Updated Version of My Project

Band PromotionPutri ClarkeIT Grade 92010-11

Friday, 4 November 2011

Investigation


Band PromotionClient:[band name] needs a promotion in order to make their band known and to increase their success.

Time Allowed:1 quarter

Specification and Limitations:1. must be trusted on the internet2. Source must be reliable3. Make it catchy

Documented Evidence:I will document my by screen shooting my (prnt scrn) and explain what happened and what was my challenges and successes.

Unit question:Does how we look and appear influence what people think of us?


Introduction

My Client is Koshka that consist of 4 people in the band. The problem is that they want to

become more famous and they’re in need of help. So what i’m going to do is promote them by setting up adverts on youtube and make a

homepage site for them. The advert will be eye-catching and it should draw people’s attention.


Aoi: Area of interactions

This project relates to human ingenuity because my client is in need of something that

includes a lot of creativity in it. I will take surveys from different people in what’s an eye

catching advertisement supposed to look like, I will interview my client to see what will

satisfy them and research some advertisement of what I think is eye catching from my

point of view, and use my own knowledge into investigate, design, plan and create this

advert and evaluate it with my client.


Client interviewHow would you like you video to be like?I’d like it if the video is eye catching and that it lures people in to watch it, and that it won’t make us look “pathetic”. Also don’t make it look so sparkly with flashy stuff because most music videos would have those, it’ll be nice if you could actually make the advert unique and different so people would think we’re walking in our own path instead being stuck with a group of the same old artists.

Do you have and work in progress song you want the viewers to sneak a peek in?Well at the moment we are working on our new single, but I don’t think that we should because that’ll just give out ideas to those other producers out there. You could just put in one of our song that you think other will be impressed in and that they’ll think that makes them think that we’re so “awesome”. Plus don’t put in the whole song, just put some of them and it’ll make the people want more and it means they’ll have to buy our album?

What do you not want inside the video?I certainly don’t want any videos that’ll cause bad rumours about us. I don’t want videos that make us look like we can’t sing and that makes us look like we’re someone who just came out of a garbage can, I mean who would want someone to look like that but can’t sing? For sure, don’t make us look like wannabes too, but if you’re going to do something like that, then make it look like we’re just joking. Now who would hate a humorous singer now?

Is there anything you would like me to add in?No not really anything that I could think of though..But if you do have something in your mind that you think you should add in, then go ahead.


Client Interview Summary

Well my client doesn’t want to look bad in their advert and that they would like to see people being caught in their own advertisement. They

don’t want people to judge them by their first appearance as if they don’t look like the singing type. They want an advert that makes them

look like they’re going to look like they’re the next big thing that’ll wow everyone in every different way that they do and that they want the

viewers that it’s worth it to hear them sing. I believe the client prefers things that’s sort of simple and casual that’s completely different from the other type of singers/band group adverts in t.v, radios and all sorts

of those things.


Brainstorming

Band Promotion

Eye catching

Good Quality Video.

Unique/Different

Eye catching For audiences between

the age of 13-20years old(mostly)

Video Duration Shouldn’t Be

too Long


Case Study1 2 3

Form Video Website Banner

Material Computer, Camera, Movie Editing Software

Computer/Laptop, Website maker, Internet, Camera

Printer, Camera, Plastic Paper, Ink, Computer/Laptop

Manufacturing Techniques One Off One Off One Off

Function Advertise The Band Advertise The Band Advertise The Band

Target Group 13-20 years of age 13-20 years of age 13-20 years of age

Cost N/A N/A N/A

Aesthetics Doesn’t bore the viewers. Users can pick what they want to know.

Safety Does not contain inappropriate elements.

Does not contain inappropriate elements.

Does not contain inappropriate elements.

Modifications Some people may not have internet access

Some people may not have internet access

People don’t regularly look at banners.

Style Interesting to watch


Case Study Summary

While searching for three different type of promotions for bands, my main focus was how it’ll drag the

viewers attention to them. The billboard won’t work since there’s drivers who wouldn’t want to risk their

lives looking at it and end up in a car crash, the website is effective but some people who have no access to the

internet and same goes to the video advert.


Materials

It’s a must to have a movie editor software, I’m going to use iMovie because it’s not complicated, easy and simple to use for everyone.

We will need to use a camera to take

pictures to support the band promotion and to give out more “interesting” shots.


Design Cycle


Design OnePro’s:- Eye-Catching- Interesting to look at- Simple and there’s not a lot of words to look at.

Con’s:- Doesn’t show a lot of information about the band.- Limited amount of information and doesn’t show where it is going to be in exactly.

This billboard advertisement doesn’t show a lot of information for band and it’s not specific to where the performance should be at. If I were the client seeing this, I wouldn’t be that pleased to have this lying around advertising my band.


Design TwoPro’s:

- It sort of follows the other bands advertisements. (Since the client wanted it to be unique.)- I don’t find it advertising the band, (sort of.)

