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University Publications, Branding and Logos A workshop by University Relations

University Publications, Branding and Logos A workshop by University Relations

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Page 1: University Publications, Branding and Logos A workshop by University Relations

University Publications, Branding and Logos

A workshop by University Relations

Page 2: University Publications, Branding and Logos A workshop by University Relations

Today’s Hot TopicsPublication Numbers & EEO Statements

Printing and MailingLogos and Licensing

StationeryIdentity and BrandingTypes of Publications

Page 3: University Publications, Branding and Logos A workshop by University Relations

We are here to helpNone of this is your sole responsibility.

Our staff is available to assist.Graphic Services is available to assist.

April CoxArt Direction and Graphic Design

Cindy CarrollWriting

Jaimie DavisPhotography

Laura BondWriting

Courtney MullerGraphic Design

Page 4: University Publications, Branding and Logos A workshop by University Relations

Publication NumbersMost all publications are required

by the State of Tennessee to display a publication number and EEO statement.

Details about how to request a publication number are available at www.utc.edu/university-relations/graphic-guidelines/publication-numbers.php

Page 5: University Publications, Branding and Logos A workshop by University Relations

Printing and MailingIt’s university policy that all printing must be

handled through Graphic and Mail Services. Invoices can be rejected for payment by the University.

Jobs can be submitted online at utc.ricohtrac.com.

They also offer mailing and labeling services.

Page 6: University Publications, Branding and Logos A workshop by University Relations

Administrative Logos

Page 7: University Publications, Branding and Logos A workshop by University Relations

Athletic Logos

Page 8: University Publications, Branding and Logos A workshop by University Relations

Request a logoYou can learn more about our

logos and request a logo at www.utc.edu/university-relations/graphic-guidelines/logos.php

Page 9: University Publications, Branding and Logos A workshop by University Relations

TMLicensingAll of our logos are trademarked.

Licensed vendors must be used for promotional items.

Licensed vendors have access to approved marks.

Details about licensing are available at www.utc.edu/university-relations/graphic-guidelines/licensing.php

Page 10: University Publications, Branding and Logos A workshop by University Relations

School Colors and Fonts

Page 11: University Publications, Branding and Logos A workshop by University Relations

Stationery Package

Page 12: University Publications, Branding and Logos A workshop by University Relations

Publication Best PracticesWho is my audience?

What is my message?How will it be distributed?

Do I have a budget?

Page 13: University Publications, Branding and Logos A workshop by University Relations

Types of publicationsHere are the most common

types of publications:

Brochures BookletsPostcards PostersFlyersNewslettersMagazines Signage

Page 14: University Publications, Branding and Logos A workshop by University Relations

Before and After

Page 15: University Publications, Branding and Logos A workshop by University Relations

Before and After

Page 16: University Publications, Branding and Logos A workshop by University Relations

Questions?