Cambridge University Press978-1-107-63983-6 Business Benchmark Upper IntermediateGuy Brook-HartFrontmatterMore information

in this web service Cambridge University Press www.cambridge.org

Business

Upper Intermediate

Students Book

BusinessBENCHMARK

Upper Intermediate BULATS

Students BookGuy Brook-Hart 2nd Edition

http://www.cambridge.org/9781107639836http://www.cambridge.orghttp://www.cambridge.org

Cambridge University Press978-1-107-63983-6 Business Benchmark Upper IntermediateGuy Brook-HartFrontmatterMore information

in this web service Cambridge University Press www.cambridge.org

c a m b r i d g e u n i v e r s i t y p r e s sCambridge, New York, Melbourne, Madrid, Cape Town, Singapore, So Paulo, Delhi, Mexico City

Cambridge University PressThe Edinburgh Building, Cambridge CB2 8RU, UK

www.cambridge.orgInformation on this title: www.cambridge.org/9781107639836

Cambridge University Press 2013

This publication is in copyright. Subject to statutory exceptionand to the provisions of relevant collective licensing agreements,no reproduction of any part may take place without the written permission of Cambridge University Press.

First published 2006Second edition published 2013

Printed in the United Kingdom by Latimer Trend

A catalogue record for this publication is available from the British Library

ISBN 978-1-107-63983-6 Upper Intermediate BULATS Students BookISBN 978-1-107-68098-2 Upper Intermediate Business Vantage Students BookISBN 978-1-107-63211-0 Upper Intermediate BULATS and Business Vantage Teachers Resource Book ISBN 978-1-107-68660-1 Upper Intermediate BULATS and Business Vantage Personal Study BookISBN 978-1-107-68003-6 Upper Intermediate BULATS Class Audio CDs (2) ISBN 978-1-107-63315-5 Upper Intermediate Business Vantage Class Audio CDs (2)

Cambridge University Press has no responsibility for the persistence oraccuracy of URLs for external or third-party internet websites referred to inthis publication, and does not guarantee that any content on such websites is,or will remain, accurate or appropriate. Information regarding prices, traveltimetables and other factual information given in this work is correct atthe time of first printing but Cambridge University Press does not guaranteethe accuracy of such information thereafter.

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Cambridge University Press978-1-107-63983-6 Business Benchmark Upper IntermediateGuy Brook-HartFrontmatterMore information

in this web service Cambridge University Press www.cambridge.org

3Introduction

IntroductionBusiness Benchmark Second edition Upper Intermediate, is a completely updated and revised course at CEFR B2 level, reflecting contemporary international business in a stimulating way both for people already working and for students who have not yet worked in business.

It teaches the reading, speaking, listening and writing skills needed in todays global workplaces, together with essential business vocabulary and grammar.

Business Benchmark Upper Intermediate is also the most complete preparation material available for Cambridge Business Language Testing Service (BULATS) and is officially approved as an exam preparation course by Cambridge ESOL.

The book contains: 24 units for classroom study covering all four skills in

a dynamic and integrated way, together with essential business vocabulary and grammar.

Authentic listening and reading material, including interviews with real business people.

Six Grammar workshops which explain and extend the grammar work covered in the units and which are informed by the Cambridge Learner Corpus (CLC) see right.

A nine-page Writing reference covering emails, memos, letters, reports and proposals, and a function bank.

A fully referenced Word list with definitions, covering key vocabulary from the units and the transcripts.

An Exam skills and Exam practice section, which gives students detailed guidance on how to approach each exam task, the skills required and what the exam task is testing, together with exercises to build up students exam skills. The Exam practice pages contain the parts of a past BULATS test relevant to B2-level students, with answers.

A full answer key for all the exercises in the Students Book, including sample answers to all the writing tasks.

Complete recording transcripts.

New features in the 2nd edition Updated grammar and vocabulary exercises based on

correcting common grammar and vocabulary mistakes made by Business English students at this level, as shown by the CLC (see below). Exercises based on the CLC are indicated by this symbol:

New Writing reference section with guidance for each type of writing task and sample answers.

New topics, texts and recordings reflecting the realities of contemporary international business.

Completerevisionofallexam-styletasks, making them closer to real exam tasks.

