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Tyler YoungUsing Google Analytics
to Better Your Business
Who are you?
What do you do?
What do you want to get out of today?
Introductions!
What is Google Analytics, & why you should care
Key concepts for understanding reports
Answering questions
Automating these reports
Overview
What Google can do for you
The What & the Why
A tool for learning about your site.
You can’t do this in the real world!
60% of the top 10,000 sites use it.
Source: Pingdom
What pages are most popular?
Should we have a mobile site?
Which ad is most effective?
Are people sticking around longer than they did last month?
How do new visitors engage with the site (or buy products!) compared to returning visitors?
Questions Analytics can answer
A bit of backgroundKey Concepts
Pay attention to the dates you’re looking at!
Number of times people visited the site (may be repeats)
Number of individual “people” that visited the site
Number of times people visited some page
Avg. number of pages visited
Avg. time spent on site
% visitors who visit one page, then leave immediately
% of visitors who (as far as we know) have never visited before
Let’s poke around.
Interrogating your site
Answering Questions
“Should we have a mobile site?”
“Which ad is most effective?”
“Are people sticking around longer than last month?”
“Is our site slow?”
“How do new visitors engage with the site?”
“What parts of the site get the most visits?”
“Where are visitors located?”
“How many times do people visit before buying?”
What if you don’t have time for this?
Visit bit.ly/1hPRE4e
(Goes to: ConversionInsights.net/training/analytics/resources/)
Password: supersupersecret
Email me at [email protected]
The fun doesn’t end here.
