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ATTITUDES & VALUES ATTITUDES & VALUESDr.YogananthanDr.Yogananthan

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Contents Contents Me aning of attitud e Me aning of attitud e C haract e ristics of attitud e sC haract e ristics of attitud e sF unctions of attitud eF unctions of attitud eF ormation of attitud e sF ormation of attitud e sV alue s V alue s Typ e s of valu e s Typ e s of valu e s V alue s and b e haviour V alue s and b e haviour V alue s & e thics V alue s & e thics V alue s & attitud e s V alue s & attitud e s Diff e re nce be tw ee n attitud e & value Diff e re nce be tw ee n attitud e & value

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M eaning of attitudeM eaning of attitude

is de fine d as a mor e of le ss stable se t of is de fine d as a mor e of le ss stable se t of pre disposition of opinion, int e re st or propos e involving pre disposition of opinion, int e re st or propos e involving ex pe ctancy of a c e rtain kind of ex pe rie nce and aex pe ctancy of a c e rtain kind of ex pe rie nce and are adine ss with an appropriat e re spons e . The y are re adine ss with an appropriat e re spons e . The y are known as frame s of r e spons eknown as frame s of r e spons eI t is also a cognitiv e e le me nt and r e mains in p e rsonI t is also a cognitiv e e le me nt and r e mains in p e rsonE v

ery body has limit

ed no of attitud

es

E v

ery body has limit

ed no of attitud

es Th e se attitud e s are indicativ e of apathy or e nthusiasm. Th e se attitud e s are indicativ e of apathy or e nthusiasm.

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Characteristic of attitudeCharacteristic of attitude

I t pr e dispos e s th e e valuation of c e rtain obj e cts inI t pr e dispos e s th e e valuation of c e rtain obj e cts infavourabl e and unfavourabl e mann e r.favourabl e and unfavourabl e mann e r.A ttitud e s are firmly e mb e dde d in a compl ex A ttitud e s are firmly e mb e dde d in a compl ex psychological structur e of b e lie fspsychological structur e of b e lie fsA ttitud e s are diff e re nt from valu e s as th e y are narrow, A ttitud e s are diff e re nt from valu e s as th e y are narrow,our f ee lings, thoughts and b e havioural t e nde ncie sour f ee lings, thoughts and b e havioural t e nde ncie s

towards objects or situationstowards obj

ects or situationsI t is pr e disposition to r e spond to a c e rtain s e t of factsI t is pr e disposition to r e spond to a c e rtain s e t of facts

Th e y are e valuativ e state me nts Th e y are e valuativ e state me nts

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F unctions of attitude F unctions of attitude

I t D e te rmin e s me aning I t D e te rmin e s me aning I t R e concile contradictionsI t R e concile contradictions

I t organis e s factsI t organis e s factsI t se le cts factsI t se le cts facts

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F ormation of attitude F ormation of attitude

Dir e ct ex pe rie nce with th e obje ctDir e ct ex pe rie nce with th e obje ctC lassical conditioning and attitud e sC lassical conditioning and attitud e s

O pe re nt conditioning and attitud e sO pe re nt conditioning and attitud e sV icarious le arning V icarious le arning F amily and p ee r groupsF amily and p ee r groups

E conomic status and occupationsE conomic status and occupations

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V alues V alues

I t is an e nduring b e lie f that a sp e cific mod e of I t is an e nduring b e lie f that a sp e cific mod e of conduct or e nd stat e of ex iste nce is pe rsonally conduct or e nd stat e of ex iste nce is pe rsonally

and socially pre

f e

rable

to the

alte

rnativ e

mode

sand socially pre

f e

rable

to the

alte

rnativ e

mode

sof conduct or e nd stat e s of ex iste nceof conduct or e nd stat e s of ex iste nce

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Typ es of v alues Typ es of v alues

I nstrum e ntal valueI nstrum e ntal value

Te minal value Te minal value

O the r classifications ar e O the r classifications ar e Th e oritical Th e oritical E conomicE conomic

Ae

sthetic

Aesth

etic

SocialSocial Political r e ligiousPolitical re ligious

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V alues and beha v iour V alues and beha v iour

V alue s se rv e s as th e foundations for attitud e s V alue s se rv e s as th e foundations for attitud e sI ndividuals hold th e ir own int e rpr e tation of I ndividuals hold th e ir own int e rpr e tation of

right and wrong right and wrong V alue s aff e cts both attitud e and b e haviour V alue s aff e cts both attitud e and b e haviourR e ex amining th e value s pos e challe ng e s inR e ex amining th e value s pos e challe ng e s in

modern manag

em

entmod

ern manag

em

ent

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V alues and attitudes V alues and attitudes

Similaritie sSimilaritie sB oth ar e acquire d form ex pe rie nce with p e ople ,B oth ar e acquire d form ex pe rie nce with p e ople ,

objects, and

e v

entsobj

ects, and

e v

ents

B oth aff e cts cognitiv e and b e haviour proc e ssB oth aff e cts cognitiv e and b e haviour proc e ssB oth ar e e ndurabl e and difficult to chang eB oth ar e e ndurabl e and difficult to chang e

B oth influ e nce e ach oth e r and us e dB oth influ e nce e ach oth e r and us e dinte rchang e ably inte rchang e ably

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D ifferences D ifferences

A ttitud e A ttitud e V alue V alue

It

exhibit pr

edisposition to

It

exhibit pr

edisposition tore spondre spond

It r

epr

es

ent judgm

ental

It r

epr

es

ent judgm

entalide as lik e what is rightide as lik e what is right

I t re f e r to s e v e ral be lie fsI t re f e r to s e v e ral be lie fsre lating to sp e cific obje ctsre lating to sp e cific obje ctsor situationor situation

I t re pre se nt single be lie f I t re pre se nt single be lie f focus e d on obj e cts andfocus e d on obj e cts andsituationssituations

Th e y are on es pe rsonal Th e y are on es pe rsonalex pe rie nce sex pe rie nce s

Th e y are de riv e d from social Th e y are de riv e d from socialand cultural mor e s.and cultural mor e s.

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TH ANK Y OU TH ANK Y OU