upstream c1 engl 11 18.pdf

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6 Adamconcludeshatmen

A likeshoppingasmuchaswomen.

B canno longeraffordcarsandmotorcycles.

( nevergrowup.

D ha'len'tchangedIer;much.

c. Doyou think differences between men and women are innate

or a result of social conditioning? Discussingroups.

~ "'"

Speaking- Part3:Discuss,Evaluate&Select

:) Adve~ising

3

< ~et\tsA&B

Look at these pictures showing different ways to advertise

products. Talk to each other about the advantages of advertising in

these ways. Then decide which you think is the most effective way

of persuading consumers.

(

-~

..>.

~ -.&.. .

..~~

~....

~- - - - - -------

What are the advantages of advertising in these ways?

\ Whichdoyouthink isthe mosteffectivewayof persuadingconsumers?--

IUsefullanguage:Selecting~. It'shardto choose,but Ithink ... isprobably the

mosteffective...

. Intermsof reachingargenumbers,..mightbe

the mosteffectIVe,s .... Surely... isthemosteffectivebecause..

· Theyarealleffectivendifferentways,butifwehaveo choose,'dsay...

· ... isobviouslyhemosteffective,since... There'sodoubtthat...isthemosteffective.

(Speaking-Part4 ,~dentsA&B

4 Discusshe followingquestions.

Do you think, on balance, that

advertisingsagoodthing?

2 Doyouthinkadvertisementshouldbe

subjecto strictercontrol?

3 Haveyoueverbeenpersuadedo buy

anythingwhichyoulaterregretted?

4 Whatmakesagoodadvert?

5 Doyouthinkthat peoplegenerallyare

too materialisticnowadays?

5 0 Listento two candidates doil"gthe speaking tasks above and

compare their performance to

that of your classmates.

Assess your classmates in terms

of:

· grammar and vocabulary

· discourse management

· pronunciation

· interactive communication

:) EverydayEnglish

·Making predictions

Inpairs, decidewhat the other

speaker has said and use the

expressions below in response.

a I thinkso.

b There'snodouBt.

c Idoubt it.

d It'sinevitable.

6

A: IsBobcomingwithusdowntown?B: Ithinkso.

219



Reading Part3

1 a. Youaregoingto readanarticleabout youngpeopleandadvertising.

Beforeyou read,in pairsdiscusshe fpllowing.

.Whatsortof advertisementsnterestyou?Doyouhaveanyfavouriteads?.Howdoadvertisersry to persuadeus?Canyouthinkof anyadvertswhichmakeuseof the following

techniques?

· celebrities· catchyslogans. music('jingles')· science

. repetit ion . humour · mystery · surprise· wit

b. Nowreadthe article.Forquestions1-7,choose

the answer(A, B,( orD)whichyouthink fits

bestaccordingto the text.

'illt1~sg(~rra~~ tJ&iits

Theperceptionof today'syoungstersas

media-savvycynicscouldhardlybe

furtherfrom thetruth.Instead,this

generationof keenconsumersmay

turnwittyadvertisingntoan

endangeredpecies.uliaDay

reports.

The youth of today are cynicatmedia-savvy,seenit all, done it all,wouldn ' t-be-seen-dead-i n-the- T-shir t

types who appreciate only the most

achingly trendy adverts, TV shows 5

and magazines, right? Wrong: that

was the last generation.

220

-

Today's youngsters don't 'get'clever ads, are not in the least

suspicious of commercials, don't 10

know the difference betweennewspapers' political stances, or

TV channels, and they don't mind

admitting it. In short, they are not

half as media, marketing and 15

advertising literate as we might

have thought, according to new

research commissioned by five

media groups.

As a result media companies and 20

advertisers are going back to basicsto arouse the interest of 15- to 24-

year-olds with instant impact messages, plain product

pictures, bigger posters, annoying jingles, celebri"

endorsements and repetit ive ads. Today's youth are a :.

far cry from today's thirty somethings who grew up as

commercially-naive kids.

Now a lifetime of MTV, the Internet, dawn-tilkJus~

advertising and PlayStation gaming has created a

generation so used to being bombarded with fas~-turnover informatiGn, they filter it instantly witho~

paying much attention to its meaning. "This is a

generation of thoroughbred consumers," according te

Stuart Armon, managing director of the company thai

conducted research into the habits of the nation's youtf.

"Previous generations were suspicious of advertising

they might have liked ads, but they wouldn't necessorH

buy the product. But this generation has beer

consuming since they were born. They don't see aI'-

reason to be suspicious," saysArmon.

One young panellist in the focus group researcr

embodied this attitude: "If the advert is good, you thintheir product will be good because the more they car

spend on advertising, the more money they are

obviously getting for their product." Armon says the -

trend has become more pronounced over the sever

years that the continuous tracking study has beer

running, but has reached a peak in the lat~t round 0.'

interviews with 600 youngsters.

"Advertising is accepted and expected. Young people

don't see anything wrong in being sold to and think the

if a product is in a TV ad, it must be good. It's a myr-

that they are interested in clever ads - they are no-

,

Hng I

ple a5 not

lerally,

~e proc'O'lellist

ke ad

O\Jthinl

~ere.' y(

"'e YOU

:)ssip (

_stingui:c:led to

- throL

atching

5 Sky.

--e resu

anner (

~ywon

"JOnto f

-'1ere is

':), Nooc

re one-c

eople al~d are

"'lulatio

- dvem

-e says (

-DStpop

=sy toecode cI.e leves,':J'-Imasc

"hema

,



--Researchshows that, comparedwith the previous

generation, young people today are

A better informed.

B moreworldly-wise.

C lessperceptive.

D moresensitive.

2 Advertisementsaimed at the present young generation

A are technologicallysophisticated.

B are makinguseof old techniques.

C are becomingmoresubtle.

D are usinga varietyof newtechniques.

-g to decipher complicated messages, they want

-:::e ones. They are looking for an instant message. If 55

-ot there, they don't take any notice. And they

- :: i, and naively, believe celebrities in ads really use

:yoducts they are advertising," says Armon. A girl

~elist from Birmingham commented: "In some of the

:: ads they've got all these well-known footballers. 60

..,ink, 'Oh my God, they've got everybody famous

: Youthink it mustbe good if they want it."

.'oungsters only read newspapers for the celebrity

:>.p and sport, rather than news, and couldn't

-guish between papers' political stances. They also 65

ed to distinguish between TV channels - they access

.,rough programmes, not channels, for example

:::ningSky because TheSimpsons is on, not because- "y.

'=-esultsof the research deeply worry Sid McGrath, 70

-~er at an ad agency, but they do not surprise him.

-lorry is that the youth of today are not being called

io flex their intellectual muscles enough," he says.

i-ere is instant gratification everywhere - in food it's" .Joodlesor vending machines, even their pop icons 75

'" :Jne-dimensionalfigures delivered on a plate. Young:ce are living vicariously through other people's lives

;: are not asking for much at the moment. A lot of

-"lOtion is 'lean back' - it doesn't require as much~. ement as it used to." 80

;:';Sadvertising is changing as a result: "lots of the

:x>pular ads at the moment are happy, clappy, fun.

'0 digest. They've got no time or inclination to

~ ::de ads." One reason behind the shift, McGrath

~ e es, is that young people want relief from the 85

.-,asof real l ife: "Advertising is becoming the opium-I: massesrather than the educator."

.

3 Young people seem to believethat costlyadvertising

A means the product isprobably overpriced.

B makes no difference to the popularity of the product.

C does not inspire consumer confidence.

D is the mark of a good quality product.

4 Accordingto Stuart Armon,youngsters today paymore

attention to an advert

A if its message isimmediately obvious.

B if it gives them something to think about.

C if i t has a witty element.

D if it ison their favourite TVchannel.

5 It i ssuggested that young people today

A prefer watching cartoons to polit ical programmes.

B prefer newspapers for current affairs.

C cannot detect differences of quality between TV

channels.

D cannot detect different perspectives in newspapers.

6 SidMcGrath isconcerned that young people these days

A are given too many choices.

B are encouraged to eat too much.

C do not get enough exercise.

D are not required to think.

7 According to McGrath, many advertisements today

are adapted to satisfy youngsters' desire to

A forget their problems.

B understand their problems.

C see the funny side of their problems.

D find solutions to their problems.

Vocabulary Practice

2 Match the highlighted words in the article with

their synonyms below.

· change · attitudes · satisfaction · work out

· noticeable · represented · stimulate

Text Analysis

3 What doesthewritermeanbythe following?

· media, marketing and advertising literate (II.15-16)

· celebrity endorsements (II.24-25)

· bombarded with fast-turnover information (II.30-31)

· thoroughbred consumers (I.33)

· one-dimensional figures delivered on a plate (I. 76)

· livingvicariously (I.77)

Discussion

4 Discussthese questions in groups.

1 Do you agree with the writer's views on today's youth?

2 How do you think advertising will develop in the future?

5

_Inpairs,decideon aproductto advertise.

Preparetwo ads for it; one for the radio and another

for the press.Presentyour adverts to the class.221



222

Articlesand Punctuation~GrammarReference

1 Puta,anor thewherenecessary.

j

/''"

~

I

I

B N . . the h.h

. .en eVlsS rg estmountainIn . ..-...

Britain.

2 Let'sgo for lunchat 'Pascal's' ndthen

take walkalong river.

3 Wemanagedo raisequite Iargesumof .......

moneyor buildingofthenewshelter.

4 Whenhegot homefrom concert,hewent

to bedwith headacheromall .......

loudmusic.

5 We went to BarbicanTheatre in .......

Londono see newplaybyTomStoppard.

6 Alicehasjoined AnimalWelfaregroupthat

takescareof strayor abandonedcats inAthens.

7 I missed busand had to take taxi to

work.

8 It saysin paper that governmentis

bringing in new bill that cracksdown on

juvenilecrime.

9 Hesaidthat nothingwouldstandin wayof

his becoming generalmanagerof .......

company.

10 I've beenreading book that throws .......

interestingnewlight on Darwin'sheoryofevolution.

11 Let'snotgooutafter supper;et 'sjustwatch

televisionandget earlynight.

12 Sheasked man waiting at bus-stop

where BigBenwas.

13 For people in somedevelopingcountries

life isstill struggle.

14 I can't remember nameof hotel, but

it's smallbuildingoff mainroad.

15 I woke up hour late,missed breakfast

andranall wayto office.

\

2 Rewritethe following itemsusingcapitalletterswherenecessaryndcorrectpunctuation.

nextsaturday1mgoingto portsmouthto seemyaIrflorence

NextSaturdayI'mgoing to Portsmouth to seemyAunt FlorencE.

2 1mafraid1mn nopositionto helpyousaidtrevor

3 wevea sayingin mypart of the countrywherether~

mucktheresbrass

4 A:doyouthinkhellcome

B:I thinkitshighlyunlikelypeter

5 Ive just finishedreadingtolstoys anna karenina '"

probablyhe bestbookiveeverread

6 theresnothinghesaidthat Iwouldntdo foryou

7 michaelwho I usedto workfor ismycousinshusband

8 I stronglyadviseyoumrsmithto go ona dietsaidthedoctor

9 Whenyouareintroducedo someonef youaresittirg

youshouldstandupandshakehands.

10 allthingsconsideredthinkyoushouldaketheopportunit)otherwiseoullregrett

------Howdoyouspell

'Crocodile' )'/

IJ,

~ ~

'\) ------...

/That'snot howthe

,dictionaryspellst."

~ you didn't as,

mehow the

~it--

~ Dependent Prepositions

3 a. Fillthe gaps with the correct preposition.

1 to payattention sth

2 to takenotice sth

3 toputsth perspective4 to distinguish twothings

5 to givepriority sth

6 to takeadvantage sb/sth7 to bedissatisfied sb

8 to investmoney sth

9 to threatensb sth

10 to consultsb sth

b. Use the phrases in Ex.3a in your own sentences.



~,eofEnglish- Part 11 Forquestions 1-12, decidewhich answer

(A,B,Cor D)best fits each gap.

