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Webinar presented by Dave Kerpen for the International Lawyers Network on January 19, 2011.
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International Lawyers NetworkJanuary 19, 2010
@DaveKerpen, CEO, @LikeableMedia
Using to Grow Your Law Firm
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our heritage
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meet Likeable Media’s clients
*partial list
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Likeable Social Media, the book (May 2011, McGraw-Hill)
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3 warnings
1) Social media is not free.
2) Social media will not bring you instant results.
3) Social media cannot make up for a bad product or service.
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like is the new link
it’s not about you…
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Likeable Social Media: How to Delight Your Customers,
Create an Irresistible Brand, and Be Generally Amazing on
(& other social networks)
18 ways…
1. listen first and never stop listening
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2. way beyond women 25-54: define your target audience
better than ever before
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3. think like your customer and be “likeable”, literally
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4. convert your current customers to like you first
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5. engage!
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6. respond quickly to all of the bad comments
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2304/12/23
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7. respond to the good comments too, in your brand voice
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online influencers…
the new celebrities?
8. be authentic (and even vulnerable!)
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9. be honest & transparent
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10. should you ask a lot of questions?
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in a recent study, Likeable Media looked at status updates that…
1. Pose a question or challenge directly to fans (ex: “what’s your favorite type of flower?” or “fill in the blank: summer is _____”)2. Ask fans to “like” it (ex: “Like this status if you’re ready for the weekend!”)
3. Announce winners of a Facebook-hosted contest or sweepstakes (ex: “Congrats to Devin Sugameli, winner of a $25 gift card from us!”)
4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories
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Likeable Media found the following…
• In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.*
•In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”.
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11. provide value (yes, for free!)
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12. share stories (stories are social currency for companies)
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13. inspire your customers to share stories
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14. integrate social media in the entire customer experience
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15. use social network ads carefully & efficiently
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16. admit when you f—k up - & then leverage it
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17. consistently deliver excitement, surprise, & delight
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free chillzones
18. don’t sell! just make it easy & compelling for customers to buy
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but how do we get started today?
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facebook: profiles
If you can add a business as a “FRIEND”, it’s not properly set up on Facebook.
Individual profiles are for Individuals.
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facebook: groups
Groups are organized around common interest.
Limited functionality, but able to organize large groups of people.
Can be public or private.
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facebook: fan pages
Established for businesses: Become a LIKER
Completely public, don’t need to be a member of Facebook to view
HIGHLY functional.
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facebook: community pages
facebook: the 5 most engaging status updates
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Listen Up!
Be Transparent!
Respond to Everyone!
Just Be Likeable!
if 18 rules is too much to remember…
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thank you / grand prize / I love feedback
Likeable.com
Engage with us @LikeableMedia on Twitter
Ask us questions @ Facebook.com/LikeableMedia
Or, email me anytime [email protected]