

“I remember when WestJet was only 12

or 13 years old: a young, upstart airline that

caught everyone’s attention with its low costs

and fl exible ticketing,” said Gregg. “At fi rst it

was a step down to join them, since I’d worked

in higher positions at bigger airlines. But the

opportunities quickly presented themselves, and

since that leap I’ve never looked back.”

Along with cultivating new technologies, as

CEO, Gregg is building alliances with American,

Delta, British Airways, Air France, KLM and

Cathay Pacifi c to support WestJet’s expansion

into the Asia Pacifi c. Internally, the company is

strengthening its culture of engagement with

employees—a practice that refl ects its status

as one of Canada’s most admired corporate

cultures. According to Gregg, 85% of more than

8,000 WestJetters own shares in the company.

These ideas are paying off: when the airline’s

‘Ideas Make Cents’ program crowd-sourced

money-saving ideas, thousands of contributions

fl ew in. Gregg believes employees’ stake in

WestJet’s success motivated this input, and raves

about their creative contributions.

“The amount of money we saved thanks to

WestJetters would blow your mind,” said Gregg.

“I think that employee ownership contributes to

high levels of engagement. When our company

stock rises, employee-owners are in essence

giving themselves a raise.”

In his classes at Sauder, Gregg tested new

ideas and built up the negotiating skills he

is known for today. He remembers Prof. Bill

Stanbury’s high-pressure public policy classes,

which taught him never to enter a situation

unprepared. In casual meetings, he impressed

with his verbal confi dence. For example, soon

after graduating from Sauder, the Bank of

Montreal hired him based on a mock interview.

A senior vice-president chatted with Gregg

while a photographer snapped photos of the

pair for a recruitment brochure, and by the end

of the photo session, the VP had offered Gregg a

position.

“He told me ‘even if you’ve never seen

yourself as a banker, I’d like to hire you because

you’d be great at it,’” said Gregg, laughing. “But

I soon came back to the airline industry. I was

young and envied all the free travel my brothers

did. Sure, BMO gave me low mortgage rates, but

my siblings got free weekends in Hawaii!”

Twenty-fi ve years ago, Gregg similarly

impressed recruiters at Canadian Airlines. The

company hired several recent MBA graduates as

internal consultants to come up with creative

solutions for its Vision 2000 strategic planning

program. At the time, government regulations

divided the world between airlines: Air Canada

got access to major European countries, while

Canadian was relegated to a secondary market

position there, but had route rights to Asia. As

the industry became more liberalized, Gregg

helped Canadian push its presence in the Asia

Pacifi c, growing service to ten cities in eight

countries. To support these long-haul fl ights, he

built alliances between airline carriers, a practice

then in its infancy.

“Expo ’86 really put Vancouver on the map

in Asia, and we saw the opportunity to reach

overseas,” said Gregg. “The company allowed me

the wide scope I needed to get aggressive, and I

did my best to deliver.”

Despite this growth, the airline faced serious

fi nancial challenges after merging with Pacifi c

Western and WardAir. American Airlines bought

a quarter of Canadian Airlines and quickly

streamlined and outsourced its systems and

services, in effect dismantling the organization.

Faced with this grim situation, and a demanding

personal schedule that involved travelling

between Calgary and Vancouver on a weekly

basis, Gregg decided to move on.

An opportunity opened at Alaska Airlines

at the end of 1997, and Gregg and his family

moved to Seattle. As VP of Marketing, he received

a lump of “no strings attached” seed capital to

experiment. His team spent the money wisely,

harnessing the potential of the largely unknown

Internet. Alaska was the fi rst airline to sell tickets

online, and to design self-serve kiosks and RFID

tags that enabled automatic passenger check-in,

in an early application of mobile technology.

Later, Gregg led Alaska’s partnership strategy,

guiding the regional airline to become an

international carrier that boasted alliances with

heavyweights Delta, Northwest, Continental and

American.

While Gregg eventually left Alaska to join an

enterprising airline based in Western Canada,

he still speaks fondly of his time there, and

particularly of the executive team’s support of

innovative thinking.

“The Board at Alaska encouraged innovation:

gamble, take some chances, experiment in the

name of fi nding a break-through. That kind of

fl exibility paid off, and I try to encourage it in

my work with WestJet,” he said. “Even today, if

you go to SeaTac, you can see the ‘airport of the

future.’ Every time I visit, it makes me smile.” ■

When offered a position as VP of WestJet Vacations, Gregg was immediately drawn to

the company’s culture of innovation. At that time, WestJet led the industry with several

pioneering technologies. It was among the fi rst airlines to support mobile device-ready

boarding passes and install seat-back TVs.

“The amount of money we saved thanks to WestJetters would blow your mind.”– Gregg Saretsky



ENTREPRENEURSHIP

In her own words

WHEN I GRADUATED FROM THE SAUDER SCHOOL OF BUSINESS IN 1996,

I wanted to use my BCom to pursue a career in organizational

development and corporate culture. As it was a relatively new

discipline, I went to work in other HR disciplines at Westcoast

Energy and Seagate Software, among other places. But I kept

hearing about WestJet, a company with a great corporate culture,

and so, I decided to put my interest in corporate culture to the

test and I joined the WestJet People department in 2003.