~

t

.; a selleracceptsan offerto buytheirhouse,but then

B the agreementand acceptsa higherofferfroma

..rorIdbuyer, the first buyer has been 'gazumped'. The

J:dice is understandablyfrowned 1) , but is not

~ in Englandand Wales.The first buyer is simply left

_ the lurchandeither has to offer ahigher priceor

losingthe house.Theproblemfor buyers is that

"'Ceanofferhasbeen accepted,theystart4) costs,

e lawyers'bills,surveyorschargesand so on, without any

-ga. 5) of ownership. Until contracts have been

rnanged the saleagreement is not legally6) and

...:ateagents are obliged to tell the sellerabout any higher

'""'erson the property.

UnlikeScotland,where a sale is consideredlegallybinding

"Y{)ffihe moment an offer is accepted, gazumping is

- in Englandand Wales,and the government is

ookingat measures to 8) the practice, including""\ilking sellers pay for structural surveys and legal expenses.

Until things change, you can help to ward 9) ..............

gazumpersbypushingthe salethroughquicklyand stayingin

-cgularcontact with the seller's agent. Insistthe house is

:dkenoffthe marketonce your offerhas been acceptedand

meekthatthe boardoutsidethe house has a 'sold' signon it.

TObe extra safe,youcan takeout insurance10) as

protectionor spenda bitextraon legal11) togetan

exclusivitygreementdrawn12) withthe seller.

Useof English - Part45 Forquestions 1-5,think of one word which can be

used appropriately in all three sentences.

o Pleaserossut the incorrectanswers.

Whateveryoudo, don't crossBilly- youdon't wanthimasanenemy.

Tellthechildreno becarefulwhentheycrossheroad.

Myheart whenIsawthe policecardrawingup

outsidethedoor.

Therewasnomainswateron the propertysothe farmer

awellfromwhichhedrewwater.

Tragically,hecruiseinerwaslostinthestormand...........

withouttrace.

2 I'llmakeyou for spreadingiesaboutme!

Shallwe MrsHartwellavisit?I thinkyou'llgetonbetterwithLucyf youflatterher;why

don't you hera complimentabouthernewhair

cut,forexample?

3 Thatwasa of luck- findinga taxi at thistimeof

night!

I found the roleof Amandaquite difficult at first but

now that I'vegot the betweenmy teeth 1'rT'

gettingon reallywell.

If the printer isn'tworking,waita andther tl)

again.

4 It was drizzliQgas we set out but it started raining

shortlyafterwards.

Paulis inverypoorhealth- hesmokes andhe

drinksa lot too.

TheBeatleswere influencedbythecultureand

religionof theEast.

5 I can't believeyou were late for the most important

meetingof the week;and sayingthat you forgot the

timewasa pretty excuse.

ThevotersareperfectlyawarehatJohnGlenisa ...........

leaderandIdon't thinkthey'llvotefor him.

Janerecoveredromthe flu but sheis stillfeelingtired

and ............

,.

'

.... ,,,.~,..~

jl 223

J

0 A refuses B scraps C denies D crushes

1 A at B in C on D in

2 A in B on C at D to

3 A prefer B comprise C endure D face

4 A spending B mounting C financing D incurring5 A guarantee B title C definition D fee

6 A securing B confining C obliging D binding7 A complete B widespread C worldwide D throughout8 A curb B cut C decelerate D rein

9 A out B away Cover D off

10 A liability B cover C policy D deal

11 A fees B accounts C payments D instalments

12 A out B up C on D through



UseofEnglish- Part2

6 Forquestions 1-15,think of the word which best

fits each gap. Useonlyone word in each gap.

Women inDebt

Figures released0) by a debt management companyshow a huge 209 per cent increase last year

1) the number of women aged 18

2) 30 who have approached the firm

to help them cope 3) their spiralling

debts. Company officials put the 4) ..............................

for the rise squarely at the door of the Internet, which

allows shoppers to buy at their will 5) ............................

even havingto leave the comfort of 6) ............................armchairs.

'The Internet 7) become a shopping

centre in your living room. You caQ even apply8) a credit card online, get all the

details you need within about 10 minutes and use9) to start shopping straightaway,'

says Chris de Souza, head of creditor strategy at thefirm.

One young woman, Rachel, 19, recently came to the

firm after 10) up debts of £30,000

11) just a singleyear. She 12) ....................

appliedfor severalcredit cardsafterher 18thbirthday,and then used the Internet to help her

13) on a year-long spending binge.

Youngwomen are particularlyat 14) ..............................

becauseof the aggressivemarketingof manyfirms on

the net, 15) target health, beauty

andfashionproductsatthat agegroup.

224

~

UseofEnglish Part5

Forquestions 1-8,complete the second senter'=:'I -

7 ..

that it has a similarmeaning to the first senten::-

using the word given.Donot change the wrr:.

given.Youmust use between three and sixwc-_

a SlowdownI can'twalkasfastasyou.

keep

Slowdown-I can'tkeeppwithyou.

Theshopmanageraidthat I hadstolena t>.T- i

perfume.

accused -,

The shop manager........................... a tx;-.o

perfume.

2 My husbandgavemehisfull supportin myeF

startmyownbusiness.

supportive

Myhusband.......................... myeffortsto s-..a-

ownbusiness.

3 I havehadangrywordswithhimin thepast.

somebody

He........................... I havehadangrywords'"

past.

4 I regretsayinghosedreadfulthingsto her!

only

If ........................... thosedreadfulhingsto her.

5 Somepaintershavebeenpaintingthe houseall -week. . 9having

I........................... allthisweek.

6 Tomywayof thinking,it'swrongto eatmeat.am

It'swrongto eatmeat,........................... cancer":

7 Myparentsaughtmenevero tell lies.

all

Myparentsaughtme........................... times.

8 'We'llmissthebusif wedon'trun,'saidAlan.ran

Alansaidthat ........................... missthebus.



rf

WordFormation

; ~omplete the following sentences usingwords formed from the words inbold.

add

. The use of additives is essential in order to keep some

packagedfoods fresh.

. Although we already have many good lawyers, Smith

willbea welcome to the team.

2 apply

. His for the post of market research

assistant was successful.. It seems to me that these considerations are not

in this case.

3 appear. Therehasbeenan riseinfastfood

consumption.

.AllthemoneyIhadseemsto have ;

what can Ihave spent it on?

4 perceive

· Histeaching completely altered Jane's .......................

of how life should be lived.

. He'svery and quicklyunderstands

people's hidden motives.

Jse of English - Part 3

9 Forquestions 1-10, use the wordsin bold to form words that fit in

the numbered spaces inthe text.

