Using TouchPoints to Engage and Inspire

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    01-Jan-2016

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Using TouchPoints to Engage and Inspire. The Brief:. The Suns Multi Platform Offering. Under 35s Reading Behaviour. The Sun Newspaper. % of people reading. Source: Touchpoints 2014. Under 35s Reading Behaviour. The Sun Newspaper and iPad App. % of people reading. - PowerPoint PPT Presentation

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What TouchPoints5 tells us

Using TouchPoints to Engage and InspireThe Brief:

I should start with this is a Live brief for a well known car brand. I havent actually answered the brief internally yet so if this is your brief and you sent it over, then please see me after and we can discuss next steps 2

The Suns Multi Platform Offering

Under 35s Reading BehaviourThe Sun Newspaper

% of people readingSource: Touchpoints 2014

Under 35s Reading BehaviourThe Sun Newspaper and iPad App

Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

% of people reading

Under 35s Reading BehaviourThe Sun Multi-Platform

% of people readingSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

Opportunity 1: Early BirdsThe Sun iPad App

Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

% of people reading

Opportunity 2: Afternoon DigestThe Sun NewspaperSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

% of people reading

Opportunity 3: Evening DownloadThe Sun Website and Smartphone AppSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

% of people reading

Under 35s Mood in the MorningSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

% of Under 35s experiencing mood

Under 35s Mood in the AfternoonSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

% of Under 35s experiencing mood

Under 35s Mood in the EveningSource: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

% of Under 35s experiencing mood

Creative Messaging: The Morning iPadUsing mood to inspire messaging and position

Creative Messaging: The Afternoon NewspaperUsing mood to inspire messaging and position

Creative Messaging: The Evening Website and SmartphoneUsing mood to inspire messaging and position