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Valuation of a
resort project in
Tar-Vabriga
Croatia
Histria Fecunda d.o.o.
January 2015 report # A.15813.01
PKF hotelexperts GmbH I Hegelgasse 8 l 1010 Vienna l Austria
e-mail [email protected] l www.pkfhotels.com
managing directors Michael Widmann Dr. Andreas Staribacher Christian Walter l commercial register FN 245617 b
PKF hotelexperts GmbH is a member firm of the PKF International Limited network. The network consists of legally independent member firms. PKF
hotelexperts GmbH does not accept any responsibility or liability for the actions or inactions on the part of any other individual member firm or firms.
mailto:[email protected]://www.pkfhotels.com/
2
Table of contents
chapter heading page
1 Introduction 5 1.1 Project 5 1.2 Assignment 5
2 Location 9 2.1 Croatia 9 2.2 Istria 9 2.3 Project site 10
3 Market 17 3.1 Overview 17 3.2 Hotels 18 3.3 Relevant Hotel Market Segment 21 3.4 Golf Course Market 27 3.5 Residential Villa Market 28
4 Product 29 4.1 Overall project 29 4.2 Hotel 30 4.3 Golf Course 32 4.4 Residental Villas 33
5 Forecast 34 5.1 General 34 5.2 Operated departments 35 5.3 Undistributed operating expenses 37 5.4 Miscellaneous 37 5.5 Key figures development 38
6 Valuation 40 6.1 Methodology 40 6.2 Parameters of the valuation 41 6.3 Value 41 6.4 Statement of assumptions and conditions 43
3
Charts/Illustrations
# title page
Chart 1 Typical brands per segment 8 Chart 2 Location of Istria within Croatia 10 Chart 3 Location of the project site within Istria: 11 Chart 4 Aerial view of the project site and its direct surroundings 12 Chart 5 Visibility of the project site 14 Chart 6 SWOT analysis macro site (project site) 15 Chart 7 Suitability of micro site for demand by different guest segments 16 Chart 8 Suitability of micro site for different hotel types 16 Chart 9 Hitherto development of supply of hotels in Istria 18 Chart 10 Hotel projects 19 Chart 11 Development of demand for accommodation facilities in Istria County 20 Chart 12 Capacity of relevant hotels 21 Chart 13 Pictures of Kempinski Hotel Adriatic 22 Chart 14 Pictures of the Kempinski Hotel Portoroz 23 Chart 15 Pictures of the Lone Hotel 24 Chart 16 Pictures of the Hotel Monte Mulini 25 Chart 17 Pictures of the Valamar Riviera 26 Chart 18 Published rates of examined hotels 27 Chart 19 Golf Larun project master plan 29 Chart 20 Gross operating profit development 38 Chart 21 Key figures and ratios development 39 Chart 22 Discount and capitalisation rates 40 Chart 23 Present value of the hotel component including golf course 42 Chart 24 Present value of the residential villas 42
4
Annexes
# title
1 Forecast 1.1 Stabilised year
1.2 Years 2016-2025
2 Terms and Conditions
5
1 Introduction
1.1 Project
Histria Fecunda d.o.o., based in Porec, is planning the sale of a mixed-use
development in the Tar-Vabriga municiplality. The project site is located
adjacent to the coast between Novigrad and Porec.
The following uses are planned for the project:
lodging facilities with 200 keys (180 rooms and 20 suites)
food & beverage facilities (two restaurants and a bar)
meeting and event facilities (a ballroom, two to three meeting rooms)
spa facilities (an outdoor swimming pool, a fitness room, several sauna and
steam rooms, a beauty centre)
18 hole golf course
golf club house
80 residential villas
other facilities (amongst others two car parks, staff areas, offices, storage and
technical areas)
At the moment of the assignment, the project is being planned.
1.2 Assignment
Histria Fecunda d.o.o, represented by Mr Moroslav Vukusic, awarded the contract
to prepare a valuation of the planned project in Tar-Vabriga municiplality with
writing (e-mail) dated 10 November 2014.
The study is intended to serve as a neutral basis for the sale of the property.
Subject matter of the assignment is the analysis of the following elements:
location
market
product
forecast (operational results)
valuation
6
We conducted the assignment in November and December 2014. The market
research on site was conducted from 17 to 18 November 2014. The study is
based on the site and market conditions at the time of the site and market
research as well as the relevant supply and demand at that time.
The audit of the legal terms, in particular the ownership, building, corporate and
fiscal terms, is not subject of this assignment. We have prepared the valuation
on the basis of the General Terms and Conditions of Doing Business (see Annex 2).
When preparing the study, we have acted in our position as a neutral expert to
the best of our knowledge. However, we cannot guarantee the actual occurrence
of forecasted results and discount rates serving as the basis of the valuation.
The valuation was exclusively prepared for the client’s use. If it is forwarded to
any third party, the above-mentioned General Terms and Conditions of Doing Busi-
ness shall also apply vis-à-vis this third party. The report (or parts of it) may only
be published after the consultant’s prior written approval.
Vienna, 20 January 2015
PKF hotelexperts GmbH
Michael Widmann Milos Pakaski
Managing Partner Consultant
7
Ratios
The following ratios are used throughout the reports:
occupancy
occupied rooms divided by the number of available rooms per period
multiple occupancy factor
number of guests divided by the number of occupied rooms per period
published room rate (= rack rate)
published room rate including VAT and – if applicable – breakfast
net room rate
rooms revenue (after deduction of breakfast, VAT and allowances/discounts) di-
vided by the number of occupied rooms in each period
=x revenue per available room/revpar (= rooms yield)
occupancy multiplied by the average net room rate respectively rooms revenue
(excluding VAT, breakfast and allowances/discounts) divided by the number of
available rooms per period
Classification
The classification of hotels in this study is based on the internal hotel classifica-
tion of PKF hotelexperts, which is orientated towards the strict international pa-
rameters for the classification of hotels (maximum of five stars). Hotels in
Croatia are classified by the Croatian Ministry of Tourism. In cooperation with
the national hotel association and independent foreign consultants, the Ministry
of Tourism passed the regulations, which apply to hotels, motels, holiday vil-
lages, tourist apartments, guesthouses and pensions. According to a study from
the WTO (World Tourism Organisation) and the IH&RA (International
Hotel & Restaurant Association), the Croatian classification seeks compatibility
with classifications of other countries. It is not used to control accommodation
tariffs within established classes. The classification is mandatory for all estab-
lishments, and it is necessary to obtain permission and classification to oper-
ate. The verification of compliance is controlled through unannounced visits of
central government inspectors every two years. In general, the national Croatian
hotel classification applies less strict criteria compared to the internal classifi-
cation of PKF hotelexperts. Typical brands of the various market segments and
their respective positioning as seen by PKF hotelexperts are illustrated in the
following chart:
8
Chart 1 Typical brands per segment
Formule 1 Days Inn aloft Radisson Blu
Ibis Budget Ibis Indigo Marriott
Holiday Inn Express Hilton Four Seasons
Sleep Inn Ramada Encore Sofitel
Super 8 Best Western Crowne Plaza Ritz-Carlton
Courtyard by Marriott Park Hyatt
Hilton Garden Inn Wyndham
Hampton by Hilton Novotel Grand Hyatt
Campanile Mercure InterContinental
Holiday Inn Bvlgari
Park Inn by Radisson Hyatt Regency
Ramada Sheraton
DoubleTree by Hilton Waldorf Astoria
Clarion Renaissance St. Regis
JW Marriott
notes 1) stars according to classification by PKF hotelexperts status: 1 January 2013
2) size of standard room in sq m ©PKF hotelexperts
segm.
stars1)
typical brands per segment (dark grey: core positioning; light grey: range of existing properties)
size2)
10 12 14 16 18 20 22 24 26 28 30 32
- +
- +
34 42 50
+ -
- ++ -
Please note that national or regional classification systems – as well as the hotel
groups themselves – often are more generous in attributing stars to hotels.
9
2 Location
2.1 Croatia
Croatia is located in the south-east of Europe. The highest elevation is the peak
of Dinara with an altitude of about 1,830 m above sea level, forming part of the
so-called Dinaric Alps. The population of Croatia amounts to about 4.3 million
inhabitants and the country covers a total area of about 56,600 sq km (status:
2011, last official census; source: Croatian Bureau of Statistics).
Croatia gained its independence from Yugoslavia in 1991 and joined the Euro-
pean Union (EU) on 1 July 2013. Furthermore, Croatia is a member of – among
others – the North Atlantic Treaty Organisation (NATO), the United Nations
Organisation (UNO), and the World Trade Organisation (WTO).