-

5 comfort

. It is a thought that theatre

audiences are on the risedespite the recession.

. Hemade an excuse later, saying his poor performance

was down to his very tight costume causing him

.

6 certain. Thereare few established about

the future of the economy.. Iwas as to whetheror not it was

worth paying.so much for a hat.

7 author

· The manager might the purchase

of the new alarm system, even though he knows it

willstretch the gallery'sbudget.. Staffare remindedthat accessto

the generator room isstrictly prohibited.

-

TheMyth ofSecure

E '~~lhCPtC»inJ',

Several years into the e-commerce0) revolution,

there are still worrying security problems. Thoughit is

true that most purchases go through without a hitch,.

1) shouldexercisecautionwhendoing

business online. When Ryan Bromley's monthly credit

card 2) arrivedwith£2,000in

3) charges, the 30-year-old public

relations executive from Manchester thought he knew

just who to blame.An avid onlineshopper, Ryanhad a

4) that his credit card

informationeakedfroma 5).....................................................

with a small garden furniture site he visited. Ryan's

credit card company covered the bogus charges but,

6) , he decided to be less

7) in future. 'From now on I'll

stick with established e-commerce sites that have the

resources to invest in the most up-to-date technology,'

he says.

But whilethere is a 8) to believe

that the biggest, best-established web merchants have

security all figured out, that's not 9) the

case. Virtuallyevery medium-sizedto large e-commerce

sitehasbeenaffected.by0) dealings

of some sort.

REVOLVE

CONSUME

STATE

AUTHOR

SUSPECT

TRANSACT

UNDERSTAND

ADVENTURE

'i?

TEMPT

NECESSARY

FRAUD

225



.. ~,'~-%:~~~!"~<~~~,, ~~:'. '?'~;~~~1'<

Writing: R~view;£f~fi§}lS'1\~Lritin1J~I~~8,s~"'

~ Letters

1 a. Readthe rubricandthe readinginputbelowand underline the keywords/phrases.

You recentlyread the article below in class.Your

teacherhasaskedyou to write to the editorof the

. newspaperexpressingyour views.Readthe original.: articleandthe notesmadeby yourclassmates,nd

: writeyourletter to theeditorin 180-220words. -

This is a country whosecultur~eems to be dyingquickly. There are no artists, wnters or musicians

producing anythingthat will help to keepthe culture

alive. Eventhe languageis under threat - with fewer

peoplethaneverableto speakit properly.

A lot of this isthe resultof peoplelisteningtomusic

from other countries,and televisioncertainlyhasa big

influence.But the real problem lies with the people

themselves;heyjust don'tcareabouttheir owncountry.

b. Imagine the article had been writtelJ about

your country. Discussyour reactions with a

partner and say what you would put ina letterto the editor.

226

2 Readthe model below, paying careful attention tothe underlined sections. Then, rewrite these

sections using information fromyour own country.

.: a

Dear Sir/Madam,

I am writing on behalf of my classto expressour

disagreementwith anumberof pointswhichappearedn

your article onEnglishculture in theJune23rdeditionof

your newspaper.

To beginwith, we feel that it is totally inaccurateto

say that nobody in this country is producing any

significantartistic,literary or musicalcontributionto our

culture.On thecontrary.there aremanytalentedyoung

people working in.the arts who have achievedboth

national and international recognition. These include

artistssuchasTracyErnin.musicianssuchasKateRusby,

aswell aswriterslike ZadieSmith.Secondly,asfar astheEnglishlanguagesconcerned,

we are convinced that your reporter has been

misinformed. The number of people speaking the

languages actuallyrisingrather thanfalling. In addition.

we fail to understandthe reference to speakingthe

languageproperly'.

Finally, there is no doubt that weare influencedby

imported music and television. However. it would be

wrong to saythatwesufferfrom an indifferencetowards

our ownculture andbackground.In fact.I would goas

far asto saythatweareextremelyproud tobeEnglish.

Yoursfaithfully,

JaneRawlings

3 Now answer the questions.

1 Haveallthepointsntherubricbeenncluded?

2 ListJane'spoints.Whatexamplesljustificationsoesshe

giveto supportthem?

3 How doesthe writer sound (e.g.politeJimpolite)?ive

reasons.

4 WhatstylehasJaneused?Giveexamples.

5 Whatinformationsincludedn eachparagraph?

6 Inpairs,suggestanotherbeginning/ending-:;



-

4 a. Readthe rubricbelowandtick theappropriateboxes.

Your collegehas decidedto run a new coursein

businesstudies.Youhavebeenaskedo writeto the

5- directorof thecollegewithyoursuggestionsorwhat.: to include.Readhe listof proposedsubjects,ogether

: with your notes, and the commentsfrom your

classmates,ndusethemto writeyourletter in 180-

220words.

TulkingtonCollege

ProposedyllabusornewBusinessStudiescourse:

.Historyof Fashion

. RetailManagement

. BanksandBanking

. TheInternetandSelling. AdvertisingStudies

(20%interested)

(0%)

(10%)

(30%)(90%)

Theoptionslookgood.Not sureabout retail

managementhough.

I likethesoundof the advertisingcourse.Dowe

getto watchTVadsaswell?

BanksandBankingcouldbe interesting but itshouldbe relevant to our lives.

The Internet coursewould be good ifwe could learn

about more than just sales.

Howaboutcontemporaryashion?Everyoneouldgoto

that!

Why don't they include something about basic

economic theory?

You should write:

a formal letter

an informal letterDD

2 Itisgoingto bereadby:

someoneyouknowwell Dsomeoneyoudon't knowwell D

3 Your reason(s) for writing is/are to:

make an application Dofferan opinion Dmake suggestions Dcriticise D

4 Itwould bewise to:

expressgeneralsupport for Ddisagreeentirelywith allof Dthe proposedsubjectsin the reading input.

5 Youmust include:

allof the statisticsgivenin the notes Dsome of your classmates' comments,

quoted word forword Dyourviewson the proposedsubjects Da carefully-wordedsuggestion that Retail

Managementhouldnotbestudied D

b. Nowwrite your letter.

~ Reviews

5 Readthe rubric below and underline the keywords

and phrases. Then answer the questions thatfollow.

