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This presentation goes over six strategies for using Facebook in your small business.
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Using Facebook for Small Business
Inbound Marketing Overview
Six Strategy Sequence
What is your primary purpose?
Objective• Brand awareness• Customer service• Build email list• Drive traffic to
blog/website page• Build community• Others?
What will it look like?
Design Strategy
http://www.facebook.com/cocacola
http://www.facebook.com/redbull
http://www.facebook.com/RedRobin
Check out your competitors and other popular pages.
•How often are they posting?•What times of day?•What are they posting?•What gets the most interaction?
Copy what they are doing!
Create editorial guide
Content Strategy
Pre-Schedule Tools:•Hootsuite
Articles and blogs•AllTop•Technorati
Pre-Schedule Tools:•Hootsuite
Articles and blogs•AllTop•Technorati
Drive more people to your Facebook
Promotion Strategy
Inside FacebookFacebook Ads to promote PageUse @ tag
Outside FacebookAdd Like buttons to your websiteInvite email and ezine subscribersAdd to signature block
OfflinePrint media – Vanity URLDisplay at your business
Post photos and Tag people in the photo.
Monitor and Moderate
Engagement Strategy
Primary Components•Respond promptly•Use personal tone•Share quality content•Entice comments•Post at least 1x day-more is better•Check Alltop each morning
Convert to leads
Conversion Strategy
Need a strategy to convert your fanbase to paying clients or customers.
Tipping point between 500 – 1,000 Fans/Followers
Tipping point between 500 – 1,000 Fans/Followers
• Special event• Coupons• Discounts• Other Call to Action
Tell them exactly what you want them to do.
Six Strategy Sequence
Contact Me With Any Questions