Universal Studios Orlando College Colors Day

Marketing Strategies Presented by:David BenoitJaclyn GarrisShane LandAustin MossWayne Wang

Objectives

• To obtain information regarding employee satisfaction and interest in College Colors Day1. Development a clear concise survey that will

provide valuable information for event improvement

2. Provide valuable incentives that will increase participation in the survey

Initiative 1• Information gathered from the 10 questions survey:

• demographics of UO employees• education level• Interest in further education• thoughts and impressions of event• suggestions for future event

• Evaluation of the survey must be consistent • take note of where questions weren't answered or what areas could be

improved• debrief with the people who did the interviews to find out what was

difficult and what seemed to work. • Recording this information can help you tailor your survey to your

community's needs the next time you need to develop a survey and will be helpful

Initiative 2

• Provide rational incentives for survey participation Free Universal Studios merchandise Paid day off of work Hotel stay at affiliated hotels Raffle for scholarship money or tuition iPod, Wii, etc.

Survey Monkey

Universal Studios College Colors Day Survey

Incentives

• Prize for submitting survey:– Coupon at local restaurant on property– Discount at park gift shops

• Grand Prize:– iPod, iTunes gift card, Harry Potter memorabilia – Free park passes for employee and one guest– One night free at partner hotel– Tickets to a show at Universal Orlando– $200 scholarship to help pay for books, materials, etc

needed for school

Challenges/SWOT

• Develop a survey that will provide essential information for future event improvement

• Generate interest in taking the survey• Our inexperience in the event• Not sure how many employees will attend

College Colors Day • Administering the survey online

Conclusion

• Incentives provided will drive participation which should equate to a large sample size

• Information provided will help increase future employee participation

Questions?