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  • Web Site Template & Style Guide

    zehno Cross Media Communications

  • Table of Contents Last updated: 6/30/08 | page 2

    Table of Contents

    TABLE OF CONTENTS .................................................................................................................................... 2

    1.0 INTRODUCTION.......................................................................................................................................... 4

    2.0 SITE CONVENTIONS.................................................................................................................................. 5

    2.1 Quick Links............................................................................................................................................. 5 2.2 Action Items............................................................................................................................................ 5 2.3 Downloads.............................................................................................................................................. 5 2.4 See Also .................................................................................................................................................. 5 2.5 Profile Component ................................................................................................................................. 5 2.6 Wildcard Component ............................................................................................................................. 6 2.7 News & Events Navigation .................................................................................................................... 6 2.8 Footer ..................................................................................................................................................... 6

    3.0 SCHOOL OF DENTISTRY TEMPLATES............................................................................................... 7

    3.1 Home....................................................................................................................................................... 8 3.2 Section Front ........................................................................................................................................ 11 3.3 Microsite Front .................................................................................................................................... 13 3.4 Gateway Page ...................................................................................................................................... 15 3.5 Detail/Flex Page .................................................................................................................................. 17 3.6 Site Map/A-Z Index .............................................................................................................................. 20 3.7 Printer Friendly ................................................................................................................................... 22 3.8 Profile Page.......................................................................................................................................... 23 3.9 Profile Index......................................................................................................................................... 26 3.10 Insert Page (ASP/Form Functionality Wrap Page).......................................................................... 28 3.11 Dental Services Landing Page .......................................................................................................... 29 3.12 Dental Services Index ........................................................................................................................ 31 3.13 Dental Services Detail Page.............................................................................................................. 33 3.14 Virtual Tour........................................................................................................................................ 36 3.15 News & Events Front......................................................................................................................... 38 3.16 News Index ........................................................................................................................................ 40 3.17 News Archive...................................................................................................................................... 42 3.18 News Story.......................................................................................................................................... 44 3.19 Calendar............................................................................................................................................. 47 3.20 Calendar with Category View ........................................................................................................... 49 3.21 Calendar with Text-Only View .......................................................................................................... 51 3.22 Event Page.......................................................................................................................................... 53 3.23 Email This Page ................................................................................................................................. 55

    4.0 COLOR GUIDE AND USAGE.................................................................................................................. 56

    5.0 TYPOGRAPHY ........................................................................................................................................... 57

    6.0 PHOTOGRAPHY........................................................................................................................................ 58

    7.0 SITE ASSETS............................................................................................................................................... 59

    8.0 PHOTOSHOP FILES.................................................................................................................................. 60

    9.0 NAMING & ORGANIZING YOUR FILES ............................................................................................ 63

    10.0 GENERAL ACCESSIBILITY GUIDANCE.......................................................................................... 66

  • Table of Contents Last updated: 6/30/08 | page 3

    10.1 Recommended Guidelines.................................................................................................................. 66 10.2 Key Content Contributor Considerations ......................................................................................... 66 10.3 XHTML - Validation .......................................................................................................................... 67 10.4 Formatting Tables ............................................................................................................................. 67

    11.0 WRITING FOR THE WEB ..................................................................................................................... 69

    11.1 Acronyms............................................................................................................................................ 72 11.2 Capitalization..................................................................................................................................... 73 11.3 Contact Information........................................................................................................................... 73 11.4 Degrees............................................................................................................................................... 74 11.5 Dates & Times.................................................................................................................................... 74 11.6 Commonly Used Terms...................................................................................................................... 74 11.7 Numbers.............................................................................................................................................. 74 11.8 Puncutation & Typographical Symbols ............................................................................................ 75 11.9 Titles ................................................................................................................................................... 75 11.11 References ........................................................................................................................................ 76 11.11 Internet Terms & References........................................................................................................... 76

    12.0 RESOURCES ............................................................................................................................................. 77

  • 1.0 Introduction Last updated: 6/30/08 | page 4

    1.0 Introduction

    The School of Dentistry Web Site Template & Style Guide was created to provide context and tips for the effective addition of information to the available Web templates.

    It is not meant to provide training or guidance on using the Ingeniux Content Management System (CMS) tool. A separate training guide is available for the CMS.

    This guide may also serve as a reference for additions to the template set to ensure that visual identity and coding practices remain consistent.