It was the best decision I’ve ever made. At WestJet, corporate

culture is not something we pay lip service to; we really all do

walk the talk, from the boardroom to the cockpit. Today, I am

responsible for designing, facilitating and delivering programs

that energize, engage and connect WestJetters to our culture of

care. Leaders here are active in ensuring our culture thrives, and

all of them, including Gregg, facilitate our programs in this area.

I think I have the best job in the world, and every day I

come to work, it’s pretty easy to energize, engage and connect

WestJetters to our culture of care.

Monica (Deane) Mochoruk (BCom 1996) is a Business Advisor in

Culture & CARE, with WestJet, based in Calgary.

Today you can fi nd me living in Calgary with my husband, and

two daughters. We take great advantage of our WestJet travel

privileges to visit family and friends across the country to bike,

golf and ski. We always connect with my Sauder classmates for

a girls’ weekend once a year and an annual family camping trip

in the Shuswap. My husband is a University of Saskatchewan

grad so the conversation in our home often revolves around our

university stories as we both think we had the better experience

and hope our daughters will follow in our footsteps. (I think we all

know where they will end up!) ■

“Working at WestJet has brought the textbooks from my UBC days to life, and

taught me so much more.”


communications among vehicles, and between vehicles and ground-based

infrastructures. The Canadian research team will work with and develop

leading-edge communications technologies and systems that signifi cantly

improve effi ciency, safety, productivity and mobility on the road, while

reducing threats to travel safety and security, as well as greenhouse gas

emissions. ■

Sauder welcomes new faculty member

Professor Russell Lundholm joined

Sauder’s Accounting division in

January and will take on the Alumni

Professorship in Accounting.

He joins the school from the

University of Michigan where

he was the Andersen Professor of

Accounting and held the position

of accounting department chairman

from 2004 to 2007. A prolifi c

researcher with an extensive

list of citations in top journals,

Lundholm’s research areas include

fi nancial statement analysis and forecasting equity valuation. ■

Professor Russell Lundholm

Sauder researchers receive major funding from Canada Foundation for Innovation

At a January media conference

emceed by Sauder’s Dean Daniel F.

Muzyka held at UBC Robson Square,

Stockwell Day, former president of

the Canadian Treasury Board,

announced new funding from the

Canada Foundation for Innovation

for research infrastructure at Sauder

and UBC, as well as 20 other

British Columbia post-secondary

institutions.

Sauder marketing professor

Darren Dahl also spoke at the event

to describe research he is pursuing

with fellow marketing professor

Juliet Zhu that will receive CFI

support. The funding will go towards

lab construction that will facilitate

the professors’ examination of

consumer creativity in product

development.

Other Sauder professors who

will receive funding for research

infrastructure from CFI include Karl

Aquino, who is studying factors

infl uencing moral behaviour to

gain insight into unethical business and government conduct, and Andrew

Burton-Jones and Izak Benbasat, who are focusing on how companies can

improve the benefi ts derived from information systems. ■

Professor part of network receiving $8 million in funding toward smart car technology research

Sauder associate professor Garland

Chow is a member of a research

network recently awarded a

$5 million grant from the

Natural Sciences and Engineering

Research Council of Canada and

an additional $3 million from

industry partners towards a large-

scale research program that will

transform the way Canadians drive.

The goal of the project is to

design wireless networks and

applications that support high-speed

Professor Darren Dahl

Associate Professor Garland Chow

Professor Juliet Zhu

SAUDER FACULTY INSIDER INFORMATION

Professor Joel B. Cohen

2011 Pollay Prize goes to Professor Joel B. Cohen

Awarded annually by the Sauder

School of Business, the Richard

W. Pollay Prize is named for

Sauder Professor Emeritus

Richard Pollay in honour of

his contributions as a scholar

in areas of marketing and

advertising in the public interest.

This year’s prize was awarded

to Joel B. Cohen, distinguished

service professor emeritus

and adjunct professor at the

University of Florida, for his

most recent research examining aggressive techniques used to market

products and services, such as debt consolidation loans.

Dr. Cohen is highly regarded for his expertise in the areas of

marketing and society, including public policy and regulation. He

has served as a consultant and expert witness for the United States

Federal Trade Commission and has been invited to appear as a witness

before congressional committees to explain cigarette advertising and

proposed warning information. ■


Award (Senior). One of longest-

serving active faculty at Sauder, Levi

has accumulated an exceptionally

long and consistent research

record, beginning with a Journal

of Political Economy study in 1975

and continuing today with papers

currently at the revision stage at

Econometrica and Management Science.

Assistant Professor Andrew

Burton-Jones of the Management

Information Systems Division is the

recipient of the Sauder Research

Excellence Award (Junior). Burton-Jones has accumulated an exceptional

publication record and is rated as one of the top fi ve contributors in the

world to major information systems journals from 2006 to 2010. ■

Assistant Professor JoAndrea

Hoegg of the Marketing Division

is the recipient of the 2010-2011

UBC Killam Teaching Award for

undergraduate teaching. First

appointed in 2006, a core element

of Hoegg’s teaching practice is

the use of in-class research to

motivate and encourage learning,

by providing students with the

opportunity to generate, develop

and test research ideas.

Professor Martin Puterman

of the Operations and Logistics

Division is the recipient of the CGA

Graduate Teaching Award for his

work in course development and

classroom teaching in the MBA,

EMBA, and PhD programs. He is also

applauded for his contribution as

the primary architect and champion

of the Master of Management in

Operations Research program.