The Cambridge Learner Corpus (CLC)The Cambridge Learner Corpus (CLC) is a large collection of exam scripts written by candidates taken from Cambridge ESOL exams around the world. It currently contains over 220,000 scripts which translates to over 48 million words, scripts and is growing all the time. It forms part of the Cambridge International Corpus (CIC) and it has been built up by Cambridge University Press and Cambridge ESOL. The CLC currently contains scripts from over: 200,000 students 170 first languages 200 countries.Find out more about the Cambridge Learner Corpus at www.cambridge.org/corpus.

Also available are: twoaudioCDs, which include authentic interviews

with real business people. Teachers Resource Book, which includes detailed

lesson notes plus photocopiable activities and case studies.

Personal Study Book, which includes activities and exercises, as well as a self-study writing supplement.

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Cambridge University Press978-1-107-63983-6 Business Benchmark Upper IntermediateGuy Brook-HartFrontmatterMore information

in this web service Cambridge University Press www.cambridge.org

4 Map of the book

Unit Reading Listening Writing Speaking Vocabulary Language work

1 Staff development and training 811

Recruitmentbrochure TrainingatDeloitteinChina

Trainingcourse:SkillsDevelopmentCollege

Discussion:jobbenefits Discussion:whoshouldpayfortraining? Role-play:planningatrainingcourse

Recruitmentbrochure:ability, certificate, course, etc.

work, job, training, training course

Countableanduncountablenouns

2 Job descriptions and job satisfaction 1215

Ahumanresourcesmanager WhatIlikeaboutmyjob

Stafftrainingreport Discussion:activitiesyouwouldenjoyinajob Discussion:firstimpressionsandenthusiasm Discussion:whatIenjoyaboutmyjob/studies

Jobresponsibilities staff, employee, member of staff

Askingquestions Expressinglikes Introducingreasons

3 Getting the right job 1619

JobsatisfactionatSonyMobileCommunications

Adviceonjobapplications Whatisimportantwhendoingajobinterview?

Awebsiteentry Ashortemailandanemailofajobapplication

Discussion:thingswhichmakesomewhereagreatplacetowork Dicussion:theformatoflettersandemails Shorttalk:whatisimportantwhendoingajobinterview?

Phrasesexpressingenthusiasm Adjectiveforms

4 Making contact2023 Atelephonequiz Phone-answeringtips Anoccupationalpsychologist Aphonecalltoahotel Enquiringaboutajob

Discussion:firstimpressions Role-play:phoningahotel Shorttalk:whatisimportantwhenmakingabusinesstelephonecall? Role-play:enquiringaboutajob Discussion:decidingwhoshouldgoonacourse

Talkingaboutlargeandsmalldifferences

Grammar workshop 1 (Units 14) 2425 Countableanduncountablenouns;Pastperfectandpastsimple;Talkingaboutlargeandsmall differences

5 Breaking into the market2629

PromotingAXE GoingviralinIndiaandChina

Supermarketsownbrands Discussion:advantagesanddisadvantagesofdifferentpromotionalmethods

Role-play:launchingashampoo Shorttalk:aclothingbrand

launch, ploys, etc. Infinitiveorverb+-ing

6 Launching a product 3033

TheDrinkMeChaisuccessstory

DevelopingandlaunchingDrinkMeChai

Launchingandpromotinganewproduct

Amarketingreport Discussion:newproducts Role-play:aninteriordesigncompany

Prepositionsinphrasesdescribingtrends

7 A stand at a trade fair3437

TheLondonContemporaryDesignShow

Preparinganexhibitionstand

Areplytoanemail

Phoning100percentdesign Anemailgivinginformation Anemailmakinganenquiry Anemailansweringenquiries Amemotostaff

Discussion:howcompaniescanpromoteproductsattradefairs Discussion:choosingadesign

find out, learn, know,teach Formalrequests

8 Being persuasive 3841 Theartofagreeing Anemailsummarisinganagreement

Whatmakespeoplepersuasive Peoplenegotiatingasaleatatradefair

Anemailcorrectinginformation

Anemailconfirmingterms

Discussion:whatmakespeoplepersuasive Role-play:breakingtheice Role-play:exchanginginformationaboutaproduct Shorttalk:whatisimportantwhennegotiating? Role-play:negotiatingadeal

Firstandsecondconditionals

Grammar workshop 2 (Units 58) 4243 Infinitivesandverb+-ing;Prepositionsinphrasesdescribingtrends;Formalrequests;Firstand secondconditionals

9 Starting a business 4447 Aninternationalfranchise Alettertoafranchiser Whystartyourownbusiness? Aletterofenquiry Role-play:buyingintoafranchise concept, gross revenue, etc. Financialterms Prepositionsintimephrases10 Financing a start-up

4851

Raisingfinance Settingupafoodconsultancy CarterBearings

Role-play:adviceaboutstartingabusiness Shorttalk:whatisimportantwhenlookingforfinance?

