Slide 1
TEAM : DETROIT
Members: Linse v.c
Ananth joseph
Nithin prem
Arun chandy
Presentation Plan
Indian Telecom Industry
Uninor
Company Profile
History
Parent companies
Current scenario
SWOT Analysis
New MARKING MIX
INDIAN TELECOM INDUSTRY
One of the fastest growing cellular markets in the world in terms of number of subscriber additions.
This segment is estimated create revenue worth 740 Cr.
3G will give an additional boost to the and is expected to reach 122 billion by the mobile gamingindustry.
15 players in the market.
Type : Joint venture
Industry: Telecommunications
Founded: 2009
Headquarters: Gurgaon,India
Key people: Sigve Brekke (MD)
Products: Wireless, Telephone, Internet.
Owner(s): Telenor Group(67.25%) Unitech Group(32.75%)
Website: Uninor.in
COMPANY PROFILE
HISTORY
Joint venture between Telenor(67.25%) and Unitech Group(32.75%)
Started Mobile services in India inDecember 2009 focusing on the GSM technology.
Indias 8th nation-wide mobile operator operating in 8 out of22nd telecom circles in thecountry.
Hub Head Offices at Delhi,Kochi, Chennai, Bangalore, Hyderabad, Kolkata, Patna, Mumbai, Lucknow, Guwahati, Chandigarh,Indore
PARENT COMPANIES
TELENOR
Founded in1855, largestcompany in Norway, with headquarters located at Fornebu,close to Osloan.
The 6th largest mobile phone operator in theworld, with more than 172 millionsubscribers.
Unitech
Indias second largest realestate investment company
Basedin NewDelhiandranks1484 in ForbesGlobal2000companies, 32nd in India
SUBSCRIBERS (million)/ MARKET SHARE (%)
SUBSCRIBER MARKET SHARE/RANK PER CIRCLE
STRENGTHS
Joint venturebetween worlds6th largest telecom company and Indias 2nd largest real estate company.
Decentralizedmanagementstructure
Differentsegmentationstrategy as compared to competitors.
WEAKNESS
It has still notlaunched postpaid schemes.
Late entrantinthemarket.
Toomuch outsourcing may go againstthe health of the company.
Ineffective advertisements
OPPORTUNITIES
Fallinghandset prices and tariff rates.
Increasing network distribution.
Amount spent on Mobile per month (average)-Boys-Rs. 125 (71% of pocket money)Girls-Rs.106(62%ofpocketmoney)
THREATS
Stiff competition with companies likelikeAirtel,Docomo Reliance,BSNL,Vodafone ,Aircel etc.
Extensive Government regulations through TRAI
Involvement in 2G spectrum case
PRODUCT
Night calls(10pm-6am) 1st month free
Rs.3 minimum balance for internet usage.
No roaming charges
Free messages
Jackpot scheme
PRICE
Sim price Rs.35 with 1 day internet package(200 mb)+ Rs.20 internet package.
Rs.33 for night pack(10pm-6am).
PROMOTION
Virat Kohli as the Brand ambassador
Increase the margin for retailers
Proper network coverage
Change the advertisement with the new brand ambassador
Sponsoring the major events happening in India
More advertisement campaign
PLACE
Increase the outlets
More efficient call centre
SUGGESTIONS & RECOMMANDATION
Change the existing customers through portability with good tariff plan
Make better customer relationship
Wider the network coverage area
Bring more effective advertisements
More involvement in CSR activities
Introduce postpaid scheme
