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Using LinkedIn, Twitter, Blogs & Facebook to advance your career.
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Using Social Media to Advance Your Career
Dan Klamm, Marketing Coordinator - Career ServicesKelly Lux, Social Media Manager - iSchool
Social Networking in Plain English…
http://www.youtube.com/watch?v=6a_KF7TYKVc&NR=1
What do you hope to learn today?
New job New opportunities New connections and resources
Kelly and Dan’s stories
What is “Advancing Your Career”?
More than 70% of hiring managers Google search the names of job candidates
More and more employers expect candidates to have an online presence
Good presence vs. bad presence
Managing your internet presence
Professional networking site More than 70 million users Use LinkedIn to:
◦ Stay in touch with current & former colleagues◦ Reach out to new contacts◦ Demonstrate your professional skills and
experience◦ Collect references◦ Join professional & alumni-based groups
Photograph Headline Links Summary Specialties Connections Recommendations
Build a strong LinkedIn profile…
Current and former colleagues
Supervisors Friends and family Advisors and mentors Classmates and former
classmates Anyone who knows you
professionally
Who should I connect with?
SU groups Professionally-based groups Alumni groups Local networking organizations Any groups which interest you!
Which groups should I join?
Company page and associated profiles Advanced search Identify connections and get introduced
How can I research companies?
Update your status with meaningful information, projects you are working on, conferences you are attending, etc.
Frequently check updates from your network
Post relevant information to groups Reach out to connections periodically
Keeping active & contributing value
Professional and social networking Meet people in your area(s) of interest Keep up-to-date with news and happenings Interact with thought leaders
Twitter in Plain English
Name Location Link to website or LinkedIn profile Job title, if using the site professionally …some personality!!!
Writing an effective Twitter bio
People you know in real life (friends, family, co-workers)
People you want to know in real life People who have similar jobs/are in similar
fields People who have jobs you’d like to have Thought leaders News sources Anyone of interest
Who should you follow?
Makes Twitter easier to manage
Can follow lots of people and separate them into categories of your choice
Create list for “VPA Alumni” or “Higher Ed Professionals” for instance
Twitter lists
@SyracuseU @syracusedotcom @Wegmans @NewsChannel9 Specific companies and employers
Organizations on Twitter
Have conversations Be genuine Be generous Thank others Show some personality Relax – Twitter is not LinkedIn!
Principles of good Twitter conduct
Blogs in Plain English
Blogs
http://www.youtube.com/watch?v=NN2I1pWXjXI
Wordpress Blogger
Platforms
Not for everyone! Update on a regular basis – your schedule Respond to comments on your blog
Get traffic to your blog by posting links on your other social networking profiles, and by posting relevant comments on other blogs
Important facts about blogs
Let friends know what you’re up to
Network
Get relevant information in your news feed
Share accomplishments and professional news
Include a LinkedIn url on your resume Find ways to incorporate social media into
your work Volunteer to take the lead with your
department’s social media presence If looking for a new job, tap into all the
connections and resources available through LinkedIn, Twitter, etc.
What can you do with all this?
Follow us On Twitter:
@DanKlamm @KellyLux
Connect with us on LinkedIn
Thank you!
Questions?