Instructor Paul Cubbon of the

Marketing Division is the recipient

of the Sauder Talking Stick Award for

Pedagogical Innovation. Cubbon has

made important innovations in the

MBA Core, including implementing

the CapSim simulation, integrating

the “decision brief” activity, and

pioneering the use of social media

and other online resources.

Professor Ralph Winter of the

Strategy and Business Economics

Division is the recipient of the

2010-2011 UBC Killam Research

Prize. Winter is recognized as one

of the world’s leading scholars in

industrial organization and is best

known for his work on vertical

contractual relationships between

fi rms.

Professor Maurice Levi of the

Finance Division is the recipient

of the Sauder Research Excellence

Assistant Professor Andrew Burton-Jones

Instructor Paul Cubbon

Professor Maurice Levi

Professor Martin Puterman

SAUDER FACULTY INSIDER INFORMATION

New leader for Ch’nook program and Aboriginal business education at Sauder Beginning June 15, Rick Colbourne joined Sauder as director of the

Ch’nook program and leader of Aboriginal business education initiatives

at the school in the newly created position of Assistant Dean, Indigenous

Business Education.

Colbourne replaces Sauder Professor Emeritus John Claxton who

started the Ch’nook program in 2002. Though formally retired from

teaching at Sauder in 2006, Professor Claxton continued to lead

Ch’nook to signifi cant growth and success, working with Aboriginal

groups across the province to promote and increase access to business

education.

Stepping back into an advisory role, Professor Claxton conducted

a lengthy search with the school and Ch’nook Advisory Council Chair

Grand Chief Ed John to recruit Rich Colbourne as his successor.

Rick Colbourne is a PhD graduate from the University of

Cambridge, and joins Sauder from the Segal Graduate School of

Business at SFU where he was Executive Director of the Learning

Strategies Group. A member of the Mattawa/North Bay Algonquin First

Nation, Colbourne also led the design and delivery of the Leadership

Exchange in partnership with the Industry Council for Aboriginal

Business in Vancouver.

A fi rst in Canada, this program provided Aboriginal and non-

Aboriginal senior leaders the opportunity to experience each other’s

work and cultural environments, and to share insights into the

decision-making processes of corporate and First Nation senior

leadership roles. ■

Sauder announces faculty teaching and research awards

Assistant Professor JoAndrea Hoegg


Sauder presents marketing research during UBC Celebrate Research Week

In March, Sauder assistant

professors JoAndrea Hoegg, Tim

Silk and Tirtha Dhar presented the

research symposium, “Marketing

in the Social Interest,” as part of

UBC’s Celebrate Research Week.

This seminar, held at UBC Robson

Square, aimed to enlighten

consumers about marketing effects

and possible abuses.

Assistant Professor Hoegg took

the opportunity to speak about

deceptive sizing practices aimed

to boost clothing sales. Assistant

Professor Silk focused on how

Canadian and US legislators are now

protecting consumers against rebate

offers that don’t deliver on their

promises. Finally, Assistant Professor

Dhar examined how Quebec’s ban

on fast food advertising directed at

children led to a drastic reduction in

fast food consumption. ■

New FAB membersThe Sauder School of Business is delighted to announce the new members of our Faculty Advisory Board

A Chartered Accountant, Jane Greene

joined Aeroguard in April 2005,

bringing more than 20 years of

experience in the service industry

to the fi rm’s management team.

Greene is an accomplished business

leader and strategist with expertise

in service and knowledge-based

industries. Before joining Aeroguard,

she held the roles of President and

Chief Financial Offi cer of Carlson

Wagonlit Travel Canada, including

specifi c responsibility for managing

customer relationships. She was instrumental in ensuring Carlson managed

the aftermath of the 9/11 attacks. Under her leadership, the company was

named by Maclean’s magazine as “One of Canada’s Top 100 Employers.”

Greene serves on the Board of Contemporary Security Canada (a joint

venture between Aeroguard Group and Contemporary International),

who provided security screening to the 2010 Winter Olympics in

Vancouver, BC and the G8/G20 summits in Toronto. She is also a Board

Director and Member of the Audit Committee of the Delta Hotels Group

and Silverbirch Hotels.

Cameron Bailey began his

consulting career in 1988 in

Calgary, where he assisted

leading oil companies in strategy

development and organizational

restructuring. In 1994, Cameron

transferred to Kuala Lumpur,

Malaysia, and spent nine years

working with national oil

companies throughout South East

Asia, including Thailand, Malaysia,

and Indonesia. During this time,

Bailey also served different

Government Ministries on issues of

public policy, including the liberalisation of the energy sectors in Thailand

and Malaysia. He moved to Moscow in 2004 to work with several leading

oil companies in Russia and the CIS. In January 2010, Bailey returned

to Calgary to join McKinsey as a Director where he is a member of the

Canadian leadership team and a member of the leadership team for the

Americas Oil and Gas practice.

Sauder researchers win Best International Paper award

Professor Daniel Skarlicki and PhD candidate Ruodan Shao’s research

paper, “Employee Sabotage Associated with Customer Injustice: A

Comparison of North America and East Asia,” recently won the Academy

of Management’s Best International Paper award in the Organizational

Behaviour Division. The award was presented in San Antonio, Texas

at the organization’s 2011 annual conference in August.

