Unit 4 Creativity--let there be

Every time we say, "Let there be!" in any form, something happens.

“Innovation distinguishes between a leader and a follower.” To live a creative life, we must lose our fear of being wrong.

create -- creative -- creativity

innovate -- innovative – innovation

invent -- inventive – invention

----what

---why

---how

Part I Part I PreparationPreparation

To know creative:To know creative: being Creative means being Creative meansThe most creative people & companiesThe most creative people & companiesListening: on innovationListening: on innovationSpeaking: Characteristics of Highly Creative Speaking: Characteristics of Highly Creative PeoplePeople

Being creative means …

“being creative” means one can think of thing that others ____

“being creative” means one can solve problems in a ____ and ______ way.

“being creative” means one can think and do things in an _____ ways.

cannot

simple original

unusual

Let‘s try to find out the answer in a creative way… ------go google it…

How far can “creativity” go? How complex could creativity mean?

Listen to this guy: “Everyday Compassion”

Chade-Meng Tan’s space: http://www.chademeng.com/

Listen up: what those creative souls have to say

What is innovation? (business folks’ ideas) Innovation is actually easy (Speech by Tom

Peters) Fostering a culture of innovation

(demonstration of small inventions) Innovative (interviewing youngsters)

The World's Most Innovative Companies 2011 (by Fast Company)

1  APPLE For dominating the business landscape, in 101 ways 2  TWITTER For five years of explosive growth that have redefined communication 3  FACEBOOK For 600 million users4  NISSAN For creating the Leaf, the first mass- market all- electric car 5 GROUPON For reinvigorating retail -- and turning down $6 billion. 6 GOOGLE For instantly upgrading the search experience 7 DAWNING INFORMATION INDUSTRY For building the world's fastest supercomputer 8  NETFLIX For streaming itself into a $9 billion powerhouse (and crushing Blockbuster) 9 ZYNGA For being the $500 million alpha dog of social gaming 10 EPOCRATES For giving doctors and nurses instant drug reference

The things that all these companies in common is that

They have nothing in common.---Seth Goldin, Fast Company, 2003

The most creative people in 2010 (by Fast Company)

1 Lady GagaPop Artist

2 Eddy CueVP of Internet Services, Apple

3 Elizabeth WarrenConsumer Advocate, Congressional Oversight Panel

4 Shiro NakamuraChief Creative Officer, Nissan

The most creative people in 2010 (by Fast Company)

5 Ryan MurphyCreator, Producer, Glee

6 Steve BurdCEO, Safeway

7 Chris AndersonCurator, TED Conferences

The most creative people in 2010 (by Fast Company)

8 Hannah JonesVP of Sustainable Business and

9 James CameronFilmmaker, Lightstorm Entertainment

10 Qi LuPresident of Online Services, Microsoft

Discuss: In what ways are these people creative?

Your answers?

Characteristics of Highly Creative People

Task: try to understand the following six words for the characteristics of creative people and then explain why so with several complete sentences for each word.

1. unconventional 2. individualistic 3. inventive 4. driven 5. visionary 6. intuitive

“answer”

• Thomas Moore said, "We are all poets and artists as we live our daily lives,

whether or not we recognize our role and whether or not we believe it." • Human beings have an innate need to create. Even you! • There is a continuum of creativity, ranging from being slightly creative to highly

creative. The good news is that you can learn to be more creative by observing creative people and modeling yourself after them.

• Artists, writers, and creative types seem to have similar characteristics. Some of the personality traits listed below may seem eccentric, odd, even "out there"---but that is where creativity lies--- in the outreaches of our consciousness, in the depths of our souls. If you had the opportunity to speak to Picasso, Walt Disney, or Jane Austen, you would probably find out that they are ordinary people, much like you and I. The difference is that they have allowed more of their soul to come out and play and have freed themselves of convention and restriction.

• Creativity is essentially the art of discovery and an act of faith. When you create something--- a work of art, book, software program, dance routine, or role for a play, you discover parts of yourself that you never knew existed. Creative people have a strong need to express more of who you really are and often have to fight for that right. The character Isabelle in the movie, Fire and Ice, has a great outlook on what it means to be creative, she says, "To create, sometimes you must rebel."

“All” the words

• Unconventional• Individualistic• Inventive• Driven• Visionary• Intuitive

• Unusual, different, special, original

• Remarkable

• Originality, passion, guts, daring

Reading Reading Centered Centered ActivitiesActivities

Every child is an artist. The problem is Every child is an artist. The problem is how to remain an artist when he grows how to remain an artist when he grows

up.up.