You subscribe to a music magazine which regularly

features reviewsfromitsreaders.Writea reviewofa CD

.. that youown, pointingoutwhat itisthat youlikeabout. ~

: it and saying why you think other readers of the

: magazineshouldbuyit.

Writeyour review in220-260words.

1 Whichfeaturesmakea CDworth recommending?

2 Howformaldoes yourwritingneedto be?Why?

227



.

Writing: Review

6 a. Readhe modelbelowandsaywhat informationiscontainedineach paragraph.

THEROLLINGSTONES:FORTYLICKS

ThisdoubleCD,bypossiblyheworld'sbest-knownockband,spans

fortyyearsof hits.Therecan'tbemanyCDswhichdosuchagoodjobofdocumentinga band'scareer.And there is no band like the RollingStones.

Thetracksthemselveseverdisappoint,astheretruly issomething

for everyone,rom their blues-influencedockclassicso the slower,

moremeditativematerialthat camelater.Nobodylisteningto this

collectioncouldfail to bemovedbythe rawemotionof 'Angie';andI

wouldchallengeanyoneto listento 'BrownSugar'withoutmovingat

leastsomepartof theirbody.Forme,thesearethe highlightsof Disc

Two, but there is much more besides,including four previously

unreleasedtracks.Asfor DiscOne,there is not a singleweaktrack- eachoneisaclassic.

ThisCDdeservesplacenyourcollectionor thesimplereasonhat

it follows the developmentof modernmusicalmostfrom its very

beginningn theearly1960s.f you'reafan,you'llbeableto hearyour

old favouritessoundingasgoodasthe daytheywerereleased.Evenf

yourtasteinmusicsmuchmorecontemporary,t isworthinvestigatingthismostinfluentialof bands.Theyareamajorpartof rockhistoryand

anyonewiththeslightestnterestn thissubjectshouldgostraightto the

source.FortyLicksgivesyouthechanceo dojustthat.

It is hardto imaginethemusicscenewithout

theStones.f youwantto seewhatit takesto keep

a bandin the public~rty years,look no

furtherthantllia..(DI

~I

b. In pairs,discusswhat information you would include about a

CDof your own. Then, suggest another beginning/ending.

7 Match the beginnings and endings of the sentences below, as in

the example. Then say what is being reviewed in each case.

[ill][IT]

[IT][IT]lID[IT][ill

Somuchattentionhasbeenpaidto"thelightinganddecorthat

Thesplendourof themedievalmanorhouseprovides

Theperfectblendof factand fantasymeanshat thistaleIt isthe vividcoloursandexaggeratedrush-strokeshat

Nevertheless,t ishisearliernovelshat havereceived

Thepoundingdrumsandthe upbeatpianointhe openingbars

Asthe camerazoomsn fromabove

makethisworkstandout asamasterfulandscape.

youfeelasthoughyouhavebeentransportedntoanotherworld,even

beforethemenuarrives.Reviewof a restaurant)

forcethelistenero situpandpayattention.

thefirst fewchordsbeginto fadein.

the perfectbackdropor theseamazingpieces.

isasappealingoradultsasit isfor children.

the mostcriticalacclaim.

""",~8 a. Readthe rubricbelow,underl-

the key words and phrases, ar-:.

tick the appropriate boxes.

A leading consumermagazine

planningo runafeatureentitled-~~

. Bestof theYear'. Readershavebee: askedo sendin theirreviewsof (}""

: ofthefollowing:· a1Vcommercial

· apostercampaign

· aproductheyhavebought· a restaurant

Write your reviewof one of these

things,in220-260words,sayingW"

youthinkit deserveshetitleTheBeY

oftheYear'.

Youhaveto writeaboutsomething

that youhavepersonal

experiencef Cthat youhaveheardabout Cthat haswon anaward or prize Cfromeachof thecategories

mentioned C

2 Youcouldwriteabout:

a humorousadon1V Cadvertisementsna newspaper Canelectricalappliance Ca restaurantyouhavereadaboutC

3 Itisimportantto include:

theviewsof critics Creasonshyyouthinkit isthe'best'Cnegativepoints D

op.

4 Yourwritingshouldbe:

formalbecauseeviewsarealways

formal Dinformalbecausemagazinesre

alwaysnformal Ddependentonthe expected

readershipf thereview D

b. Now write your review.

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" Articles b. List the writer's points. Howdoes

he justify each? What linkers has

he used? What style?

c. Read the rubric below, underline

the key words and phrases, and,

tick the appropriate boxes.

..~ Read the rubricbelow and say whether the statements that

followare true(T)or false(F),as in the examples.

An Englishanguagemagazinehasasectionentitled'What'5OnLive!'n

whichtheyfeatureperformanceshat areheldin yourcountry.Readers

- havebeenaskedto writean articlefor thiscolumn,pointingout how,: attendingiveperformancesiffersrom,say,eadingplayorlistening. toa CD.

Youseethe followingannouncementn a

magazineorstudentsof English.

..Everyoneloves to shop!riteyourarticlein 220-260words.

1 Younaveto writea full reviewof aneventyouhaveattended. F

2 Youshouldincludeyourownopinionsaboutliveperformances.

3 Youmustincludehe negativeaspectsof attendingliveevents.

4 Yourcouldarguethat thereisnodifferencebetweenive

performancesndlisteningo aCD.

S Youshouldincludea paragraphabouthighticketprices

inyourcountry.

6 Thefocusof yourwritingshouldbeonhowattending

a liveperformancesa uniqueexperience.

We are looking for contributions

to next month's issue. We aI:

have different shopping habits

and we want you to tell our

readers about yours! All youneed to do is to write between

220 and 260 words telling us

about the shops in your area -

what is available, how far you

I have to travel, which are your

favourites, how often you go -

that type ofthing.

We'll be including as many

articlesas we can, and there will

be prizes for the best ones. So

get writing!

10 a. Read the model. Have all points inthe rubric been included?

What techniques has the writer used to start/end his article?

Howeffective are they? Inpairs, suggest another beginning.

I

-

,~liJdJ~ Tick the appropriate boxes

You may not be very interested in the arts. You might not think that live

performancesare worth aUthe queuing and the high ticketprices.Nevertheless,

everyone,to mymind, should experience a liveevent at least once.

To start with, the theatre (and I would like to include the opera and ballet

bere aswell),nothing, inmy opinion, compares to experiencingthese art forms

first-hand. If you read a playyou might be able to study the text more closely,

1Utyou willmiss all the other components that make the theatre such a truly

'Vonderfulexperience. From your seat in the audience, you can appreciate the

movements, the costumes, the lighting effects and the set design - none of

which come across when reading. Similarly, listening to an opera on CD or

watchinga ballet on televisiononlygivesyou a fraction of the experience.

As far as other music is concerned, I would strongly recommend live

performances. Of course, you can always listen to your favourite bands on

CD, but if you get the chance, see them live. You can't beat the feeling of

being in the crowd, singing along to your favourite songs. There's a sense of

belonging, especially in a large crowd, and the atmosphere is far better than

anythingyou can recreate at home.

So the next time you see that there's something on near you, take the

opportunity to go and see for yourself. But be warned; it might just become a

habit!

Youhaveowriteabout:

differentaspectsfshopping

inyourarea Dthe lasttime youwent shopping D

2 It isimportantto include:

referenceso differentkindsof shopsDcomparisonswith anotherarea Dthe negativeaspectsof shopping

inyourarea D

3 Yourwritingshouldbe:

formalbecauseouwill usesome

discursivewriting Dlessformalbecauseof the waythe

announcementsworded D...

4 A suitableitle for yourarticlewouldbe:

WhatMakesMyAreaUnique DOur FavouriteShop DShoptill youDrop! D

d. Nowwrite yourarticle.

229



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~ ReportsandProposals

11 Readhe rubricbelowand answerthe questions that follow.

You are the local secretary of an arts and

c culture society. The General Secretary is

. planning to apply to the government for.: funds and has asked you to write a

· report on the facilitiesavailable in your

area and to say what you think is

lacking. Your report should include the

following points:

· what theatre/opera facilitiesexist

inyourarea

· where musical performances take

place

· how easy/difficultt isto seeexhibitions

1 Who isthe target reader?

2 Howmanysectionswillyou include?

3 What headings could you use inyour

report?

4 What information will you include

under each section?

12 a. Readthe modelandanswerthequestions(1-3).

1 Isthe reportwell-structured?

2 What languagedoes the writeruse to

make her suggestions; express cause

and effect? In pairs, replace these

phraseswith alternativeones.

3 Which of the following characterise

the report?Tick(,f).

DD

DDDDDD

useof thepassive

shortsentences

one-sentencearagraphs

varietyof linkingwords

formalstyle

shortformsandeverydayEnglish

simplelanguagepatterns

well-developedaragraphs

b. Inpairs,write an alternative

conclusion to the report.

230

To:

From:

Subject:Date:

Malcolm Cummings,General Secretary - Arts and Culture ~Ann McManus, Local Secretary - Arts and Culture SocietyLocal facilities

18th June 20...

IntroductionThe purpose of this report is to assessthe arts and culture facilities in ~ _

an~ suggest how these facilities could be improved.

Theatre/Opera facilities

The main square serves as a venue for outdoor performances of the

amateur dramatics society and the town hall is used for this purpose in...;::

The town hall also makes its facilities available to travelling theatre gr".~

and guest performers. There are no opera facilities.

Venues for musical performances

Traditional folk music is regularly performed during festivals held in the ~

square in summer. The local school has a brass band and orchestra.. -=-

nearby towns of Flaxton and Highbridge offer a variety of halls and ~venues which feature liveperformances bywell-known entertainers.

Exhibitions

The foyer of the Grand Hotel is used as an art gallery displayingthe worL

local artists. Drayton boasts a natural history museum and Leighton isho~

a small folklore museum. However, both of these towns are nearly an h...

awayby car.

Conclusion

It is strongly felt bymembers of the society that the area would benefit tn."!!"

an indoor, purpose-built arts centre equipped to show live performances a::-

to serve as a focal point for local arts and culture. If we had such a centre.

would remove the need to travel in order to attend major cultural events. r.:..would be a major boost for the community and would encourage visitorsfro::

the surrounding areas.

;

t!t;tl

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-- ..-

13 a. Readthe rubric below and underline the key words and

phrases.Thentick the appropriateboxes.

A new shoppingcentre isgoing to bebuilt nearyour hometown. Bef~

is built, the architectresponsibleor designinghe centrewould like-

~ knowhow localresidentseelit shouldbe used.Assecretaryf JO-

: residents'committee,youhavebeenaskedo writea proposal,suggest...~

· the kindsof shops,etc,that couldbelocatedthere.Yourproposalshc.x.:mentionhowthe centrecould:

· satisfyhe needsof the localcommunity.

· attractasmanyvisitorsaspossible.

Writeyourproposalforthe architectn 220-260words.....

Youhaveto writeabout:

the reasonshe centreshouldbebuilt

what youthinkthe centreshouldcontain

yourobjectionso the centre

ooo

2 Themaindifferencebetweena proposalanda reportisthat:

proposalsremoreformal 0proposalsocusmoreonthefuture 0proposalsalwaysmentionthe presentsituation 0



3 Thelanguageyouuseshouldbe:

formal 0 semi-formal 0 informal0

4 Proposalsendto contain:

conditionalandhypotheticalconstructions 0rhetoricalquestions 0colloquialanguage 0

5 Thelayoutshouldbe:

acontinuousextwith connectedparagraphs0separatesectionswith headings 0

b. Nowwrite yourproposal.

,, Contributions to LongerPieces

. rt)ead the rubricbelowand answerthe questionsthat follow.

Youseethe followingin aninternationalmagazine.

,. ACultural Invasion?

Weare in theprocess ofplanning a book on the main cultural influences

of theEnglish-speaking world and weneed to know the situation in your

country. Let usknow your opinion on how important outside influences

are whereyou live. For example, dopeople listen to mainly foreign or

local music?What about films and the theatre - dopeople watch foreign

productions or is there a thriving lo~al industry? You could also mention

literature - for instance, how much of it is read in translation?

Thebestcontributions will beincluded in the book.

Writeyourcontributionfor the bookin 220-260words.

