One of a kind. As with all BMW models, There's only one way to distribute the power. Front wheels steer, the rear wheels drive, so there's no conflict of interests and near perfect 50:50 balance. It's distinctively simple and effective. The results? Outstanding agility, precision and high levels of control.

Get in, press the start button and get ready for a different kind of driving pleasure. It's time to raise your expectations.This is the BMW 1 series. The only 1.

The new BMW 1 Series. The only 1

Strong individuals are often known for their poise and control and the BMW 1 Series is no exception. Each of the four models available come with the BMW'sDynamic Stability Control (DSC) system as standard for unrivalled driving stability.

In fact, with DSC on your side, it's hard to put your foot wrong. If you do, features such as powerful inner vented front and rear disc brakes, six airbags and runflat tyres are there to provide reassuring back-up. There's another thing about strong individuals, and that's certain animal magnetism. You may well notice a few heads turning when you're out and about in the 1 series.

Why accept less when you can have it all

Naturally you want to drive a BMW

The new BMW 1 Series

The new BMW 1 Series

Unforgettably new and yet still very much a BMW, the 1 Series is as innovative as it is individual.

The start/stop button to start the engine, in conjunction with the remote control unit. Insert the remote control into the ignition switch, and you can simply start and stop your BMW by simply pressing this button.

It's in a class of it's own, yet again. The ergonomically designed rearseats, for example, offer planty of leg and head-room space thanksto the hatchback shape. And because of the 60/40 foldable backrest, the 1 series can provide a almost level luggage compartment.

Seats you can tune to suit the mood.Who'd have thought it? Only BMW

There's plenty to talk about when it comes to what's going on with the 1 series cabin.One feature, however, does a fine job of summing up the big picture. The car's optional sports seats are equipped with a device that allowsyou to electronically adjust the backrest width. This means they can precisely tailoed to provide as much lateral supportas you and your passenger need in fast bends.

Making driving a enjoyable part of the dayClose inspection reassures

Xenon Headlights with dynamic range control, provide better illumination ofthe road ahead at night or in poor visibility. Includes Headlight washer systemthat ensures optimum road illumination in all weather conditions. When the lightsare on, the headlights are automatically cleaned in parallel with the windscreen.

Rain sensors are automatically activated the windscreen wipers when it begins to rain, adjusting the wiper frequency in linewith the rainfall intensity.

It may be the only 1, but there are four choices when it comes to what goes under the bonnet.

Two EU4-compliant petrol models are available - the 116i and 120i. Both are rewardingly responsive and offer low fuel consumption plus reduced emissions thanks largely to BMW's Bi-Vanos and, with the 120i, Valvetronic systems. Each allows the engine to breath a little like you do, taking in as much or as little air as needed. It's a clever way to acheive all round optimum performance.

The diesel options - a 118d and 120d - also met tough european emissions standards and use common rail technology for unbeatable refinement, responsiveness and efficiency. With 163bhp on tap, he 120d is undisputed class leader too. Whatever choice you make, the 1 series remains in a class of it's own.

Mini brochure for the BMW Series 1