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www.le.ac.uk/studentdevelopment #uolenterprise Student Development Using social media to develop your personal branding Matthew Mobbs e: [email protected] web: http://mjmobbs.com twitter: mjmobbs

Using social media to develop your personal branding

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Page 1: Using social media to develop your personal branding

www.le.ac.uk/studentdevelopment #uolenterprise

Student Development

Using social media to develop your personal branding

Matthew Mobbs

e: [email protected]

web: http://mjmobbs.com

twitter: mjmobbs

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www.le.ac.uk/studentdevelopment #uolenterprise

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www.le.ac.uk/studentdevelopment #uolenterprise

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“In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”

Graduate Recruiter – Accenture

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Why engage with social media

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Why engage with social media

• Expanding your network

• Researching careers and partners

– Improve you commercial awareness

• Employers and partners look for you

• Promoting yourself and your business

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www.le.ac.uk/studentdevelopment #uolenterprise

Keep Up with Employers and Partners

KPMG Graduate Recruitment

@KPMG_UK_LLP

Company profile

KPMG Channel

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Keeping in touch

RSS Feeds and News readers

Page 10: Using social media to develop your personal branding

www.le.ac.uk/studentdevelopment #uolenterprise

How to engage with Social Media

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

Twitter

• Networking

• Share ideas

• Job Search

– www.tweetmyjobs.com

– www.twitterjobsearch.com

Page 11: Using social media to develop your personal branding

www.le.ac.uk/studentdevelopment #uolenterprise

How Twitter works

Been developing a new idea. Read on my blog http://mjmobbs.com

@you I’ve done some work in that before

check this out http://joblogs.com

@you Really nice idea, why don’t we discuss

more over coffee

@greenguy @blueguy Thanks for your advice.

Lets work together

Page 12: Using social media to develop your personal branding

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How to engage with Social Media

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

Twitter

• Networking

• Share ideas

• Job Search

– www.tweetmyjobs.com

– www.twitterjobsearch.com

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www.le.ac.uk/studentdevelopment #uolenterprise

Get the most out of twitter

• Write a biography

• Link to personal website

• Follow interesting people…but not too many

• Engage in conversation

• Link to new developments and interests

Page 14: Using social media to develop your personal branding

www.le.ac.uk/studentdevelopment #uolenterprise

How to engage with Social Media

Facebook

• Social

• Large companies have Fan Pages

LinkedIn

• More professional

• Digital CV and achievements

• Large number of companies and groups of similar interests

Twitter

• Networking

• Share ideas

• Job Search

– www.tweetmyjobs.com

– www.twitterjobsearch.com

Page 15: Using social media to develop your personal branding

www.le.ac.uk/studentdevelopment #uolenterprise

Get the most out of LinkedIn

• Create a full Profile

– Keep it up-to-date

• Get Recommendations

• Use Updates

• Make Connections

– Personalised

• Research Employers

– “Follow” for news and jobs

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More in-depth reflection and writing

• Blogs enable you to write longer, more in-depth reflections into activities you engage in

• Can share via Social Media

• Help with applying for jobs or right business documents

Wordpress

Blogger

Posteroushttp://mjmobbs.com

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Netiquette

• Build a positive presence

• Be polite; think about your approach

• Expand your network and make connections

• Build relationships over time

• Be sincere

• Decide on boundaries

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Digital Footprint

Google Yourself!

First Find your footprint

kgbpeople.com

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www.le.ac.uk/studentdevelopment #uolenterprise

Protecting Yourself

• Keep it private

• Do you want employer, lecturers, colleague, your mum to see it?

• Check your Social Network Privacy Settings

– Outside and inside

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Promoting yourself

• Link your sites together

• Add selected link to your:

– CV

– Business card

– Email signature

Matthew MobbsLearning Technologist Student Support and Development ServiceUniversity of LeicesterLE1 7RH

e: [email protected]: mjmobbs.comTwitter: @mjmobbsLinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b

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Horses for courses

Choose the networks that suit you

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www.le.ac.uk/studentdevelopment #uolenterprise

Thank-you

http://mjmobbs.com

• For all the resources used in this presentation and more: http://www.diigo.com/list/mjmobbs/leicester-award-and-social-media

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10 Commandments of Social Media1. Thou Shalt Not Be a Narcissist

2. Thou Shalt Listen to What Others Are Saying

3. Thou Shalt Not Spam

4. Thou Shalt Say Something of Substance

5. Thou Shalt Not Abuse Thy Neighbour

6. Thou Shalt Give Credit Where Credit is Due

7. Thou Shalt Learn How to Spell (or at least use a spell checker)

8. Thou Shalt Use Real Words

9. Thou Shalt Not Bear False Witness

10. Thou Shalt Not Be a Friend Wh*rehttp://www.noupe.com/how-tos/ten-commandments-of-social-media.html