Raisingfinance Nounphrasesconnectedwithstartingcompanies

assets, collateral, etc.

11 Expanding into Europe5255

HeidelbergTechnologyParkvs.Biople,Lausanne

Aproposal

AnewlocationinEurope Aproposal Discussion:whatfactorsareimportantwhenchoosingalocation? Discussion:choosingthebestlocation

place, space, room; opportunity, possibility, option

Makingrecommendations

12 Presenting your business idea 5659

Makingthemostofpresentations

Signallingthepartsofapresentation

Discussion:whichthingsareimportantwhengivingapresentation? Structuringapresentation Givingashortpresentation Role-play:presentingyourbusinessidea

Phrasessignallingpartsofapresentation

Can andcould

Grammar workshop 3 (Units 912)6061 Prepositionsintimeclauses;Linkingideas;Canandcould

Hum

an r

eso

urce

sM

arke

ting

Ent

rep

rene

ursh

ip

Map of the book

http://www.cambridge.org/9781107639836http://www.cambridge.orghttp://www.cambridge.org

Cambridge University Press978-1-107-63983-6 Business Benchmark Upper IntermediateGuy Brook-HartFrontmatterMore information

in this web service Cambridge University Press www.cambridge.org

5Map of the book

Unit Reading Listening Writing Speaking Vocabulary Language work

1 Staff development and training 811

Recruitmentbrochure TrainingatDeloitteinChina

Trainingcourse:SkillsDevelopmentCollege

Discussion:jobbenefits Discussion:whoshouldpayfortraining? Role-play:planningatrainingcourse

Recruitmentbrochure:ability, certificate, course, etc.

work, job, training, training course

Countableanduncountablenouns

2 Job descriptions and job satisfaction 1215

Ahumanresourcesmanager WhatIlikeaboutmyjob

Stafftrainingreport Discussion:activitiesyouwouldenjoyinajob Discussion:firstimpressionsandenthusiasm Discussion:whatIenjoyaboutmyjob/studies

Jobresponsibilities staff, employee, member of staff

Askingquestions Expressinglikes Introducingreasons

3 Getting the right job 1619

JobsatisfactionatSonyMobileCommunications

Adviceonjobapplications Whatisimportantwhendoingajobinterview?

Awebsiteentry Ashortemailandanemailofajobapplication

Discussion:thingswhichmakesomewhereagreatplacetowork Dicussion:theformatoflettersandemails Shorttalk:whatisimportantwhendoingajobinterview?

Phrasesexpressingenthusiasm Adjectiveforms

4 Making contact2023 Atelephonequiz Phone-answeringtips Anoccupationalpsychologist Aphonecalltoahotel Enquiringaboutajob

Discussion:firstimpressions Role-play:phoningahotel Shorttalk:whatisimportantwhenmakingabusinesstelephonecall? Role-play:enquiringaboutajob Discussion:decidingwhoshouldgoonacourse

Talkingaboutlargeandsmalldifferences

Grammar workshop 1 (Units 14) 2425 Countableanduncountablenouns;Pastperfectandpastsimple;Talkingaboutlargeandsmall differences

5 Breaking into the market2629

PromotingAXE GoingviralinIndiaandChina

Supermarketsownbrands Discussion:advantagesanddisadvantagesofdifferentpromotionalmethods

Role-play:launchingashampoo Shorttalk:aclothingbrand

launch, ploys, etc. Infinitiveorverb+-ing

6 Launching a product 3033

TheDrinkMeChaisuccessstory

DevelopingandlaunchingDrinkMeChai

Launchingandpromotinganewproduct

Amarketingreport Discussion:newproducts Role-play:aninteriordesigncompany

Prepositionsinphrasesdescribingtrends

7 A stand at a trade fair3437

TheLondonContemporaryDesignShow

Preparinganexhibitionstand

Areplytoanemail

Phoning100percentdesign Anemailgivinginformation Anemailmakinganenquiry Anemailansweringenquiries Amemotostaff

