1Confidencial Restrita Confidencial Uso Interno Público

Global FC/IE Strategies and Implementation 2016 IFIE – IOSCO Conference

Daniel PfannemüllerAssociate Director BM&FBOVESPAHead of Educational Institute

June/2016 X Public

Using MOOCs to Further Education / Training Goals

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EDUCATIONAL TRENDS

USING MOOCs

LESSONS LEARNED

3

MULTIPLEMEDIAS & DEVICES

4

CONTENT IS AVAILABLE

5

OBJECTIVE, EASY DO FIND MODULES

6

STUDENT CONTROLS THE PROCESS

7

THE ENGAGEMENT CHALLENGE

8

UsingMOOCs

Combinationoftrends=massiveon-lineengagingexperience

FreeContent

Objective,easytofindmodules

Videoandnewdigitaltechnologies

MOOC

9

MOOC sEvolution

Evolutionsince2002

OpenCourseWare(OCW)MIT2002- 2008

FirstMOOCStanford2011

ActualMOOCsEx– Veduca Brazil(2015)

InstitutoEducacionalBM&FBOVESPA 10

• BM&FBOVESPA Educational Institute operates since 1987 in the development of the Brazilian Financial Market

BM&FBOVESPAEDUCATIONALINSTITUTE

• Our courses range from introductory concepts for investors to more complex training solutions for market professionals.

More than 4 million Individuals

60.000 Professionals

So far, we have reached...

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• Using an accessible and simple language, the program takes, wherever the participant is, workshops & lectures on:

• Financial Literacy

• Basic Concepts of:– Financial System

– The Role of the Exchange

– Planning your investments

– Fixed and Variable income investments

– Monitoring your investments

BM&FBOVESPA Where You Are

EXEMPLEOFINICIATIVE– INCLASS

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BM&FBOVESPA Where You Are | Numbers

+29.000 participations

Aug/14 - Aug/15

477classes

Aug/14 - Aug/15

5.800Classes since 2005

450.000participations

Since 2005

EXEMPLEOFINICIATIVE– INCLASS

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• MOOC online developed in partnership with the biggest Brazilian online education platform (VEDUCA)

• Students learn through video classes, quizzes and other complementary materials.

• More than 500.000 views and 42.000 students enrolled

Financial Literacy & Investment Education MOOC

www.veduca.com.br

THEMOOC

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MOOC– FinancialLiteracy&InvestorEducation

InnovationFistBrazilianMOOCaboutfinancialliteracyandinvestoreducation:ü Videosü Forumsü Quizzes

Massive54.386accessesonthe1ºmonth,morethantwicethe2ºmostviewedcourseinAugust/2014atVeducaPlatform.

Morethan500.000views

Engagement Results

ThebiggestengagementrateatVeducaPlatform

ü MOOCBM&FBOVESPA-27%ü Othercourses-13%

MOOCxInclassprograms(Ago/2014– Ago/2015)

ü Inclass– 477classes|08courses|

29.044participationsü MOOC– 01course|42.000

enrolled

THEMOOC

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LessonsLearned&KeyTakeaways

• MOOCsareaverycosteffective&efficientwaytodeliverfinancialeducationtomassiveaudiences

• Partnerwithaspecializedplatformiskeyto• Implementinboundmarketingstrategies• Understandtargetsegments• Guaranteethebestformats.

• Alignmenttolocallanguage&cultureimprovesengagement.

• Highengagementratewhencomparedtoothercontentwithinthesamedigitalenvironment,suggeststhatthetopicisalignedwithtargetaudience´sneeds.

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