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PRESENTED BY:

ABHISEK TAH

SUPRAVA SETH

PRIYBRATA SWAIN

SOUMENDRA CH. DAS

SOUMYASHREE ROUT

ROSHLY DUNG DUNG

DEEPAK RN. MISHRA

UrsWorld Wear Ur style

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ROADMAP

y INTRODUCTION

y MARKETING MIX(4ps)

y STP

y CONCLUSION

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INTRODUCTION

With an Oath to prsence the art & craft of Our

land,we have come out with the concept of

Urs World which will provide You the

textile heritage of ODISHA that reflects the

true artistic capabilities of its people.

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SARIS AND SHERWANIS

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ACCESSORIES

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YOUTH ITEMS

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Urs World PRICING

y Price depends on the amount and type of art

given and the quality of fabric.

y We have adopted the survival method of

pricing.

y It has been decided after doing market survey

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Urs World PLACEThe boutique would be opened in BIGBAZAR.

We aim to attract all segments of the society.

We would like to put some exhibitions near the

college areas likeSAHEEDNAGAR.

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Urs World PROMOTIONLOCAL NEWSCHANNEL.

FM RADIO.

MOBILE SMS.

SPONSORSHING COLLEGE EVENTS.

OUT OF HOME ADVERTISEMENT

ONLINE ADVERTISEMENT

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S T P

S-SEGMENTATION

T-TARGETINGP-POSITIONING

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SEGMENTATION

GEOGRAPHIC:

CITY : Class II Cities and MetroCities

URBAN AREAS : Population of50000 And Above.

DEMOGRAPHIC:

AGE : 19-25years, 25-50years FAMILY SIZE : Single, Married,

Young,Teenager.

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SEGMENTATION (contd)

INCOME :

Middle (80000-120000)

Upper Middle (120000-160000)

High (1, 60.000 And Above)

PSYCHOGRAPHIC:

LIFESTYLE : Culture-Oriented, Modern

Oriented PERSONALITY : Ambitious

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BEHAVIORAL:

Occasion : Regular, Special

Benefits : Quality,comfortability,durability

User status : Firsttime user,Non user,Potentialuser

Readiness stage : Informed, Interested, Intendingtobuy

Attitudetowards product: Enthusiastic,positive

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TARGETING

It is divided into 2 Age groups:-

17-26 yrs.

27-50 yrs.

We have choose single segment concentration.

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POSITIONING

We have positioned our product

On the basis of unique attribute.

On the basis of price and quality.

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DISTRIBUTIONCHANNEL

MANUFACTURER

CUSTOMER

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SWOTANALYSIS

S-STRENGHTS

W-WEAKNESSES

O-OPPORTUNITY

T-THREAT

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SWOTANALYSIS

STRENGTH

Unique saris design

Customization

WEAKNESSES

People with ethnic

sense will value

OPPORTUNITY

Variety of products

THREAT

Strong and established

competitors

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CONCLUSION

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