Con’s:

- It advertises the band.- It doesn’t bore the viewers.- Includes background about the band. (Good Point of View)

I sort of like this design a bit since it shows who they area and it shows the history of the band how much they’re trying to achieve their goal. Most of the people are watching the internet than t.v nowadays so this would most likely grab their attention when they see this add on youtube.com or somewhere else.


Design ThreePro’s:- It’s Eye-Catching- It’s unique. (As the client wanted it.)- It advertises the band.- Exact information on where they’re going to perform on.Con’s:- Too many wasted white space.- Too Expensive.- Sort of hard to make since therewould be a lot of materials needed.

I’m sure that this design will attract the pedestrians that are walking past by this and passengers in vehicles since it have this unique cut out that makes the billboard a little

bit pop out or “3D”. The problem is that the writing is a little bit too much and that people might not have enough time to read it like in cars.


Design FourPros:- It mostly shows their background- People will like this more than reading a poster.

Cons:- It’s a little too boring when there’s too many dialogues.

I find this design sort of mediocre and that it would need some improvements to get most of the dialogues out so it

wouldn’t bore the viewers.


Design FivePros:- Pleasing to the eyes- Simple- Sort of easy to completeCons:- Colours are really limited in the site.

I like this design when it mostly follows the client’s description in what they want inside their presentation. It’s

simple and easy to use, I’m sure that visitors won’t have any trouble navigating through the website.


Design Six

Pros:- Attractive and sort of unique- Easy to navigate through.

Cons:- It’s for girls only.

I like this design when it mostly follows the client’s description in what they want inside their presentation. I think that this website would only be for girls due to the

layout style.


Peer-to-Peer Assesment

I really like Design 4, I believe this design of the website is very simple and I really like the colours you picked. I like the slogan in

the front page and I also like the illustration in the the side. The website includes a variety of information about the band and

media such as music and images. The website is easy to be browsed because i think the website is very well organised. I think

some of the improvements could be to add more decorations to the website to make it more attractive and unique. But overall I think this is the best design from all because my band and our

music will be able to be promoted through this website.


PlanningFriday, 4 November 2011

Step-By-Step


Gantt Chart


Documented Evidence


Day One

Today I looked at the website and started to make the template and Pictures it. The problem is that I have to create the character that would take a long time for me to

complete


Day 2

Just finished making the information page template and that I just need to add the information into the template, I think that the page is still a little bit too empty so I

think that I should add picture into the template.


Day 3

Text

In day three, I had a problem with all of the pages since it kept on showing up the word “photo” everywhere, But then I finally resolved the problem. Now I’m making the

gallery still trying to insert photos and videos.


Day 4

I just finished making the template for the gallery and now I would just need in insert pictures and background music and the video in order to make it more

“satisfying.” The problem is that I’m afraid that I don’t get enough pictures to put it in the gallery.


Day 5

I’ve Made an update to the visitors to see where are they going to perform in and when’s their next concert. It’ll help advertise them to fans who really want to see

them so badly.


Day 6

I’ve made a keep in touch page so fans can write letters to them through e-mail, and prehaps could make a suggestion or a cover they want the band to sing. It’s free and they

don’t have to pay a cent.


Evaluation


Evaluating My Performance at Each Stage of the Design CycleInvestigation:I think that there needs to be more investigation done since the investigation stage isn’t good enough due to the fact that there isn’t enough facts that could help me make the exact product that the client wanted.

Design:I think that there should only be a six design based on one media instead of having to do 2 design for one media and another 2 media that’s different, because if there’s only one thing that the client wants and you end up making some kind of media that they didn’t want in the first place, then it’ll be a bit odd.

Plan:The plan stage should be planned out more and to be thought out of more carefully since the plan stage and the create stage didn’t went out so smoothly as I thought it would be.

Create:The create stage didn’t exactly follow the planning stage to what I predicted and realised that making the templates were harder than what I thought, this could be improved but setting out the planning stage carefully so the create stage can be done more smoothly.

Evaluate:I think that the reflection process is useful so that you can see what needs to be improved on for future purposes and what lacks of something.


Successful Points of Product

What I think that I did well in during this project, is that I manage to sort of follow the client’s

specifications and find a design that the client would really like to use, also the client is pleased with the design that they picked out and plus I

managed to make a design that would help advertise them.


Least Successful Points in Product

That I didn’t manage to finish the product in time, and that really need needs to be improved on quickly incase the same thing will happen again later on in the future. I

should think that everything should be carefully planned out again so that I can do this carefully and to

be able to finish this in time unlike this project.


Modification/Improvements on Product

What needs to be improved on this product is ALOT. I think that the design needs to be improved a lot

and try to make it more attractive to the readers that are visiting the website. Also that the product should

be modified again in order to please the client.


The Impacts To Society & Environment

I think that it’s really useful to do this on the internet, since almost everyone in the world uses the internet almost everyday! And I think that this a really good source to post this on the internet because it’s eco-

friendly and that millions of people can look at it at once! The internet advertisements, advertises more

than the advertisements on t.v or the radio.


Photo of Finished Product


Documents

Updated Version of My Project