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Slide 1

WELCOME

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TEAM : DETROIT

Members: Linse v.c

Ananth joseph

Nithin prem

Arun chandy

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Presentation Plan

Indian Telecom Industry

Uninor

Company Profile

History

Parent companies

Current scenario

SWOT Analysis

New MARKING MIX

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INDIAN TELECOM INDUSTRY

One of the fastest growing cellular markets in the world in terms of number of subscriber additions.

This segment is estimated create revenue worth 740 Cr.

3G will give an additional boost to the and is expected to reach 122 billion by the mobile gamingindustry.

15 players in the market.

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BATH MEIN DUM HAI

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Sigve Brekke (MD)

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Type : Joint venture

Industry: Telecommunications

Founded: 2009

Headquarters: Gurgaon,India

Key people: Sigve Brekke (MD)

Products: Wireless, Telephone, Internet.

Owner(s): Telenor Group(67.25%) Unitech Group(32.75%)

Website: Uninor.in

COMPANY PROFILE

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HISTORY

Joint venture between Telenor(67.25%) and Unitech Group(32.75%)

Started Mobile services in India inDecember 2009 focusing on the GSM technology.

Indias 8th nation-wide mobile operator operating in 8 out of22nd telecom circles in thecountry.

Hub Head Offices at Delhi,Kochi, Chennai, Bangalore, Hyderabad, Kolkata, Patna, Mumbai, Lucknow, Guwahati, Chandigarh,Indore

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PARENT COMPANIES

TELENOR

Founded in1855, largestcompany in Norway, with headquarters located at Fornebu,close to Osloan.

The 6th largest mobile phone operator in theworld, with more than 172 millionsubscribers.

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Unitech

Indias second largest realestate investment company

Basedin NewDelhiandranks1484 in ForbesGlobal2000companies, 32nd in India

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CURRENT SCENARIO

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SUBSCRIBERS (million)/ MARKET SHARE (%)

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SUBSCRIBER MARKET SHARE/RANK PER CIRCLE

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SWOT

ANALYSIS

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STRENGTHS

Joint venturebetween worlds6th largest telecom company and Indias 2nd largest real estate company.

Decentralizedmanagementstructure

Differentsegmentationstrategy as compared to competitors.

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WEAKNESS

It has still notlaunched postpaid schemes.

Late entrantinthemarket.

Toomuch outsourcing may go againstthe health of the company.

Ineffective advertisements

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OPPORTUNITIES

Fallinghandset prices and tariff rates.

Increasing network distribution.

Amount spent on Mobile per month (average)-Boys-Rs. 125 (71% of pocket money)Girls-Rs.106(62%ofpocketmoney)

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THREATS

Stiff competition with companies likelikeAirtel,Docomo Reliance,BSNL,Vodafone ,Aircel etc.

Extensive Government regulations through TRAI

Involvement in 2G spectrum case

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NEWMARKETING MIX

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PRODUCT

Night calls(10pm-6am) 1st month free

Rs.3 minimum balance for internet usage.

No roaming charges

Free messages

Jackpot scheme

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PRICE

Sim price Rs.35 with 1 day internet package(200 mb)+ Rs.20 internet package.

Rs.33 for night pack(10pm-6am).

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PROMOTION

Virat Kohli as the Brand ambassador

Increase the margin for retailers

Proper network coverage

Change the advertisement with the new brand ambassador

Sponsoring the major events happening in India

More advertisement campaign

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PLACE

Increase the outlets

More efficient call centre

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SUGGESTIONS & RECOMMANDATION

Change the existing customers through portability with good tariff plan

Make better customer relationship

Wider the network coverage area

Bring more effective advertisements

More involvement in CSR activities

Introduce postpaid scheme

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THANK YOU

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