Discussion:howcompaniescanpromoteproductsattradefairs Discussion:choosingadesign

find out, learn, know,teach Formalrequests

8 Being persuasive 3841 Theartofagreeing Anemailsummarisinganagreement

Whatmakespeoplepersuasive Peoplenegotiatingasaleatatradefair

Anemailcorrectinginformation

Anemailconfirmingterms

Discussion:whatmakespeoplepersuasive Role-play:breakingtheice Role-play:exchanginginformationaboutaproduct Shorttalk:whatisimportantwhennegotiating? Role-play:negotiatingadeal

Firstandsecondconditionals

Grammar workshop 2 (Units 58) 4243 Infinitivesandverb+-ing;Prepositionsinphrasesdescribingtrends;Formalrequests;Firstand secondconditionals

9 Starting a business 4447 Aninternationalfranchise Alettertoafranchiser Whystartyourownbusiness? Aletterofenquiry Role-play:buyingintoafranchise concept, gross revenue, etc. Financialterms Prepositionsintimephrases10 Financing a start-up

4851

Raisingfinance Settingupafoodconsultancy CarterBearings

Role-play:adviceaboutstartingabusiness Shorttalk:whatisimportantwhenlookingforfinance?

Raisingfinance Nounphrasesconnectedwithstartingcompanies

assets, collateral, etc.

11 Expanding into Europe5255

HeidelbergTechnologyParkvs.Biople,Lausanne

Aproposal

AnewlocationinEurope Aproposal Discussion:whatfactorsareimportantwhenchoosingalocation? Discussion:choosingthebestlocation

place, space, room; opportunity, possibility, option

Makingrecommendations

12 Presenting your business idea 5659

Makingthemostofpresentations

Signallingthepartsofapresentation

Discussion:whichthingsareimportantwhengivingapresentation? Structuringapresentation Givingashortpresentation Role-play:presentingyourbusinessidea

Phrasessignallingpartsofapresentation

Can andcould

Grammar workshop 3 (Units 912)6061 Prepositionsintimeclauses;Linkingideas;Canandcould

http://www.cambridge.org/9781107639836http://www.cambridge.orghttp://www.cambridge.org

Cambridge University Press978-1-107-63983-6 Business Benchmark Upper IntermediateGuy Brook-HartFrontmatterMore information

in this web service Cambridge University Press www.cambridge.org

6 Map of the book

Unit Reading Listening Writing Speaking Vocabulary Language work

13 Arranging business travel6265

Howbusinesstravelischanging

Asalesmanagertalkingaboutbusinesstravel

Conferenceproblems

Arrangingtotravel:anemailagreeingtoarequestandmakingsuggestions

Anemailgivinginformationandinstructions

Discussion:whybusinesspeopleneedtotravel Shorttalks:whatisimportantwhendecidingwhentotravelonbusiness? Discussion:socialmedia Discussion:planningabusinesstrip

travel, journey,trip Modalverbs:perfectforms

14 Business conferences6669

Makingthemostofbusinessconferences

Arrangingconferencefacilities Networkingataconference Adestinationmanagementcompany(DMC)

Anemailgivinginstructions Discussion:whybusinesspeoplegotoconferences Discussion:selectingstafftogotoaconference Role-play:networkingataconference Discussion:organisingaconference

15 Business meetings7073 Asurveyofmeetings Talkingaboutmeetings Lookingforsolutions Anemailaboutabusinesstrip Discussion:howmeetingsshouldbeconducted Summarisingresultsofasurvey Role-play:ameetingatamedicalequipmentcompany

Collocationsdescribingreasonsformeetings

Collocationswithmeeting crucial, priceless, etc.

