UKOLN is supported by: Using Blogs, Micro-blogs and Social Networks Effectively Within Your Library: Beyond Blogs: Micro-blogs & Social Networks Brian.

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Twitter Twitter: Exciting new communications tool Provides engagement with peers and/or simple but effective dissemination channel Challenging effectiveness of blogs or: Time-wasting application Full of trivia Rightly blocked by organisations firewall 3 Whats your view?

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UKOLN is supported by: Using Blogs, Micro-blogs and Social Networks Effectively Within Your Library: Beyond Blogs: Micro-blogs & Social Networks Brian Kelly UKOLN University of Bath Bath, UKThis work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ili2009-workshop ' tag Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using, instant messaging, blogs, Twitter, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using, instant messaging, blogs, Twitter, etc. is permitted providing distractions to others is minimised. 2 Contents Introduction Case Studies Reasons For Having a Library Blog Beyond Blogs: Micro-blogs and Social Networks What are the Barriers? Addressing the Barriers Sharing Best Practices What Next? Introduction Twitter Twitter: Exciting new communications tool Provides engagement with peers and/or simple but effective dissemination channel Challenging effectiveness of blogs or: Time-wasting application Full of trivia Rightly blocked by organisations firewall 3 Whats your view? 4 Twitter - Dissemination 55 Social Networks Who has a Facebook page? 6 Concerns Reservations: Its for kids; its there space Loss of control, ownership, Long term sustainability I want to keep personal and work life separate 7 Any other concerns? Deployment Strategy Deployment approaches: Its not necessarily for everybody (similar to many other activities) Organisations should be flexible if staff are willing to exploit potential of new services There are risks there are risks in doing nothing 8 UKOLN has developed a Risks and Opportunities Framework to support discussion-making processes for use of Social Web Risks &Opportunities Framework The key components are identification of: The purpose of the service. The benefits to the various stakeholders. The risks to the various stakeholders. The missed opportunities in failing to take the risks. The costs and associated resource implications. Approaches taken to minimising risks which have been identified. Evidence related to the components in the framework. 9 Biases Subjective factors Intended Purpose Benefits Risks Missed Opportunities Costs 10 Questions Any questions or comments:

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