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Twitter Twitter: Exciting new communications tool Provides engagement with peers and/or simple but effective dissemination channel Challenging effectiveness of blogs or: Time-wasting application Full of trivia Rightly blocked by organisation’s firewall 3 What’s your view?
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UKOLN is supported by:
Using Blogs, Micro-blogs and Social Networks Effectively Within Your Library: Beyond Blogs: Micro-blogs & Social NetworksBrian KellyUKOLNUniversity of BathBath, UK
http://www.ukoln.ac.uk/cultural-heritage/events/ili-2009-workshop/
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Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, Twitter, etc. is permitted providing distractions to others is minimised.
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ContentsIntroductionCase StudiesReasons For Having a Library BlogBeyond Blogs: Micro-blogs and Social NetworksWhat are the Barriers?Addressing the BarriersSharing Best PracticesWhat Next?
Intr
oduc
tion
TwitterTwitter:
• Exciting new communications tool• Provides engagement with peers and/or
simple but effective dissemination channel• Challenging effectiveness of blogs
or:• Time-wasting application• Full of trivia• Rightly blocked by organisation’s firewall
3
What’s your view?
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Twitter - Dissemination
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Social NetworksWho has a Facebook page?
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ConcernsReservations:
• It’s for kids; it’s there space• Loss of control, ownership, …• Long term sustainability• I want to keep personal and work life
separate• …
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Any other concerns?
Deployment StrategyDeployment approaches:
• It’s not necessarily for everybody (similar to many other activities)
• Organisations should be flexible if staff are willing to exploit potential of new services
• There are risks …• … there are risks in doing nothing
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UKOLN has developed a “Risks and Opportunities Framework” to support discussion-making processes for use of Social Web
Risks &Opportunities FrameworkThe key components are identification of:
• The purpose of the service.• The benefits to the various stakeholders.• The risks to the various stakeholders.• The missed opportunities in failing to
take the risks.• The costs and associated resource
implications.• Approaches taken to minimising risks
which have been identified.• Evidence related to the components in
the framework.
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Biases
Subjective factors
IntendedPurpose
Benefits
Risks
Missed Opportunities
Costs
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QuestionsAny questions or comments:
