Using Data to

Enhance Enforcement Efforts

Washington State Liquor Control Board

Chief Justin Nordhorn and Deputy Chief Steve Johnson

Overview

Data helps guide decision making, enhances your story,

and improves performance management

Fostering a culture embracing data driven decisions is

essential

2

Two Primary Agency Goals

Provide the highest level of public safety by continually

assessing, analyzing, improving and enforcing laws, regulations

and policies as well as ensuring they are easy to understand,

effective and reflect today's dynamic environment.

Create a culture that fosters excellent customer service, open

communication, transparency, accountability, data driven

decisions, and business initiated process improvement

including the use of integrated technology.

3

Data: What to Measure

Compliance rates and progress

Reduction of overservice, monitored in part by DUI

reporting and collision data

Complaint investigations

Appropriate resource deployment

Tobacco tax compliance

Violation tracking to include

Compliance rates

Recidivism rates

Due process statistics

4

Data Sources Internal Tracking

Inspection frequency

Violation trends by type of license or offense

Compliance rates

Partner Agencies Department of Revenue

Department of Health

WA State Patrol

Local law enforcement

Research and Trends Healthy Youth Survey

OJJDP

NHTSA

5

Adding Meaning

Performance Management

GMAP

Results Washington

Set targets and goals

Measure outcomes and results

Lean Six Sigma

Reduce waste (non-value added activities)

Eliminate variation

Data driven approach to improving processes

DMAIC: Define/Measure/Analyze/Improve/Control

Continuous process improvement

6

Key Performance Indicators

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• Youth Access

• DUI and Overservice

• Complaints

• Violations

• Education

Compliance

Resource Deployment

Complaints

Public Safety Risk Factors

Time of day

Day of week

Activity

Time of year

Police calls

Citizen concerns

DUI data

Frequency of checks

Youth survey

Social culture (example – WSU)

8

WSLCB: Our Data Driven Decisions

Public Safety

Overservice and impaired driving reduction

Locations of Strategic Interest

Resource deployment

Resource Acquisition

2012 decision package

Legislative achievement

Policy Change

Law enforcement training

Enhancing officer authority

-

10,000

20,000

30,000

40,000

2005 2006 2007 2008 2009 2010 2011

DUIs WithAccidents

6,861 6,485 6,549 6,380 5,867 5,585 5,841

DUIs-NoAccidents

34,283 31,233 32,787 32,242 32,327 29,810 30,440

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Overservice and Impaired Driving Top 20 Worst Offenders

10

License Tradename City DUI Count

MCCLOUDS SALOON Bremerton 64

JAZZBONES Tacoma 54

J.R.'S DISCONTINUED Marysville 38

WAYNE'S INN BAR & GRILL Puyallup 38

YELLA BEAK SALOON Enumclaw 36

LADY LUCK'S COWGIRL UP STEAKH. & SALOON Tacoma 36

BRICKHOUSE BAR AND GRILL Vancouver 36

MUNCHBAR/PIANO BASH Bellevue 35

MASA Tacoma 34

MUCKLESHOOT INDIAN CASINO Auburn 29

JAKE'S ON 4TH Olympia 28

THE PARLOR, BELLEVUE'S BILLIARDS & SPIRITS Bellevue 23

TOMMY C'S Port Orchard 23

THE JET BAR & GRILL Mill Creek 22

SNOQUALMIE CASINO Snoqualmie 22

SUQUAMISH CLEARWATER CASINO Suquamish 21

LATITUDE 84 Tacoma 21

BUMPY'S Puyallup 21

JEZEBELS BAR & GRILL Olympia 21

JOKER'S COMEDY CLUB Richland 20

CY 2012 DUI Collision Data Top Ten Counties

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Counties Over-Represented in DUIs & DUIs w/ Accidents:

Region 1 – Pierce, Clark

Region 4 – Yakima, Benton, Grant, Adams

28.7

%

11.9

%

10.6

%

7.0

%

6.3

%

3.8

%

3.7

%

3.6

%

3.0

%

2.6

%

24.0

%

15.5

%

10.6

%

5.3

%

5.7

%

3.4

%

3.7

%

5.6

%

2.9

%

2.8

%

27.0

%

11.9

%

8.4

%

6.9

%

7.0

%

4.0

%

4.0

%

5.0

%

3.0

%

2.6

%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

2-King 1-Pierce 3-Snoho 4-Spokane 1-Clark 1-Thurston 1-Kitsap 4-Yakima 3-Whatcom 4-Benton

Population DUI % DWA%

2012 Decision Package

Staffing/emergent

workload indicators

State population

New liquor license types

Licensee growth

Sports/Entertainment

Special Occasion licenses

Community events

Three Tier Task Force

recommendations

DUI referrals

Compliance checks

Alcohol Impact Areas

Smuggling

Officer safety and risk

factors

Law enforcement support

and expectations

Strategic deployment of

staffing resources

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2012 Decision Package

12,257

13,530

15,444

16,872

12,000

12,750

13,500

14,250

15,000

15,750

16,500

FY2000 FY2004 FY2008 FY2011

All Liquor Licenses Growth Trend

34.6% Growth Increase over 10 years

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2012 Decision Package

5764

69 65

54

0

25

50

75

2000 2004 2008 2011 2012

Liquor Enforcement Officer Staffing Trend

21.7% Reduction Since 2008

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Enhanced Authority Policy

Law enforcement training review

Risk assessment

Public perception

Benchmarking

Public safety intervention

Applying Lean concepts

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Benchmarking

Full law enforcement authority

• 24 states - full law authority

Limited law enforcement authority

• 11 states – limited authority

• 5 states – no authority

National Liquor Law Enforcement Association 2009 data survey 16

Public Safety Intervention

LEO Premises

Visits

32,321

S/B/W

Restaurant

15,058

Sports/Ent Facility

148

Spirit Retailer

(new)

Nightclub

811

Grocery Store

7,715

Taverns

2,097

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Future Challenges

Liquor Theft

Reporting

Data utilization

Tax Evasion

Tobacco tax

Liquor smuggling

Marijuana legalization

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Contact Information

Justin Nordhorn, Chief

360-664-1726

jtn@liq.wa.gov

Steve Johnson, Deputy Chief

360-664-1729

sdj@liq.wa.gov

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