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Using Social Media as a

Recruiting Tool

Sasha Louati

Adecco Staffing

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Webinar Overview

�Current employment landscape

�Recruiting challenges in 2015

�What does this shift mean for companies?

�Importance of employer brand in recruiting

�Using social media as a recruiting tool

�Creative recruiting

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Current Employment Landscape

• A shifting workforce

- 57.2 million new job starts in the U.S. from October 2013 to October 2014

- 4.5% increase from the previous year

- Improving economy – companies are adding headcount to their workforce

- Increase will include W2 and contract/consulting workforce

- Career quality demands vs. pay increases

- “Traditional” candidate profiles are evolving

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What Does This Shift Mean for Companies?

• Recruiting & HR professionals’ efforts are becoming limited

• Candidates are choosing to work for great companies vs. a job that comes their way

• Best talent might be currently working and not looking for otheropportunities

• Great candidates are more educated and aware than ever before

• Candidates knowledgeable job compensation & benefit structures

• Growing job markets will result in continuous employment shifts

• Companies must provide competitive benefit/salary packages

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Why?

• Growing correlation between job searches and substantial consumer goods purchases

• Candidates have vast amounts of information and resources

• Glassdoor, Salary.com and other rating platforms are easily accessible

• Candidates are researching company brands to gain insight about the corporate culture including social media presence

• Turning to a personal/professional social network

•http://www.museumofplay.org/blog/play-stuff/wp-content/uploads/2012/12/Game-Time-Wordmark.jpg

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Why Social Media for Recruiting?

Adecco’s #SocialRecruiting 2014 Global Study shows social media is, andwill continue to be, the new job marketplace:

• 53% of all recruiting involved internet activity

• Expected to increase to 61% in the next year

• 7 out of 10 recruiters use social media for their daily HR professional activities

• 5 out of 10 job seekers use social media for job search purposes

• 29% of job seekers were contacted through social media by a recruiter

• 9% of those respondents received a job

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Why Social Media for Recruiting?

For profile scouting and verification of resumes, social media is used

more often than traditional search engines.

Resumes & Applicant Tracking Systems:

• Vestiges of the Industrial Age

• HR Executives adjusting strategy to include

Social Media

But even with these shifts…

• Resumes and ATS remain tools of the trade

• Savvy job-seekers adding social media to their search strategies

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Setting Goals for Social Media Recruiting

Recruiting Goals for the Year:

• Set 3 social recruiting goals for yourself this year

• Keep goals actionable, but challenge yourself

• Set benchmarks and set quantifiable goals

• Schedule self assessments

Goals might include:

• Measurable increases in follows and engagements (brand awareness)

• Candidate lead generation

• Expansion of professional network and contacts

• Reinvigorating existing or past contacts

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How to Achieve Your Goals

Put your personal brand into action:

• Promote your company’s official content

• Share and engage blog posts relevant to your industry

• Offer resume or interview tips and other career advice

• Share and engage with influencer’s social posts

Make personal 1-on-1 connections by:

• Engaging in network discussion

• Offering free resume review

• Replying promptly to questions and feedback

• Following up with placed candidates and check-in with past contacts

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How to Achieve Your Goals

Posting Job Ads:

When posting job ads, remember to:

• Keep it brief

• Utilize images and video

• Include exciting job benefits or perks

• Target your audience to avoid looking like spam

• Utilize geographic and demographic targeting

• Use keywords and hashtags (when applicable)

Do not:

• Only post job ads

• Over post – this will be appear like spam

• Post jobs to an unrelated audience

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Professional Bio and Profile Optimization Resource

Professional Biography Tips:

• http://petersterlacci.com/2012/06/30/branded-bio-sentence/

LinkedIn Profile Optimization:

• https://www.linkedin.com/pulse/20140708162049-7239647-16-tips-to-optimize-your-linkedinprofile-and-enhance-your-personal-brand

Facebook Profile Optimization:

• http://www.makeuseof.com/tag/manage-facebook-profile-like-professional-weekly-facebook-tips/

Twitter Profile Optimization:

• http://atlantablog.foundationcenter.org/2012/07/creating-a-professional-twitter-tips-on-expandingyour-professional-network-impressing-employers-.html

Google+ Profile Optimization:

• http://jobsearch.about.com/od/Google/a/google-plus-professional-presence.htm

Pinterest Profile Optimization:

• http://www.business2community.com/pinterest/tips-staying-professional-pinterest-0652751

•http://www.covermesongs.com/wp-content/uploads/2014/10/QA.jpg