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Utilizing Social Networking
Utilizing
Social NetworkingGetting the most out of social media tools
Utilizing Social Networking
What isSocial Media
Utilizing Social Networking
• Facebook• Twitter• Youtube• Flickr• Linkedin• Blogs, vlogs• QR Codes• RSS Feeds
• Wikis• Podcasts• Foursquare• Virtual
worlds• Collaboratio
n sites (Ning)
• Bookmark sharing sites
• and hundreds more….
Utilizing Social Networking
Why does it matter?
Utilizing Social Networking
What can it do for government?
• Interaction with customers• Timely information to customers• Provide options• Easy to use on the go• Key part of public information/marketing
plans• Improve transparency• Affordable!
Utilizing Social Networking
How do you get started?• What is your goal/strategy• How big do you start• Get your names!• Who maintains• What’s already out there• Create policies• Who will have access if blocked• Make sure your attorney’s know • Follow public records laws
Utilizing Social Networking
Examples from the City of Mesa
• RSS Feeds - 31• Facebook - 18• Twitter - 21• YouTube – 3• Flickr – 5• Blogs – 2 • QR Codes/Microsoft Tags
Civic Engagement:
UserVoice for iMesa program
Utilizing Social Networking
How can you use social media?
• At your agency– Getting info out about current budget and
budget issues– Tweeting from budget hearings on major
decisions and discussions,– Let people know when new info is available
or when changes will be happening (new fees, etc.)
– Finding ways to explain government finance to constituents
– Follow other agencies and groups
Utilizing Social Networking
How can you use social media?
• On your own– Follow what your agency is saying/doing– Networking with your peers– Use it for information/promotion in any
personal endeavors (business, groups, family)
– Stay on top of what is happening!
