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UniCredit Group
Launching a new ESOP during the financial crisis
Piet BriersInternational Benefits Manager, UniCredit Group
Edwin AlexanianEuropean Operations Manager, Global Shares
Maoiliosa O’CulachainCo-Founder and Director, Global Shares
Employees: ~174,000 (FTE)
Branches: ~ 10,200
Banking operations in 22 countries
International network spanning ~ 50 countries
Global player in asset management: ~ € 167bn in managed assets
Market leader in Central and Eastern Europe leveraging on the region’s structural strengths
UNICREDIT GROUP AT A GLANCE
STRATEGIC GEOGRAPHICAL POSITIONING IN ONE OF EUROPE’S WEALTHIEST AREAS…
No. 1
No. 3
No. 2
~ 17%
~ 4%
~ 16%
Germany
Austria
Italy
Ranking Market share
... BUT ALSO IN THE CEE REGIONCHARACTERIZED BY STILL REMARKABLE STRUCTURAL STRENGTHS DESPITE SOME CYCLICAL WEAKNESSES
STRENGTHS
WEAKNESSES
Long-term real convergence prospects are strong
Strong EU anchor with a strong bank regulatory environment
Very strong commitment of non-resident banks to CEE region
Imbalances to significantly improve in 2009/10
Economic slowdown
Relatively high external financing requirements
Relatively high FX leverage ratios in some countries
cyclical structural
cyclical structural
COMPENSATION POLICY FRAMEWORK
Share ownership as a valuable tool for enabling the engagement,
affiliation and alignment of interests between shareholders, management
and employees
Employee Share Ownership Plan rewards the continued support and
commitment of our people throughout the organisation
As appropriate in light of local legal and fiscal requirements, to offer
employees the opportunity to invest in the future achievements of the Group
through share-based Plans whereby employees can purchase UniCredit
shares at favorable conditions
ELECTION ENROLMENT HOLDINGINVITATION
Jan 2010 – Jan 2013
27 October 2008
Oct – Dec 2008Jan 2009 – Dec 2009
ESOP 2008: MAIN FEATURES
Plan participants can buy UniCredit shares at favorable conditions, receiving 1 free share (Discount share) for every 20 shares purchased at market price (Investment shares)
Moreover, Plan participants will receive 1 additional free restricted share (Matching share) for every 5 shares bought at discount (considering Investment & Discount shares)
After 3 years, Plan participants will have access to the Free shares (Discount + Matching). The entitlement to the Matching shares (but not the Discount shares) is subject to the employment status of the Participant in the UniCredit Group during the 3-year lock-up period
ESOP 2008: MAIN FEATURES
The overall potential benefit for participants
in terms of free shares (Discount & Matching)
is ca. 26% of their investment.
INTERNAL BROKER & BANKING NETWORK
MARKET TURMOIL
COMMUNICATION
DATA PRIVACY
ONLINE PORTAL
NEXT STEPS
CHALLENGES FOR ESOP IMPLEMENTATION
INTERNAL BROKER & BANKING NETWORK
FinecoBank – the UniCredit broker based in Italy – supports the
purchasing of the shares
Leveraging on the involvement of the local UniCredit banking network
to support the shares management & direct debit of participants’
contributions
Participants are required to have a current account and a linked
securities account operated by a local bank which is part of the
UniCredit Group
The Current Account shall be the one where the Participant receives
his/her salary
WE DON’T NEED AN EXTERNAL BROKER
INTERNAL BROKER & BANKING NETWORK
Need for “banking order” to be submitted by participants to their local bank
Banking order via online plan portal
Portal to be customised for verifications and controls by local banks in light of MiFID* rules
Application process can continue only after the verifications by local banks are positively confirmed
Requirement for current account (where salary is credited) and securities account with a bank of the Group
Reduce cost & maximize effectiveness
Competitive fees from FinecoBank for share purchasing & management
Costs remain within the Group
No need to open new accounts leveraging on local banking network
No extra operational & tax costs for participants while maximizing local expertise to support direct debit &shares management
Direct debit to avoid the need to develop specific payroll-deduction procedures
* MiFID = Markets in Financial Instruments Directive (EU Directive 2004/39/EC)
MARKET TURMOIL
Unprecedented market conditions
Share price volatility exceeding expected benefit under the Plan
Impossible to predict when market confidence would return
Why commit today to purchase shares in the future?
What will the future look like?
