Using Google Analytics to Improve Your Website By PaperStreet Web Design.

  • Published on
    22-Dec-2015

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<ul><li> Slide 1 </li> <li> Using Google Analytics to Improve Your Website By PaperStreet Web Design </li> <li> Slide 2 </li> <li> Why use Analytics Improve Improve. </li> <li> Slide 3 </li> <li> Why use Google Analytics Easy to install Integrates with Paid Campaigns Integrates with Webmaster Tools Free </li> <li> Slide 4 </li> <li> Key Areas to Review Visitors (Overview, Demo, Behavior, Technology, Social &amp; Mobile) Advertising (AdWords) Traffic sources (Sources, SEO) Content (Overview) Conversions (Goals) Monthly Review Process &amp; Testing </li> <li> Slide 5 </li> <li> Visitors: Overview Visits Unique Visitors Pageviews Pages/Visit Avg. Time on Site Bounce Rate </li> <li> Slide 6 </li> <li> Slide 7 </li> <li> Visitors: Demographics Location Language </li> <li> Slide 8 </li> <li> Visitors: Behaviors New vs. Returning Are they are new or returning visitor? Frequency &amp; Recency Number of times the visitor returned to your site. How often they returned. Engagement Length of visit. </li> <li> Slide 9 </li> <li> Slide 10 </li> <li> Visitors: Technology &amp; Browsers </li> <li> Slide 11 </li> <li> Visitors: Social This is brand spanking new. +1 auto tracked Must Setup Other Services _gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]); Engagement Action Pages </li> <li> Slide 12 </li> <li> Visitors: Mobile Overview Device Types </li> <li> Slide 13 </li> <li> Advertising Only applies if you are using AdWords </li> <li> Slide 14 </li> <li> Traffic Sources: All Traffic Direct, Referrals, &amp; Search Where does your traffic come from? Search, Referral Direct Paid </li> <li> Slide 15 </li> <li> Traffic Sources: SEO Integrate with Google Webmaster Tools Show Queries that lead to your website Landing Pages &amp; Geographical too! </li> <li> Slide 16 </li> <li> Content: Overview Pageviews Unique Pageviews Exit Pages Bounce Rate Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. </li> <li> Slide 17 </li> <li> Conversions Goals How to setup Confirmation page </li> <li> Slide 18 </li> <li> Monthly Review Process Exclude your own IP network Setup 1 hour per month to review. Review Overviews. Compare Months and Years Research negative trends. Conversion Rate Optimization Setup conversion test. Change one thing and track. </li> <li> Slide 19 </li> <li> What is Next Review your Website Integrate Google Analytics if Needed. Review your Analytics Make Changes and Test </li> </ul>

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