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A presentation on User Experience, Design Thinking and Creativity.
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User Experience, Design Thinking&CreativityPritam Pebam
User Experience DesignDon Norman
What is UX Design?
is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport.- http://www.uxnet.org/
* Experience factors: Patterns of life, goals, emotional feeling, repeated use, learning, psychology, visceral, cognition
What is UX Design? Area of human experience, skill and knowledge which
is concerned with man’s ability to mould his environment to suit his material and spiritual needs.- Archer
a specification of an object, manifested by an agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to constraints;- http://en.wikipedia.org/wiki/Design
In short, Design is how it works – not the looks!!
‘Experience’ Vs ‘Design’
Design: Design a vase.
‘Experience’ Vs ‘Design’
Design: Design a vase
Experience: Design a way for people to enjoy flower
at home
What is UX Design?
It most commonly refers to the result of a planned integration of software design, business and psychology concerns.- en.wikipedia.org/wiki/User_experience_design
Elements of User Experience Design
Common Misconceptions UX Design is
User Interface Design a step in process Just about technology Just about usability Just about the user Expensive Easy One person or a department A single discipline A choice
Emotion and Design Visceral: refers primarily to that
initial impact, to its appearance
Behavioural: about look and feel - the total experience of using a product
Reflective: about ones’ thoughts afterwards, how it makes one feel, the image it portrays, the message it tells others about the owner's taste
Design ThinkingTim Brown
Design Thinking It is a process for practical, creative resolution of
problems or issues that looks for an improved future result Define Research Ideate Prototype Choose/Select Implement learn
End Product
Personality Profile of a Design thinker Empathy Integrative thinking Optimism Experimentalism Collaboration Open Playfulness
Creativity
Creativity
Creativity refers to the phenomenon whereby something new is created which has some kind of value- http://en.wikipedia.org/wiki/Creativity
Creative thought is a mental process involving creative problem solving and the discovery of new ideas or concepts
How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation
3Bs of Creativity -
How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation
3Bs of Creativity – Bed,
How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation
3Bs of Creativity – Bed, Bus &
How to fine tune your creativity It floats around, you just have to capture it Take a moment to grasp it Take a note, scribble, doodle it immediately Sub Conscious thinking Observation
3Bs of Creativity – Bed, Bus & Bathroom
Interface Design
The Good…
…the Bad &…
.. the Ugly!!
Interaction Design
Principles of Interaction Design
Above the Fold Concept
Principles of Interaction Design
Fitt’s law
Principles of Interaction Design
Fitts’ law
Principles of Interaction Design
Fitts’ law
Principles of Interaction Design
Hicks Law
Principles of Interaction Design
Gestalts’ Principles
Principles of Interaction Design
Gestalts’ Principles
Principles of Interaction Design
Gestalts’ Principles
Principles of Interaction Design
Gestalts’ Principles
Visual Design
Visual Design is the design working in any media or support of visual communication
Visual Design
Print Media
Typography
Editorial
BookPackaging
Electronic Media
Digital Typography
Web
Digital Games
VideoBroadcast
Design
Typography
Type Classification
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Serif vs Sans Serif
Interface Design
Layout structures
of UX design
The secret mantra
Questions