In 2013, the GDP per capita in Croatia amounted to about € 8,400 which is ap-
proximately 64 % below the average GDP per capita in the EU (about
€ 23,300). Furthermore, in 2013, the unemployment rate in Croatia amounted
to approximately 17.6 %, which was about 6.7 percentage points higher than
the average unemployment rate in the EU (source: Eurostat).
The main branches of the Croatian economy are agriculture, fishing industry,
forestry, tourism and trade. Tourism is strategically one of the most important
industries of Croatia due to the country’s location on the Adriatic coast. More-
over, the pharmaceutical industry is comparably strong. Currently, there are
37 pharmaceutical companies operating in Croatia – among others –
GlaxoSmithKline, Hospira, Teva, etc. Furthermore, the country features a well-de-
veloped metal (over 3,000 companies; e.g. Alstom Hrvatska, Metalind, Omial
New, etc) as well as automotive industry supplying parts for international auto-
mobile manufacturers, such as Audi, BMW, Fiat, Renault, etc.
2.2 Istria
Istria is one of the 21 counties in Croatia and is located in the north-west of the
country, covering a total area of about 2,820 sq km. The population of Istria
amounts to about 208,055 inhabitants (status: 2011, last official census;
source: Croatian Bureau of Statistics). Zagreb, the capital of Croatia (about
793,000 inhabitants), is located about 266 km to the east of Istria (non-linear
distances).
Istria County comprises ten cities and 31 municipalities. The largest town in
Istria is Pula (about 57,460 inhabitants) and the smallest town is Novigrad –
Cittanova (about 4,345 inhabitants). This region is renowned for its rich culture
and vivid history, which significantly contributes to the sense of place and its
attraction.
Central to Istria’s culture is its local Mediterranean gastronomy, including wine,
olives and truffles. The vineyards in Istria spread over about 15,200 acres, with
the majority of the viticulture (about 14,430 acres) near Porec, Buje, Pula and
Rovinj. Due to the particular soil and climate, the Istrian region is very suitable
10
for growing olives. Furthermore, Istrian truffles are found in the grey soils in the
central part of the region. The white Istrian truffle is one of the most highly
appraised truffle species in the world.
The following map shows the location of Istria within Croatia:
Chart 2 Location of Istria within Croatia
Istria
© PKF hotelexperts
sources:
google maps; PKF hotelexperts
2.3 Project site
2.3.1 Location and expansion
The project site is located in the municipality of Tar-Vabriga – Torre-Abrega,
which is situated about 63 km to the north-of Pula, the capital of Istria, and
about 148 km to the south-west of Ljubljana, Slovenia’s capital. The site
amounts to about 128.5 ha of mostly undeveloped and some agricultural land
(olive groves). On either side of the plot there is a marina with a quaint
fisherman’s village. The site is located directly south of the village of Vabriga,
and can be reached in about 2.1 km driving distance.
11
The following chart indicates the location of the project site within Istria:
Chart 3 Location of the project site within Istria:
project site
Porec
Rovinj
Koper (Slo)
Pula
Trieste (It)
© PKF hotelexperts
sources:
google maps; PKF hotelexperts
As stated before, the site is an undeveloped (greenfield project). The eastern
boundary of the site is bordered by Route 75, where the main entrance of the
development will be. The western boundary of the site is the Adriatic Sea. To the
south of the project site is further undeveloped land (for which no further plans
exist).
The distances from the project site to selected places of interest can be
summarises as follows (non-linear distances):
Poreč: about 7 km
Rovinj: about 46 km
Koper, Slovenia: about 47 km
Pula: about 63 km
Trieste, Italy: about 66 km
Ljubljana, Slovenia: about 148 km
Venice, Italy: about 228 km
Zagreb, Croatia: about 266 km
12
The following chart shows an aerial view of the project site and its direct
surroundings:
Chart 4 Aerial view of the project site and its direct surroundings
project site
Novigrad
© PKF hotelexperts
sources:
google maps; PKF hotelexperts
2.3.2 Accessibility
The closest international airports to the project site are the Pula Airport (61°km)
and the Airport Friuli Venezia Giulia (108 km). Furthermore, the Aerodrom
Ljubljana is located about 169 km (non-linear distance) to the north-east of Tar-
Vabriga.
Pula Airport is Istria County’s international airport is a seasonal airport
operating flights from the end of March until the end of October. About
30 airlines serve this airport, including international (i.e. Lufthansa, Aeroflat,
Scandinavian, etc.), low-cost (i.e. Ryanair, Germanwings, etc.), and chartered
(i.e. Thomson, etc.) airlines. The airport has potential to land large aircrafts
such as the Boeing 747 and Antonov, demonstrating possibilities for further
expansion.
Aeroporto Friuli Venezia Giulia is located near Trieste (Italy) and operates four
airlines – Alitalia, Lufthansa, Ryanair, and Vueling. There are incoming flights
arriving from nine European cities, including Barcelona, London, Munich and
Rome.
The Aerodrom Ljubljana serves eight airlines with inbound flights to Ljubljana,
inlucuding Adria (Star Alliance member), AirSerbia, AirFrance, Finnair and
Turkish Airlines as well as low-cost airlines (e.g. easyJet). Inbound flights arrive
13
from 21 different airports, with a substantial number of flights arriving from
Belgrade, Frankfurt, London and Zurich.
Novigrad is well-integrated in the national motorway network. The motorway
E751 serves most of the Istrian peninsula and connects Novigrad with Pula in
the south and Koper in the north. The motorway A1 provides a connection
between Novigrad and Lubljana, with continuing connection to Austria. In
addition, E751 continues east towards Rijeka, with connections to Zagreb via
motorway A6.
The nearest railway station to the project site is located in Kanfanar. Due to the
lack of a continued public transportation network, the project site can be
reached via car from Kanfanar (about 42 km). There are two trains daily from
Ljubljana to Pula (about four hours), however, this is not the most ideal means
of transportation to Istria. The train services appear to be out-of-date and
require substantial upgrade.
Between April and October, there are ferry services between Venice and Istria.
Ferries arrive after a three-hour journey in the ports of Porec, Rovinj, Pula, Izola,
Losinj and Umag. The closest ferry terminal is about 7.7 km from the project
site. Depending on the season and the day of the week there are up to several
transfers a day.
Currently, there is no public transportation network in the vicinity of the project
site.
2.3.3 Visibility
The project site benefits from very good visibility from basically all directions.
According to information provided to us, no other projects are currently planned
which could negatively impact the site’s visibility.
14
The following pictures indicate the visibility of the project site as seen from
Rotue 75 (left picture) and the site’s internal road (right picture):
Chart 5 Visibility of the project site
© PKF hotelexperts
source: PKF hotelexperts
2.3.4 Demand generators
The Adriatic Coast of Croatia features beautiful nature and an attractive
coastline with numerous beaches. It is therefore the main demand generator of
the region of Istria and will also be a major demand generator for the client’s
planned hotel. Currently, Istria and Dubrovnik are the main holiday destinations
in Croatia with regard to tourism demand and qualitative gastronomic and
entertainment facilities.
Being a popular leisure destination, the region continues to develop tourism in-
frastructure (e.g. addition of new accommodation facilities, upgrading of the
roads, increase in number of flights at the nearby airports, etc).
Furthermore the vivid history of the region makes the destination attractive for
culture enthusiasts. Among the few sights worth mentioning is the Euphrasian
Basilica in Porec. Considered the most integrally preserved early Christian
cathedral complex in the Istria region. The structure is an example of 5th and
6th century religious architecture and shows significant Byzantine influence. The
basilica of Euphrasius is the only church from the time period that has survived,
and can be found on the north coast of the peninsula in the town of Porec. The
church is located about 5 km from the project site.
On a final note, as described in the introduction, the hotel is part of a mixed-use
development. The 18 hole golf course and the residential villas are key
15
components of the overall project. We deem that golfers and villa residents, as
well as their relatives will make up a significant portion of the demand for the
hotel and its facilities.