The study compares the way employees from Canada and China

react to unfair treatment from customers, and explores the prevalence of

employee sabotage. The fi ndings show that the link between customer

injustice and employee sabotage towards customers is stronger in Canada

than in China, and attributes this difference to different cultural values. ■

Assistant Professor Tirtha Dhar

Assistant Professor Tim Silk

Bailey serves on the Board of the Calgary Homeless Foundation and

the Telus Calgary Science Centre, and is a member of the Board of Trustees

of Westside King’s Church in Calgary. He is the Chair of the Board of UBC

Sauder Business Club of Calgary.

Jane Greene, Director, President and Chief Executive Offi cer, Aeroguard

Cameron Bailey, BCom 1983Director, McKinsey & Company, Calgary


GLOBAL REACH

On June 27, 2011, the Sauder School of

Business at the University of British

Columbia and Copenhagen Business

School (CBS) announced a strategic

alliance to dramatically increase

collaboration. Motivated by shared

values and a similar academic culture,

and building on an active 16-year

exchange partnership, the institutions

signed an agreement providing

stronger ties across a broad range of

initiatives, including research,

academic programs, student and

faculty exchange, and other scholarly

pursuits.

Copenhagen Business School is home to

about 18,000 students and has an annual intake

of about 1,500 exchange students. With this

number of students, as well as around 550

full-time researchers and 900 administrative

employees, CBS is among the largest business

schools in Europe. CBS’s overall strategy is to

put learning into focus, to contribute more to

society, and to strengthen the region and

engage globally.

“Today’s agreement represents an important

landmark in the University of British Columbia’s

ongoing quest to open up the world to our

students and faculty,” said UBC President

Stephen Toope. “UBC’s goal is to create a

learning institution that is a global hub for study,

research and partnership, and the possibilities

created by this agreement take us another step

closer to realizing this vision.”

Sauder and CBS have identifi ed several

areas of mutual interest across a wide range

of emerging disciplines, including business-

guided design principles, creative enterprise

development, and sustainable business. To

further develop their common objectives, the

schools will pursue collaborations in curricula

development, the delivery of executive

education, faculty research, doctoral supervision,

and the development of new teaching and

learning platforms.

“This agreement with a very strong and

highly regarded North American business

school represents a new phase in the

internationalization of CBS,” said CBS Acting

President Alan Irwin. “The alliance will actively

contribute to our education and research

initiatives. It will also enhance the global

mindset and mobility of CBS students, faculty

and administrative staff while furthering our

international reputation.”

“With the formal signing today we are

celebrating a new relationship between two

great international business schools,” said

Sauder Dean Daniel F. Muzyka. “This agreement

formalizes our collective vision and will allow

our institutions to innovate together for the

benefi t of our students, faculty and researchers

in support of businesses and organizations in

Canada and around the world. This represents

yet another important move for Sauder toward

creating an international platform for learning

and research.”

The fi rst initiative under this new strategic

partnership is the Sauder–CBS health care

European Exchange. Students from Sauder’s

Executive MBA in Health Care traveled to

Copenhagen from August 21 to 26 to gain a

European perspective on issues in health care

leadership and management. During their time

in Denmark, the team learned from Danish and

Dutch professors, and visited private and public

health care organizations to acquire fi rst-hand

experience with experts in the fi eld. ■

Sauder School of Business and Copenhagen Business School forge strategic partnership


Gary Coopland BCom 1959

After I graduated in May, 1959 I joined the

investment Department of Great West Life

Assurance in Winnipeg as a Securities Analyst,

where I started and managed the fi rst equity

segregated fund, later becoming the manager

of equity research.

In the early 1970s I established the Pension

Investment department, advising DB plans

on investment policy issues and doing some

marketing. In 1984 I moved to my third invest-

ment role as Vice President, Venture Capital, a

position I held until retirement in 1992 at age

56, a year later than I planned when at UBC.

On retirement I established Ascent Con-

sultants working with Governments, pension

funds, and venture capital organizations. I served

on the Manitoba Securities Commission, and

Chaired the Manitoba Civil Service Pension

Fund Board for 14 years. During my

career I served on many Corporate Boards

including PCL Construction, National

Equipment Leasing, a Portland chain of funeral

homes, and served with CESO in Sri Lanka.

I also helped establish the fi rst microbrewery

in Manitoba—when it went public I became

the Chairman of the Board and later President.

I continued as Chairman until we merged with

Russell Brewing of Vancouver.

On the social side of my life I helped

establish the Manitoba Jack Rabbit Cross Country

Ski Program which is now a national program,

I took up long distance running, did three

Marathons and some 15 half-marathons (that

should surprise my fellow graduates). My wife

Gwendda (marrying her was the smartest thing

I ever did) and I have travelled extensively, fi ve

countries in Africa, China, Brazil, Greece and 12

times to Nepal to lead treks with Everest Trek-

king Canada. I am also a member, Captain, of the

78th. Fraser Highlanders, a resurrected regiment

that fought in 1759 in Quebec City.

We volunteered to help in the Falklands war

in 1982, but were not needed.

In 2006 I had a major stroke while out

running, so retired again, now only doing

volunteer work, non-profi t and of course

political.

Rudy North BCom 1963

Rudy North graduated from UBC in 1963 with

a Bachelor of Commerce, and was one of the

founding partners of Phillips, Hager & North

Investment management in 1964.

