Embed Size (px)
Citation preview
Unmetric Client Success Story
The Unmetric Advantage
The Result
Maybelline New York is the world’s leading cosmetics brand, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman. Learn how Unmetric works as an integral part of Maybelline New York’s Instagram strategy and overall efforts to engage with beauty fans in Indonesia.
Maybelline New York – Indonesia started using Unmetric in 2016 based on how easy it was to use the platform to analyze content performance and competitive benchmarking. Unmetric enables Maybelline New York to easily pull insights from otherwise overwhelming amounts of social data and quickly understand which of their content is performing well, and how best to optimize their content strategy. Today, Maybelline New York uses Unmetric to benchmark their social engagement and content performance, as well as inform their content strategy for the future.
Ngoc Phungbich, Brand Manager of Maybelline New York – Indonesia
The know-how and analytic skills of the team helped us humanize our content and conversations and help reveal the Maybelline culture to our consumers in
Indonesia. Striking an emotional chord with our consumers was key in creating stronger personalized relationships with them.
To say we are satisfied with the results would be an understatement: with the help of Unmetric, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate. This has firmly ranked Maybelline New York – Indonesia as the best performing beauty brand on Instagram in Indonesia, with double
the engagement and monthly follower growth than our closest competitor.
and
Simplified Competitive BenchmarkingUnmetric enables Maybelline New York to easily benchmark post performance against competitor brands. Unmetric’s simplified and easy to understand engagement score reduces an overwhelming amount of social data to a simple metric that quantifies
Content Performance Trend-spotting
Understanding follower growth – and rate of change - has been integral to understanding the effectiveness of the brand’s engagement strategy. These insights have helped Maybelline New York identify growth rate trends so they may better optimize their strategy in
Effective Platform Analytics
Unmetric’s engagement score has simplified the ability to understand trends and identify high-performing content. These insights have allowed Maybelline New York to better optimize their content, by incorporating
0
25
50
75
100
125
Enga
gem
ent S
core
JAN 4JAN 11
JAN 18JAN 25
Brand A
Brand B
Brand C
Maybelline Indonesia
Brand D
0 25 50 75 100 125 150 175 200 225 250
Posts Engagement Score
Posts
25 50 75 100 125 150 175 200 225 250 0
Engagement Score
0 %
25 %
50 %
75%
100%
% In
crea
se in
Fol
low
ers
Brand A Brand B Brand C
Maybelline IndonesiaBrand D
0K 50K 100K 150K 200K 250K
Followers
placement amongst competitors.
the future.
these insights into future content production.
For a live demo or a free trial of Unmetric,sign up by clicking the button below
www.unmetric.com/analyze#contactOr Email: [email protected]
Jakob Knutzen,Managing Director of Lion & Lion Digital Agency
To say we are satisfied with the results would be an understatement: with the help of Unmetric, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate. This has firmly ranked Maybelline New York – Indonesia as the best performing beauty brand on Instagram in Indonesia, with double
the engagement and monthly follower growth than our closest competitor.
25 50 75 100 125 150 175 200 225 250
25 50 75 100 125 150 175 200 225 250
![[Report] Top Indian Brands on Social Media for August 2013 by Unmetric](https://img.dokumen.tips/doc/110x75/554d13b8b4c905805d8b517f/report-top-indian-brands-on-social-media-for-august-2013-by-unmetric.jpg)