1 Whattypeofwritingisthis?

2 Whatinformationoyouneedo indude?

3 Doyouhaveo compareourculturewiththeEnglishulture?

4 Shouldyouwritemainlyaboutyourowncountry?

5 Howformaldoesyourwritingneedo be?

6 Whichenseswillyoumainlyuse?

7 Howcouldyousupportyouropinions?Suggestappropriatephrases.

8 Inwhichparagraphwillyoustateyouropinion?

15 a. Read themode\and fI\\inthe gapswith the words

given.

. where · which · while

. although · merely

. however· despite

In these days of rapid European

expansion,my country is subjectedmorethaneverto the influencesof the

English-speakingworld.

Most television channelsbroadcast

American TV series and Hollywood

movies,1) one or two

moreeducationa(cfiannc(sOCCaS1QUa«y

showdocumentaries.n mostcaseshey

are subtitled rather than dubbed.The

samesituation applies in the cinema

and 2) we do have a

fairly buoyantfilm industryof our own,

Hollywoodblockbustersdrawfar bigger

audienceshanSpanishproductions.

The same cannot be said,

3) , for our tastein music.

We haveaverysuccessfulpop industIy

and pop stars compete with

international stars for a place in the

charts,4) makesfor a

very healthymix. The influx of foreign. artists has had little effect on theinfluenceof traditional music,which is

kept alivepartlyby thetourist industry,

andpartlyby theoldergenerations.

Mainstream theatres continue to

stage plays in Spanish.Nevertheless,

there is a demand for foreign

productions.There are a number of

fringe theatreswhich stage plays in

English,but theseareonly to be found

in universitytowns5) ............................

you would expect to find a more

cosmopolitanculture.

6) thedominanceof

the English-speakingworld in most

formsof entertainment, seeno reason

to fear for the future of our culture.

English is 7) a linguafrancawhich allowsthe nationsof the

world to communicatewith oneanother.

I think it would beanover-reactionto

talk aboutit in termsof aninvasion.

231



Writing:"Rgvi .

b. Fill in the planbelowwith informationfrom themodel.

8l-cIntroduction briiiflystatedpillpose

Paragraph 2

Paragraph 3

Paragraph 4

.........................................................................

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

.........................................................

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

c. Inpairs,suggestanotherbeginning/ending.

16 a. Readthe rubricbelow,underlinethe keywords

andphrases,andtick theappropriateboxes.

A British publisher is planning a book aimed at

teenagersentitled 'Spend!Spend!Spend!'and wants to

c includeyourcountry. Youhavebeenaskedto write a.: contributionfor the book,in whichyoudescribewhat

~ youngpeoplein your countryspendtheir moneyon.

Theareashe bookplanso covernclude:

· going out · fashion · money management· debt · findingbargains· dailyexpenses

Youshouldwrite about two or three of theseareas,

usingexampleswherepossible.

Writeyourcontribution for the book.

Thiscontributionor thebookshould:

focusonyoungpeopleinyourcountry 0sayhowyouspendyourfreetime 0listasmanypointsaspossible 0

2 Ingeneral,contributionso longerpieces:

arewrittenusingformallanguage 0shouldcontainidiomaticanguage 0arewrittento matchthestyleof the book0

3 Contributionso longerpiecesareclosestnstyleto:

articles0 letters0 reviews0

4 Thestyleshouldbe:

formal0 informal0

b. Nowwrite yourcontribution for the book, in220-260words.

:) CompetitionEntries17 Readthe rubricbelowand answerthe que~

that follow.

Youhaveseenhefollowingn aninternationalra.=-~

COMPETITION.. Wina £50booktoken!

Languagesaredyingout all overthe world 'cr :

nurnberof reasons.Howsafeisyours?Writea-'"~

tell usaboutthe stateof yourlanguage.sit lJr~

threat?What from?And what is beingdone J

shouldbedone)to helppreservet?

Writeyourcompetitionentry in220-260 words.

1 Doyouhaveoarguehatyourlanguagesdying0-.--

2 Do you consideryour languageto be safeor ,,"~threat?

3 Whatkindsof thingscanhelpto preservea languagE-

18 a. Read the two models and say which is

appropriate. Thinkabout:

· style · relevance grammar· layout· repetition · topic sentences

Mindyour Language!CI My language,olish, has been spoken since the ninti>

iiI century. Today itisspoken by ninety-eightper cent of the

a populationand isthe officialanguageof government,

o media, administration and education, so I'd say it's

::& reasonably safe.

That's not to say that, likemost languages that aren't

widely spoken, Polishhas,to a certainextent,come under

threat from American English. Thisismainly due to the

rising popularity of American TV shows, cinema and

Internetuse among the young. Teenagers think itis'cool

and trendy' to pepper their speech with Americanisms,

which isalso the reason why retailersand manufacturers

are giving their outlets and products American names

instead of Poiishones, in an attempt to target the young

consumer.

However, one thing that seems likelyto preserve our

nativetongue isthe filmindustry.Afteryears of neglect,it

isat lastbeginning to flourish,mainly thanks tb itsown

effortsinthe form of independent filmmakers and funding

by cable companies. This obviously means that the

language isstillery much alivehere.And with Polishfilms

winning prestigiousawards at internationalfilmfestivals,t

seems that-the rest of the world isnot likelyto forget us

either.

I think it's safe to say that the Polish language is not an

endangered species! With a solid foundation at home and

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1

Polish Forever!

Therearemanylanguagesall overtheworld andsomeof

-em are dying out, like Celtic languages,Basqueand-~aic. Sometimeshere arepolitical reasons,sometimes

-n aregeographicaleasonsandsometimeshereareand-er reasonsor this.Polish,at theotherhand,isnot dying

_~because8percentof thepeopleherespeakt. English

_~.'erywhere,n everycountryin everycontinentin allover-:-eworld.Andlikethat,Englishsheretoo. Butthe English

- ,,'On'tbeatPolishbecausesheistoo strong.Wewatchon

L!!!evisionrogrammesn Englishandlistento theAmericanI:'1gson the radio. My favourites are Nirvana and

.delback and I knowall words to their songsbecause-"CJndhem on Internet. But we havegood singersand

~icians hereaswell.WesometimesseeEnglish- but not

-'J:"y otherlanguages onpacketsnshops.That'sbecause-eo.think they cansellmoreproductsif the productsare

· ..ottenn English.'-Aaybeheydo but peoplestill buyPolishproductstoo.

