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CONFIDENTIAL October 26th 2012 Slide 1 CONFIDENTIAL Media technology in your value proposition Joris Kruse LOAD

Verhaert Innovation Day 2012 – Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

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External speaker of LOAD at the 9th edition of our Innovation Day on October 26th 2012.

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Page 1: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

CONFIDENTIAL

October 26th 2012 Slide 1

CONFIDENTIAL

Media technology in your value proposition

Joris Kruse

LOAD

Page 2: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

A VERHAERT PARTNERSHIP

Page 3: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition
Page 4: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

Mobile interfacingBIG DATA

INTERFACING

CLIENTs

Through the analysis of Web Data and Social Media feeds around global or specific topics (e.g. sentiment about a brand), we represent live data via easy&appealing graphic dashboards. Ability to find influencers and track comments.

Page 5: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

How to integrate new media technology in your value proposition

Page 6: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

c’est ne pas une telephone

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Page 8: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

Connected technologies=

The number one opportunity

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because of the abilities

Page 10: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

Succesfull Product

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Connected product

Convergent system

Page 12: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

moving from physical products with communication towards integrated services.

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apple views themselves as a software company

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UNDERSTANDING THE FUTURELANDSCAPE OF YOUR DNA

GLOW from the core

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Connected technologies enable, support and embed your business model.

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What is a product today

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product in the web

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web in the product

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hybride products

Page 20: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

The greatest thing the ipad did Was help people imagine what the web

should look like

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the browser is shifting

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we are shifting in the browser

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Digital offers both the flexibiliy in format, time and

opportunity to build relationships that companies

need in order to connect with people through a rich, deep, meaningful value proposition

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Best practises

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We are stuck as the rest of themwe are no better than the record or publishing industry

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Connectivity strategy

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Today

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Today

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Today

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Tomorrow

Page 31: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

So what happens when the device that records your medical status is the same device you use to update

your social connections

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Building Blocks for integrated services

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big data eco-system

Big data interfacing Data Aggregation Data feeds

Partner Programs

Unstructured Data Data Crawling

Dynamic Social Data

Data Analytics Sensors

hard & software

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device management

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native

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Distribution

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Connectivity

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cloud

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humanities

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businessmodeling and roi

SaaS

Page 42: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

connected services matrix

definition

applicationsdemonstration

Interfacing implementation

Connectivity strategy

Time

Digital products developmentnew products development

connected product development

connected product development

connected product development

‘app’ prototyping

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Start building

Page 44: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

Steps to take

•step 1 connected services matrix

•step 2 Applications and demonstrations

•step 3 Interfacing and implementation (hard and software)

Interfacingand

implementation

connected services matrix

applicationsDemonstration

Page 45: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

1 Definition services Matrix

•- Glow from the core

•- Business model and ROI

•- Definition data ecosystem

•- Definition services assets and stake holders

connected services matrix

Page 46: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

2 Applications

•- design and protocols (gui, Api, machine to machine)

•- Humanities and social mechanics (Gamification, crowdsourcing, profiling, webcare etc)

applications

connected product development

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3 Interfacing

•- Distribution

•- (mobile) device management

•- Cloud management

•- apps and Hardware design

interfacing

connected product development

Page 48: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

First step: Definition connected services Matrix

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setup a lean ‘App’ prototypingplatform

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ROAD MAPPING AND PROTOTYPINGhand in hand

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A VERHAERT PARTNERSHIP

Page 52: Verhaert Innovation Day 2012 –  Joris Kruse (LOAD) - How to integrate new media technology in your value proposition

CONFIDENTIAL

October 26th 2012

VERHAERT MASTERS IN INNOVATION® Headquarters

Hogenakkerhoekstraat 21

9150 Kruibeke (B)

tel +32 (0)3 250 19 00

fax +32 (0)3 254 10 08

[email protected]

More at www.verhaert.com

VERHAERT MASTERS IN INNOVATION® Netherlands

European Space Innovation Centre

Kapteynstraat 1

2201 BB Noordwijk (NL)

Tel: +31 (0)633 666 828

[email protected]

More at www.verhaert.com

VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate.

We design products and systems for organizations looking for new ways to provide value

for their customers.

We are a leading integrated product innovation center; creating technology platforms,

developing new products and business in parallel, hence facilitating new-growth strategies

for our clients.