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THE MAGAZINE OF VAIL RESORTS 2014-2015 MEDIA KIT

VAIL MediaKit 2014 - Modern Luxurymedia.modernluxury.com/mediakits/vailmediakit.pdf · thousands of luxury condos and hotel rooms; on all Colorado Mountain Express transportation

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Page 1: VAIL MediaKit 2014 - Modern Luxurymedia.modernluxury.com/mediakits/vailmediakit.pdf · thousands of luxury condos and hotel rooms; on all Colorado Mountain Express transportation

the magazine of vail resorts

2014-2015 media kit

Page 2: VAIL MediaKit 2014 - Modern Luxurymedia.modernluxury.com/mediakits/vailmediakit.pdf · thousands of luxury condos and hotel rooms; on all Colorado Mountain Express transportation

A M O D E R N L U X U R Y P U B L I C A T I O N

70%direct mail

In early October, 150,000 copies of EpicLife are mailed to the homes of Vail Resorts’ most affluent, highest-spending guests of Vail, Beaver Creek, Breckenridge and Keystone,

in Colorado; Canyons in Utah; and Northstar, Heavenly and Kirkwood in California’s Lake Tahoe.

30%resort distribution

Approximately 70,000 additional copies of EpicLife are distributed at strategic in-resort locations, including thousands of luxury condos and hotel rooms; on all

Colorado Mountain Express transportation vehicles; at upscale retail locations throughout the resorts; and at

on-mountain locations such as dining areas, rental shops and ski school centers.

EpicLife is an annual publication reaching over one million of the most affluent and influential readers in the

luxury resort travel sector.

total circulation

220,000

EpiclifE { distr ibution }

Page 3: VAIL MediaKit 2014 - Modern Luxurymedia.modernluxury.com/mediakits/vailmediakit.pdf · thousands of luxury condos and hotel rooms; on all Colorado Mountain Express transportation

A M O D E R N L U X U R Y P U B L I C A T I O N

Denver

Chicago

New York City

Dallas/Ft. Worth

Miami/Ft. Lauderdale

San Francisco

Los Angeles

Sacramento

Minneapolis

Austin

Detroit

Atlanta

Boston

Salt Lake City

Houston

Washington, DC

Geographic origins of EpicLife readersdestination travelers ............................................................................................................................................ 65%colorado residents ............................................................................................................................................... 23%tahoe, california/nevada-area residents ...................................................................................................... 12%

gEogr A phic { br E A k doW n }

Page 4: VAIL MediaKit 2014 - Modern Luxurymedia.modernluxury.com/mediakits/vailmediakit.pdf · thousands of luxury condos and hotel rooms; on all Colorado Mountain Express transportation

A M O D E R N L U X U R Y P U B L I C A T I O N

A ffluEnt { r E A dEr ship }

the basicsMale / Female.............................................................................................................................................................. 55% / 45%Have Children ...........................................................................................................................................................................47%

Head of Household age20-29 ............................................................................................................................................................................................9%30-39 ............................................................................................................................................................................................5%40-49 ..........................................................................................................................................................................................29%50-59 ..........................................................................................................................................................................................22%60-69 ............................................................................................................................................................................................7%

breakdown by income$250K+ .....................................................................................................................................................................................36%$200K-$249K ..........................................................................................................................................................................12%$100K -$199K .........................................................................................................................................................................25%

breakdown by net WorthGreater than $2MM ................................................................................................................................................................43%$1MM-$1.9MM ......................................................................................................................................................................17%$500K-$999K ............................................................................................................................................................................5%$250K-$499K ..........................................................................................................................................................................14%

Page 5: VAIL MediaKit 2014 - Modern Luxurymedia.modernluxury.com/mediakits/vailmediakit.pdf · thousands of luxury condos and hotel rooms; on all Colorado Mountain Express transportation

A M O D E R N L U X U R Y P U B L I C A T I O N

reading informationKeep the magazine for a month or longer ....................................................................................................................... 33%+

Pass the magazine along to one or more people .............................................................................................................63%

action-oriented readershipReaders who take some kind of action after reading the magazine ............................................................................81%

Readers who either contact advertisers or go online to research additional information on destinations and products featured or advertised in the magazine ........................................................................50%

Readers who either booked or researched travel based on the content they saw in the magazine .......................................................................................................................................................43%

Readers who say that the gear and fashion content in the magazine have some or significant influence on their purchasing decisions .........................................................................................................55%

Readers who say that the lodging content in the magazine has some or significant influence on their purchasing decisions .............................................................................................................................40%

tA k ing { Action }

Page 6: VAIL MediaKit 2014 - Modern Luxurymedia.modernluxury.com/mediakits/vailmediakit.pdf · thousands of luxury condos and hotel rooms; on all Colorado Mountain Express transportation