2.3.5 Assessment
We have submitted the micro site to a SWOT analysis. The results can be
summarised as follows:
Chart 6 SWOT analysis macro site (project site)
location on a peninsula overlooking a bay limited access via public means of transport
attractive views from the project site undeveloped area nearby
generous size of plot of land competition along the coast
good visibility from the sea Istria region currently more recognised for ist
in the catchment area of three international camping sites and low budget tourism
airports
located close to Porec and Rovinj
located in close vicinity to various marinas
good accessibility by car
attractive vegetation on the plot
opportunity to reposition Istria as a luxury enhanced competition due to the
destination, which is supported by the local development of future hotel projects in
ministry the area
development of additional demand generators competition from strong international leisure
(e.g. meeting and wellness facilities) destinations
further development of the beach area general project-related risks
development of entertainment, gastronomic general economic, political and natural risks
and shopping facilities in the surroundings
extending the existing season by attracting
golfers and villa residents
© PKF hotelexperts
Strengths
Opportunities
Weaknesses
Threats source: PKF hotelexperts
16
2.3.6 Suitability for hotel
The following chart illustrates the suitability of the micro site for different guest
segments:
Chart 7 Suitability of micro site for demand by different guest segments
-- - o + ++
business business travellers
fair/congress attendees1)conference/seminar attendees2)
participants of incentivesairline crews
leisure individual touristsgroup tourists
weddings
miscellaneous long-stay guests
notes 1) attendees of events which do not take place in the hotel © PKF hotelexperts2) attendees of events in the hotel
source: PKF hotelexperts
suitability of project siteguest segment
for demand by particular guest segment
travel purpose category
The following chart shows the suitability of the project site for different hotel
types:
Chart 8 Suitability of micro site for different hotel types
-- - o + ++
resort five stars (luxury)
four stars (upscale)three stars (mid segment)
two stars (economy)one star (budget) serviced apartmentsall-suites hotel
note 1) according to PKF, based on international standards © PKF hotelexpertssource: PKF hotelexperts
suitability of project sitehotel type
for particular hotel type
type category1)
17
3 Market
3.1 Overview
According to our assignment, we have analysed supply and demand of the
general hotel accommodation market, golf market and the residential villa
market in Istria region.
Especially hotels of the four and five-star categories (according to
national/international classification; see 3.3 Relevant hotel market segment) are
considered major potential competitors to the client’s project. Still, hotels of
other categories and other types of accommodation facilities may stand in
competition to the planned hotel or may have an impact on the general
accommodation market. In the following, supply and demand of the hotel
market are analysed.
Due to the limited amount of current offers and information available the golf
market was examined by analysing the only product (Golf Adriatic) available in
the region, while on the other hand residential villa market was studied by
consulting a variety of industry specialists.
18
3.2 Hotels
3.2.1 Supply
a) development to-date
According to information provided by the Croatian Bureau of Statistics, the total
supply of hotels in Istria as follows developed in the period from 2007 to 2013:
Chart 9 Hitherto development of supply of hotels in Istria
hotels
rooms ('000s)
rooms per h.
© PKF hotelexperts
sources: Croatian Bureau of Statistics; PKF hotelexperts
x x 153
Ø
84
14 14 14 14
2007
x
88x 87
20132010 2011 20122008 2009
87
156 151160 158 148
2004 2005 2006
x
x
x
x
hotels
#
rooms
per h.
'000s #
60
14
153
hotels/rooms/Ø number of rooms per hotel total
Σ
91
15
x100
x
x
x 13 14
95 97
145
100
80
12
200
18 180
16 160
200
180
160
140
40
140
20
14
8
120
20
40
20
0 0
4
0
2
120
10 100
80
6 60
As can be seen in the chart above, the number of hotels increased from 84 in
2007 to 100 in 2013 (+16/+19.0 %). Over the whole period, a total growth by
approximately 19.0 % can be observed. Furthermore, the number of hotel
rooms rose by 1,683 from 12,847 in 2007 to 14,530 in 2013; this represents
an increase by approximately 13.1%. The average number of rooms per hotel
decreased from 153 in 2007 to 145 in 2013, representing a decrease by
approximately 4.9 %.
b) future development
According to information we received from interviewed experts, several new
hotel projects are currently under construction in the Istria region. Based on
this information, about five hotels (not including the client’s resort project) with
a total of about 747 rooms are currently planned. Although probably not every
project will be implemented, a slight increase in the number of hotel rooms can
be expected in the short to mid-term. The additional supply will likely lead to an
19
increased price competition, in particular in the mid-market/upscale segment,
since most of the projects being under construction or in planning are envisaged
to be positioned in this segment.
The following chart gives an overview of selected hotel projects which are
currently known to us:
Chart 10 Hotel projects
project/location
Golf-Resorts Biska Golf Istra
Valamar Pical Hotel / Porec
Rovinj
Markocija Golf Resort / Buje
Novigrad -
total Σ
Ø
© PKF hotelexperts
sources: tophotelprojects.com; developers and hotel groups; PKF hotelexperts
%
category rooms phase opening chance
stars # name year
18
140
5
4
3-4
3-4 270
84 3-4
235
2016 100
planned
constr.
constr.
planned
2016planned 40
2016 100
2016 60
2105 40
3-4 149 x x x
x 747 x xx
x
assumed key information
brand
name
-
-
Valamar
Maistra
x
The above chart may not be complete. Furthermore, not all projects are subject
to public knowledge, and sometimes details (operator, financing, etc.) are un-
clear.
According to our experience, not all planned hotels will be implemented, and
delays in the development are common. To account for this fact the probability
of an implementation for a certain project is 100 %, a relatively certain 80 %, a
probable 60 %, a project with limited probability 40 %, and an uncertain pro-
ject 20 %.
20
3.2.2 Demand
a) development to-date
The following chart displays the development of demand for accommodation
facilities in Istria County between 2007 and 2013:
Chart 11 Development of demand for accommodation facilities in Istria County
arrivals
overn.stays
length of stay
notes 1) includes camping places © PKF hotelexperts
sources: Istria County Tourist Office; PKF hotelexperts
x
x
x
x
2.9
22.0 x
Ø
2.8
18.7 19.0 20.6 22.0
2008 20092007
7.0x 6.6
x 18.2 18.6
6.7
13
8
7
6
15
2005
10 5
4
35
2.72.8
0 1
3
x x x 3.22.7
2
3.0 3.2
11
9
8
25
20
23 10
18
20122006 2010 20132004
arrivals/
overn. st.
m
Ø length
of stay
nights
x
arrivals/overnight stays/Ø length of stay total
Σ2011
19.9
6.8x6.96.96.9 7.0
The above table shows that Istria County registered a continuous increase in
demand from 2007 to 2013 in terms of arrivals and overnight stays (increase in
arrivals by approximately 16.0 %). With regard to overnight stays, demand in
the region increased from 2007 to 2013 (significant increase by approximately
21.4 %). The average length of stay increased from about 6.6 nights in 2007 to
about 6.9 nights in 2013.
21
b) future development
In general, it is expected that demand will slightly increase in the near future.
According to information we received during our market investigation, arrivals
and overnight stays generated by both, the business and leisure traveller
segment, are expected to grow in the upcoming years due to several reasons:
accessibility to Croatia due to is EU membership
governmental effort to boost tourism investment and arrivals
a decrease in alternative stable and safe summer destinations
3.3 Relevant Hotel Market Segment
To draw conclusions regarding the positioning and financial viability of the cli-
ent’s proposed resort, we carried out a comprehensive analysis of the local ho-
tel market with a focus on the current and likely future competitors (existing
capacities, hardware, quality of services offered, etc). Within the scope of our
market analysis, we compiled a market sample which includes – to our
judgement – some selected competitors to the planned resort. In selecting the
hotels, we focused on hotels in explanation of location criteria (e.g. radius of
70 km with a minimum of 100 guest rooms and wellness capacities, with a
positioning in the four-and five-star segments (according to national standards).
Furthermore, a location in the city centre, the range of facilities available and
the quality level with regard to service, amenities and style were further criteria
in identifying the hotels of the competitive set.
3.3.1 Overview
The following table provides an overview of the room supply of the competitive
set:
Chart 12 Capacity of relevant hotels
hotel
# name
1
2
3
4
5
total Σ 0
Ø
notes 1) according to official classification
sources: hotel brochures & websites; information provided by hotel management & staff
Kempinski Adriatic Hotel
Kempinski Palace Portoroz
Lone Hotel
Hotel Monte Mulini
Valamar Riviera Valamar
categorybrand
name
Kempinski
stars1)
-
833
x 3 152 14 167
x 3
12 248
167
759 70
Kempinski
Maistra
Maistra 13
93
5
4
5 -
3 9
5
5 164 17
#
-
-
#
19
105
113
186
181
236
rooms
© PKF hotelexperts
#
single double suites total
99
#
22
The table above indicates that the Lone Hotel is – with a total of 248 rooms –
the largest hotel while the Valamar Riviera is – with a total of 105 rooms –
the smallest hotel within the competitive set. The average number of rooms
per hotel amounts to about 167.
In the following, the competitive set hotels are described in more detail
(please note that all distances are non-linear):
Kempinski Hotel Adriatic
The Kempinski Adriatic Hotel opened in 2009 and has 186 rooms, including
165 double rooms and 21 suites. It is located in the town of Savudrija,
directly north of the project site (38°km). Each room features a balcony,
bathroom with separate bathtub and shower, large television, Bose Hi-Fi
system and free wireless internet access. There are two restaurants,
including one fine dining restaurant, as well as three bars. In addition, the
hotel features about 711 sq m of conference space and about 3,000 sq m of
wellness facilities, including a fitness centre. There is a secured garage for
120 cars at a cost of € 19 per day. The hotel has not been renovated since it
opened, but remains in very good condition.