Referencing

16 Spending the sales budget7477

DFSoftware Spanishsales Areportontheuseofprivatecompanyjets

Areportontheuseofprivatecompanyjets

Discussion:aspectsofsales Makingrecommendations Usingthepassivetoexpressopinionsandideas

Grammar workshop 4 (Units 1316)7879 Modalverbs:perfectforms;Referencing;Passives

17 Social media and business8083

Somewaysofusingsocialmedia

Anemailintroducingacompany

Socialmediaandcustomers Anemailarrangingameeting Anemailintroducingacompanyandaskingforinformation

Discussion:howsocialmediacanhelppeopleintheirjobs Discussion:howtousesocialmedia

Verbnouncollocations Whentousethe

18 Business and the environment8487

Thegreenoffice Anenvironmentalconsultant Amemoaskingforsuggestions

Anemailgivingsuggestions

Discussion:howtomakeofficesmoreenvironmentallyfriendly Shorttalk:whatisimportantwhenmakingaworkplaceenvironmentallyfriendly?

Discussion:howworkwillchangeinthefuture

issues, impact, etc. way ormethod

Expressingcauses

19 A staff survey 8891 Readingareport Staffreactions CallstoHR Asurveyreport Discussion:theadvantagesanddisadvantagestochangesinworkingconditions Discussion:improvingworkingconditions

Wordsandphrasesexpressingnumbers

Reportingverbsandreportedspeech

20 Offshoring and outsourcing 9295

Whenshouldweoutsource? OutsourcingIT Aproposalforoutsourcing Discussion:advantagesanddisadvantagesofoffshoringandoutsourcing Shorttalk:whatisimportantwhendecidingwhatbusinessactivitiestooutsource?

Discussion:outsourcingandoffshoring:theprosandcons

Thirdconditional

Grammar workshop 5 (Units 1720) 9697 Thedefinitearticle;Tensechangesinreportedspeech;Thirdconditional

21 Customer satisfaction and loyalty 98101

Fromsatisfactiontoloyalty Amemo

Encouragingcustomerloyalty Anemailapologisingandexplainingwhyyoullbelate

Discussion:dissatisfiedcustomers Discussion:relationshipswithcustomers Shorttalk:astaffmeeting

revenue, outcome, etc. Relativeclauses

22 Communication with customers102105

Trainingincustomercommunicationskills

Turningcomplaintstoyouradvantage

CustomercommunicationatNotJustFood

Discussion:thebestmethodofcommunicatingdifferentthings Discussion:whycompanieslosecustomers Discussion:complaining

Adjectivenouncollocations

23 Corresponding with customers 106109

Aletteraboutanewservice Anemailfromadissatisfiedcustomer

Preparingaletteroremailofcomplaint

Aletterinformingaboutanewservice

Aletterofcomplaint

Discussion:launchingnewservices Discussion:whatyoushouldputinaletterofcomplaint

last andlatest Expressingresults

24 Business across cultures 110113

Workinginanotherculture Ajobadvertisement

Ashorttalk WorkinginChinaandworkinginEurope

Anemailannouncingajobopportunity

Discussion:typicalpartsofbusinessculture Presentation:whatisimportantwhengoingtoworkinaforeigncountry? Discussion:selectingstafftoworkabroad

Phrasesfollowedbyaverb+-ing

Grammar workshop 6 (Units 2124) 114115 Relativeclauses;Whichpronoun:it, thisorthat?;Expressingresults

Writingreference 116Wordlists 125Exam skills and Exam practice 133163Contentsofexamsection 133Answerkey 165Transcripts 183

Bus

ines

s ab

road

Cha

nge

Cus

tom

er r

elat

ions

http://www.cambridge.org/9781107639836http://www.cambridge.orghttp://www.cambridge.org

Cambridge University Press978-1-107-63983-6 Business Benchmark Upper IntermediateGuy Brook-HartFrontmatterMore information

in this web service Cambridge University Press www.cambridge.org

7Map of the book

Unit Reading Listening Writing Speaking Vocabulary Language work

13 Arranging business travel6265

Howbusinesstravelischanging

Asalesmanagertalkingaboutbusinesstravel

Conferenceproblems

Arrangingtotravel:anemailagreeingtoarequestandmakingsuggestions

Anemailgivinginformationandinstructions

Discussion:whybusinesspeopleneedtotravel Shorttalks:whatisimportantwhendecidingwhentotravelonbusiness? Discussion:socialmedia Discussion:planningabusinesstrip

travel, journey,trip Modalverbs:perfectforms

14 Business conferences6669

Makingthemostofbusinessconferences

Arrangingconferencefacilities Networkingataconference Adestinationmanagementcompany(DMC)