Confidence in Business Model and future of the Group
Reward the continued support and commitment of employees
Create sense of belonging to the Group
Favorable conditions offered by UniCredit Group
First truly “Global” plan across the Group
Keeping promise to the employees
COMMUNICATION
LET’S SHARE comes from UniCredit’s branding concept LET’S START, representing a call to action, participation, sharing in the success of the Company and at the same time, given the double meaning of “share”, to the employees’ participation in ESOP
Communication process set at Group level
Holding (Global Compensation & Benefits) provided master documents & templates
Countries adapted to local requirements and managed delivery
Market turmoil mandated last minute changes to communication strategy
No “hard selling” due to the risky nature of the investment offer
DATA PRIVACY
Individual consent on data protection is required to participate in the Plan
Before accessing the “offer”, employees need to sign off the agreement
Electronic consent in general but written signature required in some countries
Local HR to send non-personal data to Global Shares before the individual
consent sign-off (User ID, password, Country and HR System code)
Personal data transferred to Global Shares only after individual consent
Holding provided standard consent agreement to be adapted and translated by
local HR
Consult with EWC (European Works Council) and local Unions / Works
Councils to ensure any further local requirements for data protection
ONLINE PORTAL
DATA PRIVACY
Using the 4 pieces of non-personal data, the portal is accessible by all eligible
employees (User ID, Password, Country and HR System code)
From this data the Portal:
Displays in the employee’s relevant language (can be changed by
employee at any time – 5 languages)
Identifies and presents country/ language specific documentation/
communication to employee
Determines whether collection of full employee demographic details are to
be requested manually or automatically once the employee agrees to the
Data Privacy Terms and Conditions
ONLINE PORTAL
DATA PRIVACY
Before the employee can proceed to enroll to the Plan he/she must agree to the
Data Privacy Terms and Conditions
In certain countries the Data Privacy consent must also be printed off by
the employee and sent to their local HR
ONLINE PORTAL
DATA PRIVACY
Participant PortalParticipant PortalUniCredit HR UniCredit HR system / serversystem / server
Employee logs into Portal and agrees to Data Privacy Terms and Conditions
Portal sends automatic electronic message to relevant UniCredit HR system /
server with employee’s USER ID and Original PASSWORD
UniCredit HR system / server validates details
When validation is confirmed, UniCredit HR system/ server returns the
employee’s full demographic data which is automatically uploaded to the Portal
database and the participant can proceed with their enrolment. The process
takes a matter of seconds
ONLINE PORTAL
APPLCATION FORM
ONLINE PORTAL
APPLCATION FORM
Once the Portal has all the relevant data for the employee, the participant can
proceed with their enrolment
The employee must complete the application form supplying their Securities
account number
Using the data supplied by the UniCredit HRs the Portal will;
Determine the currency (using pre-determined exchange rates)
The threshold limits for each employee based on their maximum eligible
annual contribution amount as supplied by the HRs
Allow the employee to select their contribution modality (12 Equal Monthly
payments or 1,2 or 3 one-off payments)
ONLINE PORTAL
BANKING TESTS
Due to the nature of the Plan, once the participant has submitted their
application they must undergo various Banking tests before they can proceed
to ‘Confirm their Order’
The tests are carried out by the relevant Bank
Global Shares sends (on a daily basis) the details of all employees who have
enrolled via FTP
Fineco splits the data by the relevant Banks and send on to them so the tests
can be performed
Fineco (on a daily basis) return the results to Global Shares via FTP
ONLINE PORTAL
BANKING TESTS
Participant PortalParticipant Portal FinecoFineco
UniCredit local UniCredit local BanksBanks
ONLINE PORTAL
BANKING TESTS
When the results are applied to the Portal, the employee will receive an
automatic email inviting them back to continue with the process
The participant will then be presented with their results and will either be
able to proceed and ‘Confirm their Order’ or be required to fix any issues
and re-apply
Possible results which will require the employee to re-apply:
Bank Account error (to be fixed through local HR)
Securities account error (to be corrected by employee on re-
application)
MFID error (to be settled with Bank)
The Portal specifies the actions required by the employee for each error
ONLINE PORTAL
BANKING TESTS
Once the participant has achieved good results they can proceed to ‘Confirm
their Order’ and will be presented with their Order Summary and Fineco will
commence the purchasing of their Shares as per their application details
NEXT STEPS
Suggested Portal improvements for next roll out:
Improved validation on email addresses as supplied by participant
Mass email communication system for Portal
More support in relation to entry of securities account by participants
Visual guidance for participants in relation to the stage they are at in the
entire process
Improved automated file transfers between all parties
Questions and AnswersQuestions and Answers