The following pictures provide an impression of the Kempinski Palace
Portoroz:
Chart 13 Pictures of Kempinski Hotel Adriatic
© PKF hotelexperts
source: PKF hotelexperts
Kempinski Palace Portoroz
The Kempinski Palace in Portoroz, Slovenia opened in 2008 and features
181 rooms, of which 17 are suites and 164 are doubles. Rooms are equipped
23
with a bathroom with separate bathtub and shower, a large television, mini
bar and free wireless internet access. In addition, there is an outdoor and
indoor pool, fitness centre and a 1,500 sq m spa. The hotel offers two
restaurants, as well as a lobby bar, aperitif bar and pool bar. The meeting
facilities include seven meeting rooms with a maximum capacity for about
800 people.
The following pictures provide an impression of the Kempinski Palace
Portoroz:
Chart 14 Pictures of the Kempinski Hotel Portoroz
© PKF hotelexperts
sources: www.kempinski.com; PKF hotelexperts
Lone Hotel
The Lone Hotel in the town of Rovinj opened in 2011 and is located about
47°km from the project site. Lone is part of the Maistra Group. The hotel is a
member of the Design Hotels and features 248 rooms, of which twelve are
suites and the rest are double rooms. Each room features a balcony,
bathroom with separate bathtub and shower, large television, and free
wireless internet connection. There are two restaurants and a bar in the
lobby. The property has a large conference hall, with capacity for about
650 people in theatre style, as well as two smaller meeting rooms.
Additionally, there is about 1,700 sq m of wellness space which includes a
fitness centre and an indoor heated swimming pool. There is a garage for 50
vehicles which costs € 14 per day. The hotel has not been renovated since its
opening in 2011 but remains in very good condition.
24
The following pictures provide an impression of the Lone Hotel:
Chart 15 Pictures of the Lone Hotel
© PKF hotelexperts
sources: www.lonehotel.com; PKF hotelexperts
Hotel Monte Mulini
The Monte Mulini Hotel is located adjacent to the Lone Hotel in Rovinj (about
47 km from the project site) and is also part of the Maistra Group. The hotel
opened its doors in 2009 and is a member of the Leading Hotels of the
World. Monte Mulini features 113 rooms, of which 13 are suites and the rest
of double rooms. Each room features a balcony, mini bar, television,
bathroom with a double sink and separate bathtub and shower, hairdryer
and bathrobes, and free wireless internet access. With regard to food and
beverage facilities, the hotel features two restaurants and two bars.
25
The following pictures provide an impression of Hotel Monte Mulini:
Chart 16 Pictures of the Hotel Monte Mulini
© PKF hotelexperts
source: www.montemulinihotel.com; PKF hotelexperts
Valamar Riviera
The Valamar Riviera is located in Porec (7 km from the project site) and
opened its doors in 1971. The property is open from April until the end of
October, as well as over the New Year holidays. The hotel is part of the
Valamar Group. Valamar Riviera features 105 rooms, including three single
rooms, 93 double rooms and nine suites. Each room includes air-
conditioning and a television. The hotel features an all-day dining restaurant
with 150 seats, a fine-dining restaurant with 100 seats and a lobby bar.
There is a meeting room with capacity for 100 people in theatre style. The
hotel was last renovated in 2009 and remains in good condition.
26
The following pictures provide an impression of the Valamar Riviera:
Chart 17 Pictures of the Valamar Riviera
© PKF hotelexperts
source: www.valamar.com; PKF hotelexperts
3.3.2 Demand
Similar to Region’s overall hotel market, the analysed properties also register
low demand periods during the shoulder months of April to May and September
to November, while July and August are peak months (mainly due to the
weather). The guest mix of the selected hotels is split in approximately 25 %
business clientele (of which most are generated by the MICE segment i.e.
conferences and fairs) and approximately 75 % leisure guests. With regard to
the feeder market, more demand is generated by international than by domestic
guests. Major foreign feeder markets are Germany, Austria, UK, and Italy. The
length of stay varies between two and seven days, depending on the season.
According to the interviewees, a slight increase in the number of guest arrivals
and overnight stays is expected for the years to come.
3.3.3 Occupancy
According to information provided to us, the average room occupancy of the
analysed hotels in 2013 was between approximately 50 % and 70 %, while the
weighted average room occupancy was at approximately 60 %.
27
3.3.4 Rates
The following table gives an overview of the published rates of the selected
hotels at a specific date (please note that the reservation requests were made
per telephone and that information about published rates was provided by the
various hotels’ reservation departments; thus, potential variations to internet
requests might occur):
Chart 18 Published rates of examined hotels
hotel
name
Kempinski Hotel Adriatic 1
Kempinski Portoroz 1
Lone Hotel 1 x x
Hotel Monte Mulini 1
Valamar Riviera 1 x x x x
Ø
notes 1) published rates including breakfast
2) date: 12/05/2015
sources: hotel websites; PKF hotelexperts
207 249 189 237 413 2,633
733
64
© PKF hotelexperts
212 186 238 410
270
266 288
€
suites
from
266
178 191
to
€
160
195
€
single
from to
€ €
double
from to
€
112
289 2,000
2,000
230 305 550 5,800
340 401
The table above shows that the published rates of the competitive set hotels are
in the range between € 160 (Kempinski Hotel Adriatic) and € 270 (Kempinski
Palace Pororoz) for a single room and between € 64 (Valamar Riviera) and
€ 340 (Hotel MonteMulini) for a double room. The average published rate of the
analysed hotels is about € 228 for a single room and about € 213 for a double
room/suite.
In the course of the market analysis, it was infeasible to collect data regarding
the average net room rates, since the selected hotels fail to disclose this
performance figure. However a framework was provided, whereby most would
agree that an estimated average net room rate in 2015 may lie between € 200
and € 250, in four-star segment.
3.4 Golf Course Market
Golf has been increasing in popularity which has led to a rise in the number of
golf resorts developed in the past decade across Europe and specifically in the
Mediterranean region. For these regions, with a strong dependency on
seasonality, golf enables the extension of the seasons and provides demand
drivers in the months from March to May and September to November. They are
highly attractive for Western and Northern Europeans where the golfing season
is much shorter. Furthermore, the Adriatic region and in specific Istria, due to
its attractive natural setting, provide golfers with a different environment and
experience.
There are several golf courses in the region, however currently Istria has only
one 18-hole golf course, namely Golf Adriatic. According to our onsite market
28
research (including interviews with the golf course management) the green fees
range between € 50 and € 70 and there is an estimated of 300 playable days a
year. Furthermore, the management claims that on average, through-out the
year, they can sell up to 100 rounds a day.
The golf in the region could demonstrate even a higher demand with the
increase of supply. When golfers travel to play, in most cases they require a
variety of courses in the vicinity of their destinations. Meaning additional
courses will be more then welcomed by the Golf Adriatic management team as
they would be able to reach and attract a wide range of golfers and provide a
more lucrative offer.
3.5 Residential Villa Market
Residential villa market in this instance would refer to secondary homes or
vacation homes. Due to the type of the planned development, we attempted
primarily to examine the market for villas stand alone vacation homes.
Having interviewed several experts in the field, we deem that there is certain
demand for high quality residential villas in this region. We were informed, that
the current prices per sq m for this type of property ranges between € 4,000
and € 5,000. However, one should not only use the sq m price as reference
quoted by estate agents, but the overall price of the property and compare it to
similar destinations (i.e. Greece, Spain, Italy, Slovenia, etc). One advantage
Croatia has over this conventional secondary home markets is its relative
proximity to desired source markets (i.e. Germany, Austria, Switzerland) and a
lower cost of living.
Having investigated this further we would assume that a price for a four to five
bedroom house ranges from € 500,000 to € 600,000 (assuming a minimum
size of 200 sq m) which would approximately relate to € 2,500 and € 3,000 per
sq m. In our opinion this could be a realistic indicative starting price for a
development of such a scale at the foreseen location.
We are aware that this conservative estimate is at the lower end of the prices
currently quoted in the region, nevertheless to attract initial buyers it would be
the optimal strategy. The sq m price could be then gradually increased; with the
success of the project the subsequent phases could reach more optimistic
prices as indicated above (€ 4,000 to € 5,000).
29
4 Product
4.1 Overall project
The mixed-use development consists of three main components and two
complimentary ones. We specifically make this separation on the basis of direct
contribution of each component towards the development cash flow from the
hotel, tourism and leisure perspective, which is the scope of our evaluation.
In light of this we have identified the hotel, golf course and the residential villas
as the primary project components and the olive grove as well as the
archaeological park as the complimentary components. Although, the so called
complimentary components will not be considered to have a direct contribution
to the cash flow (which in reality they might have) their added value to the
overall project should not be neglected. Here we consider the added value in
terms of image and the positioning, such natural and historical elements they
would provide.