He “retired” in 1998 and established a new

investment fi rm: North Growth Management. He

started the company with one Fund, the US Equity

Fund, and the desire to manage money according

to his “growth at a reasonable price” philosophy

that he had been using and developing for over

three decades.

A longstanding and active supporter of a wide

variety of social, environmental and educational

causes in BC, Rudy contributes his time, ideas and

money to pioneering projects such as the conserva-

tion of the Great Bear Rainforest on the central and

north coast of the province, and the Imagine BC

and CarbonTalks dialogue series on the future of

our society. He also provides ongoing support to re-

search at the Vancouver Aquarium Marine Sciences

Centre, the Rivers Institute, the Nature Trust of BC,

and numerous local social service organizations.

Rudy and his wife, Patricia, were awarded

the United Way’s President’s Award of Distinc-

tion in 2002; and, in 2006, he was conferred

with a Doctor of Laws, honoris causa by Simon

Fraser University. In 2010, Rudy was named a

member of the Order of Canada for his ongoing

commitment to philanthropic work.

Dear alumni, From Vancouver to Hong Kong and from London to Karachi, the Sauder community includes 30,000 alumni in 67 countries.

Each of our alumni holds a piece of the School’s history as well as its future. The connections that hold our community

together are our School’s most meaningful strength.

So tell us your story, and share your news. We want to hear from you! Whether you just got the job of your dreams or

are still fi nding your way, took a trip around the world or have been enjoying the comforts of home, got married or became a

parent—fi ll us in on your family and career, accomplishments and interests. Let us hear from you, and send us your photos.

We’ll print your news in the Class Notes section of Viewpoints magazine, which is consistently ranked as one of the most

popular segments of our publication. Through the Class Notes, you will share your story with your fellow alumni and current

students, reconnect with old classmates, and stay connected as a vital part of the Sauder community.

We’re looking forward to hearing from you.

1950S 1960S

CLASS NOTES


CLASS NOTES

John Clark BCom 1979

Pacifi c Spirit Investment Management Inc is

proud to announce that John S. Clark (BCom

1979) has been named a 2011 Five Star Wealth

Manager based on an independent survey of one

in four high-net-worth households in Greater

Vancouver. Wealth Managers were evaluated

based on nine criteria, including customer

service, integrity, knowledge/expertise, value for

fee charged, quality of recommendations and

overall client satisfaction. John’s peers were also

surveyed to evaluate our integrity, knowledge/

experience and overall reputation.

John S. Clark was amongst only 5% of

Wealth Managers who were awarded this high

honour. The recognition was announced in a

special section of the June issues of Business in

Vancouver and Vancouver Magazine. John and the

Pacifi c Spirit team are committed to maintaining

these high service levels and quality of advice.

Lesley Williams BCom 1979

After receiving a BCom from UBC, Lesley

returned to further her education and became a

Certifi ed Specialist in Orthodontics. She currently

has a private specialty orthodontic practice in

South Surrey, BC. Lesley is currently the President

of the Pacifi c Coast Society of Orthodontics

(which represents the 8 western US States and

4 western Canadian provinces), the Chief

Examiner (Orthodontics) for the Royal College

of Dentists of Canada, and is an examiner for the

American Board of Orthodontics. Lesley notes

that “my BCom from UBC has served me

extremely well in my career.”

Tessa Marks BCom 1980

After 20 years in Milwaukee with KPMG, I have

returned part time to KPMG in Vancouver and

in the US tax practice. I am dividing my time

between Vancouver and Milwaukee and enjoying

the best of both!

Peter Baran BCom 1982

My wife Robyn, our girls and I moved this past

year from BC to make a new home in Alberta.

Robyn (DULE 2008) started a career with the

Real Estate Council of Alberta while I have started

a consulting business to help clients ensure that

major business innovation projects generate

their expected fi nancial, operational and strategic

benefi ts. We’ve made many new friends and

professional connections already and are looking

forward to our new lives as Calgarians.

Doug Querns MBA 1982

Started work as the Director, Finance &

Accounting VGH & UBC Hospital Foundation.

David Ferguson MBA 1982

Started Vedado Properties in October 2010 and

am buying income properties just outside of

Vancouver’s core.

YOUR FEEDBACK MATTERS Tell us what you think of this issue of Viewpoints.

Go to www.sauder.ubc.ca to complete our reader survey.

SHARE YOUR NEWSClass Notes are easier than ever

to submit. Simply fi ll out the online form at www.sauder.ubc.

ca/alumni/classnotes

1980S1970S


Jean Lesperance MBA 1982

Enjoying the challenge and stimulation of

writing the HowToInvestOnline and CanadianFi-

nancialDIY, investing and personal fi nance blogs,

where I’m fi nally getting to indulge the fi nance

interest of my UBC MBA after a career in all

sorts of other fi elds.

Patrick Nangle MBA 1986

I have recently relocated to Vancouver to assume

a new role as President of Digital Dispatch

Systems, based in Richmond. My wife Carmelita

and I have just bought a house and are still

suffering from sticker shock. Would love to

hear from any former classmates in the area.

