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Unit 10 – Using Multimedia Software
A2 GCE Applied ICT
Introduction
• Multimedia: “Integration of multiple forms of media, including text, graphics, audio, video, etc” (2009, University of Mary Washington)
• You have already had experience of some of the ICT tools needed to develop a multimedia project:
Introduction 2
• The opportunity to increase your understanding of the features of these tools.... And other software tools
• You will create an interactive multimedia product for a specified target audience
• The objective is to create a solution which communicates your ideas effectively
Formative & Summative Assessments
• Throughout the development of your work you will need to carry out formative and summative evaluation:
• Formative evaluation: – Ongoing process throughout the development: of your
project– Feedback will help you improve your work
• Summative evaluation:– When your project is complete. – Feedback is useful for your next project
Who is the most important person to consider in this project?
The User!
Hardware you will be using....
Software you will be using...
Assessment
• The development of a fully working interactive multimedia product
• Internally assessed• Terminology and concepts are important, but
most of the marks will be allocated to the project
The project
• Must have a clear purpose• Must be sufficiently complex to challenge • It should also encourage you to develop new
skills and techniques
The Project 2
• You should will also need to set up an e-portfolio on Dreamweaver which includes the following:– A functional specification– An initial design– Evidence of prototyping– Instructions for users– Formative and summative testing
10.1 Applications of Multimedia
• Serve to communicate a message from the author to his or her audience
• Multimedia products have been used to support:– Education & Training– Entertainment– Marketing and Advertising– Teleconferencing– Publishing– Interactive Television– Product Demonstration
Education & Training
• An alternative to attending a learning centre is E-Learning
• E-learning is starting to become the norm is schools and colleges across the UK– www.teach-ict.com
• At the moment there are limitations, but this is improving
Entertainment
Marketing & Advertising
• Marketing: Planning how to launch a product and bring it to the attention of a potential audience
• Advertising: Putting forward information about a product or service so that its availability is known to potential buyers
Advertisements
• Newspapers/magazines• Electronic billboards• Websites• E-mail attachments• CDs/USBs• TV/Radio/Cinema
Teleconferencing
• Allows employees to “meet” without being in the same physical location
Publishing
• Paper-based publishing is in decline• Publishing houses are looking to digital media• E-Magazines - iGizmo
Interactive TV
• Red button• On Demand• Interactive programmes• T-Commerce– Click stream analysis– Telepgraphics
Interactive TV 2
• EPG (electronic programming guide)• ETV (enhanced television)• HDTV (high definition television)• Hypervideo– Video clips are embedded within hotspots and marks,
alongside www links etc• Multi-camera angle (individualised TV)• PVR (personal video recording)• SYNCTV (synchronised TV)
Product Demonstration
• On a daily basis you are likely to see a multimedia presentation
• Adverts/Explanation of products and services which play in a loop
• The loop time depends on the queue length
