Use Resources Wisely

• As with most organizations and families, resources are not unlimited.

• GSHS has many beautiful sites that are underutilized.

• How much of our resources can be spent on properties that fewer than 35% of our girls use.

• Volunteers

• Visibility

• Communication

• Funding

Our Winning PropositionGSHS mobilizes volunteers and girls to come together for a girl-led leadership experience.We are best at the following:• Teach life skills through financial/entrepreneur literacy and outdoor leadership

opportunities• Build confidence in girls• Develop leadership skills in girls

Our Customer FocusGSHS supports volunteers and community partners through its focus on recruitment and retention of all girls 5-17; In our market, we recognize that the younger the girl is introduced to the girl scout leadership experience; the greater the potential of long-term retention and increased volunteer engagement.

Task Groups were established and

charged with very specific tasks

Membership Trends At a GlancePeriod ending September 30th

*2008-2009 13,735 2009-2010 11,407 2010-2011 11,007

* Council merger June 1, 2008 and GSHS formed as a new organization

Projected Girl Membership Over the Next 3 Years

2011-2012 Membership Year

2012-2013Membership Year

2013-2014 Membership Year

Percent ofCouncil Goal

12,000Girl Goal

12,500Girl Goal

13,000Girl Goal

GMA 45% 5,400 5,625 5,850

NEMS 26% 3,120 3,250 3,380

NWMS 12% 1,440 1,500 1,560

WTN 17% 2,040 2,125 2,210

Market Share Based onPotential of 240,000 Girls 5% 5.2% 5.4%

Larger increases contingent upon retention and additional membership staff

Adult Membership Goal Minimums Over 3 Years*Goals based on girl membership numbers for next 3 years, average troop

size (GSHS averages 10-11 girls per troop), and adult/girl ratio of 2:10

2011-2012Adult GoalMinimum

Based on serving 12,000 girls

2012-2013Adult GoalMinimum

Based on serving12,500 girls

2013-2014Adult GoalMinimum

Based on serving13,000 girls

GMA 1,080 1,125 1,170

NEMS 624 650 676

NWMS 288 300 312

WTN 408 425 442

Total Council Goal 2,400 2,500 2,600

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

2008-2009 2009-2010 2010-2011 2011-2012

Budget

Cookies

Council Budget vs. Product Sale Trends

Girl Members 13,735 11,407 11,007 12,000*

Girl Membership

Administrative Space Attributes

Waiting on information to complete

Office Owned/Leased

SquareFootage

Total Yearly Budget per Sq. Ft.

Staff Sq. Ft. Per Person

Memphis Owned 11165 26.79 20 558

Tupelo Owned 151885062 occupied

13.80 9 1688

Jackson Owned 4882 8.18 5 976

Corinth Leased 1450 8.23 1 1450

Columbus Leased 1350 13.73 3 450

Grenada Leased 1080 34.76 2 540

Administrative Center

75 Radius

This map represents approximately an hour and a half drive from each location.

Memphis - GreenJackson – PurpleCorinth – Aqua Blue Tupelo – Olive GreenGrenada - YellowColumbus – Bright Blue

Camp Coverage 75 mile radius

Parents indicated their willingness to drive between one and two hours to go to one of our Outdoor Properties.

This map represents approximately an hour and a half drive from each location.

Kamp Kwiani – BlueCamp Tik-A-With a – PurpleCamp Cedar Point – RedFisherville – GrayAnnemeekee - Black

Camp Survey Parents Responses

• 39% of Campers responded to Survey

• 71% of Campers have attended camp 1-3 years

• 61% Responded that session length should be 5 to 7 days

• When asked the distance to travel to camp – 39% responded < 241% responded 2 – 4 hours

• When asked what the child’s camp experience was worth-53% responded $175-25034% responded less than $175

Camp SurveyCamper Responses

• When asked what type of activities would they like to participate in at camp –71% responded General Camp Activities – songs, outdoor cooking, games, etc.73% responded Water activities60% responded Horseback riding44% responded High Adventure such as Challenge Course39% responded Trip and Travel

