business planClick to edit Master subtitle style
Our objectivesHere we have two main objectives Short term: currently we are focusing only on biscuit products and in south India. Maintain a good quality at reasonable price. long-term : we will launch the product overall India as well as we will extent our product mix. Continue a good quality and services for customers.
Mission statement Serve
the best quality at reasonable price. Every worker in venus is considered as a one family . Become a number one in market compare with other brands.
Our vision To
be the first choice of customers and consumers around the world and create a benchmark in QUALITY STANDARDS in the biscuit industry using the latest equipment's and technology.
Financial investments Factory
setup - 6 crs, Human capital - 50 lacks, Marketing and advertisement 40 lakhs, Other expenses -10 lacks.
Manufacturing factory The
factory will establish in Bangalore at peneya industrial area. we have a good contacts with suppliers and distribution channel. Weather conditions
Our major competitors1. 2. 3.
Sunfeast Britannia Parle
Our product line
Venus---- crony (present) Venus---- parry moon Venus-----Marie delights5/6/12
Product description: Venus-crony:
This is a cream biscuits, we are adding different ingredients in the cream, like a cashew nuts, Pista and Badam powders. and crispy of biscuit. And it contains proteins, vitamins and less Calorie content. We manufacture biscuits that have a balance of both taste and health.(not for diabetic patients)5/6/12
Ingredients Wheat Sugar Edible
vegetable oil Hydrogenated vegetable oils, Invert syrup, Baking powder, Edible common salt, Flavour juice powder, Honey, Egg, Butter.5/6/12
flavour Orange flavour Pineapple flavour
Packaging and price strategy Small
pack--- 60grms -10rs, Medium pack---120grms-20rs, Large pack ----240grms- 35 rs.
segmentation is the process of dividing a potential market into distinct submarkets of consumers with common needs and characteristics.
Demographic 1. 2. 3. 4.
Age, Gender, income. Age - for all age groups, Gender - male & female, Income for all level of in come, Family size- family biscuit pack.
, rural and semi-urban
Behavioural segmentation Occasions
we will make combo pack according to festival.
is defined as a group of people, organizations for which organization design, implements. undifferentiated marketing one product All segments
hygiene & happiness in every bite. . .
Positioning Mappingold age
Media planning Local
channels : first we will launch In south India like so we are focusing on south media net work like sun networks, Especially local language channels. Hoardings in cities. South India local language News papers like a in Andhra Pradesh sakshi, eenadu.
Other marketing communication toolsPublic relation:1. 2. 3.
Organizing events Sponsorship and charitable donations. Product placement in media.
Sales promotion1. 2. 3. 4. 5.
Buy-One-Get-One-Free Free samples Joint promotions Vouchers and coupons Competitions and prize draws
For contact details: VBR industries Pvt.Ltd, Bangalore, www.vbrvenus.com, Toll Free no: 1800 5678 9000.