Anemailgivinginstructions Discussion:whybusinesspeoplegotoconferences Discussion:selectingstafftogotoaconference Role-play:networkingataconference Discussion:organisingaconference

15 Business meetings7073 Asurveyofmeetings Talkingaboutmeetings Lookingforsolutions Anemailaboutabusinesstrip Discussion:howmeetingsshouldbeconducted Summarisingresultsofasurvey Role-play:ameetingatamedicalequipmentcompany

Collocationsdescribingreasonsformeetings

Collocationswithmeeting crucial, priceless, etc.

Referencing

16 Spending the sales budget7477

DFSoftware Spanishsales Areportontheuseofprivatecompanyjets

Areportontheuseofprivatecompanyjets

Discussion:aspectsofsales Makingrecommendations Usingthepassivetoexpressopinionsandideas

Grammar workshop 4 (Units 1316)7879 Modalverbs:perfectforms;Referencing;Passives

17 Social media and business8083

Somewaysofusingsocialmedia

Anemailintroducingacompany

Socialmediaandcustomers Anemailarrangingameeting Anemailintroducingacompanyandaskingforinformation

Discussion:howsocialmediacanhelppeopleintheirjobs Discussion:howtousesocialmedia

Verbnouncollocations Whentousethe

18 Business and the environment8487

Thegreenoffice Anenvironmentalconsultant Amemoaskingforsuggestions

Anemailgivingsuggestions

Discussion:howtomakeofficesmoreenvironmentallyfriendly Shorttalk:whatisimportantwhenmakingaworkplaceenvironmentallyfriendly?

Discussion:howworkwillchangeinthefuture

issues, impact, etc. way ormethod

Expressingcauses

19 A staff survey 8891 Readingareport Staffreactions CallstoHR Asurveyreport Discussion:theadvantagesanddisadvantagestochangesinworkingconditions Discussion:improvingworkingconditions

Wordsandphrasesexpressingnumbers

Reportingverbsandreportedspeech

20 Offshoring and outsourcing 9295

Whenshouldweoutsource? OutsourcingIT Aproposalforoutsourcing Discussion:advantagesanddisadvantagesofoffshoringandoutsourcing Shorttalk:whatisimportantwhendecidingwhatbusinessactivitiestooutsource?

Discussion:outsourcingandoffshoring:theprosandcons

Thirdconditional

Grammar workshop 5 (Units 1720) 9697 Thedefinitearticle;Tensechangesinreportedspeech;Thirdconditional

21 Customer satisfaction and loyalty 98101

Fromsatisfactiontoloyalty Amemo

Encouragingcustomerloyalty Anemailapologisingandexplainingwhyyoullbelate

Discussion:dissatisfiedcustomers Discussion:relationshipswithcustomers Shorttalk:astaffmeeting

revenue, outcome, etc. Relativeclauses

22 Communication with customers102105

Trainingincustomercommunicationskills

Turningcomplaintstoyouradvantage

CustomercommunicationatNotJustFood

Discussion:thebestmethodofcommunicatingdifferentthings Discussion:whycompanieslosecustomers Discussion:complaining

Adjectivenouncollocations

23 Corresponding with customers 106109

Aletteraboutanewservice Anemailfromadissatisfiedcustomer

Preparingaletteroremailofcomplaint

Aletterinformingaboutanewservice

Aletterofcomplaint

Discussion:launchingnewservices Discussion:whatyoushouldputinaletterofcomplaint

last andlatest Expressingresults

24 Business across cultures 110113

Workinginanotherculture Ajobadvertisement

Ashorttalk WorkinginChinaandworkinginEurope

Anemailannouncingajobopportunity

Discussion:typicalpartsofbusinessculture Presentation:whatisimportantwhengoingtoworkinaforeigncountry? Discussion:selectingstafftoworkabroad

Phrasesfollowedbyaverb+-ing

Grammar workshop 6 (Units 2124) 114115 Relativeclauses;Whichpronoun:it, thisorthat?;Expressingresults

Writingreference 116Wordlists 125Exam skills and Exam practice 133163Contentsofexamsection 133Answerkey 165Transcripts 183

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