.-d the films in Englisharenot asgoodasthe onesfrom-ere.At least,I don't think so. Someof them havewon

:- -.rds. In schoolseveryonespeaksPolishso I don't really~ whattheproblemis.

Anyway,wishotherpeopleto learnPolishbecauset isa

-ully nice language.There are manywriters who write

-~Iy nicebooksin Polishsothey canreadthemaswell.

.ftyway,the governmentshouldhelpaswell. Anyway,one;."'ngfor sure,Polishsonelanguagehatneverdies!!

b. Readtheappropriatemodelagainandanswer

the questions.

1 Whatstyleofwritinghasthewriterused?

2 Listthewriter'sarguments.Howdoeshesupportthem?

3 Inpairsthinkof anotherintroductionandconclusion.

19 Readthe rubricbelow,underlinethe keywordsandphrases,andtick the appropriateboxe~.

You see the following announcementn an English-

languagemagazine. -.. COMPETITION

Howfinanciallyresponsiblereteenagersoday?

Weoftenhearthat teenagershaveit easyandthey Ihaveoo muchmoney.Wewantto knowhowyouI

feelaboutthis. Areteenagersspoilt?Dotheywaste I

their moneyon uselesshings?Shouldtheybe givenImoneybytheir parentsorshouldtheyworkfor it?

Write and tell us- andyoucouldbe nextmonth's

winner!

Writeyourcompetitionentry in 220-260woeds.

Yourstyleofwriting:

shouldalwaysbeformal Ddependson thestyleof the rubric Dshouldalwaysbefriendlyandinformal D

2 Inordertowin acompetition,yourentrymustbe:

formal and factual Dhumorousand light-hearted Dwell-writtenandrelevant D

3 A competitionentryisusuallyclosestnstyleto:

a letter D a proposal Danarticle D areview D

4 Agoodwayto improveyourentryisto:

createsuspense 0capturethe reader'sattention Dusesophisticatedanguage D

b. Whatarethemaindifferencesbetweenthis

taskandthe onein Ex.17.In pairs,makea

paragraphplanfor this task.What linkingwords

will you use?

c. Nowwrite yourcompetition entry.

:) InformationSheets

20 Readthe rubricbelow,underlinethe keywordsandphrases,andanswerthequestionsthat follow.

A groupof foreignstudents is planningto visit your

town or cityaspartof a culturalexchangeprogramme.

. Youhave volunteeredto help by prepar ing an: information sheet, to be distributed to them on their

: arrival.Youshouldinclude:

· Briefdetailsaboutthe historyof the town/city

· Sightsand placesof cultural interest

Youshouldalsoincludeanyotherinformationthat you

thinkwouldbeusefulfor thevisitinggroup.

Writeyourinformationsheetin 220-260words.

1 How formal shouldthe writ ing be?Why?

2 Could you usesection headings?If so, how would you

divideyourwritinginto sections?

3 Whataspectsof culturedoyouthinkmightbe relevant

to a cultural exchangeprogramme?

4 What kindof informationcouldyougiveforeignstudents

about the historyof yourtown or city?

5 What are the most important placesof cultural interest

in your area?

6 Whatotherinformationcouldyou include?

233

---



Writing: Review

21 a. Readthe modelandfill in the correctheadings.

· Eatingout

· History

· Enjoyyourstay

· Entertainment

· Placeso visit

wetcoH(e;

ttJ L~

1.....................................

Leicesterbeganitscolourful

historyasa Celticsettlement.

It hasbeenconqueredbythe

Romans,theSaxonsandtheNormans,all of whomhave

left their markon thecity.

During theindustrial

revolution,therewasahuge

increasen populationandthe industriesthat sprangup at the

time led to Leicesterbecomingoneof thewealthiestcitiesin

Europebythe 1930s.

2.....................................

Leicester is home to many interesting museums. The

LeicestershireMuseum and Art Gallery has an interesting

collectionof ancientEgyptianrelicsanddecorativeart andthe

City Gallery exhibits the work of modern painters,photographers,craftspeopleand sculptors.We also have a

medievalcastle, a famouscathedral and a large number of

statelyhomeswhicharewell-worthvisiting.

3.....................................

Leicesterhostsanimpressivecalendarof eventsthroughoutthe

year. Highlights include an Asian Carnival in June and a

CaribbeanCarnivalin August.TheHaymarkettheatreandThe

PhoenixArts Centrewill cover all your needsasregardsthe

arts,andmanyof thetop popbandsplayat theUniversity.

4.....................................

Our multi-cultural population has led to a huge variety ofrestaurants.There are countlessplaceswhere you can get

excellentIndian food,but restaurantsaresonumerousthat you

will be spoiled for choice.Whatever kind of food you are

looking for, you areboundto find somethingto suityour taste

andyourbudget.

5.....................................

We areconfidentthat you'll enjoyall thecultural delightsthat

Leicesterhasto offer. We wish you a pleasantandprofitable

stay.

b. Nowanswerthe questions

Hasthewriter coveredallthe ~J

inthe rubric?

2 What effect do you thir. -

informationsheetwill have0'" -

reader?3 What descriptiveadjectiveshas-

writer used?UnderlinethelT' ::

then. in pairs. think of ~

appropriateonesto replaceher-

4 Howdoeshewriterrecommerc

place?npairs.hinkof analter".;:;

recommendation.

S Inpairsthink of anothertitle fo' -

pieceof writing.

22a. Readthe rubricbelow,underlinethe keywordsand

phrases,andtick the

appropriateboxes.

The college that you attend

producing an information sr~

. welcomingnewstudents.Youhe?=.: beenaskedto write thetext for~-.:

: informationsheet.inwhichyoug ~

students information about ~E

following:

· placeso eat

· whereto getthebestbargains.adviceonkeepingo abudgetWriteyourtext for the informaw

sheetin220-260words.

Youhaveo write:

inanofficialstyle Cinastylethatwillappealo

students C

2 Yourleafletshouldcontain:

a formalbeginningandending Caninformal.riendlyone C

3 Yourleaflet:

mustnotcontainheadings Cshouldcontainheadings. 0

4 Thethreebulletpointsnthe

rubric:

mustbeincludednyourwriting 0couldbeincludednyourwriting 0

b. Portfolio:owwrite yourinformationsheet.

1

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