The following chart shows an aerial view of the project master plan:
Chart 19 Golf Larun project master plan
hotel
golf course
residental villas
olive grove
© PKF hotelexperts
sources:
Histria Fecunda
archaeological
park
30
4.2 Hotel
4.2.1 Positioning
Taking into consideration the market analysis conducted, the physical location
of the site, the overall master plan (concept) and the demand potential of the
region we deem the positioning of the hotel in the upscale sector as
appropriate. More specifically we envision the property to be positioned in the
four-star superior segment operated by an internationally recognised chain.
The unique selling proposition (USP) should initially focus on the Istrian region,
its culture and natural environment and furthermore extend towards the
immediate environment in the vicinity of the hotel as well as the components of
the overall project (i.e. golf course, archaeological park and olive grove). Our
recommendation would be to integrate the overall development and specifically
the hotel into the local culture, from the design of the building and its facilities
to the f&b and service concept.
4.2.2 Guest mix
In the following, we have assessed the various guest segments which will – in
our judgement – be of relevance for the proposed hotel:
a) leisure travellers
Considering the attractive waterfront location on the Adriatic Sea, leisure trav-
ellers would be the most important target segment for the Istrian Coast and
thus, are also expected to be the prevailing guest segment for the envisioned
hotel. We expect the leisure traveller segment at the proposed hotel to be
young-at-heart, active and lifestyle-oriented. With regard to the income level, we
expect that the planned hotel will first and foremost be able to attract Western
Europeans with middle to upper income and Eastern Europeans disposing of a
high income. However, also markets such as the United States, South America
and Asia could become increasingly important for the proposed hotel (this
strongly depends on the future development of flight connections and the
airports).
A peak of leisure travellers can be expected during the high season (i.e. July and
August). Given the relatively close proximity to main feeder markets (such as
Germany, Austria, Italy, Slovenia), we expect the majority of guests to originate
from Western and or Central Europe; with an average length of stay, up to seven
days. However during shoulder and in off season we expect that the average
length of stay significantly declines, where majority of leisure travellers would
opt for weekend breaks. Nevertheless these could be stimulated by offering
packages that compensate the unattractive seasonality and extend the duration
of the visits (e.g. spa, golf).
31
In order to provide a more precise definition of the distinctive characteristics
and needs of the various target groups, we divided the leisure traveller segment
into the following sub-segments which are expected to be of particular relevance
for the client’s envisioned hotel:
couples and families
spa and wellness guests
sports-aficionados and active holiday-makers
leisure groups
wedding guests
b) golf guests
As indicated before the golf course will be an integral part of the over
development in terms of cash flow contribution and the positioning it sets out
for other so called main project components (hotel and residential villas).
Hence, golfers should be perceived as an essential part of the guest mix
particularly in the shoulder seasons. Furthermore, we perceive this segment as
the one that could significantly extend the season and be the main contributor
to overnight stays during the off-season period. Golf courses generate significant
levels of demand and can appeal to a variety of guest profiles, from retired
individuals or couples to young groups of adults that all dispose of rather high
income.
c) marina guests
Due to the future development and the planned expansions of marinas in the
area, guests generated by the marina can be expected to be a further guest
segment for the planned resort. In this respect, the hotel should try to skim off
as many guests as possible chartering yachts from marinas in the vicinity, who
generally tend to arrive at least one night earlier and leave only one or two days
after returning from their sailing trips. We could also imagine the hotel to enter
into strategic partnerships with charter companies that offer a package to their
clients, including overnight stays at the planned resort. Furthermore, we could
imagine this guest segment to be a significant demand generator for the
potential residential components of the resort, as yacht-owners could be
interested in acquiring real estate in proximity to their vessels.
d) business guests
Given the current absence of large companies in the surrounding area we con-
sider individual business guests to only account for a minor share of the hotel’s
overall guest mix. Furthermore, we could imagine certain demand to derive from
small business groups or management teams holding a board meeting who pre-
fer an attractive setting of the location. Small to medium-sized MICE and busi-
ness groups could furthermore be attracted primarily in the shoulder season to
help counter the strong seasonality. In addition, we deem the proposed hotel
particularly suitable for high-end incentive groups, team-building seminars and
small seminars. Also, the relative proximity to numerous European capitals
32
(Ljubljana, Vienna, Budapest, etc.) and major cities (Trieste, Venice, Milan,
Graz, Munich, etc.) as well as several international airports would make the
proposed hotel an appropriate location for corporate functions.
4.2.3 Layout and facility programme
Although at this stage of the development process, it should not be the goal to
define the envisaged hotel’s layout too closely, we wish to comment on a num-
ber of basic layout questions in order to improve the efficiency and the design of
the proposed hotel.
We deem the planned location of the hotel to be positive, as it is perceived to be
quiet and embedded in nature overlooking the olive grove and golf course,
conveying a certain resort character of the overall development. However, we
would recommend slightly repositioning the hotel building to benefit from
attractive views of the coastline and the sea.
Current plans indicate a development of several independent wings (which
should potentially be connected). Due to the strong seasonality, the hotel should
feature separate utility circuits in order to partially shut off sections of the
building during the low season (one or two floors or building sections). In our
view the property should not exceed 200 keys out of which 20 should be suites.
These separate wings should serve as a separation between family, fun and
sports in one part and relaxation and unwinding in the other. All public areas
such as reception, lobby bar, two restaurants, MICE space, spa, etc should be
located in the centre. The general outdoor areas should be designed and
landscaped in accordance with the proposed overall concept reflecting both, the
relaxation and serenity as well as adventure and families, while retaining the
authenticity of local vegetation.
In terms of the general design of the building and facilities, we would
recommend using materials and colours that reflect and inherit the properties
of the location. Therefore, we would rather abstain from implementing
modernist architecture and recommend using an authentic and original design
type to embrace the destination as such. There is certainly a need for dif-
ferentiation in the local, national and international resort marketplace and we
could therefore well imagine breaking with some of the traditions and creating
contrasts that charge the buildings with energy and provide character to the re-
sort.
4.3 Golf Course
The planned golf course would feature 18 holes. The current design provides an
ideal layout, whereby the hole one, nine and hole 18 are adjacent to the club
house, driving range as well as the putting green. Our understating is the golf
course will be integrated into the environment, reflecting the natural landscape.
Hole 18 will be designed as signature hole and be featured amongst the olive
trees.
33
The success of the golf course will strongly depend on the design and the actual
execution. A highly qualified architect and contractors should be chosen to
implement the preliminary design demonstrated.
Furthermore, it will be crucial to market it appropriately and form synergies
with the existing golf course in terms of operational cost and marketing efforts.
4.4 Residental Villas
The positioning of the residential component within the master plan seems to
be appropriate. A location was chosen which is elevated and close to the main
road. As this would form the most financially lucrative part of the development
is should (as it is) be at the center of it all.
We deem that the number of villas could be reduced and more spacious
planning should be implemented (i.e. larger gardens with a higher level of
privacy). The residential component should include between 60 and
80 freestanding villas, not larger than 200 sq m. Our recommendation would be
to only sell the units once they are built. Furthermore, in our opinion the villas
should only be sold when some of the tourism infrastructure is in place (i.e.
hotel and/or golf course). As indicated earlier, we would see this done in
phases:
phase 1: initially building around 20 units, in conjunction with the construction
of the hotel and the golf course. We would recommend offering them on the
market at a discounted price (around € 3,000 per sq m) to attract interest and
ensure they are sold out
phase 2: depending on the success of the initial phase we envision that the price
per sq m could substantial increase (possibly up to € 4,000)
phase 3: in this final phase the full price potential should be reached (€ 5,000);
based on the experience from the first two phases the product (villas) could be
optimised in terms of size and number of units offered
34
5 Forecast
5.1 General
5.1.1 Systematics
The financial forecast used in this study is based on the standard work Uniform
System of Accounts for the Lodging Industry (USALI, Tenth Revised Edition). Ac-
cording to the therein included requirements, this financial forecast is struc-
tured by operating departments.
All amounts displayed are net amounts excluding value-added tax. All data pro-
vided refer to – unless otherwise noted – a so-called stabilised year, i.e. the first
year after a period of rate and occupancy increases and other adjustments on
the price basis 2014 (that is regardless of inflation).
The financial forecast depends partly upon assumptions. The forecasted income
reflects the, in our opinion, most likely future development from today’s point of
view. External circumstances such as economic crises may have a considerable
impact on the financial performance.
The stated values are partly subject to rounding. In some cases, rounding dif-
ferences may apply since calculations were conducted upon exact figures, but
rounded figures are displayed.
