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Unique Selling PropositionsHow to earn attention…
WIFM• This is the only Radio Station your customers listen to
• What’s In It For Me is the only question your advertising needs to answer
• Direct Response Marketing is not UNIQUE to small businesses, all great sales and service businesses use direct response advertising to attract consumer attention.
• Small Business especially Associate level marketing should never move away from DIRECT RESPONSE MARKETING
• Institutional Marketing is for the big boys• Your not a big boy
Advertised Specials How to get
noticed
Differentiation…
Top Hotel Chains Do It
Advertised Specials How to get
noticed
Differentiation…
Groupon Does It
Advertised Specials How to get
noticed
Differentiation…
Hey I need to go in there…
Advertised Specials How to get
noticed
Differentiation…
Why do they want you in the store?
Advertised Specials How to get
noticed
Differentiation…
Wealthy Auto Dealers Do It…
$14,888
Why would you advertise a $19,820 car for $14,888
Advertised Specials How to get
noticed
Differentiation…
It’s not just about price…
Advertised Specials How to get
noticed
Differentiation…
It’s not just about price…
Advertised Specials How to get
noticed
Differentiation…
It’s not just about price…
Unique Selling Proposition
• Is tough on the service provider
• Has an enormous perception of value for the consumer
• Pushes the edge of the envelope “is it too good to be true”
• Generates an internal dialogue for your prospect…– Wow…how can they do that?– Man…that is aggressive, I like them?– That’s what I’m Talking about.– Is this for real???
» HOW CAN YOU DO THAT?» IS THIS FOR REAL?
A Very Productive
Residential Real Estate
Highest Possible Price
Fastest Sale Possible
Least Inconvenience
Control Over The Outcome
Honest Answers
Free Staging Services
Short Term Listing Agreement
Buy w/Use this truck for free
30*60*90 Day Sale Guarantee
Guaranteed Short Sale
Residential Real Estate
Real Estate Staging Expert Designation from Associate Worx
Residential Real Estate
Residential Real Estate
Residential Real Estate
Same Listing Tool
Move With Me and Use this Truck for free…
$150 once or $600 per month
Residential Real Estate
Move with me and Use This Truck for Free
Residential Real Estate
Residential Real Estate
Residential Real Estate
Residential Real Estate
We will Short Sale your home…
You pay No Commissions!!!
No Fees!
No Matter How Much You Owe
Residential Real Estate
NEW GOVERNMENT PROGRAM:
Includes No Cost To Short Sale Your HomeFree Legal Representation, Free Real Estate CommissionYou Pay Nothing Under Federal HAFA ProgramNo Lien, No Judgment, No Fees, No Risk. Guaranteed.
Call Now for 15 minute over the phone QualificationsYOU PAY NOTHING!!!
Residential Real Estate
UPGRADE WORX PROGRAM
Sell Your Current Home Then Buya Larger Home and SAVE THOUSANDS
If you can close by November 30th
Residential Real Estate
EMPTY NESTER WORXSell Your Current Home Then Buy
a Smaller more Affordable OneAnd Save Ten’s of Thousands.
If you can close by November 30th
Residential Real Estate
Ask me about our FOR SALE BY OWNER assistance Program“A Free Service Since 1986”
Qualify Buyers – Review Contracts – Write AddendumsEliminate Loopholes – Protect Your Interests
Free Professional Color BrochureProfessional Photo & Virtual Tour
Residential Real Estate
Wednesday WorxshopSpecial listing agreements including …
• For Sale By Owner Assistance Program• Fire Worx Program• Upgrade Worx Program• Empty Nester Worx Program• My Worx Advantage Listing Agreement• Guaranteed Results Program• Law Enforcement Appreciation• Firefighter Appreciation• Teacher Appreciation• Armed Forces & Veteran Appreciation
*All special offers and Unique Selling Propositions are Market Area and Market Condition Specific and may not be utilized without the expressed written permission of the Broker.
Each office is independently owned and operated.
Residential Real Estate
Which Tool is Useful
Staging Designation
How to Implement Unique Selling Propositions to Generate More Income.
“Implementation of USPs”
Wednesday September 25th, 2013Noon eastern
