Unity Mm Npd

7/31/2019 Unity Mm Npd

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Group Name:

Presented by :

Nilesh PrajapatiYash PatelNeha PatelHardik PatelShailja Patel


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The development of original products, productimprovement s, product modification and new brandsthrough the firms own R&D efforts.


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TechZak watches

Name : TechZak .Tag Line : Multi -functional watches for Tech savvy

.Our main objective is maximum satisfaction of our loyal

customer.To provided good quality and more features watch available

rather than our competitors.


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Implementation of Heart-beat checkingsystem in wrist watch.

Implementation of Blood pressure checkingsystem in the wristwatch.

Some companies can come with the watch

which helps in knowing the mood of theperson.


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Our product will primarily be offered onlinethrough our websites and also will be availableon different store in different location of Indialike, Ahmadabad, Bangalore, Bombay, Delhi andChennai.Currently in Indian watch Industry there are somegiant players are there so we aiming to gainsome market share of them and also aiming tointroduce features those directly comparing theirproduct.Manufacturer Dealer Retailer CustomerFirst to go for exclusive showrooms.


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Email marketing campaignsLeverage social media for vast majority forour marketing

Event sponsoring for exposure in Face book,TwitterOngoing schemes and new updates providingon social media

Advertising in print media, TV, withinformative AdTrade shows


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Price:Advantage: competitor of mid-price segment willcapture the whole market.

Disadvantage: competitor of premium pricesegment will enjoy the more market.

Product:

Advantage: Increased in the quality will increasethe cost which will give benefit to the competitor.Disadvantage: Quality decrease will helpcompetitor to capture the whole market.


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Place:Advantage: more number of places of operation will make the competitor week.Disadvantage: less number of places of operation will leads to wipe out from themarket.

Promotion:Advantage: Increase in sales promotion willaffect more market share.Disadvantage: decrease in sales promotiongive benefit to the competitor.


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Region NationwideDensity Urban-suburbanClimate

Age 18-35 years old (studying andyoung )Gender Male and FemaleIncome More than 15kOccupation Students; new graduated; newworkers; young professionals


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Personality Quick Maturation WithModern Products Inclined

For Differentiation

Lifestyle Active Life

Benefits sought Communication BenefitsFunctional Benefits

Usage Rate daily-basisUser Status Non-user, regular userLoyalty status None, medium, strong


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Our focus will remain on small business also with students,professional, and businessmen those having maximum use of flash drive and also found of music.

This sample marketing plan also address whom those havingability to pay.


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Small USB flash drive fits inside of the watch.8GB capacityTime Mode

Alarm ModeTimer ModeMP3 playerA battery operating life of about 3-4 hours.

Rechargeable batteryImproved working EnvironmentSporty/fashionable design


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Independently ownedOwen production facilitiesSolid financial resourcesHigh service orientationDeep expertise

Brand awarenessBroad product varietyLimited marketing effortsOverly dependent on Indian sale only


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Concentration on groups

Strong industry growth

High quality today is necessityMarketing is the key to the industry successRapidly changing in marketing conditionsConsolidation of brand powerNew production technologies


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Major Competitor

There are lots of competitor in wrist watch segment which directly or indirectly affecting the TechZak watches. The major players are -

Domestic Level: HMT Maxima-quartz Rado Casio

International level: Espirt Swatch Citizen Seiko Cartier Giordano


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THANKYOU

Documents

Unity Mm Npd