The report at hand closes with the adjusted net operating income, which is the
net operating income minus assumed replacement reserves (see 5.6
Replacement reserves). It does not take into account the following positions,
which depend on financing and investment:
interest expense
depreciation and amortization
loss or gain on the disposition of assets
income taxes
5.1.2 Timeline
The financial forecast reflects a so-called stabilised year (see Annex 1.1) as well
as the first ten years of operations (2016 to 2025; see Annex 1.2), whereas the
first four operating years (2016 to 2019) were partly forecasted individually,
and the following years (2020 to 2025) were projected on the basis of the values
of the year 2019 and taking into account an annual inflation rate of 2 %. Please
note that the forecast for a representative year is based on 365 days.
35
5.1.3 Parameters
For the financial forecast we assumed the following parameters:
price basis: year 2014
inflation: 2 % per annum (basis: estimate by PKF hotelexperts)
opening date: 1 July 2016 (basis: estimate by PKF hotelexperts)
number of keys: 200
positioning: four star superior (according to PKF, bases on international
standards)
management: international hotel management company and brand (e.g.
Radisson Blu, Sofitel, Maritim)
ramp-up phase (the period after opening during which rate, occupancy, and re-
newal reserves might change beyond inflation): four years/2016 to 2019 (basis:
estimate by PKF hotelexperts)
stabilised year: 2020 = first full business year at the end of the ramp-up phase
and at the – theoretically-assumed – end of the increases of payroll and related
expenses during the forecasting period; on the price basis of 2014 (without
consideration of inflation)
5.2 Operated departments
5.2.1 Rooms
The calculation of the departmental income of the rooms department is based
on the following assumptions:
room occupancy: 45 % in the first operating year, 49 % in the second operating
year, 51 % in the third operating year and 53 % from the fourth operating year
on
average net room rate: € 180 (on the price basis 2014)
revpar: € 95.40 (on the price basis 2014)
payroll and related expenses: approximately 14 % of departmental revenue in
the first operating year and approximately 12 % of departmental revenue from
the second operating year on
other expenses: approximately 10 % of departmental revenue in the first
operating year and approximately 9 % of departmental revenue from the second
operating year on
36
5.2.2 Food and beverage
According to our forecast and based on our recommendations for the gastro-
nomic concept, food and beverage income is based on the following
assumptions:
revenue: approximately 29 % of total net revenue from the first operating year
on (except for the years 2017 and 2018; approximately 28 %)
cost of sales: approximately 30 % of departmental revenue in the first operating
year, approximately 29 % of departmental revenue in the second operating
year, approximately 28 % of departmental revenue in the third operating year
and approximately 27 % of departmental revenue from the fourth operating year
on
payroll and related expenses: approximately 18 % of departmental revenue in
the first operating year, approximately 17 % of departmental revenue in the
second and third operating year and approximately 16 % of departmental
revenue from the fourth operating year on
other expenses: approximately 10 % of departmental revenue in the first and
second operating year and approximately 9 % of departmental revenue from the
third operating year on
5.2.3 Other operated departments
Among the other operated departments are telecommunication, the wellness
and spa centre, and a 18-hole golf course. The income from the operated
departments is based on the following assumptions:
revenue: approximately 18 % of total net revenue in the first operating year and
approximately 17 % of total net revenue from the second operating year on
cost of sales: approximately 5 % of departmental revenue in the first and
second operating year and approximately 4 % of departmental revenue from the
third operating year on
payroll and related expenses: approximately 30 % of departmental revenue in
the first operating year, approximately 26 % of departmental revenue in the
second operating year, approximately 24 % of departmental revenue in the third
operating year and approximately 21 % of departmental revenue from the fourth
operating year on
other expenses: approximately 28 % of departmental revenue in the first
operating year, approximately 24 % of departmental revenue in the second
operating year, approximately 22 % of departmental revenue in the third
operating year and approximately 20 % of departmental revenue from the fourth
operating year on
37
5.2.4 Rentals and other income
The calculation of rentals and other income for the assumed shop is based on
the following parameters:
income from rentals: € 15 per sq m/month (about 30 sq m)
cost of sales, personnel costs and other costs have not been accounted for
5.3 Undistributed operating expenses
The calculation of undistributed operating expenses is based on the following
assumptions (estimate by PKF hotelexperts):
administrative and general: approximately 10 % of total net revenue in the first
operating year, approximately 9 % of total net revenue in the second operating
year and approximately 8 % of total net revenue from the third operating year
on
sales and marketing: approximately 8 % of total net revenue in the first
operating year, approximately 7 % of total net revenue in the second operating
year and approximately 6 % of total net revenue from the third operating year
on
property operation and maintenance: approximately 5 % of total net revenue in
the first, second and third operating year and approximately 4 % of total net
revenue from the fourth operating year on
utilities: approximately 7 % of total net revenue in the first operating year and
approximately 6 % of total net revenue from the second operating year on
5.4 Miscellaneous
management fees
Since the hotel will be managed by a third party (hotel group), we included a
line item called management fees in our forecast in order to provide for the
remuneration for the operator. We assumed the following management fees:
base fee in the amount of 3 % of total net revenue and incentive fee in the
amount of 10 % of adjusted gross operating profit (i.e. 7 % of total net revenue
from the third year on).
rent, property and other taxes, and insurance
We assumed property taxes and insurances to amount to approximately 2 % of
total net revenue. This amount has to be reviewed once the project is
implemented.
38
replacement reserves
Besides regular repair and maintenance costs, the hotel will require larger
investments for the replacement and renewal of ff&e. We assumed that a
replacement reserve for ff&e will be funded on a yearly basis in the amount of
1 % of total net revenue in the first operating year, 2 % of total net revenue in
the second operating year, 3 % of total net revenue in the third operating year,
4 % of total net revenue in the fourth operating year and 5 % of total net
revenue from the fifth operating year on; for the building, no reserve was
assumed.
5.5 Key figures development
The development of the gross operating profit over the forecasting period (2016
to 2025) is displayed in the following chart:
Chart 20 Gross operating profit development
total Σ
Ø
notes 1) of total revenue © PKF hotelexperts
source: internal calculations
%1) € '000s
undistribut. operating exp. gross operating profit
%1)€ '000s
1,601 30 1,548 29
3,277 26 4,607 37
3,373 25 5,266 40
revenue exp. operated departm.
€ '000s € '000s %1)
2016 1 5,332 2,182 41
2017 2 12,402 4,518 36
2018 3 13,304 4,665 35
2019 4 14,254 4,811 34 3,471 24 5,972 42
2020 5 14,579 4,921 34 3,550 24 6,108 42
2021 6 14,830 5,006 34 3,611 24 6,213 42
2022 7 15,127 5,106 34 3,684 24 6,337 42
2023 8 15,429 5,208 34 3,757 24 6,464 42
2024 9 15,781 5,327 34 3,843 24 6,611 42
2025 10 16,053 5,418 34 3,909 24 6,725 42
137,091 47,163 x 34,077 x 55,851 x
4113,709 4,716 34 3,408 25 5,585
39
Summarising, the following chart gives an overview over the development of the
financial key figures (occupancy, net room rate, revenue, gross operating profit
and adjusted net operating income) over the forecasting period (2016 to 2025):
Chart 21 Key figures and ratios development
total Σ
Ø
notes 1) of total revenue © PKF hotelexperts
source: internal calculations
%1) € '000s
gross operating profit adjusted net operating inc.
%1)€ '000s
1,548 29 927 17
4,607 37 3,289 27
5,266 40 3,701 28
key ratios (per room) revenue
occupancy net rate
% € € '000s
2016 1 45 169 5,332
2017 2 49 191 12,402
2018 3 51 195 13,304
2019 4 53 199 14,254 5,972 42 4,134 29
2020 5 53 203 14,579 6,108 42 4,084 28
2021 6 53 207 14,830 6,213 42 4,153 28
2022 7 53 211 15,127 6,337 42 4,236 28
2023 8 53 215 15,429 6,464 42 4,321 28
2024 9 53 219 15,781 6,611 42 4,420 28
2025 10 53 224 16,053 6,725 42 4,495 28
x x 137,091 55,851 x 37,762 x
2852 205 13,709 5,585 41 3,776
40
6 Valuation
6.1 Methodology
The calculated values are determined based on the internationally accepted dis-
counted cash flow (DCF) method and in compliance with the International and
European Valuation Standards (IVS and EVS).
The valuation of projected cash flows related to commercial real estate with a
useful life of more than 40 years is conducted in two steps. The first ten oper-
ating years following the opening of the hotel (2016 to 2025) are forecasted in-
dividually for each operating year. The cash flows after the tenth operating year
(from 2026 onwards) are reflected through the theoretic accrual of an amount
of capital which would be capable of generating a perpetuity based on a market-
driven capitalisation rate. These assumptions are based on the condition that
the property will be maintained to a reasonable standard and in accordance
with market requirements.