• When asked what the best thing that happened during their camp experience-70% responded Friendship Building63% responded Teambuilding32% responded Badge work

• 70% responded that they would return to camp again

Camp Budget Information

Overnight Budget Current Annual Resident Total Total Annual

Acres/Sq Ft Capacity Utilities Expenses LBE Income Income Expenses Income

Annemeekee 104 ac 30 $ 2,500 $ 12,689 $ 8,000 $ 1,000 $ - $20,689 $1,000

Ceder Point (Leased) 150 ac 90 $ 16,992 $ 39,014 $ 21,500 $ 10,000 $ - $60,514 $10,000

Kamp Kiwani 1,250 ac 237 $ 16,000 $ 81,526 $ 83,500 $ 6,000 $ 62,500 $165,026 $68,500

Camp Tik A Witha 310 ac 173 $ 23,600 $ 43,254 $ 49,125 $ 6,000 $ 112,500 $92,379 $118,500

Fisherville 72 ac 90 $ 2,600 $ 15,172 $ 8,800 $ 2,000 $ - $23,972 $2,000

Program Training Center 6,300 sq ft 70 $ 6,300 $ 32,867 $ 11,000 $ 2,500 $ - $43,867 $2,500

Property Utilization by location(excludes resident camp and council events)

Cedar Point Tik-A-Witha Kiwani Fisherville PTC Annemeekee0

100

200

300

400

500

600

700

800

286256

368 356

77

0

221

541

395

229

43 15

168

748

624

9828 9

201120102009

Property Usage By Group Type

Resident Camp OLE Program Troop Camping0

500

1000

1500

2000

2500

596

2034

1345

581757

1000688

1085

1693

201120102009

Resident Camp Enrollment

Cedar Point Kiwani Tik-A-Witha 0

50

100

150

200

250

300

350

400

450

500

50

250

394

52

207

429

34

184

363

0

164

430

2008200920102011

Capacity by Session2011 Resident Camp

Session 1 Session 2 Session 3 Session 4 Session 5 Session 60%

10%

20%

30%

40%

50%

60%

70%

80%

90%

50%

35%

64%

77%

69%

60% 59%

78%

61%65%

KiwaniTAW

Campers by Grade2011 Tik-A-Witha

17%

25%

35%

11%

12%

1-34-56-89-12Adult

Campers by Grade2011 Kiwani

11%

19%

53%

17%

1-34-56-89-12

Camp Tik-A-Witha – Resident Camp2011 by State

84

228

186

1 2

Tik-A-With a

AlabamaGeorgiaMississippiTennesseeTexasWashington

Kamp Kiwani – Resident Camp2011 by State

35

126

2

Kiwani

MississippiTennesseeTexas

Research Key Insights

• 31% of our membership utilized our properties. (National Average is 15-25%)

• 5.4% of our membership attended resident camp ( National Average is 5 – 10%)

• Kiwani tends to have older campers in grades 6-12 while Tik-A-Witha has younger campers 4-8.

• Nearly 50% of Tik-A-Witha campers come from Tennessee

Insights continued

• Resident camp capacity for programs offered– Kiwani 50%– Tik-A-Witha 68%

• Resident camp per girl subsidy– Kiwani $213.55 – TAW $ 10.86

Moving Forward• Services – What services and resources should we provide out

of our office locations to support volunteers, parents and girls? Does each space support an efficient and effective work environment?

• Program Development – What program elements should we develop for the camp properties to support girls? Volunteers?

• Please join us for one of our open forums to offer your feedback and suggestions:

Volunteer Extravaganza Membership Kickoff – Tupelo August 18th Tupelo Service Center

Volunteer Extravaganza Membership Kickoff – Memphis August 25th Hutchison School

Volunteer Extravaganza Membership Kickoff – Jackson September 8th Poplar Heights Baptist Church

Open Forum Meeting GrenadaAugust 27th 6:00pmGrenada Service Center