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Using Blogs Effectively Within Your Organisation: Introduction A Half-Day Workshop
Brian Kelly
UKOLN
University of Bath
Bath, UK
http://www.ukoln.ac.uk/web-focus/events/conferences/mw-2008/workshop/http://www.ukoln.ac.uk/web-focus/events/conferences/mw-2008/workshop/
This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Resources bookmarked using ‘mw2008-blog-workshop' tag Resources bookmarked using ‘mw2008-blog-workshop' tag
Mike Ellis
Eduserv
Bath, UK
by-nc-sa
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Contents
Introduction• About the Workshop Facilitators• About the Workshop• About You• Overview of Key Blogging Concepts
Case Studies
Reasons For Having a Blog
What are the Issues?
Addressing the Issues
Sharing Best Practices
What Next?
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About The Workshop Facilitators
Brian Kelly:
• UK Web Focus: a national advisory post
• Long-standing Web evangelist (since Jan 1993)
• Based at UKOLN, University of Bath, with remit to advise HE/FE and cultural heritage sectors
• Interests include Web 2.0, standards, accessibility and overcoming institutional inertia
Mike Ellis:
• Head of Web for the National Museum of Science and Industry for 7 years
• Now working at Eduserv, Bath
• Interests include user generated content, Web 2.0, ubiquitous computing & innovation and how to exploit these to gain maximum benefit for cultural institutions
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About The Workshop
By the end of the workshop you should:• Be aware of key blogging concepts and tool• Have learnt about ways in which blogs can be used
within a library environment • Have identified potential barriers to the deployment of
blogs within an institution • Have heard about and discussed strategies for
overcoming barriers• Have learnt about tools and techniques for measuring a
blog’s impact and success. • Have heard about and discussed best practices for
developing a sustainable blogging service• Have had the opportunity to make plans for launching or
enhancing your blog service
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And have a set of materials & resources which you can use for in-house training purposes
And have a set of materials & resources which you can use for in-house training purposes
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Timetable
Draft timetable:• Introduction• Case studies• Why have a museum blog?• Tea break• What are the issues which need to be addressed?• Addressing the issues• Deployment strategies• Sharing best practices• Conclusions
Note:• Subject to change!• Workshop is intended to be interactive
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About You
Please:• Introduce yourself (your name, who you
work for and what you do)• Describe your interests in and
experiences of blogs and blogging• Say what you hope to gain from the
workshop
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Key Blog Concepts (1 of 5)
What Is A Blog?A blog (a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. Blogs provide commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.
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Wikipedia definitionWikipedia definition
Note that blog software can be used for other purposes (including building conventional Web sites). We will focus on conventional understanding of a blog.
Note that blog software can be used for other purposes (including building conventional Web sites). We will focus on conventional understanding of a blog.
See also handoutSee also handout
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Key Blog Concepts (2 of 5)
Providing a Blog
Blogs can be provided by:• Installing software locally (open source or
licensed)• Using an externally hosted service (Blogger.com
and Wordpress.com are popular)• Using existing systems (e.g. a VLE, a CMS, etc.)
which has blog functionality provided• Using social networking services (e.g. Facebook,
MySpace) which providing blogging or similar functionality
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Key Blog Concepts (3 of 5)
Reading Blogs
Blog readers can:• Visit a blog site (conventional approach)• Use an RSS reader, which can be web-based
(e.g. Bloglines, Google Reader, etc.) or a desktop RSS reader (e.g. Blogbridge)
• Via a blog aggregator – view posts from lots of blogs
• Use a mobile device (e.g. PDA, mobile phone, etc.)
• Have blog posts delivered using email
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Key Blog Concepts (4 of 5)
Finding Blogs
I find blog posts (including links to my posts) using:
• Technorati • Google blogger web
comments• Blog directories• Referrer links to my
blog• …
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Technorati is to the blogosphere what Google is to Web spaceTechnorati is to the blogosphere what Google is to Web space
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Key Blog Concepts (5 of 5)Since last year we now have ‘micro-blogs’:
• Form of blogging that allows users to write brief text updates (usually < 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user.
• These messages can be submitted by a variety of means, including IM, SMS, email or the Web
Micro-blogging helps to focus on the question: is a blog a publishing or a communications tool?
Twhirl Twitter app used at MW 2008
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Questions
Any questions or comments:• About the workshop?• About what a blog is and how blogs ‘work’?