The relevant discount and capitalisation rates have been determined as follows:
Chart 22 Discount and capitalisation rates
base rate 4.20 4.20
risk premium 5.30 5.30
growth adjustment - -2.00
discount/capitalisation rate 9.50 7.50
multiplier 10.53 13.33
source: PKF hotelexperts
© PKF hotelexperts
discount rate
for cash flows
capitalisation rate
for perpetuity
% %
According to the Guidance Note GN6 of the 8th Edition of the International Valuation
Standards (2007), the discount and capitalisation rates are derived from the mar-
ket and are expressed as a price multiple (derived from data on publicly traded busi-
nesses or transactions) or an interest rate (derived from data on alternative invest-
ments).
Based on this standard, the base rate corresponds to a (quasi) risk-free long-
term financial investment on the capital market. We refer to the average yield of
Croatian governmental bonds with a maturity of ten years which amounted to
approximately 4.2 % in 2014 (source: OENB).
The determination of the risk premium distinguishes between general criteria,
i.e. principal entrepreneurial factors, and property-related criteria. The property-
related risk factors refer to the location, the specific positioning of the property
in the market, object related issues as the standard of the FF&E but also the
operating agreement as well as the quality of the cash flows (cost structure,
etc). Those risk criteria have partially also been reflected in the cash flow pro-
41
jection. The market-driven risk premium accounts for general entrepreneurial
risks related to investments in commercial real estate, considering location,
standard of the building, as well as the property’s image.
The growth adjustment refers to the capitalisation rate applied in the determi-
nation of a virtual amount of capital required for perpetuity in the amount of the
cash flow achieved in the tenth operating year. As it is assumed that the annual
cash flow will continue to grow in the operating period after 2026, it is deemed
adequate to reduce the capitalisation rate applied in the determination of the
present value of the perpetuity compared to the discount rate related to the in-
dividually forecasted cash flows. This growth adjustment ranges between 1.5
and two percentage points.
6.2 Parameters of the valuation
The projected cash flows serve as the basis for this valuation. The underlying
forecasts are based on the standard work Uniform System of Accounts for the
Lodging Industry (USALI, Tenth Revised Edition).
A considerable part of this valuation relies on assumptions. The projected re-
sults and the valuation reflect the most likely future development according to
our opinion only. External circumstances such as economic crises may have a
considerable effect on the result.
Please note that the figures mentioned in this report are partially rounded fig-
ures. In some cases deviations may occur since the calculation is based on ex-
act figures, but only rounded figures are depicted in the report.
The valuation is based on the following underlying assumptions:
valuation date: 1 January 2015
inflation: 2 %
type of contract: management agreement
6.3 Value
The values were calculated on the basis of the projected cash flows for 2016 to
2025. The cash flows and the perpetuity were discounted to 1 January 2015.
Depreciation and amortization, financing costs and income taxes as well as any
other non-relevant operating costs or non-cash items were not taken into con-
sideration. Furthermore, we did not account for any possible transactions costs
(such as commissions, real estate transfer tax, etc). Please note that also the
structure of the deal may influence the value of the valuation (i.e. if financing is
secured by debt or equity).
42
The following chart shows a summary of the calculation of the capitalised earn-
ings value:
Chart 23 Present value of the hotel component including golf course
year cash flows perpetuity total discount rate value as of
cash flows 1 January 2015
€ '000s € '000s € '000s factor € '000s
2016 927 927 0.9556 886
2017 3,289 3,289 0.8727 2,871
2018 3,701 3,701 0.7970 2,950
2019 4,134 4,134 0.7279 3,009
2020 4,084 4,084 0.6647 2,714
2021 4,153 4,153 0.6070 2,521
2022 4,236 4,236 0.5544 2,348
2023 4,321 4,321 0.5063 2,188
2024 4,420 4,420 0.4624 2,044
2025 4,495 4,495 0.4222 1,898
59,940 59,940 0.4222 25,309
capitalised earnings value 48,739
assumed investment 40,930
present value 7,809
capitalised earnings value per room 39
discount rate for cash flows 9.50%
capitalisaton rate for perpetuity 7.50%
© PKF hotelexperts
source: PKF hotelexperts
The following chart shows a summary of the calculation of the capitalised earn-
ings value of the residential villas:
Chart 24 Present value of the residential villas
year cash flows perpetuity total discount rate value as of
cash flows 1 January 2015
€ '000s € '000s € '000s factor € '000s
2016 12,000 12,000 0.9645 11,574
2017 24,000 24,000 0.8972 21,533
2018 20,000 20,000 0.8346 16,692
sum of present values/discounted cash flow value 49,799
assumed investment1) 33,100
present value 16,699
present value per villa 239
discount rate for cash flows 7.50%
notes 1) excluding infrastructural development costs (i.e. water, power, © PKF hotelexperts
drainage, roads, etc)
source: PKF hotelexperts
43
Based on the above-mentioned analysis and our experience in the valuation of
hotel and residential properties, the present value of the development as of
1 January 2015 amounts to about € 24.5 m.
6.4 Statement of assumptions and conditions
The information and results contained in this valuation report are subject to the
following assumptions and conditions:
We have not undertaken any environmental investigation or audit nor have we
investigated the subsoil and structures. We are not aware of the content of any
such environmental investigation or audit or any survey of the subsoil and struc-
tures which might have been carried out in the past. Also, we have not re-
searched previous uses of the property or of any neighbouring properties and
land. Therefore, we are not able to report on whether there is the risk of poten-
tial contamination from these uses or adjacent sites and thus our report is
based on the assumption that there is no contamination on the site. We are not
aware of any and therefore have assumed that there are no archaeological re-
mains on the property, which might adversely affect the value of the property.
We have not investigated if any hazardous materials or potentially hazardous
materials or techniques will be used in the construction, replacement or
maintenance of the building such as asbestos. We are therefore not able to give
assurance that the future property is free from any risk in this respect.
We assume that the future development is of good construction and free from
inherent damages or defects. We have not carried out any surveys or
inspections of foreseen equipment and therefore assume that they will be of
good safety, adequacy and efficiency and that they will comply with the legal
norms and laws.
We do not take any responsibility for legal matters regarding the title of the
future property. We have not examined all deeds, titles, leases or other
documents relating to the property and land. We therefore assume that the title
of the property and land is freely marketable. Also, we have assumed that there
are no court decisions pending regarding the title of the property or land.
We assumed that the buildings will be constructed in accordance with the
necessary planning permissions and that the buildings comply with all statutory
and local authority requirements and all fire and building regulations. We have
assumed that the future building is not subject to any encroachments or
planning and building violations.
We assumed that the property will possess all legally required licences, permits
and certificates and that the property will fully complies with all legally required
laws, regulations, codes and licences.
We have assumed that all information and documents we received from the cli-
ent, representatives and employees of the client, representatives and employees
of the owner, and any other third parties in the course of this assignment is true
and fully reliable. We do not take any liability for any misinformation we have
received.
44
We have not assumed any mortgages, liens or encumbrances on the property.
We assume that the worldwide and local economic conditions and local hotel
market conditions remain or will develop as mentioned in our report. We do not
take any responsibility for any events or circumstances or changes of worldwide
or local economic and market conditions which take place after the date of our
market research and which might have an adverse affect on the value of the
property.
We have relied on the assumption that the property will be managed by a
competent well-known international hotel group with a strong brand name. Any
variance from this assumption may have a significant impact on the forecasted
operating results and the value.
We have not considered the value of any fine art or antiques or similar items in
the future hotel.
Nothing contained in this report is to be construed as a representation or war-
ranty of any kind.
This report may not be reproduced in whole or in part without the prior written
approval of the contractor.
This report may only be used in whole and not in part.
This report is subject to the General Terms and Conditions of Doing Business,
which are attached in the annex 2.
composition of revenue operating days #
rooms #
room occupancy %
net room rate €
revpar/yield €
rooms
food and beverage
other operated departments
rentals and other income
total revenue
calculation of income rooms net revenue
payroll and related expenses
other expenses
rooms departmental income
food and beverage net revenue
cost of sales
payroll and related expenses
other expenses
food and beverage departm. inc.
other operated departm. net rev.
cost of sales
payroll and related expenses
other expenses
other departmental income
rentals and other income
total departmental income
administrative and general
sales and marketing
property operation and mainten.
utilities
undistribut. operating expenses
gross operating profit
management fees
income before fixed charges
rent
property and other taxes
insurance
total fixed charges
net operating income
replacement reserves
adjusted net operating income
© PKF hotelexperts
source: PKF hotelexperts
key r
ati
os
129 1
4,261 33
3,616 28
889 7
258 2
5,409 42
646 5
574 4
129 1
765 6
4,519 35
775 6
3,144 24
0 0
8,553 66
1,030 8
1,227 10 55
5 0
477 21
438 20
2,238 100
96 4
1,784 14 48
592 16
333 9
3,703 100
993 27
627 9
5,536 43 79
6,964 100
802 12
5 0
12,911 100
App.
