Table Of Contents

1. Mission/Statement4. Logo Design9. Stationary

10. STORE/Signage12. PROUCT Development

16. Merchandise18. Website

20. Advertising Campaign26. Company Vehicles

Mission Statement

Feel The VIBE

But simply put, Vibe is the shampoo for the modern man. The working man is a hardworking man and with great work, comes great responsibility. To please our women, we shower and lather with the rich sport musk from Vibe. No doubt our hair is the first thing that the whole pays attention to as we wake up

everyday to conquer the day, so make an impression. Thank us later.

1

The global leader in men’s essentials. We build a unique portfolio of everyday products and we strive to surpass our competitors in quality, innovation and value. Vibe Essentials provides a personal high

touch shopping experience that helps create lifelong customer relationship.

Marketing Plan

Clean & straight forward. The use of neutral colors throughout our ad campaigns are applied to create an identity in the Men’s essentials industry.

Distributed at your local drug store, general home store, and neighborhood barber shop among the top shelf, Vibe Essentials For Men is easily identified by the unique champion V on its packaging.

Confident men are the face to our consumers to reflect the modern man and create mass appeal.

• Communicate to the public with promotions through social media such as FACEBOOK, TWITTER, PINTEREST, AND TUMBLR.

• Heavy advertisment in magazine source such as GQ, MAXIM, VANITY FAIR.

• Sponsor events and communicate a strong presence in events such as GOLF TOURNAMENTS, FASHION SHOWS, CHARITY DINNERS.

• Endorse leading men of various age groups to create a strong connection with

our audience.

2

Demographic

Goal

Marketing

Sophisticated yet still attainable for the medium income man. The modern man is he with the Avant Garde state of mind ranging from the age of 20-50.

Distinguish our customers from the average through design and scents that communicate confidence with superior personal hygiene products.

C=44 M=70 Y=98 K=54

C=14 M=38 Y=96 K=1

3

Logo Design

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0

Romance Fatal Serif Std

Trajan Pro

4

STYLEGUIDE

Stationary

5

Stationary

6

Storeexterior

7

Storeshelves

Storeinterior

Product DevelopmentSports Gel {classic}

Product Developmentstyling wax {classic}

Product DevelopmentSports Gel {modern}

Product Developmentsculpting paste {classic}

9

10

11

Product Developmentshampoo {classic}

Product Developmentshampoo {modern} 12

Merchandiset-shirt

13

Merchandisetravel pouch

Merchandisehandtag

Merchandisecomb

14

Website DisplayIpad

15

16

Advertising CampaignFreeway Billboard

17

Advertising CampaignStreet Publicity

18

Advertising CampaignMagazine Ad

19

Advertising CampaignSide Mural Ad 20

Advertising CampaignPublic Posters

21

Advertising CampaignMall Avertisement

22

Company Vehicle

23

24

ERIC RAMOS