Paul V. Azzopardi MBA 1987

In June 2010 my book, “Behavioral Technical

Analysis—An Introduction to Behavioral Finance

and its Role in Technical Analysis,” was published

by Harriman House of the UK. The fi rst part

of the book is an introduction to behavioral

fi nance. Many investors taking up BF for the fi rst

time fi nd its observations too dispersed so

I used a new classifi cation and deal with all the

main BF topics under these headings:

complexity, perception, aversion, self, society

and gender. In the second part of the book, I

link BF to those aspects of Technical Analysis

which I use in my work: trends (serial

autocorrelation), extreme prices, support and

resistance. I also introduce the Market Matrix

which is a behavioral model of capital

markets. Anyone interested in jointly

developing this model please contact me on

[email protected].

David Hobden BCom, MSc 1991

Shot 4 over par 76 at Fraserview Golf Course

last June to win a Men’s Club tournament—NY

best round ever. Dropped 25 pounds of excess

weight in the past three months by eating a

South Beach diet—didn’t even have to give

up alcohol.

Thoroughly enjoyed my ninth year as an

Economist with Central 1 Credit Union.

Victoria Shiah BCom 1999

Last year, my partner and I started our own

photography business —Love is in the Lens

Photography Inc. (www.loveisinthelens.com)

—specializing in wedding and portrait

photography. The entrepreneurial experience has

been incredibly rewarding, but not without its

challenges. Being able to pursue one’s passion

and explore one’s creative potential

is an amazing feeling and I treasure every

moment of it!

Jeff Chan BCom 2003 MIS Specialisation

Professional: Jeffrey works as a Senior Consultant

for Ernst &Young providing audit and advisory

services to clients, mainly specializing in IT related

areas (fi nancially signifi cant applications, informa-

tion security and business process reviews). Jeff

has experience servicing clients in Vietnam,

Singapore, Malaysia, Japan, China and HK.

Personal life: Jeffrey likes to be involved

with the UBC Alumni group in HK (where time

permits). He is an active enthusiast of Muay Thai

boxing and has undergone training in Thailand.

Janet Yuen BCom 2003

After fi nishing four years at PwC in China

and Hong Kong, I’ve just started an MBA at

INSEAD in Singapore, and will be in France

come September. Are any Sauder alumni in the

neighborhood? I’d love to meet up if so!

Nada Chan BCom 2005

Since graduation I have gotten my CA

designation, moved to Hong Kong, explored

SE Asia, and found a job at the height of the

id Hobden BCom MSc 1991

2000S1990S


CLASS NOTES

fi nancial crisis. I have now found myself at

the Global Institute for Tomorrow, a company

that is described as an independent social

venture think tank dedicated to advancing

understanding of the impacts of globalization.

Through this job I have travelled twice now to

rural parts of China where I worked with local

NGOs to help farmers write business plans for

social and economic development in the rural

sector. I personally experienced how farmers

in China live and have interviewed government

offi cials to gain more information on how

we can return more benefi ts to those who are

producing our food. Being in Asia for the past

two years has really opened my eyes to the huge

issue of consumption and the gap that exists

between the rich and the poor. I don’t regret

making the move to Asia but will be returning

home to Vancouver soon to share my experience.

Sam Wong BCom 2006

Subsequent to my BCom in 2006, I’ve jump-

started my career at Deloitte & Touche LLP in

Vancouver where I obtained my CA designation

by 2009. Throughout my career, I’ve embraced

the value of mentorship. As a result, I’ve been

involved in various mentorship programs at

UBC and the Vancouver Board of Trade. To take

this one step further, I’ve gathered a group

of young energetic CAs and began our own

mentorship programs—Inspired Connections.

2011 has been a life changing year so far, but

nothing’s more signifi cant than marrying the

love of my life, Nina.

David Klippenstein BCom 2006

2010 ended up being an “academic” year

for me: spend the fi rst half studying for the

CFA Level III exam (passed!) and the last half

preparing my MBA applications. I ended up

choosing Kellogg starting this fall. Hope the

experience living in Vancouver has prepared

me for the Chicago winter!

Jonathan Chan BCom 2006

Life has been a learning experience. I’m going

to start working again soon in almost 3/4 years

after my short gag @ CS. My 2nd episode for

my chronic depression helped me to see what is

important to me as a person. Looking forward

to my new life under God’s guidance whether

it means getting back to the banking sector or

having to chase my entrepreneurial dream in

China... gratefully accept what is planned ahead

for me in God’s hands...

Calvin Lee DAP 2007

After graduating from UBC’s DAP program

I pursued the Chartered Accountant designation

and successfully became a CA. I want to

thank my professors, classmates, family, and

friends for their support and love. After passing

the Chartered Accountant’s Uniform Final

Exam (UFE), I took a vacation to Shanghai,

Beijing, and Xi’an exploring the Shanghai

Expo pavilions, climbing up the magnifi cent

Great Wall of China, and visiting the famous

Terracotta Warriors.

Ken Lo MBA 2007

I have started biking to work in the mad city of

Toronto! I would have never imagined it, but I

fi nally took the step. For those who think they

can never do it, just try it for a few days and it

will change your mind.

Alex Stewart BCom 2007

I have been living in London working at UBS

for the last year in the fi nance department

focusing on risk management. I have found the

W BC 2006

YOUR FEEDBACK MATTERS Tell us what you think of this issue of Viewpoints.

Go to www.sauder.ubc.ca to complete our reader survey.


experience to be both exciting and rewarding.