1.1
App. 1.1 Financial forecast for a representative year (Histria Fecunda)
representative year
95.40
365.00
200.00
53.00
180.00
price basis 2014
€ '000s % %
2,238 17
6,964 54
3,703 29
App. 1.2 Financial forecast for the years 2016 to 2025 (Histria Fecunda)
€ '000s % % € '000s % % € '000s % % € '000s % % € '000s % % € '000s % % € '000s % % € '000s % % € '000s % % € '000s % %
operating days #
rooms #
room occupancy %
net room rate €
revpar/yield €
rooms 2,806 53 6,833 55 7,254 55 7,689 54 7,864 54 8,000 54 8,160 54 8,323 54 8,513 54 8,659 54
food and beverage 1,572 29 3,467 28 3,767 28 4,088 29 4,181 29 4,253 29 4,338 29 4,425 29 4,526 29 4,604 29
other operated departments 950 18 2,096 17 2,277 17 2,471 17 2,528 17 2,571 17 2,623 17 2,675 17 2,736 17 2,783 17
rentals and other income 3 0 6 0 6 0 6 0 6 0 6 0 6 0 6 0 7 0 7 0
total revenue 5,332 100 12,402 100 13,304 100 14,254 100 14,579 100 14,830 100 15,127 100 15,429 100 15,781 100 16,053 100
rooms net revenue 2,806 100 6,833 100 7,254 100 7,689 100 7,864 100 8,000 100 8,160 100 8,323 100 8,513 100 8,659 100
payroll and related expenses 391 14 819 12 851 12 885 12 905 12 921 12 939 12 958 12 980 12 997 12
other expenses 286 10 620 9 655 9 692 9 708 9 720 9 734 9 749 9 766 9 779 9
rooms departmental income 2,130 40 76 5,394 43 79 5,747 43 79 6,112 43 79 6,251 43 79 6,359 43 79 6,486 43 79 6,616 43 79 6,767 43 79 6,883 43 79
food and beverage net revenue 1,572 100 3,467 100 3,767 100 4,088 100 4,181 100 4,253 100 4,338 100 4,425 100 4,526 100 4,604 100
cost of sales 468 30 998 29 1,046 28 1,096 27 1,121 27 1,140 27 1,163 27 1,186 27 1,213 27 1,234 27
payroll and related expenses 289 18 605 17 629 17 654 16 669 16 680 16 694 16 708 16 724 16 736 16
other expenses 157 10 335 10 351 9 368 9 376 9 383 9 390 9 398 9 407 9 414 9
food and beverage departm. inc. 658 12 42 1,530 12 44 1,741 13 46 1,970 14 48 2,015 14 48 2,050 14 48 2,091 14 48 2,133 14 48 2,181 14 48 2,219 14 48
other operated departm. net rev. 950 100 2,096 100 2,277 100 2,471 100 2,528 100 2,571 100 2,623 100 2,675 100 2,736 100 2,783 100
cost of sales 45 5 97 5 101 4 106 4 108 4 110 4 112 4 115 4 117 4 119 4
payroll and related expenses 285 30 546 26 538 24 527 21 539 21 548 21 559 21 571 21 584 21 594 21
other expenses 261 28 500 24 493 22 483 20 494 20 503 20 513 20 523 20 535 20 544 20
other departmental income 359 7 38 954 8 46 1,145 9 50 1,355 10 55 1,386 10 55 1,410 10 55 1,438 10 55 1,466 10 55 1,500 10 55 1,526 10 55
rentals and other income 3 0 6 0 6 0 6 0 6 0 6 0 6 0 6 0 7 0 7 0
total departmental income 3,149 59 7,884 64 8,638 65 9,443 66 9,658 66 9,824 66 10,021 66 10,221 66 10,454 66 10,634 66
administrative and general 531 10 1,076 9 1,106 8 1,137 8 1,163 8 1,183 8 1,207 8 1,231 8 1,259 8 1,280 8
sales and marketing 404 8 809 7 827 6 845 6 864 6 879 6 897 6 915 6 935 6 951 6
property operation and mainten. 289 5 600 5 617 5 634 4 649 4 660 4 673 4 686 4 702 4 714 4
utilities 378 7 791 6 823 6 855 6 875 6 890 6 908 6 926 6 947 6 963 6
undistribut. operating expenses 1,601 30 3,277 26 3,373 25 3,471 24 3,550 24 3,611 24 3,684 24 3,757 24 3,843 24 3,909 24
gross operating profit 1,548 29 4,607 37 5,266 40 5,972 42 6,108 42 6,213 42 6,337 42 6,464 42 6,611 42 6,725 42
management fees 299 6 796 6 886 7 982 7 1,004 7 1,022 7 1,042 7 1,063 7 1,087 7 1,106 7
income before fixed charges 1,249 23 3,811 31 4,380 33 4,990 35 5,103 35 5,191 35 5,295 35 5,401 35 5,524 35 5,619 35
rent 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
property and other taxes 67 1 137 1 140 1 143 1 145 1 148 1 151 1 154 1 157 1 161 1
insurance 67 1 137 1 140 1 143 1 145 1 148 1 151 1 154 1 157 1 161 1
total fixed charges 134 3 274 2 279 2 285 2 291 2 297 2 303 2 309 2 315 2 321 2
net operating income 981 18 3,537 29 4,100 31 4,705 33 4,813 33 4,895 33 4,993 33 5,092 33 5,209 33 5,298 33
replacement reserves 53 1 248 2 399 3 570 4 729 5 742 5 756 5 771 5 789 5 803 5
adjusted net operating income 927 17 3,289 27 3,701 28 4,134 29 4,084 28 4,153 28 4,236 28 4,321 28 4,420 28 4,495 28
notes 1) annual inflation: 2 % © PKF hotelexperts
source: PKF hotelexperts
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
7 8 9 101 2 3 4 5 6
111.78 114.01 116.29 118.6275.85 93.60 99.37 105.33 107.44 109.58
185.00 365.00 365.00 365.00 366.00 365.00 365.00 365.00 366.00 365.00
200.00 200.00 200.00 200.00200.00 200.00 200.00 200.00 200.00
45.00 49.00 51.00 53.00 53.00 53.00 53.00 53.00
200.00
53.00 53.00
198.73 202.71 206.76
revenue
incom
e
1.2App.
key r
ati
os
210.90 215.12 219.42 223.81168.54 191.02 194.84
App.
2
General Terms and Conditions for Management Consultants - 2012 Edition
§ 1 General Terms and Conditions/Scope
(1) All legal transactions between the Principal and the
Agent (Management Consultant; MC) shall be subject to
these General Terms and Conditions exclusively. The ver-
sion valid at the time the Contract is concluded shall be
applicable.
(2) These General Terms and Conditions shall also apply to
any future contractual relationships even if these General
Terms and Conditions are not expressly referred to in
collateral contracts.
(3) Any conflicting General Terms and Conditions on the
part of the Principal shall be invalid unless they have been
explicitly accepted in writing by the Agent (MC).
(4) If any provision of these General Terms and Conditions
is or becomes invalid, the other provisions and any con-
tracts concluded pursuant to these provisions shall not be
affected thereby. The invalid provision shall be replaced by
a provision which best corresponds to the intention and
economic purpose of the invalid provision.
§ 2 Scope of Consulting Assign-ments/Representation
(1) The scope of each particular consulting assignment
shall be individually agreed by contract.
(2) The Agent (MC) shall be entitled to subcontract, in
whole or in part, the services for which the Agent is re-
sponsible to third parties. Payment of said third parties
shall be effected exclusively by the Agent (MC). No contrac-
tual relationship of any kind shall exist between the Princi-
pal and said third party.
(3) During the validity of this Contract and for a period of
three years after termination thereof, the Principal shall
agree not to enter into any kind of business transactions
with persons or organisations the Agent (MC) employs to
perform the Agent’s contractual duties. In particular, the
Principal shall not employ said persons or organisations to
render consulting services the same or similar to those
offered by the Agent (MC).
§ 3 Principal’s Obligation to Provide Informa-
tion/Declaration of Completeness
(1) The Principal shall ensure that during the performance
of the consulting assignment, organisational conditions in
the Principal’s place of business allow the consulting
process to proceed in a timely and undisturbed manner.
(2) The Principal shall also inform the Agent (MC) in detail
about previously conducted and/or currently active con-
sulting projects, including those in other areas of compe-
tency.
(3) The Principal sha