In-Class In-Class ReadingReading

The Case for CreativityThe Case for Creativity

– –Encouraging Children to Encouraging Children to ThinkThink

Find out:

The definition / clarification for creativity and successful students / adults

An anecdote as a supporting evidence for the necessity of taking encouraging creativity as a strategy in business and in education

The real situation in schools about creativity

Attempts to encourage / revive creativity in school education and family education

In schools: Some teachers’ new approaches / attempts in classrooms Their theoretical basis (what experts say) Discuss: What lesson did you learn? (you can be creative in figuring out the answ

ers)

Parents can… decision making / understand the consequences of decisions talk out loud because… Apply humor in fostering creativity because… choices / decision making meanwhile parent should…

Language focus

Translation practices: para 5; para 9; para 10

Words & phrases

Sentences: for grammar & creative writing

Exercises: vocabulary 1—4

Creativity & creative / successful people

Creativity is not … is not … Creativity is

Creative / successful people are able to discover …. to approach…

Creativity’s benefits reach beyond music and arts…

sth one is born with

high intelligence

resource---new ideas

different ways problems

An anecdote para2

His name ： Where did he work? What did he develop at work? Did his boss support his invention? How could he manage to finish his invention? How did his former company learn this lesson?

Dick Drew

For 3MA sticky-side substance

No.. He told him not to pursue his dream.

Using his own time

Now, 3M encourage…

The real situation in schools about creativity

What do educators & schools emphasize and sacrifice?

Test scores?Development of ..skills?Correct answers?creativity

Why is this so bad? ---the students can… but cannot… for example, ….

give back / find out answers apply it to…

translation

Para 5: Creativity is not something one is born with, nor is it necessarily a characteristic o

f high intelligence. Just because a person is highly intelligent does not mean that he uses it creati

vely. Creativity is the matter of using the resources one has to produce original ideas

that are good for something.

创造性并非与生俱来，也不一定就是高智慧的特征。一个人智力水平高并不意味着他必然能创造性地发挥才智。创造性是指能利用已有的资源想出新点子，而这些点子有助

于解决某方面的问题。

translation Para9Having a sense of humor is also important in helping to develop creat

ivity in a child. When parents show a sense of humor, children can see creativity in its

purest form. By its nature, humor crosses conventional boundaries and breaks pat

terns. Creativity often does the same.

具有幽默感对于开发孩子的创造力也非常重要。当家长表现出幽默时，孩子们就看到了最地道的创造性。从本质上看，幽默跨越了常规界限，打破了固有模式。要创造往往也得如

此。

translation

It is important to give children choices. From the earliest age, children should be allowed to make decisions and understand their consequences.

Even if it’s choosing between two food items for lunch, decision-making helps thinking skills.

As children grow older, parents should let their children decide how to use their time or spend their money but not automatically help them too much if they make the wrong decision.

This may be confusing for the child, but that is all right. This is because one of the most important traits of creative people is a very motivation to make order out of confusion.

给孩子一些选择的余地很重要。应该允许孩子自己做决定并清楚其后果，要让小孩从尽可能早的年龄开始这样做。

做决定有助于培养思维能力。即使只是在午餐的两种食物的选择上做决定也行。随着孩子慢慢长大，家长应该让小孩自己去做主支配时间或金钱做主支配时间或金钱；；当他们作出

错误的决定时，不要不假思索地给予过多的帮助。这种做法可能会使孩子迷惑不解，但这没有关系。因为有创造力的人有很强的

动力，使他们能够从混乱中创造秩序。这是他们的一个最重要的特点。

words

dismiss The boss threatened to dismiss him from his

job, but it's all a bluff. The case was dismissed owing to lack of

evidence. Let’s not just dismiss the idea before we’ve

even thought about it. He dismissed the unpleasant subject and

talked about something else.   She was dismissed as a dreamer.

Scorn I was routinely ridiculed and scorned by

conservatives and liberals alike. (verb) I do not wish to become the object of scorn.

(noun)

Synonyms: verb: despise, disdain, contemn noun: disdain, contempt, mockery

words

manufacture-manufacturer 她想避开 (cut out) 分销商 (middleman) 直接自厂家买进货物。 -She wants to buy direct from the manufacturer and cut out the middleman. educate – educator

motivate – motivation multiply –multiplication 乘法表？ -Multiplication table 加、减、乘、除 -Add-addition, subtract-subtraction, multiply-multiplication, divide--division

practice – practically refer to the examples on P137

work – workable 切实可行的计划-workable plan

words

To understand the following statementsAdd-If you add 4 to 5, you get 9. Add up all the money I owe you. Subtract- If you subtract 2 from 8, you get 6.Please subtract a quarter of the money for your own use.Multiply-If you multiply four by five, the answer is twenty.Four multiplied by seven is twenty-eight.Multiply y by infinity. Divide-Six divided by two is three. 30 does not divide by 8 3 divides into 15

words

After-class After-class ReadingReading

A Long March to Creativity A Long March to Creativity (I) (II)(I) (II)

①① students’ presentation students’ presentation ②② further explorationfurther exploration③③ new words & exercises new words & exercises

Passage 1

What makes this March particularly long, according to the passage?

What differences between Ben’s parents’ reaction and those of Chinese adults to Ben’s “failure” in inserting keys can you conclude? (para 3)

How do you personally understand the “different attitudes” (preferences) about adults’ role mentioned in the last sentence of para 4?

What is not so acceptable to the author in Chinese adults’ interaction with Ben? Why (personal opinion)? (para 5)

Why do they (Chinese adults) feel they have to intervene? How do you understand the differences in the “shared beliefs”

(L56) between Chinese people and Westerners. What is the lesson to you?