After obtaining my CA designation, I took the

giant leap to the UK to fulfi ll a dream of working

in an international fi nancial centre and being

able to travel throughout Europe during my spare

time. While not at work, I am a devoted support-

er of Fulham Football Club cheering them on

every weekend at the Cottage and taking advan-

tage of all London has to offer including shows,

restaurants, royal weddings, and tea time.

Jody Sawchuk MBA 2008

It has been a few years full of constant change

... but all great! This past January I celebrated

the one year anniversary of my marriage to

my beautiful wife Whitney. I have also recently

completed one year with Canadian Linen &

Uniform Service where I am the Director of

Human Resources and Labour Relations for

Canada. Whitney and I were proud to participate

in our 3rd Ride to Conquer Cancer June 11 &

12 (Toronto version) where we have raised over

$15,000 for this incredible fundraiser. My role

has recently taken me back to Vancouver where

I had the chance to reconnect with fellow Sauder

MBA friends Travis, Hartland, and Kiu and watch

the Canucks on their playoff drive.

Aleksey Nozdryn-Plotnicki MMOR 2008

Dawen Peng, another Sauder Alumni (MM 2009),

and I are practicing our craft as Operational

Research Consultants with Capgemini in London,

England. We travel extensively and visited 16

different countries in 2009, 19 last year, and 11

this year to date. Highlights include a recent two

week trip to Ethiopia to “celebrate” the Royal

Wedding, and hiking in Norway (see Besseggen

Ridge, photo).

Demetri Galaxidas DAP 2009

Upon completing the DAP program in 2009,

I returned home to Banff and began working in

the Accounting Department at Sunshine Village

ski resort, where I am currently pursuing a CGA

designation. I’m fortunate that I’m able to apply

what I learned in DAP in such a fun working

environment—one that affords me numerous

ski breaks during the ski season!

AJ Delisle MBA 2009

I recently received the highest mark of all British

Columbia writers on the October 2010 CMA

National Entrance Exam.

Cila Kwong BCom 2010

After my graduation, I have been doing lots of

research to fi nd out my career path. It was a

tough one, as there are so many options for

new graduates. At the end, I fi nally landed a

position in RBC as an Insurance Advisor where

I provide income protection and asset protection

for my clients! The fact that I am helping them

and their families always make my day! Hope

my fellow classmates also can fi nd the career

that they love. ■

SHARE YOUR NEWSClass Notes are easier than ever

to submit. Simply fi ll out the online form at www.sauder.ubc.

ca/alumni/classnotes

S h k MBA 2008

2010S

Contact usIs your information

missing or incorrect? Just let us know by emailing

[email protected]

Become a Sauder School of Business alumni contact

Be a contact for Sauder School of Business and fellow alumni in

your city, country or region. Help counsel prospective

students, advise new graduates, welcome summer interns and

arrange alumni events. To volunteer, contact us today!

We can be reached at:Tel: 604-822-6801Fax: 604-822-0592

e-mail: [email protected]

We always appreciate your feed-back on events and programs in

support of alumni activities.

ALUMNI IN FOCUS

Living person or historical fi gure most

admired and why: Oprah Winfrey—

persevered through so much adversity,

succeeded, flourished, and is a model of

all that is good in our world today

Trait most admired in others: Humility

Talent you would most like to have:

Vertical jump, so I could have at least

been able to touch the rim when I played

basketball in high school

Recommended read: Blink by

Malcolm Gladwell

Recommended listen: Anything

Tragically Hip

Gadget of choice: Motorola Milestone

Android phone—the world at my

fingertips

My best-kept secret: I took part in a

camel race in the desert bordering

Jordan and Israel

Where will you be in 10 years? Likely

living in Toronto, perhaps the Head of HR

for a successful international technology

company, or have started, built and sold

a company or two

Degree and grad year: BCom 2000

Major: Industrial Relations Management

Current home city: Richmond Hill, Ontario

Business club affi liation: Outgoing Chair,

Professional Development Committee,

Sauder Business Club of Toronto

Professional ID: Solutions Architect,

Monster Canada; Social Technology for

HR Evangelist

Business motto or philosophy: People, not

money make the world go ‘round

In business today, it’s important

to... Develop and nurture reciprocal

relationships with people because you

just never know

Most valuable thing learned since

graduation: Opportunity exists within all

four corners of the globe, not just within

your own little world

Biggest risk taken ever taken: Founded

Fusion Point, my own creative human

resources company in 2009

Greatest achievement to date: My wife

and 3 boys

JEFF WALDMAN

Want to be profi led in our Alumni in Focus feature? Activate/update your

information and volunteer interests in the Sauder Global Alumni Network Business

Directory at www.sauderalumni.ca and we’ll be in touch.

Gain insight into fellow members of the alumni community

in this new Viewpoints feature.



BEHIND THE SCENES BCOM 1956 AND 2001

10th anniversary reunionThe BCom Class of 2001 celebrated their

10th Anniversary Reunion on June 22, 2011.

The event was held at Mahony and Sons

Public House, 1055 Canada Place (Vancouver

Convention Centre) from 5 to 7 p.m.

55th anniversary reunionThe BCom Class of 1956 gathered for a cocktail

reception at The Teahouse in Stanley Park,

Vancouver, BC on May 29, 2011 to celebrate

their 55th Anniversary Reunion. Classmates and

spouses reminisced on youthful aspirations and

shared their achievements both past and present.