A M O D E R N L U X U R Y P U B L I C A T I O N

spEnding { h A bits }

readership expenditures on snowsports apparel and equipmentReaders who spend $500 or more on ski/snowboard equipment in a typical year ................................................44%Readers who spend $500 or more on ski/snowboard apparel in a typical year ......................................................35%

expenditures While travelingshoppingReaders who shop while on a ski vacation ........................................................................................................................93%Readers who shop for ski apparel/accessories while on a ski vacation .....................................................................63%

diningReaders who dine out one or more times a day while on a typical ski vacation .......................................................83%Readers who spend, on average, $100 or more per day dining out while on a ski vacation ..........more than halfReaders who spend, on average, $50 or more per day dining out while on a ski vacation ...................................77%

Property ownershipReaders who have either partial ownership or full ownership of one or more mountain homes/properties. ..................................................................................................................................................42%Readers who are considering purchasing a mountain property as a second home in the next three years ............................................................................................................................................... nearly a quarter

Page 7: VAIL MediaKit 2014 - Modern Luxurymedia.modernluxury.com/mediakits/vailmediakit.pdf · thousands of luxury condos and hotel rooms; on all Colorado Mountain Express transportation

A M O D E R N L U X U R Y P U B L I C A T I O N

lodging { guidE }

EpicLife is pleased to offer this special promotional opportunity to our lodging and hospitality advertisers in Colorado’s Vail Valley and Summit County, California/Nevada’s Lake Tahoe and Utah’s Canyons. The Lodging Guide allows you to showcase your property and amenities in a clean, formatted section, which will be organized by region for easy accessibility. Reaching an affl uent readership made up of highly qualifi ed potential guests and repeat visitors couldn’t be easier—simply provide us with images of your property, descriptive copy, a logo and contact information. The talented Modern Luxury design team will do the rest.

ad siZe rate imaGe(s) @300dPi coPY contact

Formatted Full Page $6,430

(1) 6.75” X 4.25”(2) 3” x 2”

Logo in .eps format90 words Address, telephone,

website, region

Formatted Half Page $4,500 (1) 3.25” x 4”

Logo in .eps format 90 words Address, telephone, website, region

Formatted third Page $2,900 (1) 3” x 2.25”

Logo in .eps format 50 words Address, telephone, website, region

Full-Page Formatted Ad Half-Page Formatted Ads Third-Page Formatted Ads

Page 8: VAIL MediaKit 2014 - Modern Luxurymedia.modernluxury.com/mediakits/vailmediakit.pdf · thousands of luxury condos and hotel rooms; on all Colorado Mountain Express transportation

A M O D E R N L U X U R Y P U B L I C A T I O N

sPace close ........................................ 8/1 materials due..................................8/11

MODERN LUXURY only accepts advertisements in

high-resolution PdF format (PDF/X-1a preferred).

All crop marks should be set outside the bleed area.

all files must be cmYk. Spot colors or RGB will be

automatically converted by MODERN LUXURY. We

cannot be responsible for color shifts that take place in

ads that are not supplied as CMYK.

A sWoP-certified proof should be submitted for

any color-sensitive ads. We cannot guarantee SWOP

standard color matching with a non-contract grade proof.

If a proof is not supplied, we cannot assume liability for

color shifts, omissions, misprints, or font defaults. If you

have any questions, please call us for specifications prior

to submitting your file. The proof should be sent to the

attention of your Account Coordinator. Note: All media

is non-returnable unless requested for in advance with a

FedEx account number.

all suPPlied ad materials are sent to modern luxurY via adlink

An email notification will be sent from your MODERN

LUXURY Account Coordinator indicating that your ad is

due. Use the link provided in the email [“click Here

to uPload Your PdF noW”] to submit your ad.

All email notifications will be sent prior to the ad materials

deadline. Please call your Account Coordinator with

questions. Note: Each email notification link is unique to

the month the ad is scheduled to run. You will receive

an email notification for each individual advertisement

scheduled to run.

If you need MODERN LUXURY to design your ad or

require any sort of file or design assistance, please

contact your Account Coordinator.

ad siZe WidtH HeiGHt

sPread (bleed) 16.75" 11.375"

sPread (trim siZe) 16.25” 10.875”

sPread (live area) 15.75" 10.375”

sPread ads must be submitted as a 2-PaGe PdF, with page one as the left-hand page and page two as the right-hand page.

sPread Gutter alloWance: No type should appear within a .25” gutter area on either side of the center of a spread.

Full PaGe (bleed) 8.625" 11.375”

Full PaGe (trim siZe) 8.125" 10.875”

Full PaGe (live area) 7.625" 10.375”

1/2 PaGe vertical 3.6875" 10.375"

1/2 PaGe HoriZontal 7.625" 5.0625”

1/3 PaGe (dining Guide) 2.375” 10.375"

1/6 PaGe (dining Guide) 2.375" 5.0625"

line screen 150 BODY, 175 COVER

maximum ink densitY 300%

Production contact

modern luxurY

Production dePartment

200 W. Hubbard St., 8th Floor

Chicago, IL 60654

t 312.274.2500

Full Pagespreadleft Hand Page

spreadright Hand Page

GU

TTER AREA

.25

"

GU

TTER

ARE

A .

25

"

Page 1 of PdF Page 2 of PdF

1/2 v 1/2 v

1/2 H

1/2 H

1/3

1/6

1/6

mEch A nicA l { spEcificAtions }