Social Media: Twitter

May 9, 2012Robert Lawrence III@mark_biersdorf

Twitter In-depth

For the Intermediate Twitterer

Why Twitter

• Research, learn, stay up to date in your field (e.g., CPA, IT, HR, Medical Devices, etc.)

• Follow topics and people of interest• Look for jobs• Be seen; get your brand out• Participate in a community (e.g., Cubs, Sox, CPA,

IT, Mac)• Send out important information to others

Understanding Twitter

How is Twitter Like Email?

• Both are communication tools• Tweet like email message• @handle like email address• Sending Tweet like sending message to an

email group• Private list like email group• Public list like public group in email

How is Twitter Like Email?

• Both can have addresses in the message• Both can contain text, URLs, pictures• DM like sending email to one person• Both can become unmanageable if not

organized

How is Twitter Not Like Email?

• 140 characters in Tweet• Tweets sent to people you don’t know

with #hashtags and @handles• @handles, URLs, #hashtags in Tweet

body• Don’t delete Tweets

How is Twitter Not Like Email?

• Show brand in Twitter (Profile, Tweets)• Find information in Twitter, including jobs;

someone must send them to you in email• Followers and Following• Communities, social aspect• Can link Twitter to Facebook, LinkedIn, etc.

Twitter Elements and their

Application

Twitter Elements

• Profile Information• Handles - @xCubs2016 or @xwhitesox2013• Hashtags - #socialmedia• URL added to Tweet• Direct Messages (DM) and Retweets (RT)• Lists

Twitter Profile

• Information about you

• Connection to LinkedIn, Facebook

• Your Brand

@handles

• Unique to every Twitter user• Use handle to send a Tweet to someone

that is not following you• Placed anywhere in Tweet body, acts like a

c.c. in email• Click on a handle to show other messages

Using @handles

• Expand audience beyond followers

• Add handles in the body of the Tweet

• c.c. contact in Retweet

Hashtags

• Relevant keywords• Placed anywhere in Tweet body• Clicking on a hashtags shows other

messages with that keyword• Can be trend topics

Hashtags

Using # and @ together

Click on handles and hashtags to see similar Tweets

Adding URL to Tweet• Share article, information or blog with others• A long URL is shortened in Tweet so it fits

Direct Messages (DM)

• Send a message only to the recipient• Recipient must be a follower• Other followers cannot see• Not listed in Tweet timeline• Two ways to send DM

Direct Messages #1

• Place “d” in front of the handle

• Now it is direct

Direct Messages #2

Retweets

• Send out someone else’s Tweets

Lists:Private and Public

Too Much Information

So, how do you find the important stuff?

Lists!

What are Lists

• Sort Tweets by topics and people for easier viewing

• “A curated group of Twitter users”• Two kinds; Private and Public• Create or join lists

http://bit.ly/IwI47z

Lists:Private

List Types - Private

• You create - 25 characters per list name, 20 lists/account, 500 members/list

• Think group of people, you can organize by topic or interest

• Separates important information from a storm of Tweets

• Only you can view private list

View Lists in Profile

How to Create Lists

New Private List

Adding Twitterer to Your Private List

List View

• List shows only list member tweets

• Easier to find topical tweets

Changing Lists

• Public or Private from Twitter

• Click on List to open• Edit or Delete• Can change name,

public or private

Lists:Public

About Public Lists

• Community of members, share tweets with others that appreciate them

• Anyone can find and join• Create your own public list in Twitter• Subscribe to already created public lists• Create or join public list on Listorious

Public ListsCreated in Twitter

Create Public List

• Pick unique name• Enter appropriate

description for public to see

• Select Public and save list

Add Members

• Look up handles to add to public list

• New member will be notified

Join a Public List from Twitter

• Click on follower/following profile

• Click on their lists; only Public lists show

• Click on the list that you like

Join a Public List

• Subscribe to list• New List will show under your profile

Removing Yourself From a Public List

• First step; what lists are you on?• See what lists you are on (i.e., “Member of”• To remove name from list,

block list owner• Unblock owner if you still

want to follow them (Still off the list)

Public ListsListorious

Subscribe to Public Lists

• Listorious – search lists and people to follow by topic, region or profession

• Twitter log in• Follow or create

public lists

http://listorious.com

Listorious

Type search term or pick from existing list

Click on list title

Adding Public List• View on Twitter• Subscribe to the List

New List Added to Profile

Before

Just added public list

Dashboards:Managing Tweets and

Lists

Unmanaged Lists

• A lot of steps to see unmanaged lists– Go to profile– Click on list– Up to 20 lists to open and view Tweets

• Dashboards group lists in columns– Columns are open lists– Don’t have to open list to see tweets– Tweets still organized by lists

Dashboards

• Dashboard displays your lists in column form• Used to manage private or public Twitter lists• TweetDeck, HooteSuite, Seesmic, others• Top 10 Dashboards - http://bit.ly/Jyp7jb• Versions for iPhone, iPad, Windows, Mac

TweetDeck

Columns

Columns linked to your lists

Changing Views

• Each column represents a list from your Twitter account

• Column lists Tweets by order received• Add columns to TweetDeck as you create lists• Navigate columns by clicking on bars

Create Column

Chose column type – Lists

Create Column 2

• Select the list (e.g. Mac)• Click on the

column button

New Column

Additional Resources

• How to create a List - http://bit.ly/KC3cr8• TweetDeck Tutorial - http://bit.ly/IttFYl• How to use Listorious - http://bit.ly/JaRrLe• Using #hashtags - http://bit.ly/ILhRWc

Conclusion

• Understand Twitter Elements, experiment• Lists organize and display similar Tweets• Lists are starting point for Dashboards• Dashboards display lists in columns• Columns display Tweets w/o opening lists

Questions?