Although he was unable to attend, we are thankful

to the Dean of the School, Daniel Muzyka for an

informative and enjoyable videotaped message

that was played for everyone at the reunion.

Special thanks to Gordon Thom,

Chair, Henning Brasso (President, CUS-1956),

John Banfi eld, Robert H. Lee (Robert H. Lee

Graduate School), Bill & Gerry Gartside and

Gordon Flemons (Vice-President, CUS-1956)

for their invaluable participation on the

reunion committee. ■

If you were unable to make it to this

reunion, please be sure to stay in touch and

keep your contact details up to date at the

Sauder School of Business so that you can

make the next reunion. ■

Contact usIs your information

missing or incorrect? Just let us know by emailing

[email protected]

We always appreciate your feedback on events and programs in support of alumni activities.


Transforming the future Take a moment to think about this: Entrepreneurship is the state of mind of

people who want to alter the future. This quote from entrepreneur extraordinaire

Guy Kawasaki, former chief evangelist of Apple, co-founder of Alltop.com (an

“online magazine rack” of popular topics on the web), and founding partner at

Garage Technology Ventures, perfectly captures the unique mindset and drive

that propels entrepreneurs ever forward.

IN THIS ISSUE OF VIEWPOINTS, WE BRING TOGETHER

people from different industries to talk about one

common theme: what our guest editorialist Judy

Brooks, of Small Business BC and the Forum for

Women Entrepreneurs, terms “the calling and

obsession” that is entrepreneurship. We look at the

different faces of entrepreneurship, from the venture

capitalist (Livia Mahler, MBA 1991) to the real estate

developer (Ryan Beedie, MBA 1993), and from the

Internet startup (Chris Coldewey, MBA 2010) to the

airline CEO (Gregg Saretsky, MBA 1984). You will

enjoy travelling down these winding paths.

On a more personal note, this is also a bittersweet

moment for me—my last message to our readers as

Viewpoints’ Executive Editor. After 36 years at the Sauder

School of Business, the last fi ve of which I spent as

Senior Associate Dean for Strategic Development and

External Relations, I am returning to my academic and

research roots as an Advisory Council Professor in

Sauder’s Operations and Logistics division. In 2012,

I will be taking a leave that will take me to Stanford

University, New York University, and the Massachusetts

Institute of Technology. I look forward to continuing

to work to strengthen the ties between our School

and these institutions of higher learning, as well

as to meeting alumni and friends of Sauder in

these communities.

I am delighted to pass the Viewpoints torch to my

colleague Dale Griffi n, Advisory Council Professor of

Marketing and Consumer Behavior, and Associate Dean

for Strategic Communications. Dale has been with the

Sauder School of Business for over 10 years, and is

guiding the school’s marketing and communications

efforts. I would also like to take this opportunity to

thank Cristina Calboreanu, Viewpoints’ Editor-in-Chief,

for her inspired work over the past fi ve years. I wish

Dale and Cristina the best of luck, and I know our

magazine is in good hands!

And fi nally, I would like to thank all of you, our

readers, our alumni and friends, our students,

faculty and staff, for being an integral part of this

publication—for your contributions, your passion, and

your ideas. I look forward to reading future issues of

Viewpoints, and continuing to learn about your work

and our community.

Thank you. I wish you all every success. ■

“The reality is that ‘entrepreneur’ is not a job

title. It is the state of mind of people who want to

alter the future.”- Guy Kawasaki,

The Art of the Start: The Time-Tested,

Battle-Hardened Guide for Anyone

Starting Anything (2004)

Frieda Granot, CM

EXECUTIVE EDITOR, VIEWPOINTS

SENIOR ASSOCIATE DEAN AND SAUDER PROFESSOR, OPERATIONS AND LOGISTICS DIVISION

POINTS OF VIEW

MAKE IT WORK FOR YOU

Connect Locally. Connect Globally.Imagine the power of a community of people united by a common bond and mutual commitment to helping one another succeed.That’s the potential of the Sauder Global Alumni Network; more than 30,000 alumni in over 70 countries. With the launch of the new Sauder Global Alumni Business Directory, you can put it to work for you.

Power up the network and support your alumni community by activating your profi le in the new Sauder Global Alumni Business Directory.

You’ll enjoy:

> secure access to the alumni business directory

> free access to the Dow Jones Factiva news and business information database

> exclusive alumni career services and more

JOIN THE NEW GLOBAL ALUMNI BUSINESS DIRECTORY TODAY AT:

www.sauderalumni.ca

Management and Leadership training from Sauder Executive Education.

Designed and delivered by world-class faculty and practitioners,

our two- to six-day courses for working professionals are interactive,

relevant, and practical. With over 100 seminars offered annually

in a variety of areas including leadership, fi nance, communication,

marketing and sales, you’ll fi nd a solution that fi ts your unique need

and busy schedule.

For more information: www.sauder.ubc.ca/exec_ed

604.822.0083 or 1 800.618.EXEC

Please call to take advantage of our 15% discount

for Sauder Alumni.

• Corporate and Individual Certifi cates

• Custom designed programs aligned with your corporate goals

• Executive MBA in Healthcare

• The Accelerated Leadership Program for outstanding executive leadership

THE UNIVERSITY OF BRITISH COLUMBIA

Forward-thinking ideas forforward-thinking organizations.

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