Passage 2 Para 3—why did the author choose to let Ben explore approaches on

his own? on one hand… on the other hand… Para 4—so what can we start with to approach the problem in

education of China? as a student… as a future parent… as a future educator (a real one or a

temporary one)… Para 5—what are the two contrasting approaches and which one is

preferred by people like the author? -- can we take only one of the two approaches in real education? On self-reliance -- what’s the appearing differences between the “self-reliance” in L24

and the one we just read about? --Did you find anything about creativity in Emerson’s “self-reliance”?

language

New words: a quick discussion & reminder

Exercises: E2: P151; E 2: 158

A quick quiz on new words School play an important part in the ____ (socialize) of out children. The government’s _____ (intervene) to regulate prices will not help. Reducing class sizes in schools is a _______ (desire) aim.

She came to my house with a hidden a___ （意图，计划） Personal a_______ ( 轶事 ) have no place in an academic essay. He was able to dis_____ （辨别） the constellations in the clear night sky. The results of the recent research will illu_____________ ( 解释 ) the mystery of th

e creation of the universe.

Vigorously rigorously She shook her head ___________. He had been trained _____________ by the monks.

He moved to the seaside (of / for / in / to) the sake of health. (of / for / in / on ） retrospect, it was the wrong time to set up a new company. His argument was short and _______ (of / for / in / to) the point.

Part III Further Part III Further developmentdevelopment

Language practicesLanguage practices 1. enrich your word power1. enrich your word power 6. cloze6. cloze

Activities Activities (optional)(optional) 5. 5. Letters to “Jennifer” Letters to “Jennifer” 7. Creativity in Education (oral discussion)7. Creativity in Education (oral discussion)

Writing Writing Please Do not Kills Your Child’s CreativityPlease Do not Kills Your Child’s Creativity---------My Advice to New Parents ---------My Advice to New Parents

5. Letters to “Jennifer”

Step 1: write down a recent problem of yours to “Jennifer” briefly; be careful in grammar and choices of words. Sign your name on the “cover”

Step 2: exchange lettersStep 3: read the letter you get and come up with a creative and s

imple solution to the problem; reply the letter in the name of Jennifer;

Step 4: collect all the lettersStep 5: share some problems and solutions in classStep 4: get back your own paper and think about it

WritingTitle: Please Do not Kills Your Child’s Creativity-----My Advice to New

Parents

以类似六级文章的要求来写（结构、句式、用词、基本思想内容）

以为六级写作准备素材和语言的目的来写：（ 1 ）写之前读至少三篇与 creativity 相关的英语文章，在此基础上读一些

中文文章也可以。把写作中用到的文章名都写在文末的 references 中。（ 2 ）其他你所知道的素材也可以写进去（ 3 ）在六级文章的一般结构的基础上，根据你的表达的需要，使内容更

细致，篇幅更长些。

不计平时分，只作为平时表现参考。写的过程中请严格要求自己，为四六级作文准备好要领和素材。

Part IV Translation Part IV Translation

英译汉的长句翻译英译汉的长句翻译 (4)---(4)--- 重组法重组法

TheoriesTheories ExamplesExamples 翻译实例翻译实例 && 翻译练习翻译练习

By now, E-C translation has been all covered in my part. E-C translation will be tougher and requires your independent self-training.

Translation requires many hours of practicing and true understanding of both languages.

So you need theories, successful translation samples, practice, and pressure.

重组法： Theory 理论：？ 步骤： Step1 解构原文：理清原句结构，理解原句意思 - 英

文功底 Step2 初步翻译：表达信息点，力求全面到位（信） Step3 修改润色：摆脱原文表达习惯的约束，综合使

用多种长句翻译技巧，用汉语的表达习惯重写句子。（达、雅） --汉语功底和语言切换能力

重写就是一种重新创作！·

重组法： examples It is a strategy that more and more companies are e

mploying and one that experts around the country say we ought to be following with our children, both at home and at school.

理解：？ 初步翻译： 这是一个越来越多的公司都在采用的策略，是一种

现在全国各地的专家都说我们用来教育孩子的方法 --无论是在家里还是在学校。

修改后的翻译： 现在这种策略已被越来越多的公司所采用。而且，全国各地的专家认为，对待孩子也应仿效这种做法，无论是在家里还是在学校里。

（化解掉了多长的定语和死板的句子结构）

重组法： examples The big problem of comprehension of the English text and the bi

g problem of how to express it in rich, present-day Chinese which range from the classical to the colloquial, have to be solved in the course of translation.

理解：？ 初步翻译： 在翻译的过程中，先要理解英语原文，然后要考虑如何用丰富的

现代汉语把它表述出来。 （漏了什么？） 修改后的翻译： 了解英语原义是个大问题，现在汉语文言文口语兼收并蓄，怎么用这种丰富多彩的文字来表达英语原义也是一个大问题。这两个问题都要在翻译中得到解决。

read the rest parts on your own

Preparation for quiz

Dictation: ten new words Synonym 40% Translation E—C: from ICR

C—E: based on the new phrases of the 3 passages

Writing: summarizing one paragraph from Passage 3